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AI Visibility Index for Ecommerce
Every top category, every brand, scored on how often AI recommends them, where they rank against competitors, and what the leaders are doing that they aren't.
Who leads the category
Activewear
LIVELorna Jane leads Australian Activewear, scoring 39.9 on the AI Visibility Index.
Brand
Score
Week
1st
Lorna Jane
The women's activewear original
39.9
lorna-jane02nd
Nimble Activewear
Sustainable activewear, recycled fabrics first
32.6
nimble-activewear03rd
LSKD
Functional fitness apparel with a cult community
29.4
lskd0Activewear
LIVELululemon leads US Activewear, scoring 49.1 on the AI Visibility Index.
Brand
Score
Week
1st
Lululemon
Canadian-founded activewear brand and a leading US market presence.
49.1
lululemon-usnew2nd
Nike
Global multi-sport apparel and footwear brand.
35.9
nike-usnew3rd
Vuori
Fast-growing performance and lifestyle apparel brand.
35.4
vuori-usnewActivewear
LIVEGymshark leads UK Activewear, scoring 46.8 on the AI Visibility Index.
Brand
Score
Week
1st
Gymshark
Solihull-founded gymwear brand and global category leader.
46.8
gymshark-uknew2nd
Sweaty Betty
Long-established London women's activewear brand, owned by Wolverine Worldwide.
34.4
sweaty-betty-uknew3rd
Lululemon
Canadian-founded activewear brand with a major UK store and direct-to-consumer footprint.
32.1
lululemon-uknewBeauty
LIVEUltra Violette leads Australian Beauty, scoring 16.2 on the AI Visibility Index.
Brand
Score
Week
1st
Ultra Violette
South Melbourne sunscreen brand that coined the "SKINSCREEN" category to blend SPF with skincare and makeup.
16.2
ultra-violette02nd
Go-To
Sydney skincare brand founded by Zoë Foster Blake around simple, effective, uncomplicated formulations.
12.9
go-to03rd
Alpha-H
Gold Coast skincare brand built around its long-running Liquid Gold glycolic acid exfoliant.
10.9
alpha-h+1Beauty
LIVECeraVe leads US Beauty, scoring 30.9 on the AI Visibility Index.
Brand
Score
Week
1st
CeraVe
Dermatologist-developed skincare built around ceramides and barrier repair.
30.9
cerave-usnew2nd
La Roche-Posay
French dermatological skincare sold largely through pharmacies and clinics.
26.7
la-roche-posay-usnew3rd
EltaMD
Sunscreen-led skincare line widely recommended by dermatologists.
13.7
eltamd-usnewBeauty
LIVEMedik8 leads UK Beauty, scoring 16.1 on the AI Visibility Index.
Brand
Score
Week
1st
Medik8
Independent clinical skincare brand known for vitamin-A-led formulations.
16.1
medik8-uknew2nd
The INKEY List
Independent affordable skincare brand built on ingredient education.
14.9
the-inkey-list-uknew3rd
ELEMIS
UK-founded spa-skincare brand owned by the L'Occitane Group.
11.3
elemis-uknewSupplements
LIVEBulk Nutrients leads Australian Supplements, scoring 40.4 on the AI Visibility Index.
Brand
Score
Week
1st
Bulk Nutrients
Tasmanian sports-nutrition brand operating since the early 2000s, known for publishing extensive lab test results and offering bulk pricing on protein and supplements.
40.4
bulk-nutrients02nd
True Protein
Sydney sports-nutrition brand manufacturing its own all-natural protein powders and supplements, positioned against artificial fillers and colours.
20.4
true-protein03rd
VPA
Australian-owned sports nutrition company making protein powders and gym supplements, distributed from Brisbane and Melbourne.
16.9
vpa0Supplements
LIVEThorne leads US Supplements, scoring 29.1 on the AI Visibility Index.
Brand
Score
Week
1st
Thorne
Clinical, NSF-certified supplement brand sold to practitioners and consumers.
29.1
thorne-usnew2nd
Transparent Labs
Clean-label sports nutrition brand.
21.9
transparent-labs-usnew3rd
Optimum Nutrition
Global sports-nutrition category leader owned by Glanbia.
19.9
optimum-nutrition-usnewSupplements
LIVEMyprotein leads UK Supplements, scoring 35.3 on the AI Visibility Index.
Brand
Score
Week
1st
Myprotein
Manchester-founded sports-nutrition brand and the UK category leader.
35.3
myprotein-uknew2nd
Bulk
Major UK sports-nutrition and protein brand.
32.8
bulk-uknew3rd
Vitabiotics
The UK's largest vitamin company.
16.1
vitabiotics-uknewCoffee
LIVECampos leads Australian Coffee, scoring 18.7 on the AI Visibility Index.
Brand
Score
Week
1st
Campos
Sydney specialty coffee brand founded in Newtown, now owned by global coffee group JDE Peet's.
18.7
campos+12nd
Market Lane
Melbourne coffee roaster with cafes in the city's produce markets, known for single-origin focus and coffee education.
17.1
market-lane-13rd
St Ali
South Melbourne coffee roaster widely credited as a pioneer of Australia's specialty coffee movement.
12.9
st-ali+2Coffee
LIVEStumptown Coffee Roasters leads US Coffee, scoring 23.0 on the AI Visibility Index.
Brand
Score
Week
1st
Stumptown Coffee Roasters
23.0
stumptown-coffee-roasters-usnew2nd
Counter Culture Coffee
19.3
counter-culture-coffee-usnew3rd
Onyx Coffee Lab
15.4
onyx-coffee-lab-usnewCoffee
LIVERave Coffee leads UK Coffee, scoring 27.9 on the AI Visibility Index.
Brand
Score
Week
1st
Rave Coffee
27.9
rave-coffee-uknew2nd
Origin Coffee
27.6
origin-coffee-uknew3rd
Pact Coffee
18.0
pact-coffee-uknewFootwear
LIVER.M. Williams leads Australian Footwear, scoring 24.9 on the AI Visibility Index.
Brand
Score
Week
1st
R.M. Williams
South Australian bootmaker founded in the 1930s, known for its single-piece-leather chelsea boot.
24.9
rm-williams02nd
Blundstone
Hobart-founded bootmaker known for its laceless, elastic-sided work boot, with roots dating to the 1800s.
19.8
blundstone03rd
Bared Footwear
Sydney-based footwear brand founded by a podiatrist, combining biomechanical support with fashion-forward design.
14.9
bared-footwear0Footwear
LIVERed Wing Shoes leads US Footwear, scoring 18.5 on the AI Visibility Index.
Brand
Score
Week
1st
Red Wing Shoes
Minnesota heritage work-boot brand.
18.5
red-wing-shoes-usnew2nd
Thorogood
Heritage work-boot brand.
11.4
thorogood-usnew3rd
Alden
Heritage dress-shoe and boot maker.
11.0
alden-usnewFootwear
LIVEClarks leads UK Footwear, scoring 20.8 on the AI Visibility Index.
Brand
Score
Week
1st
Clarks
Somerset-based mainstream heritage footwear brand.
20.8
clarks-uknew2nd
Crockett & Jones
Heritage English shoemaker holding a Royal Warrant.
16.4
crockett-and-jones-uknew3rd
Loake
Kettering-based heritage English shoemaker.
15.8
loake-uknewSwimwear
LIVESeafolly leads Australian Swimwear, scoring 41.9 on the AI Visibility Index.
Brand
Score
Week
1st
Seafolly
Sydney swimwear brand founded in 1975, now one of Australia's best-known swim labels with a global retail footprint.
41.9
seafolly02nd
Matteau
Australian resortwear label founded by sisters Ilona Hamer and Peta Heinsen, known for clean-lined, mix-and-match swim separates in neutral tones.
22.3
matteau03rd
Bondi Born
Bondi Beach-based luxury swim and resortwear label stocked by international retailers including Moda Operandi and Nordstrom.
19.0
bondi-born0Swimwear
LIVESummersalt leads US Swimwear, scoring 26.8 on the AI Visibility Index.
Brand
Score
Week
1st
Summersalt
St. Louis direct-to-consumer swim and travel apparel brand.
26.8
summersalt-usnew2nd
Andie Swim
New York direct-to-consumer swim brand known for its direct-mail and influencer marketing.
20.3
andie-swim-usnew3rd
Frankies Bikinis
Los Angeles bikini label founded by Francesca Aiello, known for celebrity collaborations.
11.3
frankies-bikinis-usnewSwimwear
LIVEHunza G leads UK Swimwear, scoring 25.6 on the AI Visibility Index.
Brand
Score
Week
1st
Hunza G
London swimwear house known for its one-size crinkle fabric.
25.6
hunza-g-uknew2nd
Speedo
Nottingham-headquartered performance swim brand owned by Pentland Group.
19.8
speedo-uknew3rd
Away That Day
London sustainability-focused swim label.
15.5
away-that-day-uknewHomewares & Bedding
LIVESheridan leads Australian Homewares & Bedding, scoring 22.7 on the AI Visibility Index.
Brand
Score
Week
1st
Sheridan
Long-established Sydney-headquartered bedding and homewares brand now owned by Hanes Australasia.
22.7
sheridan02nd
Bed Threads
Sydney French flax linen brand known for its customizable Build Your Own Bedding Bundle and wide colour range.
16.7
bed-threads03rd
Cultiver
Australian linen and homewares brand positioned around European Flax-certified textiles and heirloom-quality design.
12.2
cultiver0Homewares & Bedding
LIVEQuince leads US Homewares & Bedding, scoring 19.8 on the AI Visibility Index.
Brand
Score
Week
1st
Quince
Broad direct-to-consumer brand spanning apparel and home.
19.8
quince-usnew2nd
Brooklinen
Direct-to-consumer sheets and bedding category leader.
19.3
brooklinen-usnew3rd
Boll & Branch
Premium direct-to-consumer brand making organic, fair-trade sheets.
15.4
boll-and-branch-usnewHomewares & Bedding
LIVEThe White Company leads UK Homewares & Bedding, scoring 28.1 on the AI Visibility Index.
Brand
Score
Week
1st
The White Company
Broad British lifestyle retailer for which bedding and bath is a major category.
28.1
the-white-company-uknew2nd
Dunelm
The UK's largest homewares retailer, with bedding as a core category.
26.6
dunelm-uknew3rd
Piglet in Bed
Direct-to-consumer linen bedding and sleepwear brand.
13.1
piglet-in-bed-uknewPet
LIVEBlack Hawk leads Australian Pet, scoring 25.1 on the AI Visibility Index.
Brand
Score
Week
1st
Black Hawk
Regional NSW-manufactured pet food brand built on a breeder-originated, no-fillers recipe.
25.1
black-hawk02nd
Prime100
Australian pet food brand specialising in single-protein, functional raw and cooked diets.
16.4
prime10003rd
Ivory Coat
Australian-made pet food brand built around grain-free formulas and locally sourced meat.
12.7
ivory-coat+1Pet
LIVEOpen Farm leads US Pet, scoring 9.2 on the AI Visibility Index.
Brand
Score
Week
1st
Open Farm
Pet food brand built on ethically sourced, traceable ingredients.
9.2
open-farm-usnew2nd
West Paw
Bozeman, Montana B Corp making dog toys from recycled materials.
8.5
west-paw-usnew3rd
The Honest Kitchen
Independent maker of dehydrated, human-grade pet food.
8.2
the-honest-kitchen-usnewPet
LIVELily's Kitchen leads UK Pet, scoring 19.9 on the AI Visibility Index.
Brand
Score
Week
1st
Lily's Kitchen
London-founded, B Corp-certified natural and organic pet food brand.
19.9
lilys-kitchen-uknew2nd
Forthglade
Devon-based, family-founded natural wet and dry pet food brand.
16.8
forthglade-uknew3rd
Butternut Box
UK-founded fresh dog food subscription brand.
12.5
butternut-box-uknewBaby & Kids
LIVEPurebaby leads Australian Baby & Kids, scoring 33.8 on the AI Visibility Index.
Brand
Score
Week
1st
Purebaby
Melbourne baby and kids clothing brand built around organic cotton basics.
33.8
purebaby02nd
Wilson & Frenchy
Melbourne newborn and kids' brand pairing recycled-polyester, UPF 50+ swimwear with organic cotton and bamboo essentials.
13.9
wilson-and-frenchy03rd
ergoPouch
Sydney sleepwear brand organized around the TOG thermal rating system, letting parents match sleepwear warmth to room temperature.
11.0
ergopouch+2Baby & Kids
LIVEBurt's Bees Baby leads US Baby & Kids, scoring 19.8 on the AI Visibility Index.
Brand
Score
Week
1st
Burt's Bees Baby
Organic baby basics brand and sub-brand of Burt's Bees.
19.8
burts-bees-baby-usnew2nd
Hanna Andersson
Portland-based family and kids apparel brand with Swedish-inspired design.
18.5
hanna-andersson-usnew3rd
Graco
Pennsylvania stroller, car seat and baby gear brand owned by Newell Brands.
10.5
graco-usnewBaby & Kids
LIVEMamas & Papas leads UK Baby & Kids, scoring 17.5 on the AI Visibility Index.
Brand
Score
Week
1st
Mamas & Papas
Huddersfield nursery furniture, pram and baby gear brand.
17.5
mamas-and-papas-uknew2nd
JoJo Maman Bebe
London baby, kids and maternity clothing brand.
16.8
jojo-maman-bebe-uknew3rd
Frugi
Cornwall organic kids clothing brand known for GOTS-certified cotton and distinctive prints.
14.7
frugi-uknewOutdoor & Adventure
LIVESea to Summit leads Australian Outdoor & Adventure, scoring 23.6 on the AI Visibility Index.
Brand
Score
Week
1st
Sea to Summit
Australian outdoor equipment brand specializing in lightweight, compact camping and hiking gear.
23.6
sea-to-summit02nd
One Planet
Melbourne-manufactured outdoor equipment brand formed from the 1997 merger of three Australian outdoor makers, still sewing packs and sleeping bags locally.
14.4
one-planet03rd
OZtrail
Long-established Australian camping brand covering tents, gazebos, swags, and general camping equipment, part of the Adventure Operations group.
10.7
oztrail0Outdoor & Adventure
LIVEPatagonia leads US Outdoor & Adventure, scoring 26.8 on the AI Visibility Index.
Brand
Score
Week
1st
Patagonia
Outdoor category leader making apparel and hardgoods.
26.8
patagonia-usnew2nd
REI Co-op
Outdoor retail co-op selling a house brand alongside other labels.
24.4
rei-co-op-usnew3rd
Osprey Packs
Backpack brand.
16.1
osprey-packs-usnewOutdoor & Adventure
LIVERab leads UK Outdoor & Adventure, scoring 29.6 on the AI Visibility Index.
Brand
Score
Week
1st
Rab
Derbyshire brand making technical apparel and sleep systems.
29.6
rab-uknew2nd
Alpkit
East Midlands direct-to-consumer brand with a broad gear range.
27.2
alpkit-uknew3rd
Berghaus
Sunderland-based outdoor category leader.
16.4
berghaus-uknew4x4 & Auto Electrical
LIVEREDARC Electronics leads Australian 4x4 & Auto Electrical, scoring 42.1 on the AI Visibility Index.
Brand
Score
Week
1st
REDARC Electronics
Adelaide-founded maker of DC-DC chargers, dual-battery systems, inverters, brake controllers and solar regulators; Australian Made Campaign licensee, still Adelaide-HQ'd.
42.1
redarc-electronics02nd
Enerdrive
12V power systems, lithium batteries, inverters and chargers; Australian-founded brand now trading as “Dometic – 12V Power Systems (Enerdrive)” under Swedish ownership.
27.3
enerdrive03rd
Projecta
Britax/Bapcor-owned brand making battery chargers, inverters, jump starters and dual-battery electrical accessories, sold nationally through Repco, Autobarn and Supercheap.
19.0
projecta04x4 & Auto Electrical
LIVEREDARC leads US 4x4 & Auto Electrical, scoring 24.5 on the AI Visibility Index.
Brand
Score
Week
1st
REDARC
Australian maker of DC-DC chargers, dual-battery kits and battery management systems, sold into the US.
24.5
redarc-usnew2nd
Renogy
California maker of solar panels, DC-DC chargers, lithium batteries and portable power.
19.9
renogy-usnew3rd
Baja Designs
California maker of premium off-road and overland LED lighting.
11.4
baja-designs-usnew4x4 & Auto Electrical
LIVERenogy leads UK 4x4 & Auto Electrical, scoring 16.5 on the AI Visibility Index.
Brand
Score
Week
1st
Renogy
US maker of solar panels, DC-DC chargers and lithium batteries with a dedicated UK storefront.
16.5
renogy-uknew2nd
REDARC
South Australian maker of DC-DC chargers and dual-battery systems, sold into the UK via ARB's distribution.
13.9
redarc-uknew3rd
Victron Energy
Netherlands maker of battery monitoring, inverters and DC-DC and solar charging, dominant in UK campervan installs.
13.6
victron-energy-uknewFurniture
LIVETemple & Webster leads Australian Furniture, scoring 28.6 on the AI Visibility Index.
Brand
Score
Week
1st
Temple & Webster
ASX-listed online-only furniture and homewares marketplace-retailer, the category's dominant DTC-style player.
28.6
temple-and-webster+12nd
King Living
Founded 1977, known for sofas and modular seating with Australian-manufactured lines.
26.9
king-living-13rd
Castlery
Singapore-founded furniture brand with an Australian e-commerce storefront and Sydney showroom.
25.9
castlery0Furniture
LIVERoom & Board leads US Furniture, scoring 20.7 on the AI Visibility Index.
Brand
Score
Week
1st
Room & Board
Minneapolis furniture brand with American-manufacturing-forward positioning.
20.7
room-and-board-usnew2nd
Article
Canadian-founded modern furniture brand with major US operations.
16.6
article-usnew3rd
Burrow
New York direct-to-consumer brand making modular sofas built for easy assembly and shipping.
9.8
burrow-usnewFurniture
LIVEHabitat leads UK Furniture, scoring 24.4 on the AI Visibility Index.
Brand
Score
Week
1st
Habitat
Heritage UK design and furniture brand.
24.4
habitat-uknew2nd
Loaf
Direct-to-consumer maker of sofas, beds and armchairs with UK showrooms.
13.0
loaf-uknew3rd
Ercol
Long-established Buckinghamshire furniture manufacturer.
11.3
ercol-uknewHaircare
LIVEELEVEN Australia leads Australian Haircare, scoring 20.0 on the AI Visibility Index.
Brand
Score
Week
1st
ELEVEN Australia
Australian-made and Australian-owned haircare brand built around a proprietary Ionic Complex line.
20.0
eleven-australia02nd
Bondi Boost
Sydney-founded hair-growth and scalp-serum brand.
14.2
bondi-boost03rd
Davroe
South Australian, 100% Australian-owned and -made natural, vegan haircare brand.
14.1
davroe0Haircare
LIVEOlaplex leads US Haircare, scoring 25.0 on the AI Visibility Index.
Brand
Score
Week
1st
Olaplex
Santa Barbara haircare brand built on bond-building technology; publicly traded.
25.0
olaplex-usnew2nd
Briogeo
Haircare brand founded by Nancy Twine.
15.0
briogeo-usnew3rd
K18
Biotech-positioned haircare brand that grew rapidly through TikTok.
12.5
k18-usnewHaircare
LIVEPhilip Kingsley leads UK Haircare, scoring 15.2 on the AI Visibility Index.
Brand
Score
Week
1st
Philip Kingsley
Long-established London trichology-led haircare brand.
15.2
philip-kingsley-uknew2nd
Umberto Giannini
B Corp-certified UK curl-care brand.
11.3
umberto-giannini-uknew3rd
Faith in Nature
UK refill-focused brand covering body, home and hair.
6.7
faith-in-nature-uknewFragrance & Perfume
LIVEGoldfield & Banks leads Australian Fragrance & Perfume, scoring 34.5 on the AI Visibility Index.
Brand
Score
Week
1st
Goldfield & Banks
Australian luxury fragrance house built on native-botanical scent lines, founded 2016 by Dimitri Weber.
34.5
goldfield-and-banks02nd
Who is Elijah
Sydney fragrance brand and dedicated perfume store.
16.4
who-is-elijah03rd
Mihan Aromatics
Melbourne indie fragrance house founded 2017 by Josh and Jules, known for place-inspired scents.
15.3
mihan-aromatics0Fragrance & Perfume
LIVELe Labo leads US Fragrance & Perfume, scoring 16.0 on the AI Visibility Index.
Brand
Score
Week
1st
Le Labo
New York fragrance house trading under its own retail and direct-to-consumer identity.
16.0
le-labo-usnew2nd
Phlur
New York fragrance brand relaunched under Chriselle Lim and popularised on TikTok.
9.5
phlur-usnew3rd
Imaginary Authors
Portland niche fragrance house founded by Josh Meyer.
8.7
imaginary-authors-usnewFragrance & Perfume
LIVEJo Malone London leads UK Fragrance & Perfume, scoring 32.2 on the AI Visibility Index.
Brand
Score
Week
1st
Jo Malone London
London fragrance house.
32.2
jo-malone-london-uknew2nd
Penhaligon's
Long-established London fragrance house.
22.8
penhaligons-uknew3rd
Floris London
Long-established Mayfair family perfumery.
12.8
floris-london-uknewEyewear & Sunglasses
LIVELe Specs leads Australian Eyewear & Sunglasses, scoring 29.4 on the AI Visibility Index.
Brand
Score
Week
1st
Le Specs
Bondi Beach, founded 1979, category-defining AU sunglasses brand worn by celebrities including Gigi Hadid and Lady Gaga.
29.4
le-specs02nd
Specsavers Australia
Mass-market optometry chain with a large Australian retail footprint.
22.0
specsavers-australia03rd
Quay Australia
Melbourne-founded sunglasses brand now headquartered in the US, known for celebrity-driven, affordable fashion eyewear.
20.4
quay-australia0Eyewear & Sunglasses
LIVEWarby Parker leads US Eyewear & Sunglasses, scoring 28.1 on the AI Visibility Index.
Brand
Score
Week
1st
Warby Parker
New York-based prescription eyewear and sunglasses brand.
28.1
warby-parker-usnew2nd
Maui Jim
Established premium polarised sunglasses brand.
16.2
maui-jim-usnew3rd
GlassesUSA
Major US online prescription-eyewear retailer.
15.4
glassesusa-usnewEyewear & Sunglasses
LIVECubitts leads UK Eyewear & Sunglasses, scoring 17.3 on the AI Visibility Index.
Brand
Score
Week
1st
Cubitts
London eyewear brand with multiple stores across the city.
17.3
cubitts-uknew2nd
Cutler and Gross
Heritage British luxury eyewear house.
12.7
cutler-and-gross-uknew3rd
Le Specs
Australian sunglasses brand widely stocked in the UK.
8.5
le-specs-uknewLuggage & Travel Gear
LIVESamsonite leads Australian Luggage & Travel Gear, scoring 48.4 on the AI Visibility Index.
Brand
Score
Week
1st
Samsonite
Global category leader by AU retail footprint, sold through David Jones, Myer and its own AU stores and site.
48.4
samsonite02nd
July
Melbourne-founded DTC suitcase brand and the AU market's homegrown category leader.
38.9
july-64d6f03rd
Antler
British heritage luggage house, trading in Australia via long-established department-store and DTC distribution.
34.8
antler0Luggage & Travel Gear
LIVETravelpro leads US Luggage & Travel Gear, scoring 48.1 on the AI Visibility Index.
Brand
Score
Week
1st
Travelpro
Florida heritage brand that invented the rolling suitcase, with aviation professionals as its core customer base.
48.1
travelpro-usnew2nd
Away
New York direct-to-consumer luggage brand with stores across the US, UK and Canada.
42.3
away-usnew3rd
Samsonite
Category leader by US retail footprint, sold through its own site and mass retail.
39.8
samsonite-usnewLuggage & Travel Gear
LIVEAntler leads UK Luggage & Travel Gear, scoring 45.7 on the AI Visibility Index.
Brand
Score
Week
1st
Antler
Long-established British luggage brand with a substantial UK retail presence.
45.7
antler-uknew2nd
Samsonite
Category leader by UK retail footprint, sold through John Lewis, Selfridges, its own site and Amazon.
38.2
samsonite-uknew3rd
Away
US direct-to-consumer luggage brand with a London store in Covent Garden.
21.9
away-uknewHome Fitness Equipment
LIVEVERVE Fitness leads Australian Home Fitness Equipment, scoring 18.8 on the AI Visibility Index.
Brand
Score
Week
1st
VERVE Fitness
Gold Coast home-gym brand founded 2017, claiming 16,000+ gym fitouts and now expanding into the US via a Dallas–Fort Worth warehouse.
18.8
verve-fitness02nd
Force USA
US-headquartered (Draper, Utah) strength-equipment brand with an extremely high Australian retail footprint despite constant "Force USA AU" market framing.
18.5
force-usa03rd
Rogue
Category-defining US strength-equipment brand (Columbus, Ohio) with a dedicated Australian distribution arm, frequently cited in "best power rack" comparisons.
14.8
rogue0Home Fitness Equipment
LIVEREP Fitness leads US Home Fitness Equipment, scoring 28.9 on the AI Visibility Index.
Brand
Score
Week
1st
REP Fitness
Denver strength equipment brand.
28.9
rep-fitness-usnew2nd
Rogue Fitness
Ohio strength equipment maker and the category leader.
27.9
rogue-fitness-usnew3rd
Titan Fitness
Memphis strength equipment brand.
16.0
titan-fitness-usnewHome Fitness Equipment
LIVEMirafit leads UK Home Fitness Equipment, scoring 32.9 on the AI Visibility Index.
Brand
Score
Week
1st
Mirafit
Norfolk home gym equipment brand and the UK volume leader in editorial roundups.
32.9
mirafit-uknew2nd
Bulldog Gear
UK maker of commercial-grade and home gym equipment.
7.9
bulldog-gear-uknew3rd
NordicTrack
US cardio machine brand with a dedicated UK site.
7.6
nordictrack-uknewWine & Spirits
LIVEArchie Rose Distilling Co leads Australian Wine & Spirits, scoring 23.0 on the AI Visibility Index.
Brand
Score
Week
1st
Archie Rose Distilling Co
Sydney gin, whisky and vodka distillery founded 2014 — the first new distillery to open in metro Sydney in over 160 years.
23.0
archie-rose-distilling-co+12nd
Four Pillars Gin
Yarra Valley gin maker with repeat "World's Best Gin Maker" wins.
18.2
four-pillars-gin+43rd
Starward Whisky
Melbourne Docklands single malt distillery known for maturing whisky in ex-wine casks.
13.5
starward-whisky+4Wine & Spirits
LIVESt. George Spirits leads US Wine & Spirits, scoring 12.2 on the AI Visibility Index.
Brand
Score
Week
1st
St. George Spirits
California artisan distillery making gin, vodka, liqueurs and whiskey.
12.2
st-george-spirits-usnew2nd
Ridge Vineyards
California winery with a direct shop and clubs.
6.9
ridge-vineyards-usnew3rd
Barr Hill
Vermont distillery making honey-based gin and spirits, and originator of Bee's Knees Week.
6.0
barr-hill-usnewWine & Spirits
LIVEChapel Down leads UK Wine & Spirits, scoring 16.4 on the AI Visibility Index.
Brand
Score
Week
1st
Chapel Down
England's largest wine producer, listed and running a live direct shop.
16.4
chapel-down-uknew2nd
Gusbourne
Kent estate and AIM-listed producer with a direct shop and a US club.
14.4
gusbourne-uknew3rd
Nyetimber
The flagship English sparkling wine producer, with a direct shop and experiences.
14.2
nyetimber-uknewToys & Games
LIVEConnetix Tiles leads Australian Toys & Games, scoring 18.9 on the AI Visibility Index.
Brand
Score
Week
1st
Connetix Tiles
Gold Coast-based maker of magnetic building tiles for open-ended STEAM play.
18.9
connetix-tiles-bab5402nd
QToys
Melbourne wooden educational toy brand, founded 2005 by Cathy & Quan.
9.9
qtoys03rd
Make Me Iconic
Melbourne brand making wooden Australiana toys, from trams to post-boxes.
9.0
make-me-iconic0Toys & Games
LIVEMelissa & Doug leads US Toys & Games, scoring 25.8 on the AI Visibility Index.
Brand
Score
Week
1st
Melissa & Doug
Connecticut-founded preschool wooden-toy brand.
25.8
melissa-and-doug-usnew2nd
Magna-Tiles
The category-defining US magnetic-tile brand.
23.5
magna-tiles-usnew3rd
Green Toys
Maker of toys from fully recycled plastic, certified Made Safe.
13.2
green-toys-usnewToys & Games
LIVEOrchard Toys leads UK Toys & Games, scoring 11.5 on the AI Visibility Index.
Brand
Score
Week
1st
Orchard Toys
Oxfordshire maker of educational board games and jigsaws for pre-schoolers.
11.5
orchard-toys-uknew2nd
Le Toy Van
UK family business designing hand-finished wooden toys, manufactured overseas.
11.3
le-toy-van-uknew3rd
Bigjigs Toys
Kent family business making wooden puzzles, toys and trains.
9.5
bigjigs-toys-uknewHandbags & Accessories
LIVEOroton leads Australian Handbags & Accessories, scoring 35.0 on the AI Visibility Index.
Brand
Score
Week
1st
Oroton
Heritage Australian leather goods house founded in 1938.
35.0
oroton02nd
Status Anxiety
Melbourne label making minimal leather bags and wallets.
30.9
status-anxiety03rd
Bellroy
Melbourne-founded wallets and bags category leader with a large global following.
20.0
bellroy0Handbags & Accessories
LIVECoach leads US Handbags & Accessories, scoring 26.3 on the AI Visibility Index.
Brand
Score
Week
1st
Coach
Long-established New York accessible-luxury leather goods house.
26.3
coach-usnew2nd
Cuyana
San Francisco maker of leather bags and small goods on a fewer-better philosophy.
16.1
cuyana-usnew3rd
Tory Burch
Founder-led New York lifestyle house for which bags are the volume driver.
15.0
tory-burch-usnewHandbags & Accessories
LIVEAspinal of London leads UK Handbags & Accessories, scoring 24.7 on the AI Visibility Index.
Brand
Score
Week
1st
Aspinal of London
Heritage-styled British luxury leather goods brand with strong UK and US direct sales.
24.7
aspinal-of-london-uknew2nd
Mulberry
Somerset heritage leather house and B Corp, listed on AIM.
24.4
mulberry-uknew3rd
Radley London
London handbag brand.
22.0
radley-london-uknewWhat we measure
20
Verticals measured
748
Brands tracked
26,564
AI answers analysed
—
Growth in AI-referred orders on Shopify, Q1 2026
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Local labels vs Nike and Birkenstock.
Swimwear
Australia leads swimwear. Does AI know it?
Homewares
Koala vs Ecosa vs Sheridan.
Pet
Australia's fastest-growing DTC category.
Baby & Kids
Bonds, Purebaby, Kip&Co who AI names.
Outdoor
Sea to Summit vs Kathmandu vs the majors.
Want to rank higher?
See what’s holding your brand back and where the biggest opportunities are.
Book an Agentic AssessmentHow it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.