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Thorogood

Thorogood

AI visibility and ranking for Footwear: United States

Footwear [US]
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Heritage work-boot brand.

Thorogood
appears in
11.3
% of measured AI answers in this industry and market.

Found score

Track Thorogood’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

10.4

October 4, 2026

Overall visibility

11.3

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

2

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Thorogood's single-scan score moved from 12.2% to 10.4%, down 1.8 percentage points. Latest recorded scan 10.4% on 4 October 2026; combined-window score 11.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 11.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202612.2%
24 August 202610.7%
30 August 202611.3%
6 September 202612.4%
13 September 202611.2%
20 September 202612.0%
27 September 202610.2%
4 October 202610.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

12.6%

Perplexity Logo

Perplexity

14.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

7.3%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Thorogood most often.

It appears in 14.1% of collected Perplexity answers and 7.3% of Google AI Overviews answers: a difference of 6.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 40 of 150 questions.

Thorogood appears in at least one collected answer to 26.7% of the tracked questions. That is question coverage; the 11.3% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 10.2% to 12.4%. The latest scan was 10.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are American made shoes worth it
  • Best American designer shoes
  • Best American footwear brands
  • Best American made vs imported shoes
  • Best American owned shoe brands
  • Best American shoe brand for gifts

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best female founded shoe brands America (Birdies, Saysh, Rothy's)
  • Best American shoe brands for going out (Alden, Thursday Boot Co., Cole Haan)
  • Best American shoe designers (Alden, Sam Edelman, Steve Madden)
  • Best B Corp shoe brands America (Allbirds, Nisolo, Thousand Fell)
  • Best ethically made shoes America (Keen, Nisolo, Allbirds)
  • Best independent shoe brands America (Alden, Red Wing Shoes, Danner)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best shoes made in the USA

From the recorded answer

Red Wing Heritage & Thorogood: Iconic, durable work and casual boots manufactured in Minnesota and Wisconsin.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best American-made shoes include heritage dress brands like Allen Edmonds, renowned for handcrafted oxfords and boots made in Port Washington, Wisconsin.

### Top American-Made Shoe Categories & Brands

- Dress Shoes & Formalwear: - Allen Edmonds: Famous for iconic styles like the Park Avenue and Carlyle, featuring recraftable Goodyear welt construction. - Alden Shoe Company: Based in Massachusetts and celebrated for classic shell cordovan leather longwings and dress shoes. - Casual Moccasins & Loafers: - Rancourt & Co.: Handcrafted in Maine using traditional moccasin construction and fine leathers. - Oak Street Bootmakers: Known for handcrafted loafers, casual shoes, and boots rooted in Chicago and Maine. - Sneakers & Athletic Shoes: - New Balance (Made in USA Collection): Select models like the 990 and 979 series feature a domestic value of 70% or more. - SAS (San Antonio Shoes): Handcrafted comfort walking shoes and mesh sneakers made in Texas. - Work Boots & Heritage Boots: - Red Wing Heritage & Thorogood: Iconic, durable work and casual boots manufactured in Minnesota and Wisconsin.

If you want to narrow down the choices, tell me:

- What type of shoe you are looking for (dress, casual, athletic, or work) - Your approximate budget

ChatGPT

The question asked

Best American shoe brands

From the recorded answer

9. Thorogood - strong value in American-made work boots.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean American shoe brands, especially brands with meaningful U.S. manufacturing, these are my top picks:

1. New Balance - best overall sneakers; its Made in USA 990-series is produced in Maine/Massachusetts. www.allamericanmade.com 2. Alden - premium American dress shoes and boots. www.gearpatrol.comwww.allamericanmade.com 3. Allen Edmonds - excellent dress shoes; many core styles are handcrafted in Wisconsin and can be recrafted. www.allenedmonds.com 4. Red Wing - outstanding heritage/work boots; Heritage models are made in the U.S. www.redwingshoes.comwww.allamericanmade.com 5. White's Boots - high-end, heavy-duty boots. 6. Wesco - exceptional handmade work boots. 7. Rancourt & Co. - Maine-made moccasins, loafers and casual shoes. stridewise.com 8. Danner - American heritage boot brand with select U.S.-made lines. 9. Thorogood - strong value in American-made work boots. 10. SAS - comfort/walking shoes, with U.S.-made models.

My top 3: New Balance for sneakers, Alden for dress shoes, Red Wing for boots. www.allamericanmade.com

### Allen Edmonds Park Avenue $270.00

### Red Wing Heritage Shop Moc Oxford $309.99

Perplexity

The question asked

Best American footwear brands

From the recorded answer

Thorogood - Well-regarded American-made work boots, particularly moc-toe models made in Wisconsin.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best American footwear brands depend on whether you mean American-owned, American-designed, or made in the USA. Strong overall choices include:

- New Balance - Excellent running and lifestyle shoes; select models are made in Massachusetts and Maine, though much of the range is produced overseas. - Red Wing Heritage - Durable leather work and heritage boots, with many models made in Minnesota. - Danner - Premium hiking, work, and outdoor boots; several lines are made in Oregon. - Allen Edmonds - Classic men's dress shoes and boots, with select styles made in Wisconsin. - Thorogood - Well-regarded American-made work boots, particularly moc-toe models made in Wisconsin. - Quoddy - Handsewn Maine moccasins, boat shoes, and casual leather footwear. - SAS Shoes - Comfort-focused walking and orthopedic-style shoes manufactured in Texas. - Wolverine - Work boots and heritage footwear; check individual product labels because manufacturing varies. - Vans - Iconic skate shoes with strong American roots, though most current production is overseas. - Nike - One of the most influential American athletic brands, especially for running, basketball, and training, but primarily manufactured abroad. - Skechers - Broad, affordable comfort and walking-shoe selection; primarily produced overseas. - Frye - Classic leather boots with a long American heritage, although country of manufacture varies by product.

Best by category:

| Category | Recommended brand | |---|---| | Running | New Balance | | Work boots | Thorogood or Red Wing | | Hiking/outdoor | Danner | | Dress shoes | Allen Edmonds | | Casual moccasins | Quoddy | | Comfort walking shoes | SAS | | Skate shoes | Vans | | Fashion sneakers | New Balance or Nike |

For genuinely made-in-USA footwear, prioritize New Balance, Red Wing Heritage, Danner, Allen Edmonds, Thorogood, SAS, Quoddy, Softstar, and select smaller makers such as Esquivel and COMMUNITYmade-but verify the label for each specific model.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Thorogood

Footwear

21 August 2026 – 4 October 2026 (scans 1–8)

11.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

407

Answers naming the brand

3598

Answers collected

11.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Thorogood ranks #2 among 44 tracked brands for Footwear · United States (21 August 2026 – 4 October 2026). Its visibility is 11.3%. It was named in 407 of 3,598 AI answers across 40 of 150 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 11.3% AI visibility for Thorogood in Footwear · United States, measured over 21 August 2026 – 4 October 2026. It ranks #2 among 44 tracked brands.

How often does AI mention this brand?

Thorogood was named in 407 of 3,598 collected AI answers, across 40 of 150 tracked questions, for Footwear · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Thorogood by all 3,598 answers in the published Footwear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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