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CrunchLabs

CrunchLabs

AI visibility and ranking for Toys & Games: United States

Toys & Games [US]
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California STEM build-box subscription brand founded by Mark Rober.

CrunchLabs
appears in
1.5
% of measured AI answers in this industry and market.

Found score

Track CrunchLabs’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.1

October 25, 2026

Overall visibility

1.5

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

23

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, CrunchLabs's single-scan score moved from 1.3% to 3.1%, up 1.8 percentage points. Latest recorded scan 3.1% on 25 October 2026; combined-window score 1.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.5% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20260.9%
30 August 20261.8%
6 September 20261.6%
13 September 20261.1%
20 September 20261.1%
27 September 20261.3%
4 October 20261.3%
11 October 20260.9%
18 October 20262.0%
25 October 20263.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.2%

Perplexity Logo

Perplexity

1.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.0%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names CrunchLabs most often.

It appears in 2.2% of collected ChatGPT answers and 1.0% of Google AI Overviews answers: a difference of 1.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 150 questions.

CrunchLabs appears in at least one collected answer to 8.0% of the tracked questions. That is question coverage; the 1.5% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.9% to 3.1%. The latest scan was 3.1% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best STEM subscription boxes US
  • Best STEM toys US
  • Best craft kits for kids US
  • Best educational toys US
  • Best gifts for kids who have everything US
  • Best kids activity subscription boxes US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American owned toy companies (Mattel, Hasbro, MGA Entertainment)
  • Best American toy companies for parents (Mattel, Green Toys, Hasbro)
  • Best American toy brands for kids (Melissa & Doug, Green Toys, Mattel)
  • Best American toy brands parents trust (Melissa & Doug, Green Toys, Hasbro)
  • Best premium toy brands US (Melissa & Doug, Manhattan Toy, Radio Flyer)
  • Best American toy brands (Mattel, Hasbro, Melissa & Doug)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best STEM subscription boxes US

From the recorded answer

CrunchLabs Build Box (Best for Engineering & Physics): Designed for ages 8-12, featuring fun mechanical builds paired with video lessons by engineer Mark Rober.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

!The 4 Best Kids Craft Subscription Boxes for 2026 | Reviews... The top STEM subscription boxes in the US combine hands-on projects, clear instructions, and engaging learning materials for different age groups.

### Top STEM Subscription Picks

- KiwiCo (Best Overall for Age-Based Learning): Offers specialized lines like Kiwi Crate (ages 5-8) and Tinker Crate (ages 9-16+) combining science, engineering, and art with wood, paper, and textile materials. - CrunchLabs Build Box (Best for Engineering & Physics): Designed for ages 8-12, featuring fun mechanical builds paired with video lessons by engineer Mark Rober. - MEL Science (Best for Chemistry & Lab Science): Delivers safe, hands-on chemistry and physics experiments starting around $39.90 per month, with optional VR integrations. - STEM Discovery Boxes (Best Multi-Project Monthly Pack): Delivers three separate science, physics, or engineering projects each month for kids and teens (grades 2-8), starting around $30-$35 per month with prepaid plans. - Bitsbox (Best for Coding): Focuses on teaching computer programming and app creation for children ages 6 to 12 through interactive coding cards and projects.

If you'd like to narrow down the best choice, let me know:

- What is the age of the child? - Are you looking for screen-free building or coding and tech? - What is your budget per box?

ChatGPT

The question asked

Best new American toy brands

From the recorded answer

… www.prnewswire.comwww.prnewswire.comglobaltoynews.com ## 5 emerging brands worth watching ![SphereHedz T-Rex Rumble - Luki Lab]( …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best new American toy brands to watch in 2026

If you're looking for emerging U.S. toy brands-not just established giants like Mattel and Hasbro-I'd focus on companies launching original characters, inventive collectibles, creative construction toys, and hands-on STEM products.

The biggest recent development is a wave of new product lines announced for 2026, particularly in collectibles and science-based play. Here's my shortlist, distinguishing genuinely new launches from newer brands that are gaining traction. www.prnewswire.comwww.prnewswire.comglobaltoynews.com

## 5 emerging brands worth watching

![SphereHedz T-Rex Rumble - Luki Lab](

1\. Luki Lab

(New launches in 2026)

Collectibles · Action toys · Playsets

A Southern California toy company expanding its original-brand portfolio. Its new Spherehedz line features transforming spherical characters and spinner-powered battles; other launches include gem-themed animal collectibles and jewelry-making playsets.

Why watch it\: Several new concepts across different toy categories, with accessible price points starting around \$13. www.prnewswire.comwww.prnewswire.comglobaltoynews.com

Explore Luki Lab

---

!CrunchLabs by Mark Rober Crunch Labs Squirrel Dash Game Moose Games - ToyWiz

2\. CrunchLabs

STEM · Engineering · Science games

Founded by Mark Rober, the science creator and former NASA engineer, CrunchLabs is expanding into retail toys through a partnership with Moose Toys. The 2026 lineup includes science experiments and the Squirrel Dash chain-reaction tabletop game.

Why watch it\: It combines entertaining physical toys with videos explaining the engineering behind them. The retail line was announced for a 2026 rollout. www.prnewswire.comwww.prnewswire.comglobaltoynews.com

Explore CrunchLabs

---

!The Clixo Mystery Box!

3\. Clixo

Construction · STEAM · Open-ended play

Flexible, colorful magnetic pieces let children build three-dimensional creations without traditional building bricks.

Why watch it\: It offers a distinctive visual identity, creative repeat play, and a strong giftable product format. It's not a brand-new startup, but it's worth tracking as an innovative American-founded toy business.

---

!bondu

4\. bondu

Interactive toys · AI companions

An emerging concept from The AI Toy Company, based in San Francisco, focused on conversational companion play.

Why watch it\: AI-powered toys are an interesting new category, although launch status, child privacy safeguards, and long-term play value deserve careful verification. www.prnewswire.comwww.prnewswire.comglobaltoynews.com

---

![Toybox 3D Printer - Toybox Labs](

5\. Toybox Labs

Creative technology · 3D printing · Custom toys

A U.S. toy-tech startup focused on enabling children to create and print their own toys.

Why watch it\: It moves the experience beyond buying a finished toy and toward personalization and making. It is an established startup rather than a fresh 2026 launch. seedtable.com

Explore Toybox

## Other American toy brands worth exploring

These are less "new" but particularly interesting if you value domestic manufacturing, distinctive design, or independent-company character.

![Toy Truck Play Set - 2 Pack of Stake & Tipper Truck Toys - Luke's Toy Factory](

Luke's Toy Factory

Vehicles · Preschool · Sustainability

A family-owned business in Danbury, Connecticut, making toy truck puzzles from materials including maple sawdust. Its toys are made in the USA. lukestoyfactory.comlukestoyfactory.com

Shop Luke's Toy Factory

![OceanBound Scooper - Green Toys eCommerce](

Green Toys

Eco-friendly · Vehicles · Toddler toys

Known for recycled-plastic trucks, boats, and playsets. A good example of an American brand with a clear sustainability proposition. allamerican.orgmadeamerica.orgamericanmadehere.com

Shop Green Toys

!Uncle Goose Wooden Toys | Classic ABC Blocks

Uncle Goose

Wooden toys · Early learning · Premium gifts

Handcrafted alphabet blocks from Grand Rapids, Michigan, with a heritage-quality aesthetic that suits specialty toy stores and premium gifting. madeamerica.orgamericanmadehere.com

Shop Uncle Goose

## My picks by opportunity

| If you're looking for… | Start with | |--------|--------| | The freshest 2026 launches | Luki Lab | | Science and engineering toys | CrunchLabs | | Innovative construction play | Clixo | | A U.S.-made toy business | Luke's Toy Factory | | Sustainable mass-market appeal | Green Toys | | Premium, design-led gifts | Uncle Goose |

One important distinction: American toy brand does not necessarily mean American-made toy. Check the manufacturing origin of each product, especially if domestic production is a priority.

Are you researching these brands to buy toys, or are you looking for emerging toy companies as a business opportunity-for example, to launch a competing brand, find wholesale partners, or identify the next breakout toy? That would change which companies I'd prioritize.

Perplexity

The question asked

Best educational toys US

From the recorded answer

| Ages 8-13 | CrunchLabs Crunchinator | Introduces mechanical and engineering concepts through a hands-on build. | …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best educational toy depends on the child's age and learning goal. Strong U.S. options include:

| Best for | Toy | Why it stands out | |---|---|---| | Babies and toddlers | Fisher-Price Baby's First Blocks | Teaches sorting, matching, and stacking without batteries; suitable from 6 months. | | Ages 1-3 | Montessori busy board | Builds fine-motor skills through switches, zippers, latches, and sensory activities. | | Preschool vocabulary | LeapFrog Learning Friends 100 Words Book | Interactive vocabulary practice; rated 4.8/5 with more than 96,000 reviews on Amazon. | | Preschool math | MathLink Cubes Numberblocks 1-10 | Makes counting, number recognition, and early addition hands-on; recommended by Good Housekeeping. | | Open-ended construction | Magna-Tiles | Encourages spatial reasoning, geometry, creativity, and engineering through magnetic building. | | Ages 3-6 | Skillmatics Search and Find | Combines visual search, writing, and reusable practice mats; rated 4.7/5 in Amazon listings. | | Ages 8+ STEM | Snap Circuits Jr. SC-100 | Lets children build more than 100 electronics projects with snap-together components. | | Ages 8-13 | CrunchLabs Crunchinator | Introduces mechanical and engineering concepts through a hands-on build. |

Best overall picks: - Magna-Tiles for long-term, screen-free creative learning - Snap Circuits Jr. for hands-on STEM - LeapFrog 100 Words Book for early vocabulary - Fisher-Price First Blocks for an inexpensive first learning toy

Choose toys that match the child's developmental level, allow open-ended play, and have clearly stated safety and age recommendations.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

CrunchLabs

Toys & Games

21 August 2026 – 25 October 2026 (scans 1–11)

1.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

74

Answers naming the brand

4942

Answers collected

1.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, CrunchLabs ranks #23 among 43 tracked brands for Toys & Games · United States (21 August 2026 – 25 October 2026). Its visibility is 1.5%. It was named in 74 of 4,942 AI answers across 12 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.5% AI visibility for CrunchLabs in Toys & Games · United States, measured over 21 August 2026 – 25 October 2026. It ranks #23 among 43 tracked brands.

How often does AI mention this brand?

CrunchLabs was named in 74 of 4,942 collected AI answers, across 12 of 150 tracked questions, for Toys & Games · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming CrunchLabs by all 4,942 answers in the published Toys & Games · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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