Woolrich

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]

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Heritage outdoor apparel brand.

Woolrich

appears in

0.2

% of measured AI answers in this industry and market.

Found score

Track Woolrich’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.7

October 18, 2026

Overall visibility

0.2

21 August 2026 – 18 October 2026 (scans 1–10)

Industry rank

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Woolrich's single-scan score moved from 0.0% to 0.7%, up 0.7 percentage points. Latest recorded scan 0.7% on 18 October 2026; combined-window score 0.2%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	0.0%
24 August 2026	0.0%
30 August 2026	0.0%
6 September 2026	0.0%
13 September 2026	0.7%
20 September 2026	0.4%
27 September 2026	0.0%
4 October 2026	0.0%
11 October 2026	0.4%
18 October 2026	0.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

0.1%

Perplexity

0.3%

AI Overviews

0.2%

21 August 2026 – 18 October 2026 (scans 1–10)

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Perplexity names Woolrich most often.

It appears in 0.3% of collected Perplexity answers and 0.1% of ChatGPT answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 5 of 150 questions.

Woolrich appears in at least one collected answer to 3.3% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 0.7%. The latest scan was 0.7% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 18 October 2026 (scans 1–10)

Patagonia

26.3

REI Co-op

24.8

NEMO Equipment

15.4

Osprey Packs

15.4

The North Face

14.9

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best American outdoor brands
Best American owned outdoor brands
Best outdoor brand collabs US
What makes American outdoor brands different
Which outdoor brands are actually American owned

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best award winning American outdoor brands (Patagonia, The North Face, Columbia Sportswear)
Which American outdoor brands are sold overseas (The North Face, Patagonia, Columbia Sportswear)
Best American hiking brands (Osprey Packs, Patagonia, Outdoor Research)
Which outdoor brands have Black Friday sales US (YETI, Camp Chef, The North Face)
Which outdoor brands are actually American owned (Patagonia, Columbia Sportswear, Mountain Hardwear)
Best American camping brands (REI Co-op, NEMO Equipment, Hyperlite Mountain Gear)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

18 October 2026

The question asked

What makes American outdoor brands different

From the recorded answer

Deep History and Heritage: Brands like Woolrich (founded in 1830) and Duluth Pack (founded in 1882) began by supplying gear for American loggers, hunters, and frontiersmen, building a long tradition of heavy-duty reliability.

Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

American outdoor brands stand out due to their deep historical roots, focus on rugged utility, and strong regional craftsmanship.

### Key Characteristics

- Deep History and Heritage: Brands like Woolrich (founded in 1830) and Duluth Pack (founded in 1882) began by supplying gear for American loggers, hunters, and frontiersmen, building a long tradition of heavy-duty reliability. - Rugged Work-to-Outdoor Transition: Many American labels-such as Danner boots or White's Boots -grew out of industrial or occupational footwear and apparel, prioritizing durability and ankle support over ultra-lightweight designs. - Specialized Craftsmanship & Small-Batch Production: Companies like Vermont Glove, Johnson Woolen Mills, and Hyperlite Mountain Gear focus on regional manufacturing, hand-stitched leather, Merino wool, or cutting-edge technical materials like Dyneema. - Integration with Shooting, Hunting, and Tactical Sports: Unlike many European or Asian alpine brands that focus strictly on mountaineering and climbing, a significant segment of American outdoor companies (including American Outdoor Brands and its portfolio like Caldwell and Crimson Trace) heavily blend general camping and fishing with shooting sports, personal defense, and hunting culture. - Lifetime Guarantees: Many heritage and independent American outfitters (such as Duluth Pack and various sock and pack makers) rely heavily on heirloom-quality builds backed by lifelong repair or replacement policies.

Would you like to compare American outdoor brands with European or Japanese outdoor brands, or look into specific gear categories like boots, packs, or tents?

ChatGPT

20 September 2026

The question asked

Best American owned outdoor brands

From the recorded answer

Rugged/workwear: Filson, L.L.Bean, Woolrich …

Read recorded answer

Recorded answer text · ChatGPT · 20 September 2026

I looked for American-owned outdoor brands (companies founded in the U.S. or headquartered/controlled in the U.S.). “American-owned” is different from “made in USA” - many U.S. brands design and own their products but manufacture some items overseas. americanmadecompany.com

Here are some of the most respected names by category:

| Brand | Best known for | Notes | |---|---|---| | Patagonia | Technical clothing, fleece, climbing, sustainability | Founded in California; one of the most influential U.S. outdoor brands. www.opumo.com | | The North Face | Jackets, expedition gear, hiking apparel | Founded in San Francisco in 1966; now part of a larger corporate group. www.opumo.com | | Filson | Waxed canvas, wool, hunting/fishing apparel | Classic Pacific Northwest heritage brand. www.opumo.com | | L.L.Bean | Boots, flannel, camping clothing | Founded in Maine in 1912; known for durable outdoor basics. www.opumo.com | | YETI | Coolers, tumblers, outdoor drinkware | Founded in Texas; popular with anglers, hunters, and campers. www.opumo.com | | Osprey | Hiking and travel backpacks | Founded in Colorado; especially known for technical packs. www.opumo.com | | Mystery Ranch | Expedition, hunting, firefighting packs | Known for extremely durable load-carrying systems. www.opumo.com | | Cotopaxi | Packs, jackets, adventure apparel | U.S.-founded brand with a strong social-impact focus. www.opumo.com | | Columbia Sportswear | Affordable hiking and winter gear | Long-running American outdoor company based in Oregon. www.opumo.com | | Outdoor Research | Gloves, shells, climbing and mountaineering gear | Founded in Washington and focused on technical outdoor equipment. www.opumo.com | | Mountain Hardwear | Alpine clothing, tents, climbing gear | Founded in California by outdoor industry veterans. www.opumo.com | | KAVU | Bags, casual outdoor clothing | Known for colorful adventure lifestyle gear. www.opumo.com | | Topo Designs | Packs, clothing, everyday adventure gear | Colorado brand blending outdoor function with casual style. www.opumo.com | | Darn Tough Vermont | Hiking socks | Noted for U.S. manufacturing and lifetime guarantee. wildbounds.comwww.opumo.com | | NEMO Equipment | Tents, sleeping gear, backpacking equipment | Known for innovative lightweight camping products. wildbounds.comwww.opumo.com |

### Smaller “buy American / made-in-USA focused” outdoor brands If your priority is U.S. manufacturing, look at: - FORLOH - technical hunting and outdoor apparel with a strong U.S.-manufacturing emphasis. www.outdoorlife.comwww.originus.co - Western Mountaineering - premium sleeping bags made in California. www.outdoorlife.com - Johnson Woolen Mills - heritage wool outdoor clothing. www.gearpatrol.com - Duckworth - U.S.-based merino wool apparel producer. www.outdoorlife.comwww.originus.co

### If you want the “American outdoor heritage” feel: - Rugged/workwear: Filson, L.L.Bean, Woolrich - Backpacking: Osprey, NEMO, Mystery Ranch, Patagonia - Hunting/fishing: YETI, Filson, FORLOH, Simms - Everyday outdoors style: Patagonia, KAVU, Topo Designs, Cotopaxi - Made-in-USA focus: Darn Tough, Duckworth, Western Mountaineering, Johnson Woolen Mills

wildbounds.comwww.opumo.com

I can also narrow this down to “100% American-made outdoor brands,” “best quality regardless of price,” or “American-owned brands that are not owned by foreign companies.”

Perplexity

18 October 2026

The question asked

Best American outdoor brands

From the recorded answer

Woolrich - One of the oldest continuously operating American woolen brands, with deep roots in outdoor and workwear.

Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Some of the best American outdoor brands-covering technical gear, heritage clothing, and everyday adventure-are:

- Patagonia - Technical apparel, climbing, skiing, and strong environmental programs. - The North Face - Broad range of mountaineering, hiking, ski, and lifestyle gear. - Arc'teryx - High-performance technical clothing and climbing equipment; founded in Canada, so not strictly American. - Outdoor Research - Gloves, rainwear, gaiters, and alpine apparel. - Black Diamond - Climbing, ski, trekking, and mountaineering equipment. - MSR - Tents, stoves, water filters, and backcountry equipment. - NEMO Equipment - Lightweight tents, sleeping bags, pads, and camp furniture. - Big Agnes - Backpacking tents, sleeping bags, and camping gear. - Osprey - Hiking, travel, and backpacking packs. - KüHL - Durable hiking and outdoor clothing. - Darn Tough - Hard-wearing merino hiking socks, made in Vermont. - Filson - Premium heritage workwear, hunting clothing, bags, and waxed-canvas gear; it is especially known for durability. - L.L.Bean - Classic boots, outerwear, camping equipment, and accessible outdoor clothing. - Woolrich - One of the oldest continuously operating American woolen brands, with deep roots in outdoor and workwear. - Stio - Mountain clothing founded in Jackson Hole, Wyoming, particularly strong for skiing and resort-to-trail use. - Forloh - Hunting and outdoor apparel emphasizing U.S. manufacturing.

Best overall: Patagonia Best for serious climbing: Black Diamond Best for packs: Osprey Best for tents and camp gear: Big Agnes or NEMO Best heritage clothing: Filson or L.L.Bean Best socks: Darn Tough Best American-made emphasis: Forloh, Darn Tough, and selected Filson products

“American brand” does not always mean “made in the USA”; many companies design products domestically but manufacture globally.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Woolrich

Outdoor & Adventure

21 August 2026 – 18 October 2026 (scans 1–10)

0.2

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

Answers naming the brand

4493

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Woolrich ranks #40 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 18 October 2026). Its visibility is 0.2%. It was named in 10 of 4,493 AI answers across 5 of 150 tracked questions, averaging position 7.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for Woolrich in Outdoor & Adventure · United States, measured over 21 August 2026 – 18 October 2026. It ranks #40 among 41 tracked brands.

How often does AI mention this brand?

Woolrich was named in 10 of 4,493 collected AI answers, across 5 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Woolrich by all 4,493 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Woolrich