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Beaufort London

Beaufort London

AI visibility and ranking for Fragrance & Perfume: United Kingdom

Fragrance & Perfume [UK]
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Worcestershire-based British fragrance house.

Beaufort London
appears in
1.7
% of measured AI answers in this industry and market.

Found score

Track Beaufort London’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.9

October 4, 2026

Overall visibility

1.7

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

20

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Beaufort London's single-scan score moved from 3.1% to 0.9%, down 2.2 percentage points. Latest recorded scan 0.9% on 4 October 2026; combined-window score 1.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.1%
24 August 20262.2%
30 August 20262.4%
6 September 20261.3%
13 September 20261.6%
20 September 20261.1%
27 September 20261.1%
4 October 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.5%

Perplexity Logo

Perplexity

2.2%

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AI Overviews

1.5%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Beaufort London most often.

It appears in 2.2% of collected Perplexity answers and 1.5% of Google AI Overviews answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 15 of 150 questions.

Beaufort London appears in at least one collected answer to 10.0% of the tracked questions. That is question coverage; the 1.7% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.9% to 3.1%. The latest scan was 0.9% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British fragrance brands stocked at Boots
  • Best British fragrance brands you've never heard of
  • Best British made perfume
  • Best British perfume brands
  • Best boutique perfume brands UK
  • Best fragrance houses UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British fragrance brands you've never heard of (Jo Malone London, Penhaligon's, Maya Njie)
  • Best boutique perfume brands UK (Ffern, Perfumer H, Miller Harris)
  • Best British fragrance brands (Penhaligon's, Floris London, Jo Malone London)
  • Best British owned fragrance brands (Penhaligon's, Miller Harris, Ormonde Jayne)
  • Best fragrance houses UK (Floris London, Penhaligon's, Clive Christian)
  • Best independent perfume brands UK (Jo Malone London, Penhaligon's, Norfolk Natural Living)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which British perfume brand is stocked at Boots

From the recorded answer

… ritish luxury fragrance house Jo Malone London is stocked at Boots, alongside other British heritage and independent perfume brands like Burberry, Ghost, Yardley, and BeauFort London. ### Popular British Brands at Boots - Jo Malone London: Famous for iconic colognes like Lime Basil & Mandarin and English Pear & Freesia, available online and in selected [Boots stores nationwide]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

British luxury fragrance house Jo Malone London is stocked at Boots, alongside other British heritage and independent perfume brands like Burberry, Ghost, Yardley, and BeauFort London.

### Popular British Brands at Boots

- Jo Malone London: Famous for iconic colognes like Lime Basil & Mandarin and English Pear & Freesia, available online and in selected Boots stores nationwide. - Burberry: Offers popular designer lines such as Burberry Her and Burberry Goddess. - Ghost: Known for its classic, accessible floral and musky scents like Ghost The Fragrance. - Yardley: A historic British soap and perfumery brand featuring floral infusions. - BeauFort London: An independent, narrative-led niche fragrance house available through specialized Boots collections.

If you'd like, tell me:

- Are you looking for a specific scent profile (floral, woody, fresh, or sweet)? - Do you prefer high street accessible or luxury niche?

I can recommend a specific bottle or check availability for you.

ChatGPT

The question asked

Best indie perfume brands UK

From the recorded answer

| BeauFort London | For something darker and much more challenging.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean genuinely independent UK perfume houses rather than big “niche” brands owned by larger groups, these are the ones I'd put at the top of the list. I've weighted originality, craftsmanship, and how distinctive the fragrances are.

### 🇬🇧 Best UK indie perfume brands

| Brand | Why it's worth trying | Start with | |---|---|---| | 4160 Tuesdays | Probably the best all-rounder for true indie British perfumery. London-made, small-batch, eccentric, playful and unusually affordable. Sarah McCartney makes everything in the Hammersmith studio. www.4160tuesdays.comjorumstudio.com | The Big Smoke, Hammersmith Tea & Biscuits, London Linden | | Jorum Studio | Scottish, highly artistic and experimental. Euan McCall makes the fragrances in-house, with lots of unusual natural materials and modern aroma molecules. jorumstudio.combeaufortlondon.comffern.cojorumstudio.com | Askr, Arborist, Gorseland | | Gallivant | One of the easiest indie houses to love: sophisticated, unisex, travel-inspired and characterful without being difficult. It's proudly independent and London-based. www.gallivant-perfumes.com | Tokyo, Los Angeles, London | | BeauFort London | For something darker and much more challenging. Smoke, salt, tar, incense, leather and maritime history are recurring territory. The company describes itself as “fiercely independent” and makes its fragrances by hand. beaufortlondon.com | Tonnerre, Vi et Armis, Fathom V | | Ffern | A particularly interesting modern British model: natural, limited-edition fragrances blended in the English countryside and released seasonally. Full-size bottles are currently £89. ffern.co | Moonlit Heather, Green Knight | | Papillon Artisan Perfumes | Cult-status artisan perfumery from British perfumer Liz Moores. Much more old-school and opulent than many contemporary “clean” niche fragrances. | Salomé, Anubis, Angelique | | Prosody London | Small London house with an elegant, more refined aesthetic-good if you want indie without going aggressively weird. | Moiré Mimosa | | Nosu | A newer London independent worth exploring if you want something contemporary and less established. | Been Trying To Meet You, Hides |

### My top 5

1. Jorum Studio - best for serious fragrance nerds 2. 4160 Tuesdays - best for creativity + value 3. Gallivant - best for wearable everyday perfume 4. BeauFort London - best for dark, smoky, unusual scents 5. Ffern - best for natural/seasonal perfumery

A particularly good way to explore rather than blind-buy is a discovery set. Jorum currently sells collection-specific sample sets, while 4160 Tuesdays offers 8 × 2ml discovery sets. jorumstudio.com

If you tell me your taste - e.g. woody / musky / gourmand / floral / incense / oud / fresh / sexy / “Le Labo-ish” - I can narrow this to 5 UK indie perfumes you're very likely to love, including prices.

Perplexity

The question asked

Best boutique perfume brands UK

From the recorded answer

Some of the best boutique perfume brands in the UK are Penhaligon's, Floris, Jo Loves, Gallivant, Memoize London, Ormonde Jayne, Clive Christian, and BeauFort London. If you want truly niche and indie options, UK fragrance coverage also highlights Olfactive O, Tobba, Orabella, Lumira, Nancy Meiland, and Eris.
Read recorded answer

Recorded answer text · Perplexity · 20 September 2026

Some of the best boutique perfume brands in the UK are Penhaligon's, Floris, Jo Loves, Gallivant, Memoize London, Ormonde Jayne, Clive Christian, and BeauFort London. If you want truly niche and indie options, UK fragrance coverage also highlights Olfactive O, Tobba, Orabella, Lumira, Nancy Meiland, and Eris.

A practical way to think about the scene is:

- Classic British luxury: Penhaligon's, Floris, Clive Christian - Modern British niche: Jo Loves, Ormonde Jayne, Gallivant, Memoize London - More experimental indie houses: BeauFort London, Olfactive O, Tobba, Orabella, Nancy Meiland, Eris

If you mean brands easiest to shop for in the UK, major retailers and perfume destinations like Liberty, Harrods, Fortnum & Mason, and specialist London boutiques stock a broad range of British houses and niche labels.

If you want, I can also narrow this down to: - best for women - best unisex - best budget boutique brands - best London shops to sample them

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Beaufort London

Fragrance & Perfume

21 August 2026 – 4 October 2026 (scans 1–8)

1.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

62

Answers naming the brand

3599

Answers collected

1.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Beaufort London ranks #20 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.7%. It was named in 62 of 3,599 AI answers across 15 of 150 tracked questions, averaging position 4.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.7% AI visibility for Beaufort London in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #20 among 40 tracked brands.

How often does AI mention this brand?

Beaufort London was named in 62 of 3,599 collected AI answers, across 15 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Beaufort London by all 3,599 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Found by Flux
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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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