Across 10 recorded scans from 21 August 2026 to 18 October 2026, Pairfum London's single-scan score moved from 0.2% to 0.0%, down 0.2 percentage points. Latest recorded scan 0.0% on 18 October 2026; combined-window score 0.1%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.1% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.2%
24 August 2026
0.0%
30 August 2026
0.0%
6 September 2026
0.2%
13 September 2026
0.0%
20 September 2026
0.4%
27 September 2026
0.0%
4 October 2026
0.0%
11 October 2026
0.0%
18 October 2026
0.0%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.3%
Perplexity
0.0%
AI Overviews
0.0%
21 August 2026 – 18 October 2026 (scans 1–10)
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It appears in 0.3% of collected ChatGPT answers and 0.0% of Google AI Overviews answers: a difference of 0.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 3 of 150 questions.
Pairfum London appears in at least one collected answer to 2.0% of the tracked questions. That is question coverage; the 0.1% visibility score measures its share of individual answers.
Across 10 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.0% on 18 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British natural perfume brands
Best natural perfume UK
Best non toxic perfume UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British fragrance brands (Penhaligon's, Floris London, Jo Malone London)
Best boutique perfume brands UK (Papillon Perfumery, GALLIVANT, Penhaligon's)
Best fragrance houses UK (Penhaligon's, Ormonde Jayne, Jo Malone London)
Underrated British perfume brands (Ormonde Jayne, Jorum Studio, Jo Malone London)
Best British owned fragrance brands (Floris London, Penhaligon's, Clive Christian)
Best British perfumers (Floris London, Penhaligon's, Jo Malone London)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
ChatGPT
The question asked
Best natural perfume UK
From the recorded answer
Pairfum London Natural Perfume Sea Salt - £135.00 (Pairfum London) …
Read recorded answer
Recorded answer text · ChatGPT · 20 September 2026
If by natural perfume you mean genuinely botanical rather than just “clean” or vegan, I'd shortlist these in the UK:
- Haoma No 1 Organic Eau de Parfum - £50.00 (Haoma + others)
- Sana Jardin Celestial Patchouli Eau de Parfum - £115.00 (Sana Jardin + others)
- Pairfum London Natural Perfume Sea Salt - £135.00 (Pairfum London)
- Haoma Organic Eau de Parfum - £50.00 (Blomma Beauty)
- Haoma No. 1 Organic EDP - around £50; a good starting point if you want an organic/natural perfume without spending heavily.
- Sana Jardin Celestial Patchouli - £115; richer, more sophisticated and woody. Sana Jardin is natural-leaning rather than 100% natural, so check the ingredients if that distinction matters to you. Prosody London
- Pairfum London Sea Salt - £135; worth considering if you like fresh, clean, coastal scents.
- Prosody London - particularly interesting if your priority is 100% botanical perfume. Their range includes rose, sandalwood, oud, neroli and floral fragrances, and their own 2026 guide states that their perfumes contain no synthetic ingredients. Prosody London
My practical advice: natural perfume can smell quite different from conventional designer perfume and often has less projection, so I'd buy a sample/discovery set first rather than a full bottle.
If you tell me your preference - feminine / unisex, floral / vanilla / oud / fresh, and budget (£30/£50/£100+) - I can narrow it down to 3 specific UK options.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Pairfum London ranks #38 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 18 October 2026). Its visibility is 0.1%. It was named in 4 of 4,497 AI answers across 3 of 150 tracked questions, averaging position 2.5 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.1% AI visibility for Pairfum London in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 18 October 2026. It ranks #38 among 40 tracked brands.
How often does AI mention this brand?
Pairfum London was named in 4 of 4,497 collected AI answers, across 3 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Pairfum London by all 4,497 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
