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Jorum Studio

Jorum Studio

AI visibility and ranking for Fragrance & Perfume: United Kingdom

Fragrance & Perfume [UK]
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Edinburgh independent fragrance house making its scents in Scotland.

Jorum Studio
appears in
3.2
% of measured AI answers in this industry and market.

Found score

Track Jorum Studio’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

4.9

October 25, 2026

Overall visibility

3.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

13

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Jorum Studio's single-scan score moved from 1.8% to 4.9%, up 3.1 percentage points. Latest recorded scan 4.9% on 25 October 2026; combined-window score 3.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.8%
24 August 20261.6%
30 August 20262.2%
6 September 20261.6%
13 September 20262.0%
20 September 20262.4%
27 September 20263.3%
4 October 20265.3%
11 October 20263.8%
18 October 20266.2%
25 October 20264.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.3%

Perplexity Logo

Perplexity

2.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.1%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Jorum Studio most often.

It appears in 5.3% of collected ChatGPT answers and 2.1% of Google AI Overviews answers: a difference of 3.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 30 of 150 questions.

Jorum Studio appears in at least one collected answer to 20.0% of the tracked questions. That is question coverage; the 3.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.6% to 6.2%. The latest scan was 4.9% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British fragrance brands
  • Best British fragrance brands you've never heard of
  • Best British made cologne
  • Best British made fragrance
  • Best British made perfume
  • Best British native ingredient perfume

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British perfume brands are actually good (Ormonde Jayne, Penhaligon's, Miller Harris)
  • Best perfume brands UK (Jo Malone London, Penhaligon's, Miller Harris)
  • Best British fragrance brands (Penhaligon's, Floris London, Jo Malone London)
  • Best award winning British fragrance brands (Penhaligon's, Jo Malone London, Floris London)
  • Best British made perfume (Penhaligon's, Jo Malone London, Floris London)
  • Best British perfume brands (Jo Malone London, Penhaligon's, Floris London)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best independent perfume brands UK

From the recorded answer

Jorum Studio …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Independent and niche British perfumery blends traditional craftsmanship with bold, modern creativity.

### Top Independent & Niche Perfume Brands in the UK

- 4160 Tuesdays - Founder/Perfumer: Sarah McCartney - Vibe: Creative, artisanal, and independent. Based in London, known for imaginative releases like Oh My Soul and Meet Me on the Corner. - Perfumer H - Founder/Perfumer: Lyn Harris - Vibe: Minimalist, botanical, and hyper-refined. Focuses on seasonal editions, natural materials, and refillable hand-blown glass bottles. - Ffern - Founders: Owen Mears and Emily Cameron - Vibe: Organic, vegan, and all-natural. Operates on a seasonal, subscription-based model releasing micro-batched organic fragrances aligned with the solstices and equinoxes. - Gallivant - Founder: Nick Steward - Vibe: Travel-inspired, gender-neutral niche perfumes capturing the moods, architecture, and scents of global cities (such as Tel Aviv, Tokyo, and London) in portable 30ml bottles. - Beaufort London - Vibe: Moody, dramatic, and historic. Known for high-impact, smoky, naval, and literature-inspired conceptual scents (like Rake & Ruin or Tonnerre). - Maya Njie - Founder/Perfumer: Maya Njie - Vibe: Stockholm-born, London-based minimalist indie house using clean formulas, warm amber, Fig, and woody undertones inspired by her West African heritage and Swedish upbringing. - Jorum Studio - Founders: Euan McCall and Chloe Mullen - Vibe: Scottish artisanal perfumery producing high-concentration, atmospheric, and hyper-local botanical compositions. - Nosu Parfum - Vibe: Independent London-based niche perfumer-owned brand offering handmade small-batch fragrances like Sain No More (smoky, woody vetiver and incense) and Been Trying To Meet You (hay and wildflower meadows) at around 130 GBP for a 50ml bottle.

If you'd like to narrow down these options, let me know:

- Your preferred scent profile (e.g., woody, floral, fresh, smoky, or gourmand) - Whether you are looking for unisex, masculine, or feminine fragrances - Your budget range for a bottle

ChatGPT

The question asked

Best British owned fragrance brands

From the recorded answer

JORUM STUDIO]( …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best British-owned fragrance brands

Britain has a strong fragrance scene, from heritage perfumers and luxury niche houses to modern independent brands making distinctive, long-lasting scents. If you're looking specifically for British-owned brands, it's worth distinguishing British-founded labels from brands that are still independently or British-owned today, as some historic names have been acquired by international luxury groups.

Here are the brands I'd explore first, grouped by their style and what they're known for.

## 1\. British-owned brands worth exploring

![Collections - Floris London UK](

1\. Floris London

(Heritage luxury)

Established in 1730, Floris is a family-run British perfumery with a reputation for refined, traditional fragrances. Try No. 89 for a classic barbershop-style citrus and woody scent, or JF for a fresher, modern feel.

Best for: timeless elegance and heritage.

Official website

---

![4160 Tuesdays | Niche Perfumes & Handcrafted Fragrances - Escentual](

2\. 4160 Tuesdays

(Independent niche)

A creative London perfume house founded by Sarah McCartney. Its collection is playful, experimental and often gourmand, with scents that feel more individual than mainstream designer releases.

Best for: unusual perfumes, creativity and discovering something different.

Official website

---

![Ormonde Jayne Woman - Luxe Perfumery](

3\. Ormonde Jayne

(Niche luxury)

Founded by Linda Pilkington, this London house is known for sophisticated compositions using distinctive woods, florals and spices. Ormonde Woman is a good starting point if you enjoy green, woody fragrances with a mysterious edge.

Best for: distinctive, polished and less mainstream luxury scents.

Official website

---

!Papillon Artisan Perfumes Salome - PS&D

4\. Papillon Artisan Perfumes

An independent artisan house known for rich, complex, traditionally crafted fragrances. Anubis is worth sampling if you enjoy incense, leather, resins and smoky, atmospheric scents.

Best for: artistic perfumery and statement scents.

Official website

---

![Wonderland Peony Eau de Parfum - Floral Street](

5\. Floral Street

A contemporary British fragrance brand with colourful packaging, modern scent profiles and an emphasis on sustainability. Wonderland Peony is one to explore if you prefer a bright, fruity-floral perfume.

Best for: modern everyday fragrances and stylish gifting.

Official website

---

![Scottish Odyssey Perfume Collection - Shop Niche Fragrances - JORUM STUDIO](

6\. Jorum Studio

An Edinburgh-based perfume house known for imaginative, unconventional compositions inspired by Scotland and its landscapes. A good choice if you like unusual combinations of fruit, woods, herbs and atmospheric notes.

Best for: experimental niche fragrances and collectors.

Official website

---

!AMELIA - EAU DE PARFUM - Grossmith London

7\. Grossmith London

A historic British house revived by the founder's descendants. Its collection combines traditional perfumery with a more luxurious, old-world aesthetic. Amelia is one of its fragrances to investigate.

Best for: heritage, exclusivity and traditional luxury.

Official website

---

!Cécile Eau de Parfum - To The Fairest

8\. To The Fairest

A small independent British perfumery founded by Rebecca Rose, working with perfumer Penny Williams. Its curated collection is ideal for those who prefer a small range of carefully developed scents rather than hundreds of releases.

Best for: boutique perfumery and discovering lesser-known brands.

Official website

These selections draw on British fragrance guides and specialist coverage of independent perfumery. www.countryandtownhouse.comflux.agencyperfumesociety.orgwww.marieclaire.co.uk

## 2\. What about the famous British names?

Several well-known brands are British in origin but aren't British-owned today\. If current ownership is your priority, this distinction matters.

| Brand | Ownership distinction | |--------|--------| | Jo Malone London | Owned by Estée Lauder Companies. www.jomalone.co.uk | | Penhaligon's | Part of the Spanish Puig group. | | Molton Brown | Owned by Japanese group Kao. | | Miller Harris | British-founded, but verify its current corporate ownership if strict UK ownership is essential. www.millerharris.com |

## 3\. Which should you choose?

!Floris London No. 89 Eau de Toilette - Barbershop.no

For understated British luxury

Floris London

![4160 Tuesdays Over The Chocolate Shop Decant | Sample & Decant - Olena's Aroma Shop](

For independent creativity

4160 Tuesdays

!Ormonde Jayne Ormonde Woman EDP | Art of Scent

For sophisticated niche perfumery

Ormonde Jayne

!papillon anubis | Fumerie Parfumerie

For bold, complex scents

Papillon Artisan Perfumes

One caveat: brand heritage and independent status don't always establish the precise current ownership of a company. For a strict British-owned shortlist, I'd verify the latest Companies House filings before making a purchase decision based on ownership alone.

What sort of fragrance are you looking for? Luxury and expensive, affordable everyday perfume, long-lasting scents, or genuinely independent British niche brands? I can narrow the list to the strongest options for your taste and budget.

Perplexity

The question asked

Best British made fragrance

From the recorded answer

Jorum Studio Rose Highland - a more niche Scottish option, evoking wild roses and cool Highland air.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Best overall: Penhaligon's Halfeti. It is distinctly British, made and bottled in England, and combines grapefruit, oud, Levantine spices, and black rose into a rich, elegant scent suitable for evenings and cooler weather.

Other excellent British-made choices:

- Floris No. 89 - refined, versatile citrus, lavender, and woods; a superb everyday classic. - Penhaligon's Blenheim Bouquet - crisp, bright, and excellent for daytime or warm weather. - Jo Malone Wood Sage & Sea Salt - clean, airy, and understated, with a British seaside character. - Jorum Studio Rose Highland - a more niche Scottish option, evoking wild roses and cool Highland air. - Ormonde Jayne Ambre Royale - a luxurious amber fragrance handmade in Kent in small batches.

For one safe blind-buy: Floris No. 89. For the most impressive statement scent: Penhaligon's Halfeti. Note that Creed Aventus, despite its British origins, is manufactured in France, so it does not strictly meet the “British-made” requirement.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Jorum Studio

Fragrance & Perfume

21 August 2026 – 25 October 2026 (scans 1–11)

3.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

158

Answers naming the brand

4946

Answers collected

3.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Jorum Studio ranks #13 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 3.2%. It was named in 158 of 4,946 AI answers across 30 of 150 tracked questions, averaging position 4.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.2% AI visibility for Jorum Studio in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #13 among 40 tracked brands.

How often does AI mention this brand?

Jorum Studio was named in 158 of 4,946 collected AI answers, across 30 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Jorum Studio by all 4,946 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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