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Therm-a-Rest

Therm-a-Rest

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
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Sleep systems brand made by Cascade Designs.

Therm-a-Rest
appears in
6.2
% of measured AI answers in this industry and market.

Found score

Track Therm-a-Rest’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

6.0

October 4, 2026

Overall visibility

6.2

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

12

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Therm-a-Rest's single-scan score moved from 6.9% to 6.0%, down 0.9 percentage points. Latest recorded scan 6.0% on 4 October 2026; combined-window score 6.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 6.2% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20266.9%
24 August 20267.3%
30 August 20266.9%
6 September 20266.7%
13 September 20266.0%
20 September 20265.6%
27 September 20264.2%
4 October 20266.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

8.5%

Perplexity Logo

Perplexity

4.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Therm-a-Rest most often.

It appears in 8.5% of collected ChatGPT answers and 4.3% of Perplexity answers: a difference of 4.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 44 of 150 questions.

Therm-a-Rest appears in at least one collected answer to 29.3% of the tracked questions. That is question coverage; the 6.2% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 4.2% to 7.3%. The latest scan was 6.0% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American camping brands
  • Best American made vs imported camping gear
  • Best American owned outdoor brands
  • Best Christmas gifts for outdoor lovers US
  • Best Father's Day camping gift US
  • Best Made in USA outdoor gear

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American outdoor brands (Patagonia, Filson, The North Face)
  • What outdoor brands do Americans actually buy (The North Face, Patagonia, Columbia Sportswear)
  • Best American owned outdoor brands (Patagonia, REI Co-op, NEMO Equipment)
  • Best American hiking brands (Patagonia, Merrell, The North Face)
  • Best award winning American outdoor brands (Patagonia, NEMO Equipment, Big Agnes)
  • Cheapest way to buy quality hiking gear US (Patagonia, Osprey Packs, Columbia Sportswear)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best alternative to Sea to Summit

From the recorded answer

Therm-a-Rest (specifically the NeoAir NXT series) is the premier choice if you want maximum warmth-to-weight ratio and durability.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

NEMO Equipment is widely considered the best overall alternative to Sea to Summit, especially for sleeping pads, pillows, and lightweight camping gear.Because Sea to Summit makes a wide range of outdoor gear-from sleeping mats and bags to cookware and dry bags-the best alternative depends on what specific item you need.

### Top Alternatives by Gear Category

- Sleeping Pads: NEMO Equipment (specifically the Tensor series) matches Sea to Summit's comfort and packability, often praised by backpackers as a quieter, lighter, and equally plush alternative. Therm-a-Rest (specifically the NeoAir NXT series) is the premier choice if you want maximum warmth-to-weight ratio and durability. - Sleeping Bags & Quilts: Enlightened Equipment offers elite ultralight quilts, while Western Mountaineering provides some of the highest-quality down sleeping bags on the market. - Pillows: Trekology makes budget-friendly, highly compact inflatable pillows that rival the Sea to Summit Aeros line, while NEMO offers the plush Fillo series. - Dry Bags & Storage: Outdoor Research is a direct competitor offering rugged compression sacks and waterproof storage known for durability.

To help narrow down the best choice, please tell me:

- What specific piece of gear are you looking to replace (e.g., sleeping pad, tent, dry bag, sleeping bag)? - Are you prioritizing ultralight backpacking or car camping comfort?

ChatGPT

The question asked

Best Made in USA outdoor gear

From the recorded answer

| Sleeping pad | Therm-a-Rest NeoAir | NeoAir line manufactured in the USA | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Absolutely. I checked current 2026 sources and focused on gear actually manufactured in the USA, rather than merely American-owned brands. That distinction matters-many well-known U.S. outdoor brands import most of their products. www.treelinereview.comamericanmadecompany.com

### 🇺🇸 Best Made-in-USA outdoor gear

| Category | My pick | Why | |---|---|---| | Backpacking tent | Zpacks Duplex | Extremely light, durable Dyneema, made in Florida | | Backpack | LiteAF Curve | Excellent thru-hiking pack, made in New Jersey | | Premium backpack | ULA Equipment | Packs designed, cut, sewn and finished domestically | | Sleeping bag | Western Mountaineering MegaLite | Outstanding down bag, made in California | | Sleeping bag - premium | Feathered Friends | Exceptional down gear, made in Seattle | | Sleeping pad | Therm-a-Rest NeoAir | NeoAir line manufactured in the USA | | Quilt | Hammock Gear Burrow | Lightweight backpacking quilt, made in Ohio | | Canvas tent | Springbar | Classic, exceptionally durable U.S.-made canvas tents | | Technical apparel | FORLOH | Strong choice if you want a genuinely domestic supply chain | | Merino apparel | Duckworth | Montana sheep-to-shelf merino | | Gloves | Vermont Glove | U.S.-assembled leather gloves with domestic materials | | Water bottle | Nalgene | Classic bottles still made in Rochester, NY |

These aren't just heritage brands: current 2026 gear coverage specifically identifies the Zpacks Duplex, LiteAF Curve, Western Mountaineering bags, Hammock Gear Burrow, and Therm-a-Rest NeoAir among recommended U.S.-made equipment. www.treelinereview.comamericanmadecompany.com

### My top 5 if you're building a serious kit

1. Western Mountaineering MegaLite - probably my favorite combination of quality, weight and longevity. It's a particularly good choice for three-season backpacking. www.treelinereview.com

2. Zpacks Duplex - excellent if you're prioritizing low pack weight. The Duplex is a two-person Dyneema shelter made in Florida. www.treelinereview.com

3. LiteAF Curve - one of the more compelling choices for thru-hiking; its New Jersey manufacturing is a nice bonus. www.treelinereview.com

4. Feathered Friends - especially compelling for down sleeping bags and jackets. Their Seattle operation has an excellent reputation for high-end construction. www.treelinereview.com

5. Springbar - if you're car camping rather than counting grams, I'd take a serious look at their American-made canvas tents. www.treelinereview.comwww.originus.coamericanmadecompany.com

### One important caveat

"Made in USA" doesn't necessarily mean 100% American-sourced materials. Some manufacturers assemble or sew domestically while importing fabrics, zippers, insulation, hardware, etc. Current U.S.-made gear directories distinguish between manufacturing/assembly and domestic material sourcing, so I'd check the individual product rather than assume the whole brand is American-made. www.treelinereview.comamericanmadecompany.com

If you tell me your budget and what kind of outdoor use you have in mind (backpacking, camping, hunting, hiking, winter, bushcraft, etc.), I can narrow this to 10 specific Made-in-USA products worth buying, with current prices.

Perplexity

The question asked

Best American camping brands

From the recorded answer

The best American camping brands depend on the type of gear you need. Strong all-around choices include MSR, NEMO, Kelty, Big Agnes, Osprey, Lodge, Stanley, Therm-a-Rest, Western Mountaineering, and Filson.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best American camping brands depend on the type of gear you need. Strong all-around choices include MSR, NEMO, Kelty, Big Agnes, Osprey, Lodge, Stanley, Therm-a-Rest, Western Mountaineering, and Filson.

## Best American camping brands by category

| Category | Recommended brands | Why | |---|---|---| | Tents and shelters | MSR, NEMO, Big Agnes, Kelty | Reliable backpacking and car-camping designs; NEMO and MSR are especially strong for lightweight tents. | | Sleeping bags and pads | Western Mountaineering, Therm-a-Rest, NEMO | Western Mountaineering is known for premium sleeping bags, while Therm-a-Rest excels at sleeping pads. | | Backpacks | Osprey, Mystery Ranch, Hyperlite Mountain Gear | Good range from comfortable hiking packs to highly technical ultralight designs. | | Camp cookware | Lodge, GSI Outdoors, Stanley | Lodge is excellent for cast iron, and Stanley is known for durable insulated bottles and food containers. | | Coolers and drinkware | YETI, Stanley, RTIC | Durable, well-insulated products suited to long car-camping trips. | | Clothing and rugged gear | Filson, Frost River, Outdoor Research | Filson is particularly well regarded for durable heritage outdoor clothing and equipment. | | American-made gear | Western Mountaineering, Hyperlite Mountain Gear, Montana Canvas, Lodge | These brands offer products made in the United States, although manufacturing varies by product line. |

### Best overall picks

- Best for backpacking: MSR, NEMO, Big Agnes, Osprey - Best for family or car camping: Kelty, Eureka!, YETI, Lodge - Best premium gear: Western Mountaineering, Hyperlite Mountain Gear, Mystery Ranch - Best durability and heritage style: Filson, Lodge, Stanley - Best American-made focus: Western Mountaineering, Hyperlite Mountain Gear, Montana Canvas

Check the manufacturing details for each individual product: an American brand does not necessarily mean every item is made in the United States.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Therm-a-Rest

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

6.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

223

Answers naming the brand

3599

Answers collected

6.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Therm-a-Rest ranks #12 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 4 October 2026). Its visibility is 6.2%. It was named in 223 of 3,599 AI answers across 44 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 6.2% AI visibility for Therm-a-Rest in Outdoor & Adventure · United States, measured over 21 August 2026 – 4 October 2026. It ranks #12 among 41 tracked brands.

How often does AI mention this brand?

Therm-a-Rest was named in 223 of 3,599 collected AI answers, across 44 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Therm-a-Rest by all 3,599 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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