Electimuss London

AI visibility and ranking for Fragrance & Perfume: United Kingdom

Fragrance & Perfume [UK]

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Founder-owned independent London niche fragrance house.

Electimuss London

appears in

0.2

% of measured AI answers in this industry and market.

Found score

Track Electimuss London’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.2

October 4, 2026

Overall visibility

0.2

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Electimuss London's single-scan score moved from 0.4% to 0.2%, down 0.2 percentage points. Latest recorded scan 0.2% on 4 October 2026; combined-window score 0.2%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	0.4%
24 August 2026	0.4%
30 August 2026	0.2%
6 September 2026	0.0%
13 September 2026	0.4%
20 September 2026	0.0%
27 September 2026	0.0%
4 October 2026	0.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

0.7%

Perplexity

0.0%

AI Overviews

0.0%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Electimuss London most often.

It appears in 0.7% of collected ChatGPT answers and 0.0% of Google AI Overviews answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 6 of 150 questions.

Electimuss London appears in at least one collected answer to 4.0% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Jo Malone London

32.8

Penhaligon's

22.6

Floris London

12.4

Ormonde Jayne

9.3

Miller Harris

8.9

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best boutique perfume brands UK
Best independent perfume brands UK
Best local perfume brands UK
Best new British perfume brands
Best niche perfume brands UK
Underrated British perfume brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best British fragrance brands you've never heard of (Jo Malone London, Penhaligon's, Maya Njie)
Best British fragrance brands (Penhaligon's, Floris London, Jo Malone London)
Best British owned fragrance brands (Penhaligon's, Miller Harris, Ormonde Jayne)
Best fragrance houses UK (Floris London, Penhaligon's, Clive Christian)
Best independent perfume brands UK (Jo Malone London, Penhaligon's, Norfolk Natural Living)
Best local perfume brands UK (Jo Malone London, Ffern, Penhaligon's)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

ChatGPT

4 October 2026

The question asked

Best boutique perfume brands UK

From the recorded answer

| Electimuss London | Opulent, powerful | Oud, amber, florals and big projection | …

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British/UK-based boutique and niche perfume houses, there's a particularly good independent scene right now. Recent UK fragrance guides highlight houses ranging from heritage perfumers to genuinely small indie studios. nichestory.eu

### My UK boutique perfume shortlist

| Brand | Style | Why try it | |---|---|---| | 4160 Tuesdays | Playful, experimental | One of the most interesting genuinely indie British houses | | Ffern | Natural, seasonal, artistic | Limited seasonal releases; very boutique feeling | | Ormonde Jayne | Elegant, sophisticated | Luxurious but distinctive, especially woods and florals | | Papillon Artisan Perfumes | Rich, artistic, vintage-leaning | Excellent if you want serious perfumery rather than crowd-pleasers | | Jorum Studio | Avant-garde, botanical | Unusual, atmospheric Scottish perfumery | | Gallivant | Modern, travel-inspired | Excellent storytelling and relatively approachable prices | | Perfumer H | Minimalist, refined | Very understated, elegant London aesthetic | | Electimuss London | Opulent, powerful | Oud, amber, florals and big projection | | Boadicea the Victorious | Luxurious, bold | British luxury with lots of oud, woods and amber | | Prosody London | Contemporary, artistic | Smaller-scale London house worth exploring | | Thameen | Luxury niche | Polished, sophisticated compositions | | Experimental Perfume Club | Modern, creative | Particularly good if you enjoy unusual or contemporary scents |

Several of these are recognised as British niche/indie houses, including 4160 Tuesdays, Ffern, Ormonde Jayne, Jorum Studio, Perfumer H and Prosody London. scentverdict.com

### 🏆 If I had to pick just 5

1. Ormonde Jayne - best all-rounder for sophisticated luxury. 2. 4160 Tuesdays - best for genuinely unusual, playful fragrances. 3. Ffern - best if you want something very boutique and seasonal. 4. Jorum Studio - best for adventurous, artistic scents. 5. Gallivant - best balance of niche character and accessibility.

For comparison, Bloom Perfumery's British Niche sample pack is currently around £31 and is a useful way to explore several houses before committing to full bottles. [Bloom Sample Packs British Niche Pack 6 x 1 ml]()

If you're after luxury boutique perfumes specifically, rather than simply British brands, I'd narrow the list further to 10 genuinely exceptional houses and their best perfumes, with prices and where to buy them in the UK.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Electimuss London

Fragrance & Perfume

21 August 2026 – 4 October 2026 (scans 1–8)

0.2

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

Answers naming the brand

3599

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Electimuss London ranks #36 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 0.2%. It was named in 8 of 3,599 AI answers across 6 of 150 tracked questions, averaging position 4.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for Electimuss London in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #36 among 40 tracked brands.

How often does AI mention this brand?

Electimuss London was named in 8 of 3,599 collected AI answers, across 6 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Electimuss London by all 3,599 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Submitted for review.

Electimuss London

AI visibility and ranking for Fragrance & Perfume: United Kingdom

Founder-owned independent London niche fragrance house.

AI visibility scores and ranking