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Experimental Perfume Club

Experimental Perfume Club

AI visibility and ranking for Fragrance & Perfume: United Kingdom

Fragrance & Perfume [UK]
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London own-label blendable fragrance house that also runs blending experiences.

Experimental Perfume Club
appears in
1.1
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

1.8

October 4, 2026

Overall visibility

1.1

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

23

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Experimental Perfume Club's single-scan score moved from 1.3% to 1.8%, up 0.5 percentage points. Latest recorded scan 1.8% on 4 October 2026; combined-window score 1.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.1% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20261.3%
30 August 20260.9%
6 September 20260.4%
13 September 20260.7%
20 September 20260.9%
27 September 20261.6%
4 October 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.0%

Perplexity Logo

Perplexity

1.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Experimental Perfume Club most often.

It appears in 2.0% of collected ChatGPT answers and 0.1% of Google AI Overviews answers: a difference of 1.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 19 of 150 questions.

Experimental Perfume Club appears in at least one collected answer to 12.7% of the tracked questions. That is question coverage; the 1.1% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.4% to 1.8%. The latest scan was 1.8% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British fragrance brands you've never heard of
  • Best artisan perfume UK
  • Best boutique perfume brands UK
  • Best fragrance brands UK
  • Best fragrance houses UK
  • Best handmade perfume UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British fragrance brands you've never heard of (Jo Malone London, Penhaligon's, Maya Njie)
  • Best British fragrance brands (Penhaligon's, Floris London, Jo Malone London)
  • Best British owned fragrance brands (Penhaligon's, Miller Harris, Ormonde Jayne)
  • Best fragrance houses UK (Floris London, Penhaligon's, Clive Christian)
  • Best niche perfume brands UK (GALLIVANT, Roja Parfums, Ormonde Jayne)
  • Which British perfume brands are actually good (Penhaligon's, Miller Harris, Jo Malone London)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

What perfume should I buy as a gift in the UK

From the recorded answer

Opt for discovery sets: If you are unsure of their exact taste, brands like Experimental Perfume Club or department stores like The Perfume Shop offer gift/discovery sets so they can test multiple profiles before opening a full bottle.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Popular and well-received perfume gifts available in the UK span a range of signature styles and budgets:Add to list A bold yet versatile floral fragrance combining Moroccan orange blossom, French lavender, and a warm vanilla base. Widely considered a safe, crowd-pleasing gift.Add to list A crisp, fresh, and elegant unisex scent featuring King William pear, freesia, patchouli, and amber.Add to list A dramatic, high-impact scent blending bold florals and warm undertones, housed in the brand's signature stiletto bottle.Add to list A classic, sparkling ambery-floral fragrance with notes of jasmine and rose that remains one of the top-selling luxury gifts in the UK.Add to list A sophisticated, high-end niche option featuring dark berry, saffron, and leather notes for a distinctive gift.Show more

### Tips for Choosing the Right Scent

- Check what they already wear: Peek at their current dressing table or ask discreetly to identify their preferred fragrance family (floral, citrus, woody, or gourmand). - Opt for discovery sets: If you are unsure of their exact taste, brands like Experimental Perfume Club or department stores like The Perfume Shop offer gift/discovery sets so they can test multiple profiles before opening a full bottle. - Consider gift-ready retailers: High-street and online stockists like Escentual often provide complimentary gift-wrapping services.

To narrow down the best option, tell me:

- Who is the gift for (partner, friend, family member)? - What is your budget? - Do you know any scents or brands they already like?

ChatGPT

The question asked

Best boutique perfume brands UK

From the recorded answer

| Experimental Perfume Club | Modern, creative | Particularly good if you enjoy unusual or contemporary scents | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British/UK-based boutique and niche perfume houses, there's a particularly good independent scene right now. Recent UK fragrance guides highlight houses ranging from heritage perfumers to genuinely small indie studios. nichestory.eu

### My UK boutique perfume shortlist

| Brand | Style | Why try it | |---|---|---| | 4160 Tuesdays | Playful, experimental | One of the most interesting genuinely indie British houses | | Ffern | Natural, seasonal, artistic | Limited seasonal releases; very boutique feeling | | Ormonde Jayne | Elegant, sophisticated | Luxurious but distinctive, especially woods and florals | | Papillon Artisan Perfumes | Rich, artistic, vintage-leaning | Excellent if you want serious perfumery rather than crowd-pleasers | | Jorum Studio | Avant-garde, botanical | Unusual, atmospheric Scottish perfumery | | Gallivant | Modern, travel-inspired | Excellent storytelling and relatively approachable prices | | Perfumer H | Minimalist, refined | Very understated, elegant London aesthetic | | Electimuss London | Opulent, powerful | Oud, amber, florals and big projection | | Boadicea the Victorious | Luxurious, bold | British luxury with lots of oud, woods and amber | | Prosody London | Contemporary, artistic | Smaller-scale London house worth exploring | | Thameen | Luxury niche | Polished, sophisticated compositions | | Experimental Perfume Club | Modern, creative | Particularly good if you enjoy unusual or contemporary scents |

Several of these are recognised as British niche/indie houses, including 4160 Tuesdays, Ffern, Ormonde Jayne, Jorum Studio, Perfumer H and Prosody London. scentverdict.com

### 🏆 If I had to pick just 5

1. Ormonde Jayne - best all-rounder for sophisticated luxury. 2. 4160 Tuesdays - best for genuinely unusual, playful fragrances. 3. Ffern - best if you want something very boutique and seasonal. 4. Jorum Studio - best for adventurous, artistic scents. 5. Gallivant - best balance of niche character and accessibility.

For comparison, Bloom Perfumery's British Niche sample pack is currently around £31 and is a useful way to explore several houses before committing to full bottles. [Bloom Sample Packs British Niche Pack 6 x 1 ml]()

If you're after luxury boutique perfumes specifically, rather than simply British brands, I'd narrow the list further to 10 genuinely exceptional houses and their best perfumes, with prices and where to buy them in the UK.

Perplexity

The question asked

Best new British perfume brands

From the recorded answer

Experimental Perfume Club - London-based, modern and playful, with a strong emphasis on learning and fragrance discovery.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The most exciting newer British perfume brands to explore are:

- Experimental Perfume Club - London-based, modern and playful, with a strong emphasis on learning and fragrance discovery. - Ffern - Seasonal, limited-run perfumes made in small batches, appealing to those who prefer natural, quietly unusual compositions. - Heretic Parfum - Launched in 2021 and known for bold, experimental scents that connect fragrance with energy, spirituality and wellbeing. - Miller Harris - A British niche house with expressive, artistic compositions and an established London identity; it remains part of the newer generation of contemporary British fragrance houses. - Floral Street - Accessible niche perfumes with bright, contemporary profiles and a strong sustainability focus. - Bastille - A uniquely Scottish fragrance house founded in 2019 by perfumer Euan McCall and designer Chloe Mullen. - Aesop - Although best known for skincare, its fragrances offer minimalist, gender-neutral compositions built around woods, herbs and incense. - The House of Creed - A historic British-associated luxury house with a renewed presence among modern fragrance shoppers, though it is not a new brand. - Björk and Berries - Scandinavian rather than British, but often stocked alongside British niche houses; worth considering if you like clean, botanical fragrances.

For the best starting point, sample Ffern for seasonal natural scents, Experimental Perfume Club for creativity, Heretic for something unconventional, and Miller Harris for polished British niche perfumery. The Times' recent coverage of the “new wave” of British perfumers also highlights the growing importance of smaller, independent houses in the UK fragrance scene.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Experimental Perfume Club

Fragrance & Perfume

21 August 2026 – 4 October 2026 (scans 1–8)

1.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

40

Answers naming the brand

3599

Answers collected

1.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Experimental Perfume Club ranks #23 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.1%. It was named in 40 of 3,599 AI answers across 19 of 150 tracked questions, averaging position 4.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.1% AI visibility for Experimental Perfume Club in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #23 among 40 tracked brands.

How often does AI mention this brand?

Experimental Perfume Club was named in 40 of 3,599 collected AI answers, across 19 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Experimental Perfume Club by all 3,599 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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