Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Your brandBook a Call
Found
/
The List
/
Outdoor & Adventure
/

RTIC Outdoors

RTIC Outdoors

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
Visit website ↗

Cooler and drinkware brand.

RTIC Outdoors
appears in
2.7
% of measured AI answers in this industry and market.

Found score

Track RTIC Outdoors’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.1

October 25, 2026

Overall visibility

2.7

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

22

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, RTIC Outdoors's single-scan score moved from 3.1% to 3.1%, unchanged (0.0 percentage points). Latest recorded scan 3.1% on 25 October 2026; combined-window score 2.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.7% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.1%
24 August 20263.1%
30 August 20262.2%
6 September 20261.8%
13 September 20262.7%
20 September 20262.4%
27 September 20262.4%
4 October 20262.2%
11 October 20263.3%
18 October 20263.1%
25 October 20263.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.2%

Perplexity Logo

Perplexity

3.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.8%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Perplexity names RTIC Outdoors most often.

It appears in 3.1% of collected Perplexity answers and 2.2% of ChatGPT answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 27 of 150 questions.

RTIC Outdoors appears in at least one collected answer to 18.0% of the tracked questions. That is question coverage; the 2.7% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.8% to 3.3%. The latest scan was 3.1% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American camping brands
  • Best American made vs imported camping gear
  • Best Christmas gifts for outdoor lovers US
  • Best Father's Day camping gift US
  • Best alternative to Sea to Summit
  • Best camping cooking gear US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which outdoor brands are actually American owned (Patagonia, Columbia Sportswear, The North Face)
  • Best American owned outdoor brands (Patagonia, Columbia Sportswear, Cotopaxi)
  • Which outdoor brands have Black Friday sales US (Patagonia, The North Face, Columbia Sportswear)
  • Best American outdoor brands (Patagonia, Filson, Outdoor Research)
  • Which American outdoor brands are actually good (Patagonia, Outdoor Research, Mountain Hardwear)
  • Best American made vs imported camping gear (Therm-a-Rest, Hyperlite Mountain Gear, Gossamer Gear)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Who owns Yeti and RTIC

From the recorded answer

Yeti is a publicly traded company (YETI Holdings, Inc. ), and RTIC Outdoors is owned by the private equity firm Wind Point Partners*.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Yeti is a publicly traded company (YETI Holdings, Inc. ), and RTIC Outdoors is owned by the private equity firm Wind Point Partners.

### Yeti

- Ownership: Publicly traded on the New York Stock Exchange (YETI ), having completed an IPO in 2018. A private equity firm, Cortec Group, previously held a majority stake starting in 2012 before the company went public. - Founders: Roy and Ryan Seiders founded Yeti in 2006 in Dripping Springs, Texas. - Leadership: Matthew J. Reintjes serves as the CEO.

### RTIC

- Ownership: Acquired by Chicago-based private equity firm Wind Point Partners in September 2020, with twin-brother founders Jim and John Jacobsen retaining a minority/meaningful ownership stake. - Founders: Twin brothers Jim and John Jacobsen founded RTIC in 2014/2015 in Katy/Houston, Texas. - Leadership: Bill Pond serves as the CEO, working alongside the Jacobsen brothers.

If you'd like to compare specific products (like hard-sided coolers or tumblers) between Yeti and RTIC, let me know which item you are looking at.

ChatGPT

The question asked

Which is better Yeti or RTIC

From the recorded answer

Overall, RTIC is the better value, while YETI is the better premium brand.* If you're buying a cooler, I'd lean RTIC for the money. If you're buying a tumbler or soft cooler, YETI has some advantages.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

Overall, RTIC is the better value, while YETI is the better premium brand. If you're buying a cooler, I'd lean RTIC for the money. If you're buying a tumbler or soft cooler, YETI has some advantages.

Here's how they compare based on product reviews and hands-on testing. www.outsideonline.comwww.gearpatrol.comwww.foodandwine.comchillandchest.com

!YETI Tundra 45 Cooler | REI Co-op

## YETI

Best for premium quality and features

Pros

- Rugged construction and well-designed hardware - Excellent insulation and ice retention - Strong brand recognition and resale value - Generally better warranty coverage on drinkware and soft coolers

Cons

- Usually costs more - The extra cost doesn't always mean better cooling performance

---

!RTIC 52 QT Hard-Sided Ice Chest Cooler, Ultra-Light, Thailand | Ubuy

## RTIC

Best for value and everyday use

Pros

- Typically less expensive - Strong ice retention, especially in hard coolers - Good capacity for camping, fishing and tailgating - Some models offer more storage for the money

Cons

- Finish, handles and usability can vary by model - Generally shorter warranty on drinkware and soft coolers - Less resale value in many cases

www.outsideonline.comwww.gearpatrol.comwww.foodandwine.comchillandchest.com

## Which brand wins?

| Category | Winner | |--------|--------| | Hard coolers | RTIC for value | | Soft coolers | YETI | | Tumblers and cups | YETI for warranty and accessories | | Price | RTIC | | Premium fit and finish | YETI | | Cooling performance | Close; depends on model | | Best for most budgets | RTIC |

Independent tests don't show a universal winner for ice retention. Some favor YETI slightly, while others find RTIC matches or beats comparable hard coolers. www.outsideonline.comwww.gearpatrol.comwww.foodandwine.comchillandchest.com

## My recommendation

- For camping, fishing, hunting or keeping drinks cold in a truck\: RTIC is where I'd start. - For a daily coffee cup or water tumbler\: I'd lean YETI, particularly if the longer warranty and replacement accessories matter to you. - For the toughest outdoor use\: Compare the exact models rather than assuming the more expensive brand is automatically better.

One question so I can give you a more definite winner: What are you looking to buy?

Hard cooler / ice chest

Soft cooler / cooler bag

Tumbler / water bottle

Overall brand comparison

---

What's most important?

Best value for the money

Maximum performance and durability

A balance of both

[Compare the best options]

Perplexity

The question asked

Best camping equipment US

From the recorded answer

Cooler: RTIC 52 QT Ultra-Light for capacity; OtterBox Venture 25 for a smaller, durable cooler.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For most U.S. campers, the best setup depends on whether you're car camping or backpacking. A strong all-around kit is:

- Tent: Big Agnes Spicer Peak 6 for spacious car camping; Nemo Dragonfly OSMO for lightweight backpacking. - Sleeping pad: Nemo Tensor Insulated for backpacking; Therm-a-Rest MondoKing 3D for maximum car-camping comfort. - Sleeping bag: REI Co-op Siesta Hooded 20 for general camping; Nemo Forte Endless Promise as a premium alternative. - Stove: MSR PocketRocket Deluxe for compact backpacking; Camp Chef Everest 2X for car camping and larger meals. - Cooler: RTIC 52 QT Ultra-Light for capacity; OtterBox Venture 25 for a smaller, durable cooler. - Lighting: Petzl Actik Core headlamp plus a BioLite AlpenGlow 500 lantern. - Water filtration: CNOC Vecto with Versa Flow for backpacking; an MSR filter for dependable emergency or campsite use. - Chair: REI Co-op Campwell for comfort and general use. - Safety essentials: First-aid kit, tarp, utility cord, repair kit, map or GPS, extra water, and weather-appropriate layers. Tarps and cord are especially versatile in emergencies.

## Best budget setup

- Coleman Skydome 6P tent - Coleman Brazos 20 sleeping bag - Sea to Summit Camp SI sleeping mat - Coleman Cascade Classic stove - Coleman 316 Series 70-quart cooler - Black Diamond Astro 300 headlamp - LifeStraw Peak Gravity water filter

Best single recommendation: For two to four people driving to established campgrounds, choose the Big Agnes Spicer Peak 6, Therm-a-Rest MondoKing 3D, REI Siesta Hooded 20, Camp Chef Everest 2X, and RTIC 52 QT cooler. For hiking trips, switch to the Nemo Dragonfly OSMO, Nemo Tensor Insulated, and a compact canister stove.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

RTIC Outdoors

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

2.7

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

133

Answers naming the brand

4940

Answers collected

2.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, RTIC Outdoors ranks #22 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 25 October 2026). Its visibility is 2.7%. It was named in 133 of 4,940 AI answers across 27 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.7% AI visibility for RTIC Outdoors in Outdoor & Adventure · United States, measured over 21 August 2026 – 25 October 2026. It ranks #22 among 41 tracked brands.

How often does AI mention this brand?

RTIC Outdoors was named in 133 of 4,940 collected AI answers, across 27 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming RTIC Outdoors by all 4,940 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.