Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Footwear
/

Danner

Danner

AI visibility and ranking for Footwear: United States

Footwear [US]
Visit website ↗

Oregon heritage boot brand.

Danner
appears in
8.4
% of measured AI answers in this industry and market.

Found score

Track Danner’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

9.3

October 4, 2026

Overall visibility

8.4

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

4

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Danner's single-scan score moved from 8.4% to 9.3%, up 0.9 percentage points. Latest recorded scan 9.3% on 4 October 2026; combined-window score 8.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 8.4% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20268.4%
24 August 20268.0%
30 August 20268.2%
6 September 20268.9%
13 September 20266.9%
20 September 20269.6%
27 September 20267.6%
4 October 20269.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

12.2%

Perplexity Logo

Perplexity

9.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.3%

21 August 2026 – 4 October 2026 (scans 1–8)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names Danner most often.

It appears in 12.2% of collected ChatGPT answers and 3.3% of Google AI Overviews answers: a difference of 8.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 40 of 150 questions.

Danner appears in at least one collected answer to 26.7% of the tracked questions. That is question coverage; the 8.4% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 6.9% to 9.6%. The latest scan was 9.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are American made shoes worth it
  • Best American footwear brands
  • Best American made vs imported shoes
  • Best American owned shoe brands
  • Best American shoe brand for gifts
  • Best American shoe brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best female founded shoe brands America (Birdies, Saysh, Rothy's)
  • Best American shoe brands for going out (Alden, Thursday Boot Co., Cole Haan)
  • Best safety boots America (Timberland, Brunt Workwear, Thorogood)
  • Best American shoe designers (Alden, Sam Edelman, Steve Madden)
  • Best B Corp shoe brands America (Allbirds, Nisolo, Thousand Fell)
  • Best ethically made shoes America (Keen, Nisolo, Allbirds)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best boots Made in USA

From the recorded answer

The absolute best boots made in the USA combine heritage craftsmanship, rebuildable construction, and premium domestic leathers from top brands like Danner, Thorogood, and JK Boots.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

!American-made hiking boots with high quality and... The absolute best boots made in the USA combine heritage craftsmanship, rebuildable construction, and premium domestic leathers from top brands like Danner, Thorogood, and JK Boots.

### Top American-Made Boot Brands & Models Add to list

- Best for: Hiking and outdoor wear. - Details: Hand-crafted in Portland, Oregon, featuring a one-piece full-grain leather upper, a 100% waterproof and breathable GORE-TEX liner, and a Vibram Kletterlift outsole. - Price: Around $470.

Add to list

- Best for: All-day work and construction. - Details: Made in the USA with oil-tanned leather, a MAX-Wear wedge sole, and Goodyear welt construction that allows for easy resoling. - Price: Around $265 to $280.

Add to list

- Best for: Heavy-duty daily work and extreme comfort. - Details: Handcrafted in Spokane, Washington, using soft, thick oil-tanned USA bison leather, a Vibram Christy wedge sole, and a rebuildable stitchdown design. - Price: Around $625.

Add to list

- Best for: Rugged casual wear and trail commuting. - Details: Handcrafted in the USA featuring Horween waxed roughout leather, Goodyear welt construction, and PORON cushioning insoles. - Price: Around $349.

Show more To help narrow down the best choice for you, tell me:

- What is your primary use case (work, hiking, or casual style)? - Do you need safety features (like a steel/composite toe or electrical hazard rating)? - What is your budget range?

ChatGPT

The question asked

Best American shoe brands

From the recorded answer

8. Danner - American heritage boot brand with select U.S.-made lines.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean American shoe brands, especially brands with meaningful U.S. manufacturing, these are my top picks:

1. New Balance - best overall sneakers; its Made in USA 990-series is produced in Maine/Massachusetts. www.allamericanmade.com 2. Alden - premium American dress shoes and boots. www.gearpatrol.comwww.allamericanmade.com 3. Allen Edmonds - excellent dress shoes; many core styles are handcrafted in Wisconsin and can be recrafted. www.allenedmonds.com 4. Red Wing - outstanding heritage/work boots; Heritage models are made in the U.S. www.redwingshoes.comwww.allamericanmade.com 5. White's Boots - high-end, heavy-duty boots. 6. Wesco - exceptional handmade work boots. 7. Rancourt & Co. - Maine-made moccasins, loafers and casual shoes. stridewise.com 8. Danner - American heritage boot brand with select U.S.-made lines. 9. Thorogood - strong value in American-made work boots. 10. SAS - comfort/walking shoes, with U.S.-made models.

My top 3: New Balance for sneakers, Alden for dress shoes, Red Wing for boots. www.allamericanmade.com

### Allen Edmonds Park Avenue $270.00

### Red Wing Heritage Shop Moc Oxford $309.99

Perplexity

The question asked

Best American footwear brands

From the recorded answer

Danner - Premium hiking, work, and outdoor boots; several lines are made in Oregon.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best American footwear brands depend on whether you mean American-owned, American-designed, or made in the USA. Strong overall choices include:

- New Balance - Excellent running and lifestyle shoes; select models are made in Massachusetts and Maine, though much of the range is produced overseas. - Red Wing Heritage - Durable leather work and heritage boots, with many models made in Minnesota. - Danner - Premium hiking, work, and outdoor boots; several lines are made in Oregon. - Allen Edmonds - Classic men's dress shoes and boots, with select styles made in Wisconsin. - Thorogood - Well-regarded American-made work boots, particularly moc-toe models made in Wisconsin. - Quoddy - Handsewn Maine moccasins, boat shoes, and casual leather footwear. - SAS Shoes - Comfort-focused walking and orthopedic-style shoes manufactured in Texas. - Wolverine - Work boots and heritage footwear; check individual product labels because manufacturing varies. - Vans - Iconic skate shoes with strong American roots, though most current production is overseas. - Nike - One of the most influential American athletic brands, especially for running, basketball, and training, but primarily manufactured abroad. - Skechers - Broad, affordable comfort and walking-shoe selection; primarily produced overseas. - Frye - Classic leather boots with a long American heritage, although country of manufacture varies by product.

Best by category:

| Category | Recommended brand | |---|---| | Running | New Balance | | Work boots | Thorogood or Red Wing | | Hiking/outdoor | Danner | | Dress shoes | Allen Edmonds | | Casual moccasins | Quoddy | | Comfort walking shoes | SAS | | Skate shoes | Vans | | Fashion sneakers | New Balance or Nike |

For genuinely made-in-USA footwear, prioritize New Balance, Red Wing Heritage, Danner, Allen Edmonds, Thorogood, SAS, Quoddy, Softstar, and select smaller makers such as Esquivel and COMMUNITYmade-but verify the label for each specific model.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Danner

Footwear

21 August 2026 – 4 October 2026 (scans 1–8)

8.4

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

301

Answers naming the brand

3598

Answers collected

8.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Danner ranks #4 among 44 tracked brands for Footwear · United States (21 August 2026 – 4 October 2026). Its visibility is 8.4%. It was named in 301 of 3,598 AI answers across 40 of 150 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 8.4% AI visibility for Danner in Footwear · United States, measured over 21 August 2026 – 4 October 2026. It ranks #4 among 44 tracked brands.

How often does AI mention this brand?

Danner was named in 301 of 3,598 collected AI answers, across 40 of 150 tracked questions, for Footwear · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Danner by all 3,598 answers in the published Footwear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.