Across 13 recorded scans from 21 August 2026 to 8 November 2026, Pairfum London's single-scan score moved from 0.2% to 0.2%, unchanged (0.0 percentage points). Latest recorded scan 0.2% on 8 November 2026; combined-window score 0.1%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.1% over 21 August 2026 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.2%
24 August 2026
0.0%
30 August 2026
0.0%
6 September 2026
0.2%
13 September 2026
0.0%
20 September 2026
0.4%
27 September 2026
0.0%
4 October 2026
0.0%
11 October 2026
0.0%
18 October 2026
0.0%
25 October 2026
0.0%
1 November 2026
0.2%
8 November 2026
0.2%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.2%
Perplexity
0.1%
AI Overviews
0.1%
21 August 2026 – 8 November 2026 (scans 1–13)
See insights from more platforms.
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It appears in 0.2% of collected ChatGPT answers and 0.1% of Google AI Overviews answers: a difference of 0.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 4 of 150 questions.
Pairfum London appears in at least one collected answer to 2.7% of the tracked questions. That is question coverage; the 0.1% visibility score measures its share of individual answers.
Across 13 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British natural perfume brands
Best artisan perfume UK
Best natural perfume UK
Best non toxic perfume UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best fragrance houses UK (Penhaligon's, Floris London, Jo Malone London)
Best British fragrance brands you've never heard of (Penhaligon's, Jo Malone London, Ffern)
Best boutique perfume brands UK (Ormonde Jayne, 4160Tuesdays, Miller Harris)
Underrated British perfume brands (Jo Malone London, Penhaligon's, Ormonde Jayne)
Best British owned fragrance brands (Floris London, Penhaligon's, Jo Loves)
Best local perfume brands UK (Penhaligon's, Jo Malone London, Floris London)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best artisan perfume UK
From the recorded answer
Pairfum London …
Read recorded answer
Recorded answer text · Google AI Overviews · 1 November 2026
Top artisan and niche fragrance houses and options available in the UK combine small-batch craftsmanship, unique scent profiles, and rich heritage:
### Leading Artisan & Niche Options in the UK
- Penhaligon's (Halfeti Eau de Parfum)
- Profile: An intense, rich, and beguiling amber-floral scent with notes of black rose, grapefruit, and spices, inspired by historic London trade routes.
- Price: Around £220 for 100ml via Penhaligon's.
- L'Artisan Parfumeur (Passage d'Enfer Extrême Eau de Parfum)
- Profile: A complex, smoky, and warm amber-woody fragrance blending red lily, jasmine, incense, sandalwood, and creamy vanilla.
- Price: Around £180 for 100ml via L'Artisan Parfumeur.
- Norfolk Natural Living (Eventide Parfum)
- Profile: A hand-crafted, vegan micro-perfume made in Norfolk featuring warm and floral notes like mandarin peel, bergamot, pink pepper, tonka absolute, and sandalwood.
- Price: Around £20 for 10.2ml / £75 for 50ml via Norfolk Natural Living.
- Pairfum London
- Profile: Recognized as a boutique artisan perfume brand in the UK, focusing on handmade, natural, and eco-friendly fine fragrances.
To help narrow down the best choice for you:
- What scent families do you usually prefer (e.g., woody, fresh, floral, spicy, or sweet)?
- Are you looking for something daily-wear or a statement/evening fragrance?
- What is your preferred budget range?
ChatGPT
The question asked
Best natural perfume UK
From the recorded answer
Pairfum London Natural Perfume Sea Salt - £135.00 (Pairfum London) …
Read recorded answer
Recorded answer text · ChatGPT · 20 September 2026
If by natural perfume you mean genuinely botanical rather than just “clean” or vegan, I'd shortlist these in the UK:
- Haoma No 1 Organic Eau de Parfum - £50.00 (Haoma + others)
- Sana Jardin Celestial Patchouli Eau de Parfum - £115.00 (Sana Jardin + others)
- Pairfum London Natural Perfume Sea Salt - £135.00 (Pairfum London)
- Haoma Organic Eau de Parfum - £50.00 (Blomma Beauty)
- Haoma No. 1 Organic EDP - around £50; a good starting point if you want an organic/natural perfume without spending heavily.
- Sana Jardin Celestial Patchouli - £115; richer, more sophisticated and woody. Sana Jardin is natural-leaning rather than 100% natural, so check the ingredients if that distinction matters to you. Prosody London
- Pairfum London Sea Salt - £135; worth considering if you like fresh, clean, coastal scents.
- Prosody London - particularly interesting if your priority is 100% botanical perfume. Their range includes rose, sandalwood, oud, neroli and floral fragrances, and their own 2026 guide states that their perfumes contain no synthetic ingredients. Prosody London
My practical advice: natural perfume can smell quite different from conventional designer perfume and often has less projection, so I'd buy a sample/discovery set first rather than a full bottle.
If you tell me your preference - feminine / unisex, floral / vanilla / oud / fresh, and budget (£30/£50/£100+) - I can narrow it down to 3 specific UK options.
Perplexity
The question asked
Best non toxic perfume UK
From the recorded answer
Pairfum London - Worth considering for a British, natural-leaning fragrance, especially if you like fresh coastal scents such as Sea Salt; check the full ingredient list because “natural” does not necessarily mean entirely botanical.
Read recorded answer
Recorded answer text · Perplexity · 8 November 2026
The best UK options depend on whether you mean 100% botanical, fragrance-allergen conscious, or simply free from ingredients such as phthalates. “Non-toxic” has no standard legal definition, and even natural essential oils can trigger allergies.
### Best picks
- Prosody London - Best choice for a strictly botanical perfume. Its range is advertised as 100% botanical and free from synthetic musks, phthalates, parabens and petroleum-derived ingredients. Try Lissom Linden for a soft floral scent, Rose Rondeaux for rose, or Neroli Nuance for citrus-floral notes.
- Abel - Best luxury natural-perfumery option. It is recognised as a leading modern clean-fragrance brand, with sophisticated natural compositions.
- Pairfum London - Worth considering for a British, natural-leaning fragrance, especially if you like fresh coastal scents such as Sea Salt; check the full ingredient list because “natural” does not necessarily mean entirely botanical.
- Haoma No. 1 Organic Eau de Parfum - A relatively affordable starting point at around £50, though ingredient transparency should still be checked before purchase.
- Sana Jardin Celestial Patchouli - A richer, woody option at around £115; natural-leaning rather than necessarily 100% natural.
Best overall recommendation: start with a Prosody London sample set, then buy a full bottle only after testing it on skin. Look for full ingredient disclosure and avoid any scent containing ingredients you personally react to; “natural” does not guarantee allergy-free wear.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Pairfum London ranks #38 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 8 November 2026). Its visibility is 0.1%. It was named in 6 of 5,845 AI answers across 4 of 150 tracked questions, averaging position 2.5 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.1% AI visibility for Pairfum London in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 8 November 2026. It ranks #38 among 40 tracked brands.
How often does AI mention this brand?
Pairfum London was named in 6 of 5,845 collected AI answers, across 4 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Pairfum London by all 5,845 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
