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Therm-a-Rest

Therm-a-Rest

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
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Sleep systems brand made by Cascade Designs.

Therm-a-Rest
appears in
6.2
% of measured AI answers in this industry and market.

Found score

Track Therm-a-Rest’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

6.5

October 25, 2026

Overall visibility

6.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

13

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Therm-a-Rest's single-scan score moved from 6.9% to 6.5%, down 0.4 percentage points. Latest recorded scan 6.5% on 25 October 2026; combined-window score 6.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 6.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20266.9%
24 August 20267.3%
30 August 20266.9%
6 September 20266.7%
13 September 20266.0%
20 September 20265.6%
27 September 20264.2%
4 October 20266.0%
11 October 20265.1%
18 October 20267.2%
25 October 20266.5%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

8.0%

Perplexity Logo

Perplexity

4.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

6.0%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Therm-a-Rest most often.

It appears in 8.0% of collected ChatGPT answers and 4.6% of Perplexity answers: a difference of 3.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 47 of 150 questions.

Therm-a-Rest appears in at least one collected answer to 31.3% of the tracked questions. That is question coverage; the 6.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 4.2% to 7.3%. The latest scan was 6.5% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American camping brands
  • Best American made vs imported camping gear
  • Best American owned outdoor brands
  • Best Christmas gifts for outdoor lovers US
  • Best Father's Day camping gift US
  • Best Made in USA outdoor gear

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American owned outdoor brands (Patagonia, Columbia Sportswear, Cotopaxi)
  • Which outdoor brands have Black Friday sales US (Patagonia, The North Face, Columbia Sportswear)
  • Best American outdoor brands (Patagonia, Filson, Outdoor Research)
  • Which American outdoor brands are actually good (Patagonia, Outdoor Research, Mountain Hardwear)
  • Which outdoor brands are actually ethical in America (Patagonia, Cotopaxi, Toad&Co)
  • Best American hiking brands (Patagonia, Outdoor Research, Osprey Packs)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best down quilt for hiking US

From the recorded answer

For freezing or near-freezing conditions in the US, look for a sleeping pad with an R-value of 3.0 or higher (e.g., [[Therm-a-Rest NeoAir XTherm]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top-rated down quilts for hiking and backpacking in the US combine a high warmth-to-weight ratio, hydrophobic or treated down insulation, and reliable draft-sealing systems.

### Top Down Quilts by Category

- Best Overall / Cold Weather: **[Katabatic Gear Sawatch 15°F Quilt ]( (~$419) - Insulation: 850fp ExpeDRY Duck Down (or 900FP goose down) - Why buy: Features an exceptional differential cut, a down-filled draft collar, and a reliable cord-clip pad attachment system that prevents drafts when tossing and turning. - Best Value / Budget Choice: **[Outdoor Vitals StormLoft 0°-40°F Down TopQuilt ]( (~$390) - Insulation: 800+ fill power hydrophobic down - Why buy: Uses a body-contouring cut to naturally wrap around your frame and includes a roll-top dry bag. It delivers solid three-season warmth at a more accessible price point. - Most Versatile: Katabatic Gear Flex Series (e.g., Flex 15°F) (~$429) - Insulation: 850fp ExpeDRY Duck Down - Why buy: Features a long-zippered, convertible footbox that lets you completely open the quilt flat like a comforter on warm nights or zip it shut when temperatures drop. - Best Lightweight / Minimalist: **[Zpacks Solo Quilt ]( - Insulation: 900-fill down - Why buy: Ultra-minimalist design built for ounce-counters, using a single-strap attachment system. - Best Customization: **[Enlightened Equipment Revelation ]( - Insulation: High-fill down with extensive size, color, and temperature-rating options - Why buy: A favorite in the Ultralight Reddit Community featuring a convertible zippered and cinchable footbox.

---

### Key Factors to Consider Before Buying

- Temperature Rating: Choose a quilt rated about 10°F to 15°F lower than the lowest ambient night temperature you expect to encounter, as quilts lack hoods. Pair your quilt with a warm beanie or a down jacket hood. - Sleeping Pad R-Value: Quilts rely on your sleeping pad to insulate you from the cold ground. For freezing or near-freezing conditions in the US, look for a sleeping pad with an R-value of 3.0 or higher (e.g., [Therm-a-Rest NeoAir XTherm ]( - Width: - Ground sleepers generally need a width of 55 inches to 58+ inches to prevent side drafts when active or side-sleeping. - Hammock sleepers can use narrower quilts (around 50 inches ) since an underquilt covers the bottom.

If you share your typical hiking region/season (e.g., summer in the Rockies vs. Appalachian Trail shoulder season) and whether you are a side or back sleeper, I can recommend the exact temperature rating and width for you.

ChatGPT

The question asked

Best Made in USA outdoor gear

From the recorded answer

| Therm-a-Rest | Sleeping pads | Selected USA-made pads | …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best outdoor gear genuinely made in the USA, I'd start with specialist manufacturers that still build their products domestically-not just American brands that manufacture overseas. Here are my top picks across backpacking, camping, footwear, and outdoor clothing, based on current 2026 buying guides. www.treelinereview.comwww.gearpatrol.comamericanmadecompany.com

## Best Made-in-USA outdoor gear brands

!Arc Haul 60L by Zpacks - Garage Grown Gear

1\. Zpacks - Best ultralight backpacking gear

(Best for thru-hiking)

Makes ultralight backpacks, shelters, and sleeping gear at its Florida facility. A great choice when reducing pack weight is the priority.

Made in: West Melbourne, Florida

Shop Zpacks

Source: www.treelinereview.commadeamerica.orgwildbounds.comtoddshelton.commadeamerica.orgwww.gearpatrol.com

---

!Köp Megalite från Western Mountaineering hos Uthuset

2\. Western Mountaineering - Best sleeping bags

Premium down sleeping bags made in-house, with a strong reputation for warmth, low weight, and meticulous construction.

Made in: San Jose, California

Shop Western Mountaineering

Source: www.treelinereview.comwww.gearpatrol.comamericanmadecompany.comwww.overlookboots.commadeamerica.orgmadeamerica.orgtoddshelton.com

---

!Southwest - Durable Off-Trail Backpack | Hyperlite Mountain Gear

3\. Hyperlite Mountain Gear - Best technical packs and shelters

Specializes in lightweight, weather-resistant packs, tents, and accessories for serious backpacking.

Made in: Maine

Shop Hyperlite Mountain Gear

Source: www.treelinereview.comwww.gearpatrol.comamericanmadecompany.com

---

!Darn Tough Vermont - Merino Wool Socks Guaranteed for Life

4\. Darn Tough Vermont - Best hiking socks

Durable merino-wool hiking socks made in Vermont. An excellent everyday upgrade for hiking, backpacking, and work boots.

Made in: Northfield, Vermont

Shop Darn Tough

Source: wildbounds.com

---

![Eos Men's Ultralight Down Jacket - Feathered Friends](

5\. Feathered Friends - Best down insulation

High-quality down jackets, vests, and sleeping bags for camping, alpine trips, and cold-weather adventures.

Made in: Seattle, Washington

Shop Feathered Friends

Source: www.treelinereview.comtoddshelton.commadeamerica.orgmadeamerica.orgwww.gearpatrol.com

---

!Isle Royale Bushcraft Canvas Packs | Frost River | Made in USA

6\. Frost River - Best traditional outdoor packs

Rugged waxed-canvas backpacks, duffels, and bushcraft bags for canoe trips, hunting camps, and long-lasting general outdoor use.

Made in: Duluth, Minnesota

Shop Frost River

Source: madeamerica.orgwww.allamericanmade.com

---

!Danner Mountain Light II Waterproof USA-Made Hiking Boots - Brown 30800

7\. Danner - Best American-made hiking boots

The Mountain Light II is a classic leather hiking boot with waterproof protection and a durable Vibram outsole.

USA-made models: Portland, Oregon

Shop Danner

Source: www.treelinereview.comwww.gearpatrol.comamericanmadecompany.comwww.overlookboots.commadeamerica.orgmadeamerica.orgtoddshelton.com

## More brands worth exploring

| Brand | Best for | What to look for | |--------|--------|--------| | Nashville Pack | Lightweight packs | Customizable hiking backpacks | | Springbar | Car camping | Canvas tents | | Therm-a-Rest | Sleeping pads | Selected USA-made pads | | Frost River | Bushcraft and canoe camping | Waxed-canvas packs | | Johnson Woolen Mills | Traditional outdoor clothing | Wool shirts, jackets, and blankets |

Sources: www.treelinereview.commadeamerica.orgmadeamerica.orgwww.gearpatrol.comtoddshelton.com

## Where I'd start

- For backpacking\: Zpacks or Hyperlite Mountain Gear. - For camping comfort\: Western Mountaineering. - For durable everyday outdoor gear\: Darn Tough and Danner. - For traditional, repairable-feeling equipment\: Frost River.

One important caveat: an American-made brand doesn't necessarily manufacture every product in the USA. Check the specific model and country-of-origin label, especially for footwear, apparel, and sleeping pads.

What kind of outdoor gear are you most interested in? I can narrow this down to the highest-quality options in your preferred category.

Gear category

Backpacking and camping

Hiking boots and clothing

Hunting and bushcraft

Knives, tools, and accessories

A complete American-made outdoor kit

---

Budget

Budget-friendly

Mid-range

Premium - quality first

---

Manufacturing preference

Made entirely in USA, as much as possible

Assembled or sewn in the USA

American-owned brands, including imports

[Find my best options]

Perplexity

The question asked

Best American camping brands

From the recorded answer

Therm-a-Rest - One of the top choices for sleeping pads and camp comfort.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best American camping brands depend on the type of gear you need:

- NEMO Equipment - Innovative, comfortable tents and sleeping gear; excellent for backpacking and family camping. - Big Agnes - Lightweight, high-quality backpacking tents and sleep systems. - Coleman - Affordable, widely available gear for casual and family car camping. - REI Co-op - Strong all-around value in tents, sleeping bags, chairs, and camping accessories. - Kelty - Reliable, accessible-priced tents, backpacks, and family camping equipment. - Eureka! - Durable tents and practical camping equipment, especially for family use. - Therm-a-Rest - One of the top choices for sleeping pads and camp comfort. - Western Mountaineering - Premium, handcrafted down sleeping bags made in the United States. - MSR - Technical stoves, water filters, cookware, and four-season shelters. - YETI - Premium coolers, drinkware, and rugged camp accessories. - Osprey - Excellent fitted backpacks for hiking and backpacking. - Patagonia - High-quality outdoor clothing and gear with a strong environmental focus.

Best overall picks: NEMO for tents, Therm-a-Rest for sleeping pads, Osprey for backpacks, Coleman for budget family camping, and YETI for coolers. Note that “American brand” does not necessarily mean every product is manufactured in the United States.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Therm-a-Rest

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

6.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

307

Answers naming the brand

4940

Answers collected

6.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Therm-a-Rest ranks #13 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 25 October 2026). Its visibility is 6.2%. It was named in 307 of 4,940 AI answers across 47 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 6.2% AI visibility for Therm-a-Rest in Outdoor & Adventure · United States, measured over 21 August 2026 – 25 October 2026. It ranks #13 among 41 tracked brands.

How often does AI mention this brand?

Therm-a-Rest was named in 307 of 4,940 collected AI answers, across 47 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Therm-a-Rest by all 4,940 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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