Across 8 recorded scans from 21 August 2026 to 4 October 2026, Vyrao's single-scan score moved from 0.9% to 0.2%, down 0.7 percentage points. Latest recorded scan 0.2% on 4 October 2026; combined-window score 0.7%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.9%
24 August 2026
1.6%
30 August 2026
0.2%
6 September 2026
0.2%
13 September 2026
0.9%
20 September 2026
0.9%
27 September 2026
0.7%
4 October 2026
0.2%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.6%
Perplexity
1.0%
AI Overviews
0.5%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 1.0% of collected Perplexity answers and 0.5% of Google AI Overviews answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 15 of 150 questions.
Vyrao appears in at least one collected answer to 10.0% of the tracked questions. That is question coverage; the 0.7% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.2% to 1.6%. The latest scan was 0.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British fragrance brands you've never heard of
Best award winning British fragrance brands
Best boutique perfume brands UK
Best fragrance brands UK
Best independent perfume brands UK
Best indie perfume brands UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British fragrance brands you've never heard of (Jo Malone London, Penhaligon's, Maya Njie)
Best boutique perfume brands UK (Ffern, Perfumer H, Miller Harris)
Best British fragrance brands (Penhaligon's, Floris London, Jo Malone London)
Best British owned fragrance brands (Penhaligon's, Miller Harris, Ormonde Jayne)
Best fragrance houses UK (Floris London, Penhaligon's, Clive Christian)
Best independent perfume brands UK (Jo Malone London, Penhaligon's, Norfolk Natural Living)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best local perfume brands UK
From the recorded answer
Vyrao (London) …
Read recorded answer
Recorded answer text · Google AI Overviews · 27 September 2026
The best local and independent UK perfume brands include Miller Harris and Ruth Mastenbroek, known for artisanal craftsmanship and distinct British character.
### Top Independent & Local UK Perfume Brands
- Miller Harris (London)
- Style: Urban-inspired, contemporary niche fragrances crafted with high-end botanicals.
- Popular Scents: Lost in the City and Peau Santal.
- Details: Founded in London, known for weaving natural raw materials into complex, storytelling perfumes.
- Ruth Mastenbroek (Buckinghamshire / London)
- Style: Classic yet innovative independent perfumery by a master nose trained in traditional European techniques.
- Popular Scents: The Magic of Nature collection featuring locally inspired herbal and botanical notes.
- Details: Highly regarded in British indie perfumery for personal, bespoke-feeling formulations.
- Vyrao (London)
- Style: Wellness-focused functional fragrance blending master perfumery with aromatherapy.
- Popular Scents: Free 00 and I Am Verdant.
- Details: Founded by Yasmin Sewell and created alongside master perfumer Lyn Harris to amplify positive moods using flower and plant essences.
- Rook Perfumes (London / Suffolk)
- Style: Avant-garde, artisanal extraits created by a practicing NHS doctor and perfumer.
- Popular Scents: Amber and Baklava Musk.
- Details: Known for intense, smoky, and deeply theatrical scent profiles with strong individual character.
If you want to narrow down your choice, please tell me:
- What scent families do you prefer (floral, woody, fresh, or oriental)?
- Are you looking for an everyday scent or a special occasion fragrance?
- What is your approximate budget?
ChatGPT
The question asked
Best new British perfume brands
From the recorded answer
Vyrao - London-based, colourful and modern; lots of energetic citrus, woods and musks. A good entry point to contemporary British fragrance. Who What Wear …
Read recorded answer
Recorded answer text · ChatGPT · 20 September 2026
If by “new” you mean newer/independent British fragrance houses rather than established names like Jo Malone, Penhaligon's and Floris, these are worth exploring in 2026:
- Vyrao - London-based, colourful and modern; lots of energetic citrus, woods and musks. A good entry point to contemporary British fragrance. Who What Wear
- Horatio London - a newer British niche house with more adventurous compositions; White Nile is a good place to start. Niche Story
- SEBONI - independent British perfumery with a more intimate, sophisticated feel; Seven is one of its highlighted scents. Niche Story
- Gallivant - London-born, travel-inspired fragrances with an artistic, unisex character. Tokyo is particularly interesting. Niche Story
- 12_things - probably the most experimental newcomer on this list. Its debut Inkskin uses unusual ideas around metal, paper and skin, deliberately moving away from conventional luxury-perfume presentation. Wallpaper*
- LBTY. FRAGRANCE - a newer British name with a strong emphasis on design as well as scent; its Eau de Parfum was recognised in the 2026 Marie Claire Fragrance Awards' new-generation selections. Marie Claire UK Marie Claire UK
- Savile Row Private Collection - a newer British luxury line drawing on London's tailoring heritage. Bucula Extrait debuted in 2025 and won the 2026 UK Fragrance Foundation award for Best Niche Fragrance. The Fragrance Foundation UK Awards
### If I were narrowing it down by style
- Most interesting/avant-garde: 12_things
- Elegant niche: Horatio London
- Cool, contemporary London: Vyrao
- Artistic/unisex: Gallivant
- Luxury British: Savile Row Private Collection
- Something less predictable: SEBONI
There's a particularly interesting wave of small British perfume houses emerging in 2025-26, rather than simply another generation of traditional English cologne brands. Niche Story Marie Claire UK
If you tell me your budget (£50 / £100 / £200+) and the perfumes you already love, I can narrow this to 5 British brands and specific fragrances you're likely to enjoy.
Perplexity
The question asked
Best non toxic perfume UK
From the recorded answer
Vyrao - Worth considering if you want natural perfumes, organic sugar-cane alcohol, vegan credentials, and recycled packaging.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
There's no legally defined “non-toxic” perfume category in the UK, so treat the term as marketing rather than a safety guarantee. The best choices are brands that disclose ingredients and use recognised standards such as COSMOS, NATRUE, or Leaping Bunny certification.
### Best options to consider
- Prosody London - A strong choice for highly natural fragrance: the brand's listed perfumes avoid synthetic aromatic molecules, phthalates, and synthetic musks. Try Rose Rondeaux for rose, Neroli Nuance for orange blossom, or Moiré Mimosa for a soft floral scent.
- Vyrao - Worth considering if you want natural perfumes, organic sugar-cane alcohol, vegan credentials, and recycled packaging.
- Neal's Yard Remedies - A readily available UK option with a long-standing ethical and natural-products focus.
- Neom Organics - Suitable if you prefer essential-oil-based, wellness-style scents; patch-test first because natural essential oils can still irritate or trigger allergies.
### What to check before buying
- Look for a complete ingredient list, not merely “clean” or “natural” claims.
- Avoid products that conceal most fragrance ingredients under “parfum” if you are sensitive.
- Patch-test on your forearm for 24-48 hours; “natural” does not mean allergy-free.
- Choose a sample or discovery set first, since botanical perfumes can smell and wear differently from conventional fragrance.
Best overall pick: Prosody London, particularly if avoiding synthetic musks and undisclosed aromatic molecules is your priority.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Vyrao ranks #28 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 0.7%. It was named in 25 of 3,599 AI answers across 15 of 150 tracked questions, averaging position 4.5 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.7% AI visibility for Vyrao in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #28 among 40 tracked brands.
How often does AI mention this brand?
Vyrao was named in 25 of 3,599 collected AI answers, across 15 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Vyrao by all 3,599 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
