Verticals measured

Brands tracked

AI answers analysed

Growth in AI-referred orders on Shopify, Q1 2026

Featured Lists

Each vertical is measured on its own battery of questions, its own frozen brand population, its own scan window. Live volumes link through to the full ladder.

Activewear
LIVE

LSKD leads Australian activewear, scoring 48.8 on the AI Visibility Index.

LSKD
Functional fitness apparel with a cult community
48.8
Lorna Jane
The women's activewear original
44.0
Nimble Activewear
Sustainable activewear, recycled fabrics first
37.9
See the full ladder →
Beauty
LIVE

Ultra Violette leads Australian beauty, scoring 12.8 on the AI Visibility Index.

Ultra Violette
SPF as skincare, the skinscreen originator
12.8
Go-To
Zoe Foster Blake's plain-speaking skincare
11.6
Alpha-H
Glycolic-led clinical skincare
9.6
See the full ladder →
Supplements
LIVE

Bulk Nutrients leads Australian supplements, scoring 39.1 on the AI Visibility Index.

Bulk Nutrients
39.1
True Protein
21.9
VPA
17.6
See the full ladder →
Coffee
LIVE

Market Lane leads Australian coffee, scoring 16.9 on the AI Visibility Index.

Market Lane
16.9
Vittoria
13.5
Campos
12.7
See the full ladder →
WHAT IT'S COSTING

The best-converting shoppers you've never met.

Shopify's Q1 2026 platform data is blunt about it. Shoppers who arrive from an AI assistant convert at nearly 50% higher rates than organic search, spend 14% more per order, and more than half of them land straight on a product page — already decided. AI-referred orders grew 13× year on year. Organic search grew 5%.

+50%
higher conversion rate, AI-referred vs organic search
+14%
higher average order value
growth in AI-referred sessions, year on year
13×
growth in AI-referred orders, year on year

That channel is allocated by a shortlist of five or six names per question. There is no page two, no paid placement, no retargeting. If you're not on the list, the highest-intent shoppers in commerce are being sent to someone else. Found tells you whether you're on it — and what moves it.

Source: Shopify, AI-referred shoppers convert better and spend more, Q1 2026 platform data.

How it works

The questions shoppers ask. Every day. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.

2. We ask every day, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.