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Papillon Perfumery

Papillon Perfumery

AI visibility and ranking for Fragrance & Perfume: United Kingdom

Fragrance & Perfume [UK]
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UK artisan fragrance house run by Liz Moores in the New Forest.

Papillon Perfumery
appears in
2.2
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.7

October 4, 2026

Overall visibility

2.2

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

16

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Papillon Perfumery's single-scan score moved from 2.7% to 2.7%, unchanged (0.0 percentage points). Latest recorded scan 2.7% on 4 October 2026; combined-window score 2.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.2% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.7%
24 August 20262.9%
30 August 20261.8%
6 September 20262.2%
13 September 20262.0%
20 September 20262.0%
27 September 20261.6%
4 October 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.5%

Perplexity Logo

Perplexity

3.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.4%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Papillon Perfumery most often.

It appears in 3.8% of collected Perplexity answers and 0.4% of Google AI Overviews answers: a difference of 3.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 19 of 150 questions.

Papillon Perfumery appears in at least one collected answer to 12.7% of the tracked questions. That is question coverage; the 2.2% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.6% to 2.9%. The latest scan was 2.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British fragrance brands you've never heard of
  • Best British owned fragrance brands
  • Best British perfume brands
  • Best British perfumers
  • Best artisan perfume UK
  • Best boutique perfume brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British fragrance brands (Penhaligon's, Floris London, Jo Malone London)
  • Best local perfume brands UK (Jo Malone London, Ffern, Penhaligon's)
  • Best niche perfume brands UK (GALLIVANT, Roja Parfums, Ormonde Jayne)
  • Which British perfume brands are actually good (Penhaligon's, Miller Harris, Jo Malone London)
  • Best British perfume brands (Penhaligon's, Jo Malone London, Floris London)
  • Best new British perfume brands (Floral Street, Miller Harris, Experimental Perfume Club)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Underrated British perfume brands

From the recorded answer

Papillon Artisan Perfumes: Crafted by Liz Moores from her studio in the English countryside, this brand is celebrated in the niche community for rich, vintage-leaning, and uncompromisingly textured formulations such as Salome and Bengale Rouge.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

British independent perfumery offers incredible variety far beyond mainstream high-street names.

### Outstanding Independent British Houses

- 4160 Tuesdays: Founded by perfumer Sarah McCartney in her Hammersmith studio, this independent house creates eccentric, nostalgic, and deeply personal handmade fragrances like What I Did On My Holidays. - Papillon Artisan Perfumes: Crafted by Liz Moores from her studio in the English countryside, this brand is celebrated in the niche community for rich, vintage-leaning, and uncompromisingly textured formulations such as Salome and Bengale Rouge. - Ormonde Jayne: Founded by Linda Pilkington in London, this house uses rare and unconventional ingredients-such as hemlock and black hemlock absolute-to produce elegant, seamlessly blended modern classics like Woman and Champaca. - Floral Street: A contemporary and sustainable London-based brand mixing high-end fine fragrance artistry with bold, expressive storytelling. Popular creations like Wonderland Peony offer accessible, modern floral profiles. - Atkinsons: Originally established in late-18th-century London, this historic house has been revived with a distinctly eccentric, theatrical British spirit, mixing traditional tea accords with rich woody and oriental notes like Gold Fair in Mayfair.

If you want to narrow down these options, tell me:

- Are you looking for a fresh, floral, or woody/spicy scent profile? - Do you prefer a specific budget range? - Is this for everyday wear or a special occasion?

ChatGPT

The question asked

Best boutique perfume brands UK

From the recorded answer

| Papillon Artisan Perfumes | Rich, artistic, vintage-leaning | Excellent if you want serious perfumery rather than crowd-pleasers | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British/UK-based boutique and niche perfume houses, there's a particularly good independent scene right now. Recent UK fragrance guides highlight houses ranging from heritage perfumers to genuinely small indie studios. nichestory.eu

### My UK boutique perfume shortlist

| Brand | Style | Why try it | |---|---|---| | 4160 Tuesdays | Playful, experimental | One of the most interesting genuinely indie British houses | | Ffern | Natural, seasonal, artistic | Limited seasonal releases; very boutique feeling | | Ormonde Jayne | Elegant, sophisticated | Luxurious but distinctive, especially woods and florals | | Papillon Artisan Perfumes | Rich, artistic, vintage-leaning | Excellent if you want serious perfumery rather than crowd-pleasers | | Jorum Studio | Avant-garde, botanical | Unusual, atmospheric Scottish perfumery | | Gallivant | Modern, travel-inspired | Excellent storytelling and relatively approachable prices | | Perfumer H | Minimalist, refined | Very understated, elegant London aesthetic | | Electimuss London | Opulent, powerful | Oud, amber, florals and big projection | | Boadicea the Victorious | Luxurious, bold | British luxury with lots of oud, woods and amber | | Prosody London | Contemporary, artistic | Smaller-scale London house worth exploring | | Thameen | Luxury niche | Polished, sophisticated compositions | | Experimental Perfume Club | Modern, creative | Particularly good if you enjoy unusual or contemporary scents |

Several of these are recognised as British niche/indie houses, including 4160 Tuesdays, Ffern, Ormonde Jayne, Jorum Studio, Perfumer H and Prosody London. scentverdict.com

### 🏆 If I had to pick just 5

1. Ormonde Jayne - best all-rounder for sophisticated luxury. 2. 4160 Tuesdays - best for genuinely unusual, playful fragrances. 3. Ffern - best if you want something very boutique and seasonal. 4. Jorum Studio - best for adventurous, artistic scents. 5. Gallivant - best balance of niche character and accessibility.

For comparison, Bloom Perfumery's British Niche sample pack is currently around £31 and is a useful way to explore several houses before committing to full bottles. [Bloom Sample Packs British Niche Pack 6 x 1 ml]()

If you're after luxury boutique perfumes specifically, rather than simply British brands, I'd narrow the list further to 10 genuinely exceptional houses and their best perfumes, with prices and where to buy them in the UK.

Perplexity

The question asked

Best British owned fragrance brands

From the recorded answer

Papillon Artisanal - small independent British house known for complex, traditionally styled perfumes, including Anubis and Dryad.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best British-owned fragrance brands are Floris, Penhaligon's, Miller Harris, Ormonde Jayne, Parfums de Marly?-actually French-owned-so ownership matters. A strong British-owned shortlist is:

- Floris London - the standout heritage choice: family-run, independent, and established in 1730. Try No. 89, Santal, or Jermyn Street. - Clive Christian - ultra-luxury British perfumery, known for highly concentrated, opulent fragrances such as No. 1, X, and 1872. - Miller Harris - London-founded niche perfumery with artistic, modern compositions; good options include Tea Tonique, L'Air de Rien, and Myrica Muse. - Ormonde Jayne - London-based luxury niche house by Linda Pilkington, particularly strong for elegant, distinctive scents such as Ormonde Woman and Montabaco. - Jorum Studio - independent Scottish brand making unconventional, highly atmospheric fragrances, often with botanical and regional inspiration. - Boadicea the Victorious - British luxury house focused on bold, richly blended perfumes and distinctive packaging. - Papillon Artisanal - small independent British house known for complex, traditionally styled perfumes, including Anubis and Dryad. - Angela Flanders - independent London perfumer offering understated, natural-feeling fragrances, candles, and home scents.

Best by category

| Need | Best choice | |---|---| | Heritage and classic style | Floris | | Maximum luxury | Clive Christian | | Modern London niche | Miller Harris | | Elegant, polished niche | Ormonde Jayne | | Experimental and artistic | Jorum Studio | | Bold statement fragrances | Boadicea the Victorious | | Traditional artisanal perfumery | Papillon Artisanal |

Ownership note: Jo Malone London is British-founded but owned by Estée Lauder, while Penhaligon's is part of Puig; they are British heritage brands but not independently British-owned.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Papillon Perfumery

Fragrance & Perfume

21 August 2026 – 4 October 2026 (scans 1–8)

2.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

80

Answers naming the brand

3599

Answers collected

2.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Papillon Perfumery ranks #16 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 2.2%. It was named in 80 of 3,599 AI answers across 19 of 150 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.2% AI visibility for Papillon Perfumery in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #16 among 40 tracked brands.

How often does AI mention this brand?

Papillon Perfumery was named in 80 of 3,599 collected AI answers, across 19 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Papillon Perfumery by all 3,599 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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