Across 8 recorded scans from 21 August 2026 to 4 October 2026, Ghost Fragrances's single-scan score moved from 2.7% to 2.4%, down 0.3 percentage points. Latest recorded scan 2.4% on 4 October 2026; combined-window score 2.1%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.1% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
2.7%
24 August 2026
1.6%
30 August 2026
2.4%
6 September 2026
1.6%
13 September 2026
1.8%
20 September 2026
2.0%
27 September 2026
2.0%
4 October 2026
2.4%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
3.0%
Perplexity
2.5%
AI Overviews
0.7%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 3.0% of collected ChatGPT answers and 0.7% of Google AI Overviews answers: a difference of 2.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 27 of 150 questions.
Ghost Fragrances appears in at least one collected answer to 18.0% of the tracked questions. That is question coverage; the 2.1% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 1.6% to 2.7%. The latest scan was 2.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
Explore our range of Ghost fragrances available to buy at Boots.
The brand is named in at least one collected answer to each of these questions.
Best British fragrance brands stocked at Boots
Best Christmas perfume gift UK
Best affordable perfume brands UK
Best amber perfume UK
Best clean perfume UK
Best everyday perfume UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British fragrance brands you've never heard of (Jo Malone London, Penhaligon's, Maya Njie)
Best boutique perfume brands UK (Ffern, Perfumer H, Miller Harris)
Best British fragrance brands (Penhaligon's, Floris London, Jo Malone London)
Best British owned fragrance brands (Penhaligon's, Miller Harris, Ormonde Jayne)
Best fragrance houses UK (Floris London, Penhaligon's, Clive Christian)
Best independent perfume brands UK (Jo Malone London, Penhaligon's, Norfolk Natural Living)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best perfume brands that aren't at Boots
From the recorded answer
Byredo: A modern Swedish luxury house known for minimalist bottles and artistic storytelling. Popular scents include Gypsy Water and Mojave Ghost.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Outstanding perfume brands not found at Boots include luxury niche houses like Byredo, Diptyque, and Le Labo.
### Top Niche and Luxury Perfume Brands
- Byredo: A modern Swedish luxury house known for minimalist bottles and artistic storytelling. Popular scents include Gypsy Water and Mojave Ghost.
- Diptyque: A classic French fragrance creator famous for realistic botanical compositions. Their standout scent is Philosykos, which captures the fresh wood and leaves of a fig tree.
- Le Labo: A New York-born apothecary brand famous for freshly hand-blended formulas and personalized labels. Their signature woody scent is Santal 33.
- Maison Francis Kurkdjian: A high-end French perfume house renowned for rich, long-lasting luxury formulations, most famously Baccarat Rouge 540.
### Where to Find Them
- Department Stores: You can shop these exclusive collections in person at luxury London department stores like Liberty London, Selfridges, or Harrods.
- Online: Most of these brands operate dedicated UK web stores offering discovery sample sets so you can test the fragrances before committing to a full-sized bottle.
If you want to narrow down these options, tell me:
- What scent families do you prefer? (floral, woody, fresh, or gourmand/sweet)
- What is your budget for a bottle?
- Is this for everyday wear or a special occasion?
ChatGPT
The question asked
Best perfume UK
From the recorded answer
### [Byredo Mojave Ghost Sample]()
£9.15 …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you mean the best perfumes you can buy in the UK right now (2026), these are strong picks based on current UK fragrance recommendations:
### 🏆 My top picks
### [Glossier You Sample]()
£14.99
### [Maison Margiela Replica On A Date Sample]()
£9.15
### [Byredo Mojave Ghost Sample]()
£9.15
### [BDK Parfums Impadia Eau de Parfum]()
£130.00
- Best everyday / easy compliment-getter: Glossier You - clean, musky and soft. Vogue currently highlights You Doux as a standout unisex musk. www.vogue.co.uk
- Best luxury: Byredo Mojave Ghost - elegant, airy and distinctive.
- Best for evenings/date night: Maison Margiela Replica On A Date - fruity, warm and sensual.
- Best niche option: BDK Parfums Impadia - more sophisticated and less mainstream.
- Best men's classic: Chanel Bleu de Chanel Parfum - fresh, clean and versatile; Vogue recommends it as an excellent day-to-night men's fragrance. www.vogue.co.uk
- Best men's luxury: Creed Aventus - a long-established bestseller and Vogue's pick for men among bestselling fragrances. www.vogue.co.uk
- Best unisex luxury: Dior Bois d'Argent Esprit - woody, sweet, musky and very sophisticated; Vogue currently ranks it among its top unisex fragrances. www.vogue.co.uk
If you tell me whether you're looking for a perfume for a man or woman, and your budget (e.g. £30, £50, £100, £200+), I can find the 5 best options currently available in the UK.
Perplexity
The question asked
Best unisex perfume brands UK
From the recorded answer
Byredo - minimalist, gender-neutral scents; try Bal d'Afrique, Gypsy Water or Mojave Ghost.
- Maison Margiela Replica - wearable, atmospheric fragrances such as Jazz Club, By the Fireplace and Lazy Sunday Morning.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
Some of the best unisex perfume brands available in the UK are:
- Byredo - minimalist, gender-neutral scents; try Bal d'Afrique, Gypsy Water or Mojave Ghost.
- Maison Margiela Replica - wearable, atmospheric fragrances such as Jazz Club, By the Fireplace and Lazy Sunday Morning.
- Tom Ford - polished, stronger scents including Oud Wood, Neroli Portofino and Tobacco Vanille.
- Jo Malone London - versatile colognes that layer well; Wood Sage & Sea Salt and Pomegranate Noir are popular choices.
- Escentric Molecules - minimalist, molecule-focused perfumes, especially Molecule 01 and Escentric 01.
- Calvin Klein - affordable classics, particularly CK One.
- Le Labo - premium, distinctive fragrances such as Santal 33, Another 13 and Thé Matcha 26.
- Diptyque - elegant unisex scents including Philosykos, Tam Dao and Eau Duelle.
- Penhaligon's - British heritage brand with sophisticated options such as Halfeti and The Tragedy of Lord George.
- Miller Harris - London-based niche perfumery with creative scents such as Tea Tonique and L'Air de Rien.
- Boy Smells - contemporary fragrances designed for everyone, with distinctive woody, floral and amber profiles.
- Tsu Lange Yor - niche, gender-neutral perfumes with more unusual compositions.
### Best picks by budget
| Budget | Brands to consider |
|---|---|
| Under £50 | Calvin Klein, Zara, The Body Shop |
| £50-£120 | Maison Margiela Replica, Jo Malone London, Miller Harris |
| £120-£200 | Byredo, Diptyque, Penhaligon's |
| £200+ | Le Labo, Tom Ford, Dior La Collection Privée |
For a safe first purchase, choose CK One for fresh and affordable, Wood Sage & Sea Salt for airy and understated, Molecule 01 for subtle and skin-like, or Byredo Bal d'Afrique for a versatile premium option.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Ghost Fragrances ranks #17 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 2.1%. It was named in 74 of 3,599 AI answers across 27 of 150 tracked questions, averaging position 1.6 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 2.1% AI visibility for Ghost Fragrances in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #17 among 40 tracked brands.
How often does AI mention this brand?
Ghost Fragrances was named in 74 of 3,599 collected AI answers, across 27 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Ghost Fragrances by all 3,599 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
