RTIC Outdoors

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]

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Cooler and drinkware brand.

RTIC Outdoors

appears in

2.5

% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.2

October 4, 2026

Overall visibility

2.5

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, RTIC Outdoors's single-scan score moved from 3.1% to 2.2%, down 0.9 percentage points. Latest recorded scan 2.2% on 4 October 2026; combined-window score 2.5%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.5% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	3.1%
24 August 2026	3.1%
30 August 2026	2.2%
6 September 2026	1.8%
13 September 2026	2.7%
20 September 2026	2.4%
27 September 2026	2.4%
4 October 2026	2.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

2.2%

Perplexity

2.7%

AI Overviews

2.6%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names RTIC Outdoors most often.

It appears in 2.7% of collected Perplexity answers and 2.2% of ChatGPT answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 26 of 150 questions.

RTIC Outdoors appears in at least one collected answer to 17.3% of the tracked questions. That is question coverage; the 2.5% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.8% to 3.1%. The latest scan was 2.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Patagonia

26.5

REI Co-op

23.9

NEMO Equipment

15.6

Osprey Packs

15.3

The North Face

14.8

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best American camping brands
Best American made vs imported camping gear
Best Christmas gifts for outdoor lovers US
Best Father's Day camping gift US
Best alternative to Sea to Summit
Best camping equipment US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best American outdoor brands (Patagonia, Filson, The North Face)
What outdoor brands do Americans actually buy (The North Face, Patagonia, Columbia Sportswear)
Which outdoor brands are actually American owned (Patagonia, L.L.Bean, Columbia Sportswear)
Best American owned outdoor brands (Patagonia, REI Co-op, NEMO Equipment)
Best American hiking brands (Patagonia, Merrell, The North Face)
Best award winning American outdoor brands (Patagonia, NEMO Equipment, Big Agnes)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Who owns Yeti and RTIC

From the recorded answer

YETI is a publicly traded company owned by public shareholders and institutional investors, while RTIC is owned primarily by the private equity firm Wind Point Partners alongside its co-founders.

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

### 📊 Corporate Ownership Overview YETI is a publicly traded company owned by public shareholders and institutional investors, while RTIC is owned primarily by the private equity firm Wind Point Partners alongside its co-founders. ---

### 📌 Company Breakdown

#### 🧊 YETI (Yeti Holdings, Inc.)

- Ownership Type: Publicly traded company (NYSE: YETI ) owned by public shareholders and institutional funds. - History: Founded in 2006 by Texas brothers Roy and Ryan Seiders. - Key Milestones: Sold a majority stake to private equity firm Cortec Group in 2012 before launching its initial public offering (IPO) in 2018.

#### 🏕️ RTIC (RTIC Outdoors)

- Ownership Type: Majority-owned by Chicago-based private equity firm Wind Point Partners, with remaining stakes held by its original founders. - History: Founded in 2015 (as RTIC Coolers) by twin brothers Jim and John Jacobsen. - Key Milestones: Wind Point Partners acquired a majority stake in September 2020, bringing in CEO Bill Pond to manage the brand.

---

Would you like a detailed product and price comparison between YETI and RTIC gear, or information on their past legal disputes?

ChatGPT

4 October 2026

The question asked

Which is better Yeti or RTIC

From the recorded answer

If you mean coolers/tumblers, both are excellent, but I'd generally pick RTIC for value and YETI for premium build, brand reputation, and warranty.

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean coolers/tumblers, both are excellent, but I'd generally pick RTIC for value and YETI for premium build, brand reputation, and warranty.

| | YETI | RTIC | |---|---|---| | ❄️ Cooling/insulation | Excellent | Excellent | | 🛠️ Durability | Slight edge | Excellent | | 💰 Price | Higher | Lower | | 🧊 Coolers | Best overall | Best value | | 🥤 Tumblers | Excellent | Best value | | 🛡️ Warranty | 5 yrs on many major products | 5 yrs on Ultra-Tough hard coolers | | Overall | 🏆 Premium choice | 💵 Value winner |

YETI offers 5-year warranties on products including Tundra coolers and Rambler drinkware, while RTIC offers 5 years on Ultra-Tough hard coolers but only 90 days on drinkware. www.yeti.com

For example, a 30-oz YETI Rambler is around $40, while RTIC's 30-oz Essential Tumbler is currently around $20 and advertises up to 24 hours cold. rticoutdoors.com

My verdict: - Cooler for camping/fishing: 🏆 YETI - Tumbler for everyday use: 🏆 RTIC - Best bang for your buck: 🏆 RTIC - Money is no object / want the premium option: 🏆 YETI

If you tell me cooler or tumbler (and the size you want), I can compare the exact YETI vs. RTIC models and tell you which one I'd buy.

Perplexity

4 October 2026

The question asked

Best American camping brands

From the recorded answer

| Coolers and drinkware | YETI, Stanley, RTIC | Durable, well-insulated products suited to long car-camping trips. | …

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best American camping brands depend on the type of gear you need. Strong all-around choices include MSR, NEMO, Kelty, Big Agnes, Osprey, Lodge, Stanley, Therm-a-Rest, Western Mountaineering, and Filson.

## Best American camping brands by category

| Category | Recommended brands | Why | |---|---|---| | Tents and shelters | MSR, NEMO, Big Agnes, Kelty | Reliable backpacking and car-camping designs; NEMO and MSR are especially strong for lightweight tents. | | Sleeping bags and pads | Western Mountaineering, Therm-a-Rest, NEMO | Western Mountaineering is known for premium sleeping bags, while Therm-a-Rest excels at sleeping pads. | | Backpacks | Osprey, Mystery Ranch, Hyperlite Mountain Gear | Good range from comfortable hiking packs to highly technical ultralight designs. | | Camp cookware | Lodge, GSI Outdoors, Stanley | Lodge is excellent for cast iron, and Stanley is known for durable insulated bottles and food containers. | | Coolers and drinkware | YETI, Stanley, RTIC | Durable, well-insulated products suited to long car-camping trips. | | Clothing and rugged gear | Filson, Frost River, Outdoor Research | Filson is particularly well regarded for durable heritage outdoor clothing and equipment. | | American-made gear | Western Mountaineering, Hyperlite Mountain Gear, Montana Canvas, Lodge | These brands offer products made in the United States, although manufacturing varies by product line. |

### Best overall picks

- Best for backpacking: MSR, NEMO, Big Agnes, Osprey - Best for family or car camping: Kelty, Eureka!, YETI, Lodge - Best premium gear: Western Mountaineering, Hyperlite Mountain Gear, Mystery Ranch - Best durability and heritage style: Filson, Lodge, Stanley - Best American-made focus: Western Mountaineering, Hyperlite Mountain Gear, Montana Canvas

Check the manufacturing details for each individual product: an American brand does not necessarily mean every item is made in the United States.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

RTIC Outdoors

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

2.5

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

Answers naming the brand

3599

Answers collected

2.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, RTIC Outdoors ranks #22 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 4 October 2026). Its visibility is 2.5%. It was named in 90 of 3,599 AI answers across 26 of 150 tracked questions, averaging position 2.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.5% AI visibility for RTIC Outdoors in Outdoor & Adventure · United States, measured over 21 August 2026 – 4 October 2026. It ranks #22 among 41 tracked brands.

How often does AI mention this brand?

RTIC Outdoors was named in 90 of 3,599 collected AI answers, across 26 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming RTIC Outdoors by all 3,599 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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RTIC Outdoors