NEMO Equipment
AI Visibility Score and Ranking for
Outdoor & Adventure: United States
New Hampshire brand making tents and sleep systems.
NEMO Equipment ranks #3 in the US Outdoor & Adventure AI Visibility Index with a Visibility Score of 15.9/100. It was named in 430 of 2,699 AI answers across 72 of 150 tracked questions, averaging position 3.2 when mentioned.
15.9
Visibility score
3
Found Rank
0
Movement vs last window
3.2
Avg. position when mentioned
72
Prompts hit, of 150
NEMO Equipment vs Outdoor & Adventure
Running at 2.9x the Outdoor & Adventure category average — clearly ahead of the field.
16
5
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is NEMO Equipment's AI Visibility Score?
NEMO Equipment has an AI Visibility Score of 15.9 in the US Outdoor & Adventure AI Visibility Index, ranked #3.
How often does AI recommend NEMO Equipment?
NEMO Equipment was named in 430 of 2,699 AI answers analysed, across 72 tracked questions, averaging position 3.2 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions American hikers and campers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
AI recommends what it can understand. We rebuild how your products, pages and entities are described so there is something for it to recommend. Fixed price, starts with an assessment.
See how we fix it