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Jorum Studio

Jorum Studio

AI visibility and ranking for Fragrance & Perfume: United Kingdom

Fragrance & Perfume [UK]
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Edinburgh independent fragrance house making its scents in Scotland.

Jorum Studio
appears in
2.7
% of measured AI answers in this industry and market.

Found score

Track Jorum Studio’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

3.8

October 11, 2026

Overall visibility

2.7

21 August 2026 – 11 October 2026 (scans 1–9)

Industry rank

15

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Jorum Studio's single-scan score moved from 1.8% to 3.8%, up 2.0 percentage points. Latest recorded scan 3.8% on 11 October 2026; combined-window score 2.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.7% over 21 August 2026 – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.8%
24 August 20261.6%
30 August 20262.2%
6 September 20261.6%
13 September 20262.0%
20 September 20262.4%
27 September 20263.3%
4 October 20265.3%
11 October 20263.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.5%

Perplexity Logo

Perplexity

1.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.9%

21 August 2026 – 11 October 2026 (scans 1–9)

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ChatGPT names Jorum Studio most often.

It appears in 4.5% of collected ChatGPT answers and 1.6% of Perplexity answers: a difference of 2.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 25 of 150 questions.

Jorum Studio appears in at least one collected answer to 16.7% of the tracked questions. That is question coverage; the 2.7% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 1.6% to 5.3%. The latest scan was 3.8% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British fragrance brands
  • Best British fragrance brands you've never heard of
  • Best British made cologne
  • Best British native ingredient perfume
  • Best British owned fragrance brands
  • Best British perfume brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British alternative to French perfume brands (Penhaligon's, Jo Malone London, Perfumer H)
  • Best British fragrance brands (Penhaligon's, Jo Malone London, Floris London)
  • Best local perfume brands UK (Jo Malone London, Ormonde Jayne, Penhaligon's)
  • Which British perfume brands are actually good (Penhaligon's, Miller Harris, Ormonde Jayne)
  • Best British made perfume (Jo Malone London, Penhaligon's, Floris London)
  • Best British perfume brands (Jo Malone London, Penhaligon's, Floris London)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best niche fragrance UK

From the recorded answer

Jorum Studio …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Some of the best and most popular niche fragrances available in the UK span celebrated international houses and standout British artisan brands:

### Top Niche Fragrances & Standout Picks in the UK A rich amber-oriental fragrance featuring a striking duo of hibiscus and rose contrasted with soft leather and vanilla seeds (approx. £360 for 100ml at Harvey Nichols).A modern, feminine floral bouquet dominated by damascena rose, peony, and lily of the valley, balanced with tangy lychee, rhubarb, and a warm vanilla-musk base (approx. £197-£255 depending on size at Liberty London or PerfumesClub.co.uk).A clean, minimalist, and addictive unisex skin scent blending ambrette musk, moss, jasmine, and Iso E Super (approx. £172 for 50ml at Harrods).An intense, gourmet amber-fruity take on the signature cognac-and-oak barrel scent, layered with raspberry liqueur and Bulgarian rose (approx. £185 for 30ml via Kilian).A powerhouse classic opening with blackcurrant, bergamot, and apple, grounded by smoky birch, oakmoss, and ambergris (approx. £175-£310 via Harvey Nichols).Show more

### Notable British Niche Houses According to fragrance enthusiasts on platforms like Reddit, local UK-based niche and independent brands are also widely praised for unique character:

- Jorum Studio - Electimuss - 4160 Tuesdays - Ormonde Jayne - Miller Harris - Perfumer H - Penhaligon's

### Where to Shop Niche Fragrances in the UK

- Department Stores: London flagships like Harrods (Salon de Parfums), Liberty (basement fragrance room), and Harvey Nichols. - Specialist Boutiques: Bloom Perfumery London (great for sample discovery and custom labs) and 50 ml UK.

To help narrow down the best choice, tell me:

- What fragrance notes or families do you usually enjoy (e.g., woody, floral, sweet gourmand, fresh, or oud)? - Is this for daily wear, evening, or a specific season? - What is your budget?

ChatGPT

The question asked

Best fragrance houses UK

From the recorded answer

!Gorseland Jorum Studio perfume - a fragrance for women and men 2022 …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best fragrance houses in the UK

If you're exploring the world of fine fragrance, the UK has a brilliant mix of heritage British perfumers, independent niche houses and luxury brands known for distinctive, high-quality compositions.

I'd split them into three groups: British heritage, modern niche perfumery and more exclusive artistic houses. Here's where I'd start, depending on the kind of fragrances you enjoy.

## 1\. British fragrance houses worth discovering

!Penhaligon's renoue avec l'aristocratie anglaise - Auparfum

Penhaligon's

Heritage · Characterful · Elegant

Known for imaginative storytelling, traditional British perfumery and distinctive compositions. A good starting point for polished florals, woods and aromatic scents.

Explore: Official website

---

!The history of Floris: A journey through time and fragrance - Edulge

Floris London

Classic · Refined · Timeless

A historic London perfumer with a more understated, sophisticated style, including citrus, fresh florals and elegant woods.

Explore: Official website

---

![Innovative. Inclusive. Inspiring. | Ormonde Jayne](

Ormonde Jayne

Niche · Sophisticated · Unusual

Particularly worth exploring if you want fragrances that feel luxurious without simply following mainstream designer trends. Its range includes woody, spicy, green and floral compositions.

Explore: Official website

---

!Boadicea The Victorious | Harrods NG

Boadicea the Victorious

Opulent · Powerful · Statement-making

A house to investigate if you like rich, bold fragrances, complex blends and striking presentation, with styles spanning amber, woods, spices and oud.

Explore: Official website

---

![Explore Our Fragrance Collection | Miller Harris - Miller Harris US](

Miller Harris

Artistic · Contemporary · Textural

A strong option for expressive fragrances inspired by nature, gardens, landscapes and unusual combinations of ingredients.

Explore: Official website

---

!Perfumer H - KENS Apothecary

Perfumer H

Artisan · Minimalist · Considered

An independent perfumery associated with perfumer Lyn Harris, worth exploring for nuanced, understated compositions and a more artisanal approach.

Explore: Official website

These houses represent different approaches to British perfumery rather than a strict ranking. For a broader overview of British niche brands, see Niche Story's 2026 guide\. nichestory.euscentverdict.comwww.suttoncommerce.co.uk

## 2\. Modern independent and niche houses

!4160 Tuesdays: Hammersmith-serie ~ Niche Parfums

4160 Tuesdays

Creative, playful and experimental perfumery, with unusual combinations and a distinctly independent spirit.

Explore the collection

!Gorseland Jorum Studio perfume - a fragrance for women and men 2022

Jorum Studio

An interesting choice for unconventional, nature-inspired compositions and a more experimental take on Scottish perfumery.

Explore the collection

!Ffern: What Makes This British Fragrance Brand Stand Out | Marie Claire UK

Ffern

Botanical, seasonal fragrances with an emphasis on natural inspiration and a distinctive release model.

Explore the collection

!Here's Where You Can Blend Your Own Bespoke Scent | British Vogue | British Vogue

Experimental Perfume Club

Particularly appealing if you want to explore fragrance creation itself, experiment with accords or attend a perfume-blending experience.

Explore the collection and experiences

![About GALLIVANT bespke artisan natural perfumes fragrance gifts set - GALLIVANT Perfumes - Official Store](

GALLIVANT

A travel-inspired niche house creating fragrances around the atmosphere and character of different cities.

Explore the collection

These are particularly worth investigating if you want something more individual than a typical department-store designer fragrance. nichestory.euscentverdict.comwww.suttoncommerce.co.uk

## 3\. Where to discover niche fragrance houses in the UK

If by “fragrance houses” you also mean places where you can sample multiple brands in person, these London destinations are worth knowing.

!About Les Senteurs

Les Senteurs

Belgravia, London

An established specialist destination for discovering niche and independent perfumery.

Find the boutique

!About Bloom - Bloom Perfumery London

Bloom Perfumery

Covent Garden, London

A specialist shop for exploring independent, artistic and less mainstream fragrance brands.

Find the boutique

!Jovoy Health-Beauty - Innerplace

Jovoy London

Mayfair, London

A luxury niche fragrance destination worth visiting if you want to compare several high-end perfume houses.

Find the boutique

!Experimental Perfume Club | Covent Garden

Experimental Perfume Club

Marylebone, London

A good choice if you want an immersive experience rather than simply browsing bottles.

Visit the website

## Let me narrow it down for you

What sort of fragrance houses are you looking for?

1\. Which style interests you most?

Luxury niche - distinctive, premium perfumes

British heritage - established perfume houses

Independent artisan - unusual and creative scents

Oud, extrait de parfum and high-concentration scents

Affordable niche - quality without extreme prices

---

2\. What are you looking to do?

Find brands to buy from

Visit physical shops and boutiques

Find fragrance houses for wholesale or business

Discover independent perfumers and emerging houses

---

3\. Where in the UK?

Anywhere in the UK

London

Essex and East Anglia

Online only

[Find my best matches]

Perplexity

The question asked

Best British owned fragrance brands

From the recorded answer

Jorum Studio - A Scottish independent brand creating unusual, highly atmospheric fragrances inspired by the landscapes of Scotland.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

The best British-owned fragrance brands-prioritizing independent or family ownership rather than merely British heritage-include:

- Floris London - Family-run since 1730, with refined classics such as No. 89, Santal and Jermyn Street. It remains one of Britain's most historically significant perfume houses. - Clive Christian - A luxury British house known for highly concentrated, opulent fragrances and distinctive crown-topped bottles. - Penhaligon's - A historic London perfumer celebrated for eccentric, story-driven scents such as Halfeti, The Tragedy of Lord George and Luna. - Miller Harris - Founded by perfumer Lyn Harris, offering artistic, modern fragrances with a strong emphasis on natural ingredients and sustainability. - Ormonde Jayne - Linda Pilkington's independent London house, particularly strong in elegant woody, floral and amber compositions. - Jorum Studio - A Scottish independent brand creating unusual, highly atmospheric fragrances inspired by the landscapes of Scotland. - Bamford - British lifestyle brand with understated, botanical fragrances and a focus on natural, sustainable ingredients. - 4160Tuesdays - Sarah McCartney's London-based artisan house, known for playful, unconventional perfumes and transparent small-batch production. - Angela Flanders - Independent London perfumery offering elegant botanical fragrances, candles and traditional scent products. - Neroli - A smaller British natural-perfumery label known for botanical, essential-oil-led compositions.

Best overall picks:

| For | Brand | |---|---| | Heritage and polish | Floris London | | Maximum luxury | Clive Christian | | Artistic modern perfumery | Miller Harris | | Unusual niche scents | Ormonde Jayne | | Scottish character | Jorum Studio | | Natural, understated fragrance | Bamford |

A useful distinction: Jo Malone London is quintessentially British in style and heritage, but it is owned by Estée Lauder, so it does not meet a strict “British-owned” definition. Penhaligon's is also British in origin but belongs to Puig, a Spanish family-owned group.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Jorum Studio

Fragrance & Perfume

21 August 2026 – 11 October 2026 (scans 1–9)

2.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

108

Answers naming the brand

4047

Answers collected

2.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Jorum Studio ranks #15 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 11 October 2026). Its visibility is 2.7%. It was named in 108 of 4,047 AI answers across 25 of 150 tracked questions, averaging position 4.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.7% AI visibility for Jorum Studio in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 11 October 2026. It ranks #15 among 40 tracked brands.

How often does AI mention this brand?

Jorum Studio was named in 108 of 4,047 collected AI answers, across 25 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Jorum Studio by all 4,047 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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