Fragrance & Perfume AI Visibility Index: UK
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions British fragrance & perfume shoppers actually ask. That is 2,699 answers analysed.
2699
answers40
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
None. All 40 tracked brands were named at least once across the 2,699 AI answers.
The ladder so far.
Jo Malone London leads with a Visibility Score of 32.3 (872 of 2,699 answers, 114 of 150 questions), followed by Penhaligon's at 22.6 and Floris London at 12.8.
The leader earns it on both fronts.
Jo Malone London's Visibility Score, the highest in the UK Fragrance & Perfume field, named in 872 of 2,699 AI answers, while also holding the category's largest Instagram following (2,541,644).
Common questions
Which Fragrance & Perfume brand does AI recommend most?
Jo Malone London ranks first in the UK Fragrance & Perfume AI Visibility Index with a Visibility Score of 32.3.
How many Fragrance & Perfume brands does Found measure?
Found measures 40 British Fragrance & Perfume brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Fragrance & Perfume Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions British Fragrance & Perfume shoppers actually ask, scanned 21 August – 20 September 2026, with 2,699 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
Industry Leaderboards
Want to move up?
See why competitors rank ahead - and what you can do about it.
Agentic Commerce Assessment