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Jo Loves

Jo Loves

AI visibility and ranking for Fragrance & Perfume: United Kingdom

Fragrance & Perfume [UK]
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London fragrance house founded by Jo Malone, independent of Jo Malone London.

Jo Loves
appears in
3.0
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

3.1

October 4, 2026

Overall visibility

3.0

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

14

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Jo Loves's single-scan score moved from 4.0% to 3.1%, down 0.9 percentage points. Latest recorded scan 3.1% on 4 October 2026; combined-window score 3.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.0% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.0%
24 August 20263.1%
30 August 20263.3%
6 September 20263.8%
13 September 20262.9%
20 September 20261.6%
27 September 20262.2%
4 October 20263.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.7%

Perplexity Logo

Perplexity

5.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.0%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Jo Loves most often.

It appears in 5.3% of collected Perplexity answers and 1.0% of Google AI Overviews answers: a difference of 4.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 34 of 150 questions.

Jo Loves appears in at least one collected answer to 22.7% of the tracked questions. That is question coverage; the 3.0% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.6% to 4.0%. The latest scan was 3.1% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British alternative to French perfume brands
  • Best British fragrance brands
  • Best British fragrance brands you've never heard of
  • Best British made perfume
  • Best British native ingredient perfume
  • Best British natural perfume brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British fragrance brands you've never heard of (Jo Malone London, Penhaligon's, Maya Njie)
  • Best fragrance houses UK (Floris London, Penhaligon's, Clive Christian)
  • Best independent perfume brands UK (Jo Malone London, Penhaligon's, Norfolk Natural Living)
  • Best local perfume brands UK (Jo Malone London, Ffern, Penhaligon's)
  • Best niche perfume brands UK (GALLIVANT, Roja Parfums, Ormonde Jayne)
  • Which British perfume brands are actually good (Penhaligon's, Miller Harris, Jo Malone London)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British fragrance brands

From the recorded answer

Jo Loves: Created by founder Jo Malone after leaving her original brand, focusing on vibrant, innovative bath, body, and scent innovations.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Top British fragrance brands span historic heritage houses, royal-warranted perfumers, and contemporary niche creators:

### Heritage & Historic Houses

- Floris London (Est. 1730): The UK's oldest independent, family-owned perfumer. Known for classic and crisp signature scents like No. 89, Jermyn Street, and White Rose (a historical favorite of Florence Nightingale). - Penhaligon's (Est. 1870s): Founded by William Penhaligon, this house blends British tradition with quirky storytelling. Famous lines include the Portraits collection and the spicy, rose-and-leather icon Halfeti. - Clive Christian: Formerly the Crown Perfumery Company (granted royal crown use by Queen Victoria in 1872), it represents ultra-luxury perfumery using rare ingredients like aged Indian sandalwood. - Grossmith London (Est. 1835): One of Britain's oldest surviving perfume names, still run by the founder's direct descendants, specializing in classic and royal heritage editions like Shem-el-Nessim. - Geo. F. Trumper (Est. 1875): Operating out of a historic Mayfair/Curzon Street barbershop, favored across generations for traditional colognes and gentleman's wet-shave fragrances.

### Modern Luxury & Lifestyle

- Jo Malone London (Est. 1991): A global household name known for clean, linear, and layerable colognes and home scents inspired by the British countryside (such as English Pear & Freesia and Wood Sage & Sea Salt). - Jo Loves: Created by founder Jo Malone after leaving her original brand, focusing on vibrant, innovative bath, body, and scent innovations. - Ormonde Jayne: Founded by Linda Pilkington, celebrated for sophisticated, masterfully blended niche compositions like Ormonde Woman and the Montabaco series. Users on Reddit generally agree that Ormonde Jayne is a top-tier British house. - Molton Brown (Est. 1971): Starting as a Mayfair hair salon, it grew into an iconic Royal-Warranted bath, body, and fragrance label known for bright citrus and spice blends like Orange & Bergamot. - Roja Parfums: Founded by master perfumer Roja Dove, offering opulent, richly complex extraits and a flagship boutique presence in Harrods. - Boadicea the Victorious: Launched in 2008 and inspired by the ancient Celtic warrior Queen Boudica, featuring hand-crafted metal-embellished bottles and intense, complex profiles like Valiant.

### Independent & Niche Innovators

- Miller Harris: Founded by master perfumer Lyn Harris in 2000, crafting bespoke, nature-forward fragrances that capture urban and rural British botanicals. - Escentric Molecules: Launched in 2006, famous for minimalist, skin-chemistry-altering single-molecule fragrances like Molecule 01 (Iso E Super). - 4160 Tuesdays: An independent studio in Hammersmith, London, where perfumer Sarah McCartney hand-manufactures artistic, atmospheric scents.

If you share whether you prefer fresh, floral, woody, or warm/spicy scents (and your approximate budget ), I can recommend a specific brand or bottle to start with.

ChatGPT

The question asked

Best British owned fragrance brands

From the recorded answer

| Jo Loves | Founded by Jo Malone after leaving Jo Malone London; British and much more playful | Fresh, colourful, easy-going | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “British owned” you mean currently British-owned/independently owned, rather than simply British-founded, the list gets much more interesting. Several famous British fragrance names are now owned by large international groups-for example, Jo Malone London is owned by Estée Lauder. www.harrods.com

### 🇬🇧 My best British-owned fragrance houses

| Brand | Why I'd consider it | Style | |---|---|---| | Floris London | One of Britain's great heritage houses; founded in 1730 and still family-run | Classic, elegant, refined | | Penhaligon's | Quintessentially British, with excellent storytelling and distinctive compositions | British luxury, eccentric, sophisticated | | Ormonde Jayne | Independent London house founded by Linda Pilkington; particularly strong for niche fragrances | Rich, unusual, elegant | | Miller Harris | British niche house with a more artistic, modern approach | Creative, contemporary | | Boadicea the Victorious | British luxury house specialising in powerful, opulent fragrances | Bold, oud, statement scents | | Roja Parfums | Founded by British perfumer Roja Dove; very high-end | Luxurious, complex, glamorous | | Clive Christian | British ultra-luxury fragrance house | Opulent, powerful, expensive | | Grossmith London | Family-run heritage perfumery with roots going back to 1835 | Traditional, luxurious | | Jo Loves | Founded by Jo Malone after leaving Jo Malone London; British and much more playful | Fresh, colourful, easy-going | | 4160 Tuesdays | Small independent London perfumery founded by Sarah McCartney | Experimental, quirky, artistic |

British fragrance coverage consistently highlights houses such as Floris, Penhaligon's, Ormonde Jayne, Miller Harris, Boadicea and Grossmith, while specifically noting Grossmith remains family-run. www.countryandtownhouse.comwww.marieclaire.co.uk

### 🏆 My personal shortlist

1. Floris London - best overall heritage choice If you want something that genuinely feels British, Floris is hard to beat. It has been trading since 1730, making it one of the world's oldest continuously operating perfume houses. www.harrods.com

2. Ormonde Jayne - best for serious perfume lovers More niche and less obvious than Penhaligon's. Linda Pilkington founded it in London in 2000, and the house has a particularly distinctive style. www.countryandtownhouse.comwww.marieclaire.co.uk

3. Penhaligon's - best quintessentially British brand Probably the easiest recommendation if you want the British luxury aesthetic: London, tailoring, eccentric characters and heritage. Its own history emphasises British craftsmanship and culture. www.penhaligons.com

4. Roja Parfums - best ultra-luxury If budget isn't a major concern, Roja is one of the British houses I'd investigate first.

5. Miller Harris - best modern/niche option A good choice if you want something artistic and less traditionally “British gentleman's cologne.”

### One important distinction

I wouldn't put Jo Malone London on a strict British-owned list. It's unquestionably a British-founded and British-inspired fragrance brand, but it is currently owned by Estée Lauder Companies. www.harrods.com

Likewise, Molton Brown is a British brand, but its ownership has changed over time, so I'd separate “British brand” from “British-owned” when making the shortlist.

If you're looking specifically for British-owned brands that are genuinely independent/family-owned, my top 5 would be Floris, Ormonde Jayne, Grossmith, 4160 Tuesdays and Jo Loves.

Perplexity

The question asked

Best boutique perfume brands UK

From the recorded answer

Jo Loves - Jo Malone's later independent venture, offering wearable fragrances with strong personal and memory-based storytelling.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best UK boutique perfume brands are Ffern, Perfumer H, Miller Harris, Boudicca, Stora Skuggan, Jorum Studio, Gallivant, Floral Street, Ormonde Jayne, and Kingdom Scotland. They range from minimalist natural compositions to bold, experimental and highly luxurious scents.

- Perfumer H - London-based, understated luxury with beautifully constructed, often quietly complex fragrances by Lyn Harris. - Ffern - Seasonal, limited-release perfumes made around natural and botanical ingredients; ideal for discovering something exclusive. - Miller Harris - Artistic London perfumery known for expressive compositions, unusual ingredient pairings and accessible luxury. - Ormonde Jayne - Elegant, polished niche fragrances with rich woods, florals and spices; especially good for sophisticated evening scents. - Jorum Studio - Edinburgh brand creating imaginative, unconventional fragrances inspired by Scottish landscapes and folklore. - Kingdom Scotland - Scottish niche house combining fragrance with influences from whisky, landscape and local materials. - Gallivant - Travel-inspired, gender-neutral perfumes with a more approachable price point than many niche houses. - Floral Street - Modern, vegan-friendly fragrances with bold florals and contemporary packaging. - Boudicca - Experimental, fashion-led perfumes for those who prefer unusual, avant-garde scents. - Jo Loves - Jo Malone's later independent venture, offering wearable fragrances with strong personal and memory-based storytelling.

Best by style

| Preference | Brand to try | |---|---| | Minimalist luxury | Perfumer H | | Scottish and botanical | Jorum Studio | | Elegant and refined | Ormonde Jayne | | Experimental and unusual | Boudicca | | Good value niche | Gallivant | | Modern florals | Floral Street | | Limited-edition exclusivity | Ffern |

For the widest selection in person, Liberty, Harrods and Fortnum & Mason stock numerous British fragrance houses.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Jo Loves

Fragrance & Perfume

21 August 2026 – 4 October 2026 (scans 1–8)

3.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

108

Answers naming the brand

3599

Answers collected

3.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Jo Loves ranks #14 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 3.0%. It was named in 108 of 3,599 AI answers across 34 of 150 tracked questions, averaging position 4.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.0% AI visibility for Jo Loves in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #14 among 40 tracked brands.

How often does AI mention this brand?

Jo Loves was named in 108 of 3,599 collected AI answers, across 34 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Jo Loves by all 3,599 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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