Jo Malone London
AI Visibility Score and Ranking for
Fragrance & Perfume: United Kingdom
London fragrance house.
Jo Malone London ranks #1 in the UK Fragrance & Perfume AI Visibility Index with a Visibility Score of 32.3/100. It was named in 872 of 2,699 AI answers across 114 of 150 tracked questions, averaging position 1.8 when mentioned.
32.3
Visibility score
1
Found Rank
0
Movement vs last window
1.8
Avg. position when mentioned
114
Prompts hit, of 150
Jo Malone London vs Fragrance & Perfume
Running at 8.7x the Fragrance & Perfume category average — a wide lead over the field.
32
4
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Jo Malone London's AI Visibility Score?
Jo Malone London has an AI Visibility Score of 32.3 in the UK Fragrance & Perfume AI Visibility Index, ranked #1.
How often does AI recommend Jo Malone London?
Jo Malone London was named in 872 of 2,699 AI answers analysed, across 114 tracked questions, averaging position 1.8 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions British fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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