Shay & Blue

AI visibility and ranking for Fragrance & Perfume: United Kingdom

Fragrance & Perfume [UK]

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London fragrance house handcrafted in the city, founded by Dom De Vetta.

Shay & Blue

appears in

1.5

% of measured AI answers in this industry and market.

Found score

Track Shay & Blue’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.4

October 4, 2026

Overall visibility

1.5

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Shay & Blue's single-scan score moved from 2.2% to 0.4%, down 1.8 percentage points. Latest recorded scan 0.4% on 4 October 2026; combined-window score 1.5%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.5% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	2.2%
24 August 2026	2.7%
30 August 2026	2.0%
6 September 2026	1.3%
13 September 2026	1.3%
20 September 2026	1.1%
27 September 2026	0.7%
4 October 2026	0.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

0.7%

Perplexity

3.2%

AI Overviews

0.6%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Shay & Blue most often.

It appears in 3.2% of collected Perplexity answers and 0.6% of Google AI Overviews answers: a difference of 2.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 22 of 150 questions.

Shay & Blue appears in at least one collected answer to 14.7% of the tracked questions. That is question coverage; the 1.5% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.4% to 2.7%. The latest scan was 0.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Jo Malone London

32.8

Penhaligon's

22.6

Floris London

12.4

Ormonde Jayne

9.3

Miller Harris

8.9

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best British fragrance brands
Best British fragrance brands stocked at Boots
Best British owned fragrance brands
Best British perfume brands
Best British perfumers
Best award winning British fragrance brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best British fragrance brands you've never heard of (Jo Malone London, Penhaligon's, Maya Njie)
Best boutique perfume brands UK (Ffern, Perfumer H, Miller Harris)
Best British fragrance brands (Penhaligon's, Floris London, Jo Malone London)
Best British owned fragrance brands (Penhaligon's, Miller Harris, Ormonde Jayne)
Best fragrance houses UK (Floris London, Penhaligon's, Clive Christian)
Best independent perfume brands UK (Jo Malone London, Penhaligon's, Norfolk Natural Living)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Best perfume for hot British summer weather

From the recorded answer

… he best perfume for a hot British summer day is [[Shay & Blue White Peaches Fragrance]( …

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best perfume for a hot British summer day is [Shay & Blue White Peaches Fragrance](, a crisp, refreshing, and fruity blend that stays light and airy in the heat.

### Top Summer Perfumes for Warm Weather Add to list

- Notes: Delicate white peach, elderflower, and silver birch. - Why it works: It feels clean, bright, and sparkling like prosecco, offering a sweet yet sophisticated profile that never becomes cloying or heavy in high temperatures. Available in a 100ml size from retailers like BEAUTY BAY.

Add to list

- Notes: Pear, lemon, and rose. - Why it works: This option provides a fresh, vibrant, and zingy splash that feels wonderfully cooling when temperatures spike.

Add to list

- Notes: Cool sea breeze and aquatic accords. - Why it works: It mimics an invigorating ocean mist, giving you an immediate lift that suits humid afternoons. Available in a 50ml bottle from Debenhams.

### Hot Weather Fragrance Tips

- Choose Lighter Concentrations: Opt for an Eau de Toilette (EDT) or Eau Fraîche rather than heavy Eau de Parfums, as high heat amplifies fragrance projection. - Look for Crisp Notes: Prioritize citrus, green tea, light florals, and juicy fruits; avoid dense vanillas and heavy musks that turn cloying in the sun.

If you'd like to narrow this down, please tell me:

- Your preferred budget range - Your favorite scent family (citrus, floral, fruity, or aquatic) - Whether you want something for daytime wear or evenings

I can give you a more personalized recommendation.

ChatGPT

20 September 2026

The question asked

Best gender neutral perfume UK

From the recorded answer

Shay & Blue Blood Oranges - £45.00 (M&S + others) …

Read recorded answer

Recorded answer text · ChatGPT · 20 September 2026

If you want a gender-neutral perfume in the UK, these are strong choices across different styles:

- Jo Malone Wood Sage & Sea Salt - £58.00 (Jo Malone London + others) - Diptyque Orphéon - £170.00 (Diptyque UK + others) - Calvin Klein CK One - £45.50 (Amazon.co.uk + others) - Jo Malone Lime Basil & Mandarin - £88.00 (Jo Malone London + others) - Lattafa Khamrah - £24.75 (Noble Deen + others) - Shay & Blue Blood Oranges - £45.00 (M&S + others)

- Jo Malone Wood Sage & Sea Salt - clean, airy, salty and woody; probably the safest choice if you want something effortlessly unisex. - Diptyque Orphéon - sophisticated, musky, woody and slightly smoky; more distinctive and luxurious. - CK One - fresh citrus, green and clean; excellent everyday option and relatively inexpensive. - Jo Malone Lime Basil & Mandarin - bright citrus with aromatic basil; great for daytime and warmer weather. - Lattafa Khamrah - sweet, spicy, warm and amber-heavy; much more noticeable and excellent for evenings. - Shay & Blue Blood Oranges - juicy orange/citrus with a contemporary feel.

British Vogue's current 2026 unisex fragrance guide also highlights fragrances such as Issey Miyake Le Sel d'Issey, Dior Bois d'Argent and Jo Malone Amber Labdanum among its gender-neutral picks. British Vogue

If I had to narrow it down: 🌿 Everyday: Wood Sage & Sea Salt ✨ Luxury/signature: Orphéon 💷 Budget: CK One 🔥 Sexy/warm: Khamrah

If you tell me your budget (£30 / £50 / £100 / £150+) and whether you like fresh, woody, sweet, clean, spicy or musky, I can narrow it to 3.

Perplexity

27 September 2026

The question asked

Best fragrance brands UK

From the recorded answer

If you want the best fragrance brands in the UK, the strongest names to start with are Jo Malone London, Penhaligon's, Floris London, Miller Harris, Shay & Blue, and Tom Daxon.

Read recorded answer

Recorded answer text · Perplexity · 27 September 2026

If you want the best fragrance brands in the UK, the strongest names to start with are Jo Malone London, Penhaligon's, Floris London, Miller Harris, Shay & Blue, and Tom Daxon.

A practical way to think about them is:

- Best-known luxury brand: Jo Malone London, widely described as one of Britain's best-known luxury lifestyle brands and known for bath, body, and home fragrances as well as perfume. - Most traditional British heritage: Floris London and Penhaligon's, both consistently listed among top British fragrance houses. - Best for modern niche scents: Miller Harris, Shay & Blue, and Tom Daxon, all highlighted by British beauty and luxury editors as standout UK fragrance houses. - Best for creative/bespoke fragrance: Experimental Perfume Club, recommended for people who want to learn about perfumery and make something more personal.

If you want a shorter “best brands” list by style, I'd suggest:

| Style | Brands | |---|---| | Luxury everyday | Jo Malone London, Miller Harris | | Heritage/classic | Penhaligon's, Floris London | | Modern niche | Shay & Blue, Tom Daxon | | Bespoke/DIY | Experimental Perfume Club |

If you want, I can also give you: - the best UK fragrance brands for men - the best affordable UK fragrance brands - the best UK niche perfume brands

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Shay & Blue

Fragrance & Perfume

21 August 2026 – 4 October 2026 (scans 1–8)

1.5

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

Answers naming the brand

3599

Answers collected

1.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Shay & Blue ranks #21 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.5%. It was named in 53 of 3,599 AI answers across 22 of 150 tracked questions, averaging position 4.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.5% AI visibility for Shay & Blue in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #21 among 40 tracked brands.

How often does AI mention this brand?

Shay & Blue was named in 53 of 3,599 collected AI answers, across 22 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Shay & Blue by all 3,599 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Shay & Blue

AI visibility and ranking for Fragrance & Perfume: United Kingdom

London fragrance house handcrafted in the city, founded by Dom De Vetta.

AI visibility scores and ranking