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Jo Loves

Jo Loves

AI visibility and ranking for Fragrance & Perfume: United Kingdom

Fragrance & Perfume [UK]
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London fragrance house founded by Jo Malone, independent of Jo Malone London.

Jo Loves
appears in
3.1
% of measured AI answers in this industry and market.

Found score

Track Jo Loves’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.3

October 25, 2026

Overall visibility

3.1

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

14

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Jo Loves's single-scan score moved from 4.0% to 3.3%, down 0.7 percentage points. Latest recorded scan 3.3% on 25 October 2026; combined-window score 3.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.1% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.0%
24 August 20263.1%
30 August 20263.3%
6 September 20263.8%
13 September 20262.9%
20 September 20261.6%
27 September 20262.2%
4 October 20263.1%
11 October 20263.3%
18 October 20263.8%
25 October 20263.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.8%

Perplexity Logo

Perplexity

5.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.5%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Jo Loves most often.

It appears in 5.1% of collected Perplexity answers and 1.5% of Google AI Overviews answers: a difference of 3.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 39 of 150 questions.

Jo Loves appears in at least one collected answer to 26.0% of the tracked questions. That is question coverage; the 3.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.6% to 4.0%. The latest scan was 3.3% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British alternative to French perfume brands
  • Best British fragrance brands
  • Best British fragrance brands you've never heard of
  • Best British made fragrance
  • Best British made perfume
  • Best British native ingredient perfume

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British perfumers (Penhaligon's, Floris London, Jo Malone London)
  • Best fragrance houses UK (Floris London, Penhaligon's, Ormonde Jayne)
  • Which British perfume brands are actually good (Ormonde Jayne, Penhaligon's, Miller Harris)
  • Best British fragrance brands you've never heard of (Ffern, Jo Malone London, Penhaligon's)
  • Best boutique perfume brands UK (Ormonde Jayne, GALLIVANT, Miller Harris)
  • Best indie perfume brands UK (Ffern, GALLIVANT, Jorum Studio)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best women's fragrance brands UK

From the recorded answer

Jo Loves: Created by founder Jo Malone, this contemporary wellness and scent brand offers fresh, unexpected combinations in candles and body collections.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best women's fragrance brands available in the UK span iconic British perfumeries, global luxury houses, and trending designer names.

### Top British Fragrance Brands

- Jo Malone London: Famous for elegant, minimalist colognes, bath oils, and home scents designed for fragrance-layering (featured in the Country & Town House British Perfume Guide). - Jo Loves: Created by founder Jo Malone, this contemporary wellness and scent brand offers fresh, unexpected combinations in candles and body collections. - Miller Harris: Established by master perfumer Lyn Harris, known for bespoke, nature-inspired scents that capture the British countryside using high-quality natural ingredients. - Penhaligon's: A historic royal-warranted perfumery renowned for complex, character-driven British luxury scents available at curators like Liberty London.

### Leading International Designer & Luxury Houses

- Chanel: A timeless staple for classic, sophisticated profiles like Chanel No. 5 and Coco Mademoiselle. - Yves Saint Laurent (YSL): Known for high-impact, modern favorites including YSL Black Opium and YSL Libre Intense. - Chloé: Celebrated for signature, airy, and romantic floral compositions like the classic Chloé Eau de Parfum. - Parfums de Marly: A favorite for ultra-luxe, viral floral-gourmand profiles like Delina. - Byredo: A modern Stockholm-born luxury house (carried widely across UK stockists) celebrated for clean, woody, and artistic compositions like Mojave Ghost.

If you'd like to narrow down these options, tell me:

- What scent family do you prefer (floral, gourmand, woody, fresh)? - What is your budget range? - Is this for daily wear or a special occasion?

ChatGPT

The question asked

Is there a celebrity British perfume brand

From the recorded answer

!Jo Loves A Fragrance Pomelo …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

Yes\! There are several British celebrity-linked perfume brands, depending on whether you mean a brand founded by a British celebrity or a famous British perfume house.

Here are some good examples.

!Jo Loves A Fragrance Pomelo

1\. Jo Loves

(British founder)

Founded by British perfumer Jo Malone CBE in 2011, after she left her original Jo Malone London business. Known for sophisticated, distinctive fragrances, including Pomelo. www.marieclaire.co.ukwww.speakers.co.uken.wikipedia.org

Best for: luxury, elegant fragrances.

---

!House of Vision Launches Fortitude ~ New Fragrances

2\. House of Vision

Founded under the creative direction of British rapper and actor Bugzy Malone\. Its fragrances include Fortitude and Intention, with a bold, contemporary identity. scentverdict.com

Best for: a modern British celebrity fragrance brand.

---

!Jack Perfume - Jack Eau De Parfum, 100ml - Colorless Jack Perfume

3\. Jack Perfume

A fragrance line associated with British actor Richard E. Grant\. The collection has included scents such as Jack, Jack - Covent Garden and Jack - Piccadilly '69. en.wikipedia.org

Best for: a fragrance with a British celebrity connection.

---

!Blackberry & Bay Cologne | Neiman Marcus

4\. Jo Malone London

The original British fragrance brand founded by Jo Malone. It was sold to Estée Lauder in 1999, so it is celebrity-founder-linked rather than a celebrity-owned brand today. www.speakers.co.uken.wikipedia.org

Best for: established British luxury and gift perfumes.

## Which kind of celebrity perfume are you looking for?

For example, are you looking for a British celebrity who has their own perfume brand, like a singer or actor, or a luxury British perfume brand that celebrities wear? I can narrow it down to the right ones.

Perplexity

The question asked

Best British perfume brands

From the recorded answer

Jo Loves - Fresh, playful, modern perfumes founded by Jo Malone after her departure from Jo Malone London.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British perfume brands span iconic heritage houses, modern niche perfumers, and accessible luxury labels. A strong shortlist is:

- Jo Malone London - Elegant, understated scents designed for easy layering; try Wood Sage & Sea Salt or Pomegranate Noir. - Penhaligon's - Distinctive, story-driven fragrances with a distinctly British character; Halfeti is a standout. - Floris London - One of Britain's oldest perfume houses, founded in 1730, known for refined, traditional compositions. - Miller Harris - Artistic, nature-inspired fragrances with a contemporary London feel; try Rose Silence. - Ormonde Jayne - Luxurious, richly textured niche perfumes created by Linda Pilkington. - Floral Street - Vegan, cruelty-free fragrances with modern packaging and relatively accessible pricing. - Escentric Molecules - Minimalist, molecular fragrances, especially popular for distinctive skin scents. - Clive Christian - Ultra-luxury perfumes with lavish presentation and powerful, complex compositions. - Atkinsons 1799 - Heritage British perfumery offering elegant, often theatrical fragrances. - Jo Loves - Fresh, playful, modern perfumes founded by Jo Malone after her departure from Jo Malone London. - Roja Parfums - High-end, opulent fragrances with an emphasis on luxury materials and presentation. - 4160 Tuesdays - Independent, imaginative perfumes made in London, ideal for unusual and creative scents.

Best choices by style:

| Preference | Brand to try | |---|---| | Classic and versatile | Jo Malone London | | Traditional heritage | Floris | | Dramatic and distinctive | Penhaligon's | | Niche luxury | Ormonde Jayne | | Modern and sustainable | Floral Street | | Experimental | Escentric Molecules or 4160 Tuesdays | | Maximum opulence | Clive Christian or Roja Parfums |

For a first purchase, Jo Malone London is the safest all-round choice; for something more distinctive, choose Penhaligon's or Ormonde Jayne.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Jo Loves

Fragrance & Perfume

21 August 2026 – 25 October 2026 (scans 1–11)

3.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

155

Answers naming the brand

4946

Answers collected

3.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Jo Loves ranks #14 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 3.1%. It was named in 155 of 4,946 AI answers across 39 of 150 tracked questions, averaging position 4.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.1% AI visibility for Jo Loves in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #14 among 40 tracked brands.

How often does AI mention this brand?

Jo Loves was named in 155 of 4,946 collected AI answers, across 39 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Jo Loves by all 4,946 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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