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Shay & Blue

Shay & Blue

AI visibility and ranking for Fragrance & Perfume: United Kingdom

Fragrance & Perfume [UK]
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London fragrance house handcrafted in the city, founded by Dom De Vetta.

Shay & Blue
appears in
1.4
% of measured AI answers in this industry and market.

Found score

Track Shay & Blue’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.3

October 25, 2026

Overall visibility

1.4

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

22

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Shay & Blue's single-scan score moved from 2.2% to 1.3%, down 0.9 percentage points. Latest recorded scan 1.3% on 25 October 2026; combined-window score 1.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.4% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.2%
24 August 20262.7%
30 August 20262.0%
6 September 20261.3%
13 September 20261.3%
20 September 20261.1%
27 September 20260.7%
4 October 20260.4%
11 October 20261.3%
18 October 20261.1%
25 October 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.7%

Perplexity Logo

Perplexity

2.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.1%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Shay & Blue most often.

It appears in 2.4% of collected Perplexity answers and 0.7% of ChatGPT answers: a difference of 1.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 31 of 150 questions.

Shay & Blue appears in at least one collected answer to 20.7% of the tracked questions. That is question coverage; the 1.4% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.4% to 2.7%. The latest scan was 1.3% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British fragrance brands
  • Best British fragrance brands stocked at Boots
  • Best British natural perfume brands
  • Best British owned fragrance brands
  • Best British perfume Manchester
  • Best British perfume brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British perfumers (Penhaligon's, Floris London, Jo Malone London)
  • Underrated British perfume brands (Jo Malone London, Penhaligon's, Ormonde Jayne)
  • Best fragrance houses UK (Floris London, Penhaligon's, Ormonde Jayne)
  • Best British owned fragrance brands (Floris London, Clive Christian, Boadicea the Victorious)
  • Which British perfume brands are actually good (Ormonde Jayne, Penhaligon's, Miller Harris)
  • Best British fragrance brands you've never heard of (Ffern, Jo Malone London, Penhaligon's)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best small batch perfume UK

From the recorded answer

Shay & Blue …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The UK has a thriving community of independent, artisan houses crafting high-concentration and small-batch fragrances.

### Top Small-Batch & Independent UK Perfume Houses

- Nosu Parfum - What they offer: Genderless, artistic niche scents handmade in small batches in London by an independent perfumer. - How to try it: Their Nosu Niche Independent London Perfume Discovery Set includes 3 x 2ml sample sizes for around £25. - Abbey Perfumery - What they offer: Hand-poured small-batch perfumes covering a wide range of notes along the fragrance wheel. - How to try it: Their Perfume Library includes a collection of 12 x 2ml Eau de Parfums with tester papers and a guide for around £40. - Aromara - What they offer: High-concentration Extrait de Parfum (up to 35% concentration) made in small batches in the UK. - How to try it: Their Build Your Own 3 Perfume Set lets you pick three 50ml bottles for £80. - Shay & Blue - What they offer: Unisex fine fragrances handcrafted in London using natural ingredients, sustainable methods, and 100% vegan formulas (explore via Shay & Blue). - Norfolk Natural Living - What they offer: Handcrafted, vegan, and botanical-inspired small-batch scents like their Coastal Walks perfume.

To help narrow down the best choice, tell me:

- What scent families do you usually enjoy (e.g., woody, fresh, floral, sweet, or oud)? - Are you looking for an everyday signature scent or a statement/nighttime fragrance?

ChatGPT

The question asked

Best British owned fragrance brands

From the recorded answer

!Blood Oranges Vegan Fragrance 100ml | SHAY & BLUE | M&S …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

If you're looking for the best British-owned fragrance brands, I'd focus on houses with British ownership, a distinctive scent identity, and a strong reputation for craftsmanship - from heritage perfumers to modern niche luxury brands.

One important distinction: a brand can be British-founded without still being British-owned, so it's worth separating the two when choosing where to spend your money.

## My top British-owned fragrance brands

A curated shortlist prioritising British ownership or independent roots, rather than British heritage alone.

!플로리스 런던: 9대가 쌓아온 향의 아카이브, 영국의 멋을 정의하다

## 1\. Floris London

(Best heritage house)

Established 1730 · Luxury

A historic London perfumer with a family-owned legacy, known for elegant, polished and traditionally British fragrances. A strong choice for timeless, understated luxury. www.illuminum.londonperfumesociety.org

Explore\: No. 89, JF and Santal.

Official website

---

![4160 Tuesdays | Niche Perfumes & Handcrafted Fragrances - Escentual](

## 2\. 4160 Tuesdays

(Best indie choice)

Founded 2010 · Independent niche

A creative London perfume house founded by Sarah McCartney. It makes imaginative, small-batch fragrances that feel more personal and unconventional than mainstream designer scents. www.aconsideredlife.co.ukspitefulaugust.com

Explore\: The brand's discovery sets and unusual gourmand fragrances.

Official website

---

![Jorum Studio Gorseland Extrait de Parfum 30ml - Vermilion Stores](

## 3\. Jorum Studio

Edinburgh · Contemporary niche

A Scottish fragrance house founded by Euan McCall and Chloe Mullen. Its artistic, nature-inspired approach is ideal if you want distinctive scents rather than conventional luxury perfume. perfumesociety.orgwww.dripscan.comscentverdict.com

Explore\: Arborist and Spiritcask.

Official website

---

!Perfumer H Suede Eau de Parfum Refill 100ml | Liberty

## 4\. Perfumer H

London · Artisan luxury

Founded by perfumer Lyn Harris, Perfumer H is known for a thoughtful, artistic approach to scent, understated presentation and beautifully composed fragrances. It's worth exploring if you prefer quiet luxury over conspicuous branding. www.thetimes.comwww.whowhatwear.com

Explore\: Earth, Rain and Smoke.

Official website

---

!Blood Oranges Vegan Fragrance 100ml | SHAY & BLUE | M&S

## 5\. Shay & Blue

London · Accessible niche

A British-founded fragrance brand offering a more accessible entry into niche perfumery. Its range includes fruity, floral, gourmand and darker compositions, making it a good option if you want character without always paying ultra-luxury prices. www.aconsideredlife.co.ukspitefulaugust.comwww.dripscan.comscentverdict.comwww.marieclaire.co.uk

Explore\: Blood Oranges, Black Tulip and Salt Caramel.

Official website

## Other British fragrance names worth knowing

These are excellent British-associated perfume houses, but I would verify their current ownership before treating them as genuinely British-owned\:

- Ormonde Jayne - sophisticated niche fragrances with distinctive woody and green notes. - Miller Harris - artistic, botanical-inspired perfumery. - Jo Loves - modern, wearable fragrances founded by Jo Malone. - Penhaligon's - quintessential British heritage and characterful luxury scents.

British origin doesn't necessarily mean British ownership today; for example, Jo Malone London is owned by Estée Lauder Companies, while Penhaligon's belongs to Spain's Puig group. www.aconsideredlife.co.ukspitefulaugust.comwww.dripscan.comscentverdict.comwww.marieclaire.co.uk

## Which should you choose?

My starting shortlist would be Floris for heritage, 4160 Tuesdays for true indie creativity, Jorum Studio for artistic niche perfumery, and Perfumer H for understated luxury.

One question: when you say British-owned, which matters most to you?

What kind of ownership are you looking for?

Genuinely independent, founder-owned British businesses

Established British family-owned fragrance houses

Any British-founded brand, even if now owned overseas

---

Budget per bottle

Under £75

£75-£100

£100-£200

£200+

[Find my best brands]

Perplexity

The question asked

Best vegan perfume brands UK

From the recorded answer

The best vegan perfume brands available in the UK include Floral Street, Aesop, Abel, Eden Perfumes, The 7 Virtues, Shay & Blue, and Heretic Parfum. For the clearest vegan credentials, start with brands that state their entire fragrance range is vegan rather than checking individual products.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

The best vegan perfume brands available in the UK include Floral Street, Aesop, Abel, Eden Perfumes, The 7 Virtues, Shay & Blue, and Heretic Parfum. For the clearest vegan credentials, start with brands that state their entire fragrance range is vegan rather than checking individual products.

## Best vegan perfume brands

- Floral Street - UK brand with modern, expressive scents; the whole range is vegan and cruelty-free. Try Wild Vanilla Orchid or Neon Rose. - Aesop - Minimalist, sophisticated fragrances with woody, herbal and earthy profiles; the brand is entirely vegan. - Abel - Natural, niche-style perfumes made with plant-derived ingredients and a strong sustainability focus. Best for elegant, understated scents. - Eden Perfumes - Brighton-based company offering vegan, cruelty-free alternatives inspired by popular designer fragrances; useful if you want affordable options. - The 7 Virtues - Vegan, cruelty-free perfumes built around ethically sourced ingredients; good choices include Vanilla Woods and Santal Vanille. - Shay & Blue - London fragrance house known for distinctive fruity, floral and woody compositions; its fragrances are vegan and cruelty-free. - Juliette Has a Gun - All fragrances are vegan and cruelty-free, including the popular minimalist scent Not a Perfume. - Jo Loves - British brand with playful, high-quality fragrances and discovery sets; selected vegan options are widely available in the UK. - Floris London - A historic British perfume house with some vegan fragrances, but check each product because vegan status may vary by scent. - The Perfume Edit - Affordable UK option stocked by The Perfume Shop, with vegan fragrances designed for everyday wear.

## Quick recommendations

| Preference | Brand to try | |---|---| | Best overall | Floral Street | | Best niche fragrance | Abel | | Best affordable option | Eden Perfumes | | Best minimalist scent | Juliette Has a Gun | | Best luxury feel | Aesop | | Best ethical positioning | The 7 Virtues | | Best unusual fruity scents | Shay & Blue |

Check the current product page before buying: vegan and cruelty-free are separate claims, and some retailers list individual vegan products from brands that are not completely vegan.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Shay & Blue

Fragrance & Perfume

21 August 2026 – 25 October 2026 (scans 1–11)

1.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

70

Answers naming the brand

4946

Answers collected

1.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Shay & Blue ranks #22 among 40 tracked brands for Fragrance & Perfume · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.4%. It was named in 70 of 4,946 AI answers across 31 of 150 tracked questions, averaging position 3.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.4% AI visibility for Shay & Blue in Fragrance & Perfume · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #22 among 40 tracked brands.

How often does AI mention this brand?

Shay & Blue was named in 70 of 4,946 collected AI answers, across 31 of 150 tracked questions, for Fragrance & Perfume · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Shay & Blue by all 4,946 answers in the published Fragrance & Perfume · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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