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Fragrance & Perfume
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STORIES Parfums

STORIES Parfums

AI visibility and ranking for Fragrance & Perfume: United Kingdom

Fragrance & Perfume [UK]
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Fragrance house founded by Tonya Kidd-Beggs, crafted in Grasse.

STORIES Parfums
appears in
0.2
% of measured AI answers in this industry and market.

Found score

Track STORIES Parfums’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.2

October 18, 2026

Overall visibility

0.2

21 August 2026 – 18 October 2026 (scans 1–10)

Industry rank

35

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, STORIES Parfums's single-scan score moved from 0.2% to 0.2%, unchanged (0.0 percentage points). Latest recorded scan 0.2% on 18 October 2026; combined-window score 0.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.2%
30 August 20260.2%
6 September 20260.2%
13 September 20260.2%
20 September 20260.0%
27 September 20260.2%
4 October 20260.2%
11 October 20260.2%
18 October 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.1%

Perplexity Logo

Perplexity

0.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.5%

21 August 2026 – 18 October 2026 (scans 1–10)

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Google AI Overviews names STORIES Parfums most often.

It appears in 0.5% of collected Google AI Overviews answers and 0.0% of Perplexity answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 3 of 150 questions.

STORIES Parfums appears in at least one collected answer to 2.0% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 0.2%. The latest scan was 0.2% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

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Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best new British perfume brands
  • How to layer fragrances properly
  • Which British perfume brand is stocked at Boots

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British fragrance brands (Penhaligon's, Floris London, Jo Malone London)
  • Best boutique perfume brands UK (Papillon Perfumery, GALLIVANT, Penhaligon's)
  • Best fragrance houses UK (Penhaligon's, Ormonde Jayne, Jo Malone London)
  • Underrated British perfume brands (Ormonde Jayne, Jorum Studio, Jo Malone London)
  • Best British owned fragrance brands (Floris London, Penhaligon's, Clive Christian)
  • Best British perfumers (Floris London, Penhaligon's, Jo Malone London)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

How to layer fragrances properly

From the recorded answer

Hydrated skin holds fragrance molecules much longer than dry skin. - Establish a base: Use a body serum, lotion, or perfume oil on your pulse points (wrists, neck, inner elbows, or chest) to create your foundation.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

To layer fragrances properly, start with a well-moisturised base, apply scents from lightest to heaviest (or use the heavier anchor scent first depending on your method), and avoid rubbing your wrists together.

### Step-by-Step Layering Guide

- Prep the skin: Apply an unscented or complementary lotion, body butter, or oil to damp skin right after a shower. Hydrated skin holds fragrance molecules much longer than dry skin. - Establish a base: Use a body serum, lotion, or perfume oil on your pulse points (wrists, neck, inner elbows, or chest) to create your foundation. - Order your scents: - Apply lighter, fresher notes (like citrus, green, or aquatic) first, followed by heavier, richer notes (like woods, spices, amber, or gourmand/vanilla). - Alternatively, some techniques suggest placing a rich anchor fragrance first and topping it lightly with a mist. - Do not rub: Spray the perfumes onto your skin and let them dry naturally. Rubbing your wrists together breaks down the delicate top notes and ruins the complexity of the scent. - Finish with a mist: Add a light hair or body mist as a final touch for subtle, all-day projection.

### Best Combination Strategies

- Complementary pairing: Match similar families together, such as floral with floral, or warm vanilla with amber. - Contrasting pairing: Balance a sweet gourmand (like caramel or vanilla) with a crisp floral or a deep woody/spicy note. - The simple-plus-complex rule: Pair a simple single-note scent (like a clean musk or straight vanilla) with a complex perfume to ground or sweeten it easily.

Watch this visual demonstration on how to prep your skin and layer different fragrance notes together:

![]( 5m []( How to Master the Art of Perfume Layering 19k views  · 1 year ago![]( YouTube · More Keta

Are you trying to build a specific type of combination (e.g., sweet and woody, or fresh and floral )? Tell me what perfumes you have in your collection, and I can suggest a pairing.

ChatGPT

The question asked

Which British perfume brand is stocked at Boots

From the recorded answer

Another British brand you may be thinking of is STORIES Parfums, which is also listed on Boots. STORIES Parfums …
Read recorded answer

Recorded answer text · ChatGPT · 13 September 2026

If you mean a British perfume house available at Boots, the obvious one is Jo Malone London. Boots currently stocks several Jo Malone fragrances, including English Pear & Freesia and Wood Sage & Sea Salt. Boots Boots

Another British brand you may be thinking of is STORIES Parfums, which is also listed on Boots. STORIES Parfums

If you tell me what the bottle/brand looked like or roughly what price it was, I can identify the one you're thinking of.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

STORIES Parfums

Fragrance & Perfume

21 August 2026 – 18 October 2026 (scans 1–10)

0.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

9

Answers naming the brand

4497

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, STORIES Parfums ranks #35 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 18 October 2026). Its visibility is 0.2%. It was named in 9 of 4,497 AI answers across 3 of 150 tracked questions, averaging position 1.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for STORIES Parfums in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 18 October 2026. It ranks #35 among 40 tracked brands.

How often does AI mention this brand?

STORIES Parfums was named in 9 of 4,497 collected AI answers, across 3 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming STORIES Parfums by all 4,497 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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