Across 8 recorded scans from 21 August 2026 to 4 October 2026, Hasbro's single-scan score moved from 8.9% to 8.0%, down 0.9 percentage points. Latest recorded scan 8.0% on 4 October 2026; combined-window score 8.8%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 8.8% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
8.9%
24 August 2026
9.1%
30 August 2026
8.9%
6 September 2026
8.4%
13 September 2026
8.9%
20 September 2026
9.1%
27 September 2026
8.7%
4 October 2026
8.0%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
9.5%
Perplexity
11.2%
AI Overviews
5.5%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 11.2% of collected Perplexity answers and 5.5% of Google AI Overviews answers: a difference of 5.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 35 of 150 questions.
Hasbro appears in at least one collected answer to 23.3% of the tracked questions. That is question coverage; the 8.8% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 8.0% to 9.1%. The latest scan was 8.0% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best American designed board games
Best American designed toys
Best American owned toy companies
Best American toy brands
Best American toy brands compared to overseas brands
Best American toy brands for kids
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best American toy brands for babies and toddlers (Melissa & Doug, Manhattan Toy, Lovevery)
Best American designed toys (Green Toys, Crazy Aaron's, Radio Flyer)
Best boutique toy brands US (Lovevery, Smiling Tree Toys, Candylab Toys)
Best alternative to Melissa and Doug US (Melissa & Doug, Magna-Tiles, Lakeshore Learning)
Best family owned toy brands US (Fat Brain Toys, Melissa & Doug, Maple Landmark)
Best American made toys (Green Toys, Crazy Aaron's, Uncle Goose)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best American toy brands
From the recorded answer
The largest and most influential toy companies in the United States include major global powerhouses like Mattel and Hasbro, which lead the market in revenue and iconic brands.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
The largest and most influential toy companies in the United States include major global powerhouses like Mattel and Hasbro, which lead the market in revenue and iconic brands.
### Major US Toy Giants
- Mattel: Maker of world-famous brands like Barbie, Hot Wheels, and Fisher-Price.
- Hasbro: Creator of massive franchises, board games, and action lines like Transformers, Monopoly, and Nerf.
- MGA Entertainment: Famous for trend-setting doll lines like Bratz and L.O.L. Surprise!
- JAKKS Pacific: A major American designer and distributor of toys, consumer products, and seasonal items.
- Funko: Dominates the pop-culture space with its collectible vinyl figures and bobbleheads.
### Educational and Creative Brands
- Melissa & Doug: Known widely for classic wooden puzzles, pretend play sets, and child-development learning toys.
- Crayola: A staple brand for children's creative expression, arts, and crafts products.
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- Are you looking for companies by revenue size, specific toy type (like dolls or board games), or local availability?
I can narrow down this list to better match what you need.
ChatGPT
The question asked
Best toy brands US
From the recorded answer
3. Hasbro - Play-Doh, Nerf, Transformers, games …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
Best toy brands in the U.S. right now:
1. LEGO - best overall/building
2. Mattel - Barbie, Hot Wheels, Fisher-Price
3. Hasbro - Play-Doh, Nerf, Transformers, games
4. Spin Master - PAW Patrol, Melissa & Doug
5. MGA Entertainment - L.O.L. Surprise!, Little Tikes
6. Crayola - art & creative play
7. Ravensburger - puzzles & games
8. VTech - educational/electronic toys
9. Magna-Tiles - magnetic construction
10. Learning Resources - STEM/educational toys
LEGO, Mattel, Hasbro, MGA, and Spin Master are currently the five leading manufacturers in the U.S. traditional-toy market by value. www.euromonitor.com
### LEGO Classic Creative Brick Box
$33.49
### MAGNA-TILES Classic 37-Piece Set
$59.99
### Melissa & Doug Wooden Building Blocks
$13.99
Perplexity
The question asked
Best American owned toy companies
From the recorded answer
Hasbro - U.S.-based company behind Transformers, My Little Pony, Nerf, Play-Doh, Monopoly, and Magic: The Gathering.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
The best American-owned toy companies depend on whether you mean U.S.-owned headquarters or toys manufactured domestically. Strong choices include:
- Mattel - U.S.-based owner of Barbie, Hot Wheels, Fisher-Price, American Girl, and Matchbox; one of the largest American toy companies.
- Hasbro - U.S.-based company behind Transformers, My Little Pony, Nerf, Play-Doh, Monopoly, and Magic: The Gathering.
- Melissa & Doug - American-founded educational-toy company, now owned by Spin Master, a Canadian company; therefore not strictly American-owned.
- Fat Brain Toys - U.S.-owned company known for STEM, sensory, and developmental toys.
- Crazy Aaron's - American company best known for Thinking Putty; its products are designed and manufactured in the United States.
- Maple Landmark - Vermont-based wooden-toy maker producing many products in the United States.
- Simplay3 - Ohio-based manufacturer of durable plastic children's toys, with products made in the U.S.
- Green Toys - American-founded, eco-focused toy brand using recycled plastic; ownership should be checked if strict U.S. ownership is required.
- Schylling - Massachusetts-based toy company known for classic, retro, and novelty toys.
- Manhattan Toy - American-founded developmental-toy company, though its current ownership structure should be verified before treating it as independently U.S.-owned.
### Best picks by category
| Category | Best choice |
|---|---|
| Iconic mass-market toys | Mattel |
| Games and action toys | Hasbro |
| Educational toys | Fat Brain Toys |
| Wooden toys made in America | Maple Landmark |
| Putty and sensory toys | Crazy Aaron's |
| Large outdoor/plastic toys made domestically | Simplay3 |
| Eco-friendly toys | Green Toys |
Important distinction: an American-owned company may manufacture toys overseas. Companies such as Crazy Aaron's, Maple Landmark, and Simplay3 are better choices when both U.S. ownership and domestic production matter.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Hasbro ranks #6 among 43 tracked brands for Toys & Games · United States (21 August 2026 – 4 October 2026). Its visibility is 8.8%. It was named in 315 of 3,599 AI answers across 35 of 150 tracked questions, averaging position 2.4 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 8.8% AI visibility for Hasbro in Toys & Games · United States, measured over 21 August 2026 – 4 October 2026. It ranks #6 among 43 tracked brands.
How often does AI mention this brand?
Hasbro was named in 315 of 3,599 collected AI answers, across 35 of 150 tracked questions, for Toys & Games · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Hasbro by all 3,599 answers in the published Toys & Games · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
