Across 8 recorded scans from 21 August 2026 to 4 October 2026, KEEN Footwear's single-scan score moved from 2.4% to 1.8%, down 0.6 percentage points. Latest recorded scan 1.8% on 4 October 2026; combined-window score 1.6%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
2.4%
24 August 2026
2.2%
30 August 2026
1.6%
6 September 2026
1.3%
13 September 2026
0.9%
20 September 2026
1.1%
27 September 2026
1.6%
4 October 2026
1.8%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
3.2%
Perplexity
1.2%
AI Overviews
0.4%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 3.2% of collected ChatGPT answers and 0.4% of Google AI Overviews answers: a difference of 2.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 23 of 150 questions.
KEEN Footwear appears in at least one collected answer to 15.3% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.9% to 2.4%. The latest scan was 1.8% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best American hiking brands
Best American outdoor brands
Best American owned outdoor brands
Best PFAS free outdoor gear US
Best brand recommended by hiking guides US
Best brand recommended by outdoor instructors US
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best American camping brands (Big Agnes, YETI, NEMO Equipment)
Best American outdoor brands (Patagonia, Filson, The North Face)
Which outdoor brands are actually American owned (Patagonia, L.L.Bean, Columbia Sportswear)
Best American owned outdoor brands (Patagonia, REI Co-op, NEMO Equipment)
Best award winning American outdoor brands (Patagonia, NEMO Equipment, Big Agnes)
Which outdoor brands have Black Friday sales US (The North Face, Columbia Sportswear, Outdoor Research)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best PFAS free outdoor gear US
From the recorded answer
KEEN Footwear …
Read recorded answer
Recorded answer text · Google AI Overviews · 27 September 2026
Top brands offer fully PFAS-free outdoor gear in the US, eliminating toxic "forever chemicals" from both their water-repellent (DWR) coatings and waterproof membranes.
### Top PFAS-Free Outdoor Brands & Gear
- Patagonia
- Leading Products: Patagonia Torrentshell 3L Rain Jacket ($179), Patagonia Powder Town Ski Jacket ($349).
- Why it's great: Patagonia provides explicit, transparent tracking on product pages for chemical use across fabrics, membranes, and DWR coatings. They have successfully phased out long-chain and intentionally added PFAS across nearly all apparel.
- Arc'teryx
- Leading Products: Arc'teryx Beta SL Jacket ($500), Arc'teryx Atom LT Hoody.
- Why it's great: Arc'teryx transitioned all DWR treatments to FC0 (PFAS-free) and adopted high-performance GORE-TEX ePE PFAS-free membranes for extreme weather durability.
- Mammut
- Leading Products: Mammut Treeline HS Rain Jacket, Mammut Haldigrat Ski Jacket ($625).
- Why it's great: Mammut uses advanced GORE-TEX ePE and proprietary DRY Expedition 3L fabrics that deliver heavy-duty mountain protection without fluorinated compounds.
- KEEN Footwear
- Leading Products: KEEN Targhee Hiking Boots.
- Why it's great: Entirely PFC-free across 100% of its footwear lineup since 2020, replacing toxic coatings with safe mechanical and alternative water-repellent alternatives.
### Alternative Waterproofing & Maintenance
- If you need to re-waterproof older gear safely, check out Toxic-Free Future for guides on utilizing non-toxic treatments like Nikwax wash-in or spray-on products.
If you're looking for American-founded hiking and outdoor brands, these are among the most respected:
| Brand | Best known for | Based in |
|-------|----------------|-----------|
| Patagonia | Premium hiking apparel, rain shells, insulation, sustainability | California |
| The North Face | Technical hiking, backpacking, mountaineering gear | California |
| Outdoor Research | Rain gear, gloves, gaiters, alpine clothing | Washington |
| Mountain Hardwear | Technical mountain apparel and camping equipment | California |
| Columbia Sportswear | Affordable, reliable hiking clothing and footwear | Oregon |
| Osprey | Industry-leading hiking and backpacking backpacks | Colorado |
| NEMO Equipment | Lightweight tents, sleeping bags, sleeping pads | New Hampshire |
| Sierra Designs | Backpacking tents, sleeping bags, packs | California |
| Kelty | Budget-friendly camping and backpacking gear | Colorado |
| Darn Tough | Merino hiking socks with a lifetime warranty (made in Vermont) | Vermont |
| L.L.Bean | Hiking boots, outdoor clothing, camping gear | Maine |
| KEEN | Comfortable hiking shoes and sandals | Oregon |
| Merrell | Popular hiking boots and trail shoes | Michigan |
| Hyperlite Mountain Gear | Ultralight backpacks and shelters | Maine |
| REI Co-op | Broad selection of quality hiking gear under its house brand | Washington | wildbounds.com
### Best by category
- Best overall apparel: Patagonia
- Best backpacks: Osprey
- Best hiking boots/shoes: KEEN, Merrell
- Best rain gear: Outdoor Research
- Best ultralight gear: Hyperlite Mountain Gear
- Best tents: NEMO Equipment
- Best socks: Darn Tough
- Best value: Columbia, Kelty, REI Co-op flux.agency
### If "Made in USA" matters
Many American brands manufacture globally. Brands with significant U.S. manufacturing include:
- Darn Tough (Vermont socks)
- Hyperlite Mountain Gear (Maine)
- Danner (selected boots made in Oregon)
- Origin USA (selected apparel)
- Western Mountaineering (California sleeping bags) allamerican.org
For a premium hiking kit, a common combination is:
- Clothing: Patagonia + Outdoor Research
- Backpack: Osprey
- Tent: NEMO Equipment
- Socks: Darn Tough
- Boots: KEEN or Danner (if you want more U.S.-made options) wildbounds.comflux.agency
Perplexity
The question asked
Best hiking boots US
From the recorded answer
| Best all-around comfort | KEEN Targhee IV | Roomier fit and comfortable for day hikes and moderate trails. | …
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
The best hiking boot for most U.S. hikers is the Salomon Quest 5 GTX: supportive, waterproof, and suited to long hikes with heavier packs.
| Best for | Boot | Why choose it |
|---|---|---|
| Best overall | Salomon Quest 5 GTX | Excellent ankle support, stability, and waterproofing for rugged trails and backpacking. |
| Best lightweight option | Salomon X Ultra 5 Mid GTX | Lighter and more agile than traditional backpacking boots while retaining waterproof protection. |
| Best value | Merrell Moab 3 | Comfortable immediately, reliable traction, and strong performance for the price. |
| Best all-around comfort | KEEN Targhee IV | Roomier fit and comfortable for day hikes and moderate trails. |
| Best technical terrain | La Sportiva TX Hike Mid Leather GTX | Stable, precise, and well suited to rocky mountain trails. |
| Best cushioned option | HOKA Kaha 3 GTX | Plush cushioning with Vibram Megagrip traction for long days on trail. |
Quick buying advice:
- Choose waterproof boots for wet climates, snow, and muddy trails; choose non-waterproof boots for hot, dry conditions because they breathe better.
- For backpacking or rough terrain, prioritize a firm sole, strong heel hold, and ankle support.
- Try boots with hiking socks and leave roughly a thumb's width in front of your toes, especially for downhill walking.
- If carrying only a light daypack, a hiking shoe or lightweight mid boot may be more comfortable than a heavy backpacking boot.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, KEEN Footwear ranks #27 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 4 October 2026). Its visibility is 1.6%. It was named in 58 of 3,599 AI answers across 23 of 150 tracked questions, averaging position 4.9 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 1.6% AI visibility for KEEN Footwear in Outdoor & Adventure · United States, measured over 21 August 2026 – 4 October 2026. It ranks #27 among 41 tracked brands.
How often does AI mention this brand?
KEEN Footwear was named in 58 of 3,599 collected AI answers, across 23 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming KEEN Footwear by all 3,599 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
