Across 8 recorded scans from 21 August 2026 to 4 October 2026, Thursday Boot Co.'s single-scan score moved from 3.8% to 4.4%, up 0.6 percentage points. Latest recorded scan 4.4% on 4 October 2026; combined-window score 4.6%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
3.8%
24 August 2026
4.2%
30 August 2026
4.9%
6 September 2026
4.9%
13 September 2026
5.8%
20 September 2026
4.0%
27 September 2026
5.1%
4 October 2026
4.4%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
4.8%
Perplexity
4.2%
AI Overviews
4.9%
21 August 2026 – 4 October 2026 (scans 1–8)
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Google AI Overviews names Thursday Boot Co. most often.
It appears in 4.9% of collected Google AI Overviews answers and 4.2% of Perplexity answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 35 of 150 questions.
Thursday Boot Co. appears in at least one collected answer to 23.3% of the tracked questions. That is question coverage; the 4.6% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 3.8% to 5.8%. The latest scan was 4.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best American footwear brands
Best American shoe brands for going out
Best American shoe brands for work
Best alternative to Red Wing
Best black boots America
Best boots America
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best award winning American footwear brands (Thorogood, Red Wing Shoes, Alden)
Best boots for tradesmen America (Thorogood, Red Wing Shoes, Timberland)
Best female founded shoe brands America (Birdies, Saysh, Rothy's)
Best steel toe boots America (Thorogood, Timberland, Ariat)
Best American footwear brands (Red Wing Shoes, Danner, Thorogood)
Best American owned shoe brands (Red Wing Shoes, Wolverine, Alden)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best boots America
From the recorded answer
It breaks in to fit your feet perfectly and lasts for decades.Thursday Boot Company Men's Captain (~$199): Offers an accessible entry point into high-quality footwear.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
!American-made boots for less than $200 bucks?!: r/WorkBoots
The [Red Wing Men's Iron Ranger]( stands out as the best overall American heritage boot for its legendary durability, timeless styling, and meticulous craftsmanship.America has a rich tradition of bootmaking, ranging from rugged Pacific Northwest (PNW) work boots to sleek everyday heritage wear.
### Top American Boot Recommendations
Red Wing Men's Iron Ranger (~$350): Features premium Amber Harness leather, a double-layer toe cap, and a Goodyear welt. It breaks in to fit your feet perfectly and lasts for decades.Thursday Boot Company Men's Captain (~$199): Offers an accessible entry point into high-quality footwear. It utilizes a Goodyear welt, rugged matte leather, and a cork-bed midsole for everyday comfort.JK Boots O.T. Bison (~$700): Handcrafted in Spokane, Washington, using heavy-grade American bison leather and Vibram soles. It is built for extreme work environments and rugged outdoor trekking.Nicks Handmade Boots Americana (~$684): A premier service boot made with thick, premium USA-tanned leather and built on an HNW last for unmatched arch support and long-term rebuildability.Show more
### Comparison of Top American Boots
| Brand & Model | Price Range | Construction Type | Best Use Case |
|---|---|---|---|
| Red Wing Iron Ranger | ~$350 | Goodyear Welt | Casual & Everyday Heritage |
| Thursday Captain | ~$199 | Goodyear Welt | Budget-Friendly Style |
| JK Boots O.T. Bison | ~$700 | Stitchdown | Heavy Work & Outdoors |
| Nicks Americana | ~$684 | Handmade Welt | Premium Durability |
To help narrow down the best choice for you, let me know:
- What is your primary use case (heavy construction, office wear, or casual walking)?
- What is your preferred budget range?
- Do you prefer a lace-up or pull-on style?
ChatGPT
The question asked
Best shoe brands Chicago
From the recorded answer
Thursday Boot Company - Good value if you're looking for leather boots and casual footwear. Thursday Boot Company …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you mean the best shoe brands to shop for in Chicago, here's a solid shortlist based on current local options and Chicago's specialty stores:
### 👟 Best shoe brands
- New Balance - Excellent for everyday sneakers, walking, and running. Chicago has a dedicated Lincoln Park store. New Balance Chicago
- Nike - Best for sneakers, running, basketball, and lifestyle shoes. Nike Chicago
- adidas - Strong for lifestyle sneakers and athletic footwear, with stores in Wicker Park and on Michigan Avenue. adidas Originals Store Chicago
- HOKA - Particularly good if comfort and cushioning are priorities; there's a dedicated Chicago store. reviews.birdeye.com
- ASICS / Brooks / Saucony / On / Altra - Great choices for running and walking. Chicago's Fleet Feet Old Town carries all of these plus several other major running brands. www.fleetfeet.com
- Allen Edmonds - A strong choice for premium men's dress shoes and leather footwear. Allen Edmonds
- Thursday Boot Company - Good value if you're looking for leather boots and casual footwear. Thursday Boot Company
### 🏆 My picks by purpose
| What you want | Brands I'd prioritize |
|---|---|
| Everyday sneakers | New Balance, Nike, adidas |
| Running | ASICS, Brooks, HOKA, Saucony, On |
| Walking/comfort | New Balance, HOKA, Brooks, Altra |
| Stylish sneakers | Nike, adidas, New Balance |
| Dress shoes | Allen Edmonds |
| Boots | Thursday Boot Company |
| Premium/unique sneakers | Nike, Jordan, adidas + Chicago boutiques |
For a really good in-person fitting, I'd start with Fleet Feet rather than buying purely by brand-the Chicago locations offer a broad range of brands and specialize in matching shoes to your feet and activity. www.fleetfeet.com
If by “Chicago” you meant Chicago-based shoe brands specifically, I can give you those instead.
Perplexity
The question asked
Best leather shoes America
From the recorded answer
Best affordable casual option: Thursday Boot Company - good leather and welted construction at a midrange price.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
If you mean the best leather shoes available in America, these are strong choices:
- Best overall dress shoe: Allen Edmonds Park Avenue - classic cap-toe Oxford, Goodyear welted, resoleable, and made in the United States. Allen Edmonds is widely recognized for high-quality leather and traditional designs.
- Best premium American shoe: Alden - excellent shell cordovan and full-grain leather options, with exceptionally durable construction.
- Best leather sneaker: ECCO Soft 7 - comfortable, versatile, and made with full-grain leather plus a flexible injected sole.
- Best value dress shoe: Beckett Simonon - stylish full-grain leather shoes at a lower price, though delivery is typically slower because pairs are made in batches.
- Best rugged everyday shoe: Red Wing Heritage - durable American-made boots and casual shoes, often using respected Horween leather; Horween is especially known for its Chromexcel leather.
- Best affordable casual option: Thursday Boot Company - good leather and welted construction at a midrange price.
- Best luxury option: John Lobb - outstanding leather and hand-lasted construction, but very expensive.
Best single recommendation: choose the Allen Edmonds Park Avenue for formal wear, or the ECCO Soft 7 for everyday casual use. Look for full-grain or top-grain leather, leather-lined interiors, and Goodyear or Blake construction if repairability matters.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Thursday Boot Co. ranks #9 among 44 tracked brands for Footwear · United States (21 August 2026 – 4 October 2026). Its visibility is 4.6%. It was named in 167 of 3,598 AI answers across 35 of 150 tracked questions, averaging position 2.0 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 4.6% AI visibility for Thursday Boot Co. in Footwear · United States, measured over 21 August 2026 – 4 October 2026. It ranks #9 among 44 tracked brands.
How often does AI mention this brand?
Thursday Boot Co. was named in 167 of 3,598 collected AI answers, across 35 of 150 tracked questions, for Footwear · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Thursday Boot Co. by all 3,598 answers in the published Footwear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.