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Papillon Perfumery

Papillon Perfumery

AI visibility and ranking for Fragrance & Perfume: United Kingdom

Fragrance & Perfume [UK]
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UK artisan fragrance house run by Liz Moores in the New Forest.

Papillon Perfumery
appears in
2.4
% of measured AI answers in this industry and market.

Found score

Track Papillon Perfumery’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.7

October 25, 2026

Overall visibility

2.4

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

17

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Papillon Perfumery's single-scan score moved from 2.7% to 2.7%, unchanged (0.0 percentage points). Latest recorded scan 2.7% on 25 October 2026; combined-window score 2.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.4% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.7%
24 August 20262.9%
30 August 20261.8%
6 September 20262.2%
13 September 20262.0%
20 September 20262.0%
27 September 20261.6%
4 October 20262.7%
11 October 20262.5%
18 October 20263.6%
25 October 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.0%

Perplexity Logo

Perplexity

3.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.5%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Papillon Perfumery most often.

It appears in 3.8% of collected Perplexity answers and 0.5% of Google AI Overviews answers: a difference of 3.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 21 of 150 questions.

Papillon Perfumery appears in at least one collected answer to 14.0% of the tracked questions. That is question coverage; the 2.4% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.6% to 3.6%. The latest scan was 2.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British fragrance brands you've never heard of
  • Best British owned fragrance brands
  • Best British perfume brands
  • Best British perfumers
  • Best artisan perfume UK
  • Best boutique perfume brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British perfume brands are actually good (Ormonde Jayne, Penhaligon's, Miller Harris)
  • Best perfume brands UK (Jo Malone London, Penhaligon's, Miller Harris)
  • Best British fragrance brands (Penhaligon's, Floris London, Jo Malone London)
  • Best local perfume brands UK (Floris London, Penhaligon's, Jo Malone London)
  • Best award winning British fragrance brands (Penhaligon's, Jo Malone London, Floris London)
  • Best British made perfume (Penhaligon's, Jo Malone London, Floris London)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British perfumers

From the recorded answer

Independent & Indie Favourites: Smaller cult-status indie brands like Papillon Artisan PerfumesPapillon Artisan Perfumes, Aaron Terence Hughes, 4160 Tuesdays, and Beaufort LondonBeaufort London push creative boundaries with high-potency or conceptual profiles.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

British perfumery ranges from historic Royal Warrant holders to modern independent niche creators.

### Iconic & Historic British Perfumers

- Floris London: Founded in 1730 on Jermyn Street, this is the oldest English perfumer and holds Royal Warrants. Famous for classic, refined colognes and florals. - Penhaligon's: Established in 1870 by William Penhaligon, known for eccentric British character, heritage, and iconic lines like Blenheim Bouquet and the Portraits Collection. - Czech & Speake: Celebrated for classic Victorian-inspired aromatics with a darker, restrained edge, best known for the cult classic No. 88.

### Contemporary & Niche British Houses

- Ormonde Jayne: Renowned for sophisticated, artful, and custom-tailored compositions utilizing rare ingredients like black hemlock (Ormonde Woman). - Roja Dove: Founded by master perfumer Roja Dove (formerly of Guerlain), known for high-luxury, opulent extraits and masterful use of precious ouds. - Miller Harris: A contemporary London-based house blending traditional botanical elegance with urban, artistic storytelling. - Illuminum London: Famous for clean, understated, and long-lasting luxury fragrances (notably worn by British royalty). - Perfumer H: Created by master nose Lyn Harris, focusing on minimalist, hyper-refined botanical and seasonal craft. - Independent & Indie Favourites: Smaller cult-status indie brands like Papillon Artisan PerfumesPapillon Artisan Perfumes, Aaron Terence Hughes, 4160 Tuesdays, and Beaufort LondonBeaufort London push creative boundaries with high-potency or conceptual profiles.

### Where to Experience Them

---

![]( Bloom Perfumery 4.2 (615) Perfume store Closed London Call Directions Website Located in Covent Garden, offering a curated selection of niche independent houses and custom sample sets.

---

![]( Les Senteurs 4.6 (251) Perfume store Closed London Call Directions Website A celebrated multi-brand niche perfumery with boutiques in Belgravia and Marylebone.Are you looking for a specific scent profile (such as fresh citrus, deep oud, or floral), or would you like recommendations for a discovery set to sample several British houses at once?

ChatGPT

The question asked

Best British owned fragrance brands

From the recorded answer

!Papillon Artisan Perfumes Salome - PS&D …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best British-owned fragrance brands

Britain has a strong fragrance scene, from heritage perfumers and luxury niche houses to modern independent brands making distinctive, long-lasting scents. If you're looking specifically for British-owned brands, it's worth distinguishing British-founded labels from brands that are still independently or British-owned today, as some historic names have been acquired by international luxury groups.

Here are the brands I'd explore first, grouped by their style and what they're known for.

## 1\. British-owned brands worth exploring

![Collections - Floris London UK](

1\. Floris London

(Heritage luxury)

Established in 1730, Floris is a family-run British perfumery with a reputation for refined, traditional fragrances. Try No. 89 for a classic barbershop-style citrus and woody scent, or JF for a fresher, modern feel.

Best for: timeless elegance and heritage.

Official website

---

![4160 Tuesdays | Niche Perfumes & Handcrafted Fragrances - Escentual](

2\. 4160 Tuesdays

(Independent niche)

A creative London perfume house founded by Sarah McCartney. Its collection is playful, experimental and often gourmand, with scents that feel more individual than mainstream designer releases.

Best for: unusual perfumes, creativity and discovering something different.

Official website

---

![Ormonde Jayne Woman - Luxe Perfumery](

3\. Ormonde Jayne

(Niche luxury)

Founded by Linda Pilkington, this London house is known for sophisticated compositions using distinctive woods, florals and spices. Ormonde Woman is a good starting point if you enjoy green, woody fragrances with a mysterious edge.

Best for: distinctive, polished and less mainstream luxury scents.

Official website

---

!Papillon Artisan Perfumes Salome - PS&D

4\. Papillon Artisan Perfumes

An independent artisan house known for rich, complex, traditionally crafted fragrances. Anubis is worth sampling if you enjoy incense, leather, resins and smoky, atmospheric scents.

Best for: artistic perfumery and statement scents.

Official website

---

![Wonderland Peony Eau de Parfum - Floral Street](

5\. Floral Street

A contemporary British fragrance brand with colourful packaging, modern scent profiles and an emphasis on sustainability. Wonderland Peony is one to explore if you prefer a bright, fruity-floral perfume.

Best for: modern everyday fragrances and stylish gifting.

Official website

---

![Scottish Odyssey Perfume Collection - Shop Niche Fragrances - JORUM STUDIO](

6\. Jorum Studio

An Edinburgh-based perfume house known for imaginative, unconventional compositions inspired by Scotland and its landscapes. A good choice if you like unusual combinations of fruit, woods, herbs and atmospheric notes.

Best for: experimental niche fragrances and collectors.

Official website

---

!AMELIA - EAU DE PARFUM - Grossmith London

7\. Grossmith London

A historic British house revived by the founder's descendants. Its collection combines traditional perfumery with a more luxurious, old-world aesthetic. Amelia is one of its fragrances to investigate.

Best for: heritage, exclusivity and traditional luxury.

Official website

---

!Cécile Eau de Parfum - To The Fairest

8\. To The Fairest

A small independent British perfumery founded by Rebecca Rose, working with perfumer Penny Williams. Its curated collection is ideal for those who prefer a small range of carefully developed scents rather than hundreds of releases.

Best for: boutique perfumery and discovering lesser-known brands.

Official website

These selections draw on British fragrance guides and specialist coverage of independent perfumery. www.countryandtownhouse.comflux.agencyperfumesociety.orgwww.marieclaire.co.uk

## 2\. What about the famous British names?

Several well-known brands are British in origin but aren't British-owned today\. If current ownership is your priority, this distinction matters.

| Brand | Ownership distinction | |--------|--------| | Jo Malone London | Owned by Estée Lauder Companies. www.jomalone.co.uk | | Penhaligon's | Part of the Spanish Puig group. | | Molton Brown | Owned by Japanese group Kao. | | Miller Harris | British-founded, but verify its current corporate ownership if strict UK ownership is essential. www.millerharris.com |

## 3\. Which should you choose?

!Floris London No. 89 Eau de Toilette - Barbershop.no

For understated British luxury

Floris London

![4160 Tuesdays Over The Chocolate Shop Decant | Sample & Decant - Olena's Aroma Shop](

For independent creativity

4160 Tuesdays

!Ormonde Jayne Ormonde Woman EDP | Art of Scent

For sophisticated niche perfumery

Ormonde Jayne

!papillon anubis | Fumerie Parfumerie

For bold, complex scents

Papillon Artisan Perfumes

One caveat: brand heritage and independent status don't always establish the precise current ownership of a company. For a strict British-owned shortlist, I'd verify the latest Companies House filings before making a purchase decision based on ownership alone.

What sort of fragrance are you looking for? Luxury and expensive, affordable everyday perfume, long-lasting scents, or genuinely independent British niche brands? I can narrow the list to the strongest options for your taste and budget.

Perplexity

The question asked

Best independent perfume brands UK

From the recorded answer

Papillon Artisan Perfumes - Rich, traditional compositions with standout incense, florals and woods; known for strong longevity.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best independent UK perfume brands depend on your taste, but these are excellent starting points:

- Papillon Artisan Perfumes - Rich, traditional compositions with standout incense, florals and woods; known for strong longevity. - 4160Tuesdays - Playful, experimental London fragrances with unusual concepts and storytelling. - Jorum Studio - Eccentric Edinburgh perfumes inspired by Scottish landscapes, folklore and unusual natural materials. - Parterre Fragrances - Dorset-based, botanical-focused perfumery with a distinctive “seed-to-bottle” approach. - Perfumer H - Lyn Harris's refined, minimalist fragrances, often centred on one beautifully polished idea. - Gallivant - Accessible 30ml travel-inspired eau de parfums, with useful discovery sets. - Ffern - Seasonal, limited-release fragrances made around botanicals associated with Somerset; a good choice for collectors who enjoy exclusivity. - To The Fairest - Elegant, distinctive fragrances founded by Rebecca Rose with perfumer Penny Williams. - Maya Njie - Artistic, personal scents with a strong independent following and a focus on memory and identity. - Floral Street - Vegan, cruelty-free fragrances with accessible pricing and sustainable packaging. - Stora Skuggan - Bold, unconventional perfumes and striking visual design; ideal for something genuinely unusual. - Angela Flanders - A long-established London name known for botanical fragrances, candles and refined atmospheric scents.

Best picks by style

| If you want… | Try… | |---|---| | The most unusual scent | 4160Tuesdays or Stora Skuggan | | Luxury and minimalism | Perfumer H | | Natural, botanical character | Parterre or Angela Flanders | | Scottish-inspired experimentation | Jorum Studio | | Affordable niche perfume | Gallivant | | Limited-edition exclusivity | Ffern | | Classic, high-performance perfumery | Papillon Artisan Perfumes |

For a first purchase, start with discovery sets-particularly from Gallivant, Papillon, Perfumer H or Ffern-because independent perfumes can be much more distinctive on skin than on paper.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Papillon Perfumery

Fragrance & Perfume

21 August 2026 – 25 October 2026 (scans 1–11)

2.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

119

Answers naming the brand

4946

Answers collected

2.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Papillon Perfumery ranks #17 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 2.4%. It was named in 119 of 4,946 AI answers across 21 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.4% AI visibility for Papillon Perfumery in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #17 among 40 tracked brands.

How often does AI mention this brand?

Papillon Perfumery was named in 119 of 4,946 collected AI answers, across 21 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Papillon Perfumery by all 4,946 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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