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Woolrich

Woolrich

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
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Heritage outdoor apparel brand.

Woolrich
appears in
0.2
% of measured AI answers in this industry and market.

Found score

Track Woolrich’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.2

November 8, 2026

Overall visibility

0.2

21 August 2026 – 8 November 2026 (scans 1–13)

Industry rank

40

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Woolrich's single-scan score moved from 0.0% to 0.2%, up 0.2 percentage points. Latest recorded scan 0.2% on 8 November 2026; combined-window score 0.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 21 August 2026 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.0%
24 August 20260.0%
30 August 20260.0%
6 September 20260.0%
13 September 20260.7%
20 September 20260.4%
27 September 20260.0%
4 October 20260.0%
11 October 20260.4%
18 October 20260.7%
25 October 20260.4%
1 November 20260.0%
8 November 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.1%

Perplexity Logo

Perplexity

0.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.3%

21 August 2026 – 8 November 2026 (scans 1–13)

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Perplexity names Woolrich most often.

It appears in 0.3% of collected Perplexity answers and 0.1% of ChatGPT answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 6 of 150 questions.

Woolrich appears in at least one collected answer to 4.0% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 0.7%. The latest scan was 0.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American outdoor brands
  • Best American owned outdoor brands
  • Best outdoor brand collabs US
  • What makes American outdoor brands different
  • Which American outdoor brands are actually good
  • Which outdoor brands are actually American owned

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which American outdoor brands are sold overseas (The North Face, Patagonia, Columbia Sportswear)
  • Best American owned outdoor brands (Patagonia, REI Co-op, Cotopaxi)
  • What outdoor brands do Americans actually buy (The North Face, Columbia Sportswear, Patagonia)
  • Which American outdoor brands are actually good (Patagonia, Outdoor Research, Osprey Packs)
  • Best American hiking brands (Patagonia, Outdoor Research, Osprey Packs)
  • Which outdoor brands have Black Friday sales US (Black Diamond Equipment, The North Face, Patagonia)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which outdoor brands are actually American owned

From the recorded answer

Woolrich: While historic, the main global label is majority-owned by European private equity and designed/produced overseas.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Several prominent outdoor brands remain genuinely American-owned and operated, though "American-owned" can sometimes be distinct from "American-made" (as many U.S.-owned companies still manufacture parts of their product lines overseas).

### Truly American-Owned Outdoor Brands

- Patagonia: Headquartered in Ventura, California, and structured under the Patagonia Purpose Trust, remaining independently American-owned. - Columbia Sportswear Company: Based in Portland, Oregon, publicly traded and controlled by the founding Boyle family. - The North Face & Altra: Both are owned by VF Corporation, a large American apparel and footwear conglomerate based in Denver, Colorado (though manufacturing is largely global). - Filson: Based in Seattle, Washington, and owned by Tom Kartsotis (founder of Fossil Group and Shinola Detroit). - KEEN: Headquartered in Portland, Oregon, and privately owned by the Fuerst family. - Osprey Packs: Based in Cortez, Colorado, and owned by the American consumer goods company Helen of Troy. - Cotopaxi: Based in Salt Lake City, Utah, and independently owned. - NEMO Equipment: Based in Dover, New Hampshire, and independently American-owned. - YETI: Based in Austin, Texas, and publicly traded in the U.S.

---

### American-Owned and Domestic-Made (Made in the USA) If you are looking for brands that are both U.S.-owned and manufacture a significant portion or all of their gear domestically:

- Darn Tough: Socks are made in Northfield, Vermont, and owned by Cabot Hosiery Mills (U.S.). - Fox River Mills: Performance socks are produced in Osage, Iowa. - Feathered Friends: High-end down jackets and sleeping bags are manufactured in Seattle, Washington. - Todd Shelton: Men's apparel and denim are manufactured directly in their Paterson, New Jersey factory. - American Trench: Outerwear and socks are milled and assembled in New Jersey and Pennsylvania.

---

### Brands Often Mistaken for American-Owned Many classic outdoor names have been acquired by international parent companies or private equity firms outside the U.S.:

- Arc'teryx: Owned by Anta Sports (China) / Amer Sports. - Helly Hansen: Owned by Kontoor Brands (U.S.) as of recent transactions, shifting from prior Canadian ownership (Canadian Tire). - Salomon & Atomic: Owned by Amer Sports (China/Finland backed). - Fjällräven: Swedish brand owned by Fenix Outdoor (Sweden). - Woolrich: While historic, the main global label is majority-owned by European private equity and designed/produced overseas.

If you are looking for a specific type of gear (like hiking boots, tents, or technical shells) or a brand that manufactures 100% inside the U.S., let me know and I can narrow down the list.

ChatGPT

The question asked

Best American owned outdoor brands

From the recorded answer

Rugged/workwear: Filson, L.L.Bean, Woolrich …
Read recorded answer

Recorded answer text · ChatGPT · 20 September 2026

I looked for American-owned outdoor brands (companies founded in the U.S. or headquartered/controlled in the U.S.). “American-owned” is different from “made in USA” - many U.S. brands design and own their products but manufacture some items overseas. americanmadecompany.com

Here are some of the most respected names by category:

| Brand | Best known for | Notes | |---|---|---| | Patagonia | Technical clothing, fleece, climbing, sustainability | Founded in California; one of the most influential U.S. outdoor brands. www.opumo.com | | The North Face | Jackets, expedition gear, hiking apparel | Founded in San Francisco in 1966; now part of a larger corporate group. www.opumo.com | | Filson | Waxed canvas, wool, hunting/fishing apparel | Classic Pacific Northwest heritage brand. www.opumo.com | | L.L.Bean | Boots, flannel, camping clothing | Founded in Maine in 1912; known for durable outdoor basics. www.opumo.com | | YETI | Coolers, tumblers, outdoor drinkware | Founded in Texas; popular with anglers, hunters, and campers. www.opumo.com | | Osprey | Hiking and travel backpacks | Founded in Colorado; especially known for technical packs. www.opumo.com | | Mystery Ranch | Expedition, hunting, firefighting packs | Known for extremely durable load-carrying systems. www.opumo.com | | Cotopaxi | Packs, jackets, adventure apparel | U.S.-founded brand with a strong social-impact focus. www.opumo.com | | Columbia Sportswear | Affordable hiking and winter gear | Long-running American outdoor company based in Oregon. www.opumo.com | | Outdoor Research | Gloves, shells, climbing and mountaineering gear | Founded in Washington and focused on technical outdoor equipment. www.opumo.com | | Mountain Hardwear | Alpine clothing, tents, climbing gear | Founded in California by outdoor industry veterans. www.opumo.com | | KAVU | Bags, casual outdoor clothing | Known for colorful adventure lifestyle gear. www.opumo.com | | Topo Designs | Packs, clothing, everyday adventure gear | Colorado brand blending outdoor function with casual style. www.opumo.com | | Darn Tough Vermont | Hiking socks | Noted for U.S. manufacturing and lifetime guarantee. wildbounds.comwww.opumo.com | | NEMO Equipment | Tents, sleeping gear, backpacking equipment | Known for innovative lightweight camping products. wildbounds.comwww.opumo.com |

### Smaller “buy American / made-in-USA focused” outdoor brands If your priority is U.S. manufacturing, look at: - FORLOH - technical hunting and outdoor apparel with a strong U.S.-manufacturing emphasis. www.outdoorlife.comwww.originus.co - Western Mountaineering - premium sleeping bags made in California. www.outdoorlife.com - Johnson Woolen Mills - heritage wool outdoor clothing. www.gearpatrol.com - Duckworth - U.S.-based merino wool apparel producer. www.outdoorlife.comwww.originus.co

### If you want the “American outdoor heritage” feel: - Rugged/workwear: Filson, L.L.Bean, Woolrich - Backpacking: Osprey, NEMO, Mystery Ranch, Patagonia - Hunting/fishing: YETI, Filson, FORLOH, Simms - Everyday outdoors style: Patagonia, KAVU, Topo Designs, Cotopaxi - Made-in-USA focus: Darn Tough, Duckworth, Western Mountaineering, Johnson Woolen Mills

wildbounds.comwww.opumo.com

I can also narrow this down to “100% American-made outdoor brands,” “best quality regardless of price,” or “American-owned brands that are not owned by foreign companies.”

Perplexity

The question asked

Which American outdoor brands are actually good

From the recorded answer

| Heritage outdoor clothing | Filson, Woolrich | …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The actually good American outdoor brands are usually the ones with strong specialization, repairability, and consistent product lines-not necessarily the ones with the biggest logos.

- Patagonia - Best overall for clothing, shells, fleece, and insulation. Strong durability, repair support, and recycled-material programs; expensive, but usually a safe buy. Its quality and environmental credentials are widely recognized. - Outdoor Research - Excellent technical gloves, hats, gaiters, rain gear, and alpine clothing. Often more function-focused and less fashion-driven than larger competitors. - Mountain Hardwear - Particularly good for down jackets, technical shells, tents, and mountaineering equipment. - Osprey - One of the safest choices for hiking and travel backpacks, especially if fit and load carrying matter. - NEMO Equipment - Strong choice for innovative, comfortable backpacking tents and sleeping gear; generally more polished than budget alternatives. - Darn Tough - Among the best hiking socks, with Vermont manufacturing and a lifetime guarantee. - Feathered Friends - Premium down jackets and sleeping bags, made by a Seattle-based company; especially good when warmth-to-weight matters. - Danner - Good hiking and work boots, with several models made in the United States; prioritize specific models rather than assuming every product is equal. - REI Co-op - A reliable source for practical gear and clothing, particularly its house-brand basics. It is better for value and breadth than for specialized, cutting-edge equipment. - Columbia - Best for affordable everyday outdoor clothing. Quality varies by product line, but its basic rainwear, fleece, hiking clothing, and fishing apparel can offer excellent value. - Filson - Durable heritage clothing and bags for work, hunting, and wet-weather use. Heavy, expensive, and not ideal for ultralight hiking, but genuinely robust. - Kelty - Good value for camping gear and accessible backpacks, especially for beginners and family camping.

### Best picks by use

| Need | Best bets | |---|---| | General outdoor clothing | Patagonia, Outdoor Research | | Affordable clothing | Columbia, REI Co-op | | Hiking backpack | Osprey | | Backpacking tent | NEMO, Mountain Hardwear | | Down insulation | Feathered Friends, Patagonia, Mountain Hardwear | | Hiking socks | Darn Tough | | Hiking/work boots | Danner | | Heritage outdoor clothing | Filson, Woolrich | | Beginner camping | REI Co-op, Kelty |

A useful rule: buy the product category, not the brand reputation. The North Face, Columbia, REI, and Patagonia all make excellent products-and some merely average ones. Check independent reviews for the exact model, and be skeptical of lifestyle collections that carry a premium without adding technical performance. Some major American brands also manufacture overseas, so “American brand” does not necessarily mean “made in the USA.”

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Woolrich

Outdoor & Adventure

21 August 2026 – 8 November 2026 (scans 1–13)

0.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

13

Answers naming the brand

5836

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Woolrich ranks #40 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 8 November 2026). Its visibility is 0.2%. It was named in 13 of 5,836 AI answers across 6 of 150 tracked questions, averaging position 8.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for Woolrich in Outdoor & Adventure · United States, measured over 21 August 2026 – 8 November 2026. It ranks #40 among 41 tracked brands.

How often does AI mention this brand?

Woolrich was named in 13 of 5,836 collected AI answers, across 6 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Woolrich by all 5,836 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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