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Thorogood

Thorogood

AI visibility and ranking for Footwear: United States

Footwear [US]
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Heritage work-boot brand.

Thorogood
appears in
11.4
% of measured AI answers in this industry and market.

Found score

Track Thorogood’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

11.7

October 25, 2026

Overall visibility

11.4

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

2

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Thorogood's single-scan score moved from 12.2% to 11.7%, down 0.5 percentage points. Latest recorded scan 11.7% on 25 October 2026; combined-window score 11.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 11.4% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202612.2%
24 August 202610.7%
30 August 202611.3%
6 September 202612.4%
13 September 202611.2%
20 September 202612.0%
27 September 202610.2%
4 October 202610.4%
11 October 202612.2%
18 October 202610.5%
25 October 202611.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

12.7%

Perplexity Logo

Perplexity

13.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

7.7%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Thorogood most often.

It appears in 13.6% of collected Perplexity answers and 7.7% of Google AI Overviews answers: a difference of 5.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 43 of 150 questions.

Thorogood appears in at least one collected answer to 28.7% of the tracked questions. That is question coverage; the 11.4% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 10.2% to 12.4%. The latest scan was 11.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are American made shoes worth it
  • Best American designer shoes
  • Best American footwear brands
  • Best American made vs imported shoes
  • Best American owned shoe brands
  • Best American shoe brand for gifts

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best award winning American footwear brands (Wolverine, Red Wing Shoes, Alden)
  • Best American shoe brands for going out (Alden, Thursday Boot Co., Frye)
  • Best black boots America (Thursday Boot Co., Sam Edelman, Timberland)
  • Best independent shoe brands America (Alden, Red Wing Shoes, Danner)
  • Best tan boots America (Thursday Boot Co., Danner, Ariat)
  • Which shoe brands are actually ethical America (Nisolo, Rothy's, Allbirds)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best shoes made in the USA

From the recorded answer

Thorogood: Reliable, union-made safety-toe and work boots built in the USA.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best American-made shoe brands span dress shoes, casual loafers, sneakers, and heavy-duty boots, built for longevity and resoleable craftsmanship:

### Dress Shoes & Formal

- Allen Edmonds: Handcrafted in Port Washington, Wisconsin using a 360-degree Goodyear welt construction. Iconic models include the Park Avenue and Fifth Avenue cap-toe oxfords, as well as the Strand. Prices typically range from $300 to $500+. - Alden New England: Based in Massachusetts (est. 1884), renowned for classic shell cordovan leather options, longwing bluchers, and the famous Indy 403 boots. Prices generally run from $700 to $750+.

### Casual Shoes & Moccasins

- Rancourt & Co.: Located in Lewiston, Maine, specializing in traditional hand-sewn moccasins, boat shoes, and casual leather loafers. - Oak Street Bootmakers: Operating out of Chicago and Maine, known for handsewn moccasins, penny loafers, and rugged casual field boots. - San Antonio Shoes (SAS): Popular for domestic-made comfort walking shoes, casual loafers, and sport sandals.

### Sneakers

- Origin (Origin Maine): Maker of the Origin Standard Low Canvas/Leather sneaker, featuring a 100% American supply chain, proprietary leather, and Vibram outsoles designed to replace disposable footwear. - ComunityMade: Known for small-batch, locally-made casual sneakers.

### Work Boots & Heritage Boots

- Red Wing Heritage: Famous for classic moc-toe and Iron Ranger boots built with durable leathers and Goodyear welts. - Nicks Handmade Boots & White's Boots: Pacific Northwest titans crafting heavy-duty, double-stitchdown and custom work boots designed to last decades. - Thorogood: Reliable, union-made safety-toe and work boots built in the USA.

To help narrow down the best pair for you, let me know:

- What style you need (dress shoe, casual loafer, sneaker, or work boot)? - What is your budget?

ChatGPT

The question asked

Best American shoe brands

From the recorded answer

!Thorogood 814-4200 American Heritage 6" Soft Toe - Chester Boot Shop …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

The best American shoe brands depend on whether you want premium leather dress shoes, everyday sneakers, rugged boots, or classic casual footwear. The U.S. has some excellent heritage shoemakers, including brands known for American craftsmanship, durable construction, and timeless designs.

## Best American shoe brands

!Allen Edmonds' Legendary Park Avenue Oxford Is Over $100 Off - Men's Journal

1\. Allen Edmonds

(Best dress shoes)

Premium men's leather dress shoes, classic Oxfords, loafers, and business footwear. A strong choice for office wear, weddings, and formal occasions.

Style: Classic · Formal · Business

---

!New Balance 990v6 Made in USA "Grey Core" | M990GL6 | Sneaker Squad

2\. New Balance

(Best everyday sneakers)

Excellent comfort, supportive walking shoes, and understated designs. Selected models are made in the USA, although much of the company's footwear is manufactured elsewhere.

Style: Casual · Athletic · Everyday

---

![Redwing Iron Ranger, Copper Rough & Tough | The Boot Shed - The Boots Shed](

3\. Red Wing Shoes

(Best heritage boots)

Rugged leather boots with workwear roots, sturdy construction, and timeless styling. Particularly good for jeans, casual outfits, and long-term wear.

Style: Rugged · Workwear · Heritage

---

![Beefroll Penny Loafers - Heritage Brown | Rancourt & Co. | Men's Boots and Shoes](

4\. Rancourt & Co.

A great option for handmade leather loafers, boat shoes, and moccasins. Especially appealing if you like traditional American casual style and smaller-scale craftsmanship.

Style: Premium casual · Loafers · Handmade

---

!Thorogood 814-4200 American Heritage 6" Soft Toe - Chester Boot Shop

5\. Thorogood

Durable work boots with practical comfort and classic moc-toe designs. A particularly good pick for people who want functional boots with an American workwear aesthetic.

Style: Work boots · Utility · Casual

---

!New Balance Made in USA 990v6 Sneaker | Huckberry

6\. Rancourt & Co. or New Balance for everyday wear

If you prioritize a U.S.-made product, check the exact model and manufacturing label. New Balance's Made in USA line and Rancourt's handmade footwear are good places to start.

Style: Depends on model · Casual · Heritage

## More American brands worth knowing

| Brand | Best for | |--------|--------| | Alden | Luxury dress shoes and premium leather loafers | | Danner | Hiking boots and outdoor footwear | | SAS | Walking comfort and wide feet | | White's Boots | Heavy-duty, handcrafted boots | | Lucchese | Premium cowboy boots | | Quoddy | Handmade moccasins and boat shoes |

These brands are highlighted in American-made footwear guides, although manufacturing origin varies by product and collection. www.gearpatrol.comamericanmadehere.comstridewise.com

My top three overall\: New Balance for sneakers, Allen Edmonds for dress shoes, and Red Wing for boots.

One important distinction: an American brand isn't necessarily a shoe made in America. If U.S. manufacturing matters to you, check the specific model's country-of-origin label. www.allamericanmade.comstridewise.com

What kind of shoes are you looking for?

1\. Shoe type

Everyday sneakers

Dress shoes

Boots

Casual leather shoes and loafers

Women's shoes

---

2\. Budget (USD)

Under \$100

\$100-\$250

\$250-\$500

\$500+

---

3\. What does American mean to you?

American-owned or American-founded brand

Actually manufactured in the USA

Either is fine

[Find my best brands]

Perplexity

The question asked

Best American footwear brands

From the recorded answer

Thorogood - American-made work boots offering strong durability and value.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Here are some of the best American footwear brands, organized by what they do best:

- New Balance - Excellent running and lifestyle sneakers; select Made in USA models include the 990 series. Most of the broader lineup is imported. - Red Wing Heritage - Durable, resoleable work and heritage boots, especially the Iron Ranger and Classic Moc. - Alden - Premium American dress shoes and boots, renowned for shell cordovan leather and traditional craftsmanship. - Allen Edmonds - Versatile dress shoes and boots with many handcrafted-in-USA models; known for Goodyear welt construction. - Wolverine - Classic work and casual boots, particularly the 1000 Mile line. - Danner - Hiking and work boots, with some notable models made in Portland, Oregon. - Thorogood - American-made work boots offering strong durability and value. - SAS - Comfort-focused walking shoes and sandals, with domestic production in Texas. - Nicks Handmade Boots - Heavy-duty, customizable boots for work, wildland firefighting, and outdoor use. - Yuketen - High-end, hand-sewn boots and moccasins made in Maine. - Nike - Leading American athletic brand, especially for training, basketball, and lifestyle sneakers, though production is largely overseas. - Converse - Iconic canvas sneakers with deep American cultural roots; current production is generally overseas. - Vans - Strong choice for skate shoes and casual streetwear, originating in California. - Teva - Popular outdoor sandals with roots in Colorado's river-guiding community. - Softstar - Small Oregon maker specializing in handmade minimalist and barefoot footwear.

### Best picks by category

| Category | Best choices | |---|---| | Running and everyday sneakers | New Balance | | American-made sneakers | New Balance, Softstar | | Heritage boots | Red Wing, Wolverine | | Dress shoes | Alden, Allen Edmonds | | Work boots | Thorogood, Red Wing, Nicks | | Hiking and outdoor boots | Danner | | Comfort walking shoes | SAS | | Skate shoes | Vans, Converse | | Outdoor sandals | Teva |

For the strongest combination of quality, repairability, and American manufacturing, start with Red Wing, Alden, Allen Edmonds, Nicks, Thorogood, and New Balance's Made in USA line. Check the individual product label, since many American brands sell both U.S.-made and imported footwear.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Thorogood

Footwear

21 August 2026 – 25 October 2026 (scans 1–11)

11.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

561

Answers naming the brand

4940

Answers collected

11.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Thorogood ranks #2 among 44 tracked brands for Footwear · United States (21 August 2026 – 25 October 2026). Its visibility is 11.4%. It was named in 561 of 4,940 AI answers across 43 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 11.4% AI visibility for Thorogood in Footwear · United States, measured over 21 August 2026 – 25 October 2026. It ranks #2 among 44 tracked brands.

How often does AI mention this brand?

Thorogood was named in 561 of 4,940 collected AI answers, across 43 of 150 tracked questions, for Footwear · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Thorogood by all 4,940 answers in the published Footwear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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