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NEMO Equipment

NEMO Equipment

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
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New Hampshire brand making tents and sleep systems.

NEMO Equipment
appears in
15.9
% of measured AI answers in this industry and market.

Found score

Track NEMO Equipment’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

21.3

October 25, 2026

Overall visibility

15.9

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

3

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, NEMO Equipment's single-scan score moved from 16.0% to 21.3%, up 5.3 percentage points. Latest recorded scan 21.3% on 25 October 2026; combined-window score 15.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 15.9% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202616.0%
24 August 202614.4%
30 August 202616.3%
6 September 202616.2%
13 September 202617.1%
20 September 202615.6%
27 September 202615.1%
4 October 202614.4%
11 October 202614.3%
18 October 202614.3%
25 October 202621.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

20.6%

Perplexity Logo

Perplexity

17.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

9.8%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names NEMO Equipment most often.

It appears in 20.6% of collected ChatGPT answers and 9.8% of Google AI Overviews answers: a difference of 10.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 83 of 150 questions.

NEMO Equipment appears in at least one collected answer to 55.3% of the tracked questions. That is question coverage; the 15.9% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 14.3% to 21.3%. The latest scan was 21.3% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American camping brands
  • Best American hiking brands
  • Best American made vs imported camping gear
  • Best American outdoor brand that ships internationally
  • Best American outdoor brand vs imported outdoor brand
  • Best American outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which American outdoor brands are sold overseas (The North Face, Columbia Sportswear, Patagonia)
  • What outdoor brands do Americans actually buy (The North Face, Columbia Sportswear, Patagonia)
  • Best outdoor brand packaging US (Patagonia, Cotopaxi, The North Face)
  • Best outdoor gear on sale US (Patagonia, Columbia Sportswear, Kelty)
  • Best Instagram famous outdoor brand US (Patagonia, The North Face, Columbia Sportswear)
  • Best outdoor gear gift US (Gossamer Gear, Black Diamond Equipment, YETI)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American outdoor brands

From the recorded answer

NEMO Equipment (Nashboro, NH): An innovator in lightweight backpacking tents and spoon-shaped sleeping bags.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best American outdoor brands are leaders in technical gear, durable apparel, and trusted footwear.

### Top American Outdoor Brands

- Patagonia (Ventura, CA): Famous for eco-friendly materials, technical alpine layers like the Nano Puff, and a strong corporate commitment to environmental nonprofits. - The North Face (San Francisco, CA): Known for high-altitude technical equipment, iconic fleeces, and mainstream streetwear appeal. - Columbia Sportswear (Portland, OR): Offers reliable, budget-friendly apparel featuring proprietary tech like Omni-Heat. - REI Co-op (Seattle, WA): A trusted member-owned co-op providing dependable in-house gear, camping equipment, and outdoor schooling. - L.L.Bean (Freeport, ME): A heritage brand operating since 1912, famous for the classic Bean Boot and durable outdoor staples. - Black Diamond (Salt Lake City, UT): The gold standard for rock climbing, mountaineering hardware, and technical skiing gear. - Danner (Portland, OR): Renowned for hand-crafted, long-lasting leather hiking boots. - Darn Tough (Northfield, VT): Produces high-performance merino wool socks backed by an unconditional lifetime guarantee. - YETI (Austin, TX): Maker of heavy-duty, roto-molded coolers and rugged drinkware. - NEMO Equipment (Nashboro, NH): An innovator in lightweight backpacking tents and spoon-shaped sleeping bags.

Explore more curated gear options on OPUMO Magazine or check out WildBounds for all-American kit breakdowns.To help you narrow this down, what specific activity (hiking, camping, climbing, or everyday wear) are you shopping for, and do you have a budget range in mind?

ChatGPT

The question asked

Best American camping brands

From the recorded answer

!Nemo | REI Co-op …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best American camping brands, I'd focus on companies with a strong U.S. heritage, reliable outdoor gear, and products built for everything from weekend tent camping to serious backcountry trips.

## Best American camping brands

!Springbar Canvas Tent Camp Studio Thailand | Classsic Tent from USA

## 1\. Springbar

Best for rugged, long-term car camping

Heavy-duty canvas tents, roomy interiors, and classic American craftsmanship. Excellent for family trips, base camps, and campers who prefer durable gear over ultralight equipment.

Price tier: Premium · Some tents made in Utah

Shop Springbar

---

!Nemo | REI Co-op

## 2\. NEMO Equipment

Best for premium all-around camping gear

Innovative tents, sleeping pads, sleeping bags, and camp furniture. A strong choice for campers who want comfort and thoughtful design.

Price tier: Premium

Shop NEMO

---

![Kelty Grand Mesa 2P / 4P 2024 - Kaviso, LLC](

## 3\. Kelty

Best value

Dependable tents, backpacks, sleeping bags, and camp accessories at approachable prices. Great for beginners and regular weekend campers.

Price tier: Budget to midrange

Shop Kelty

---

!MSR | Brand Profile - Rock+Run

## 4\. MSR

Best for challenging conditions

Known for technical tents, backpacking stoves, water filters, and expedition equipment. Especially appealing for remote trips and serious backpackers.

Price tier: Midrange to premium

Shop MSR

---

!Big Agnes Tiger Wall UL1 Solution Dye Tent | REI Co-op

## 5\. Big Agnes

Best for lightweight backpacking

Specializes in lightweight tents, sleeping bags, sleeping pads, and gear designed to reduce pack weight without sacrificing comfort.

Price tier: Midrange to premium

Shop Big Agnes

---

!Namiot kempingowy 4-osobowy Coleman Oak Canyon 4 2212622 / kolor zielony | Cena, Opinie | INTERSPORT

## 6\. Coleman

Best for affordable family camping

A familiar American camping name for budget-friendly tents, lanterns, coolers, stoves, and sleeping equipment. Ideal for established campgrounds and casual trips.

Price tier: Budget to midrange

Shop Coleman

---

![The Best Ultralight Sleeping Bags and Gear of 2025 - Feathered Friends](

## 7\. Feathered Friends

Best for premium sleeping bags

A specialist in high-quality down sleeping bags and insulated gear for cold-weather camping and mountaineering. Particularly worth considering if warmth is your priority.

Price tier: Premium · Sleeping bags made in Seattle

Shop Feathered Friends

---

!YETI Tundra 105 Cooler | Free Shipping at Academy

## 8\. YETI

Best for premium coolers and camp accessories

Durable hard coolers, insulated drinkware, and outdoor storage. A good investment for road trips, fishing, and extended car camping.

Price tier: Premium

Shop YETI

These picks reflect category strengths and brand reputation, rather than a single universal ranking. wildbounds.comhikingcare.comallamerican.orgfieldandstream.com

## Which brands should you choose?

| If you want… | Start with | |--------|--------| | American-made, rugged canvas tents | Springbar | | Best balance of quality and value | Kelty | | Premium camping comfort | NEMO | | Lightweight backpacking gear | Big Agnes | | Technical backcountry equipment | MSR | | Affordable family camping | Coleman | | High-end cold-weather sleep gear | Feathered Friends | | Coolers and camp accessories | YETI |

One important distinction\: American-founded doesn't necessarily mean American-made. If buying domestically manufactured gear is important to you, look for the specific product's country-of-origin labeling. Springbar's USA-made tent line and Feathered Friends' Seattle-made sleeping bags are good places to start. allamerican.orgmadeamerica.org

Are you mainly looking for tent camping, overlanding, or backpacking gear? I can narrow this down to the best brands for your style and budget.

Perplexity

The question asked

Best American hiking brands

From the recorded answer

| NEMO Equipment | Lightweight tents and innovative shelters | …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best American hiking brands depend on the gear category, but these are strong choices:

| Brand | Best for | |---|---| | Patagonia | Durable, repairable hiking clothing and outerwear | | Osprey | Comfortable hiking and backpacking packs | | Darn Tough Vermont | Merino hiking socks, made in Vermont with a lifetime guarantee | | NEMO Equipment | Lightweight tents and innovative shelters | | MSR | Technical tents, stoves, cookware, and water filters | | Danner | Durable hiking and backpacking boots; some models are made in the U.S. | | Merrell | Affordable, comfortable hiking shoes and boots, especially the Moab line | | KEEN | Wide-fitting hiking footwear and rugged sandals | | Oboz | Supportive hiking shoes and boots, based in Bozeman, Montana | | Kelty | Good-value packs, tents, and sleeping gear | | Granite Gear | Lightweight technical backpacks | | The North Face | Broad range of hiking apparel, packs, and equipment |

Best overall shortlist: - Clothing: Patagonia - Backpacks: Osprey - Footwear: Danner for durability, Merrell for value, KEEN for wide feet - Socks: Darn Tough Vermont - Tents: NEMO Equipment or MSR - Budget gear: Kelty

“American brand” does not necessarily mean “made in the United States”; check each product's country-of-origin label, since manufacturing varies by model.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

NEMO Equipment

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

15.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

786

Answers naming the brand

4940

Answers collected

15.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, NEMO Equipment ranks #3 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 25 October 2026). Its visibility is 15.9%. It was named in 786 of 4,940 AI answers across 83 of 150 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 15.9% AI visibility for NEMO Equipment in Outdoor & Adventure · United States, measured over 21 August 2026 – 25 October 2026. It ranks #3 among 41 tracked brands.

How often does AI mention this brand?

NEMO Equipment was named in 786 of 4,940 collected AI answers, across 83 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming NEMO Equipment by all 4,940 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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