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Frye

Frye

AI visibility and ranking for Footwear: United States

Footwear [US]
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Heritage American boot brand.

Frye
appears in
0.4
% of measured AI answers in this industry and market.

Found score

Track Frye’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

0.4

October 25, 2026

Overall visibility

0.4

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

32

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Frye's single-scan score moved from 0.2% to 0.4%, up 0.2 percentage points. Latest recorded scan 0.4% on 25 October 2026; combined-window score 0.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.4% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.4%
30 August 20260.2%
6 September 20260.4%
13 September 20260.2%
20 September 20260.2%
27 September 20260.2%
4 October 20260.2%
11 October 20260.4%
18 October 20260.9%
25 October 20260.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.4%

Perplexity Logo

Perplexity

0.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Frye most often.

It appears in 0.5% of collected Perplexity answers and 0.1% of Google AI Overviews answers: a difference of 0.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 8 of 150 questions.

Frye appears in at least one collected answer to 5.3% of the tracked questions. That is question coverage; the 0.4% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.2% to 0.9%. The latest scan was 0.4% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American footwear brands
  • Best American made leather goods
  • Best American owned shoe brands
  • Best American shoe brands for going out
  • Best award winning American footwear brands
  • Best black boots America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best award winning American footwear brands (Wolverine, Red Wing Shoes, Alden)
  • Best work boots America (Thorogood, Red Wing Shoes, Timberland)
  • Best American made vs imported shoes (Red Wing Shoes, Danner, Thorogood)
  • Best American shoe brands (Red Wing Shoes, Alden, Danner)
  • Best boots for tradesmen America (Thorogood, Red Wing Shoes, Timberland)
  • Best safety boots America (Timberland, Thorogood, Danner)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best investment shoes America

From the recorded answer

Frye Boots & Blundstones: American and heritage-style everyday boots known for rugged longevity, sturdy leather, and practical walkability.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 30 August 2026

The best investment shoes in America balance timeless style, durable craftsmanship, and long-term resale or wear value, led by iconic luxury loafers and heritage boots.[]( Top Investment Footwear Brands & Styles

- Gucci Horsebit Loafers: A durable, versatile classic that transcends changing fashion cycles and maintains high wear-value.[]( - Chanel Slingbacks & Ballerinas: Highly dependable luxury staples that are continuously reissued and hold strong demand.[]( - Frye Boots & Blundstones: American and heritage-style everyday boots known for rugged longevity, sturdy leather, and practical walkability.[]( - New Balance Made in USA: Exceptional American-manufactured athletic sneakers (produced in New England) that offer unique domestic craftsmanship and strong casual utility. - Hermès Oran Sandals: Minimalist leather slides featuring consistent scarcity that helps drive long-term demand.[](

If you want to narrow this down, let me know:

- Are you looking for luxury dress shoes or everyday casual/boots? - What is your budget range?

ChatGPT

The question asked

Best black boots America

From the recorded answer

!Women's Black Harness 12R Boots | The Frye Company …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

Here are my top picks for the best black boots to buy in America in 2026, covering everyday fashion, premium leather, winter weather, and American-made quality.

## Best black boots in the USA

!Women's Legend Chelsea Boot In Black Matte Leather - Thursday Boots

## 1\. Thursday Legend Chelsea Boot

Best overall for everyday style

\$160

Sleek black leather, an easy pull-on design, and a durable rubber sole. Great with jeans, dresses, and tailored trousers.

Shop: Thursday Boot Company

---

!Women's Black Harness 12R Boots | The Frye Company

## 2\. Frye Harness 12R

Best premium American heritage style

Around \$498

A rugged, iconic leather boot with metal harness detailing. Ideal if you want a timeless, edgy look and quality leather construction.

Shop: Nordstrom

---

!Black Premium Leather Chelsea Boots, Men's Classics 558 - Blundstone

## 3\. Blundstone Classic 558

Best for comfort and daily wear

Around \$220

Lightweight, practical Chelsea boots with shock absorption and a versatile shape. A strong choice for commuting and walking around the city.

Shop: Blundstone USA

---

![8084 Iron Ranger Black Harness - Red Wing Amsterdam](

## 4\. Red Wing Iron Ranger 8084

Best rugged, long-lasting leather boot

Around \$350-\$400

A classic American boot with a reinforced-looking cap toe and durable construction. Best for people who value heritage styling and repairability.

Shop: Red Wing Shoes

---

!Stone Street 6-Inch Waterproof Platform Boot for Women in Black

## 5\. Timberland Stone Street 6-Inch

Best for rain and colder weather

Around \$190

Waterproof leather construction and insulation make these a practical choice for wet, cold days. A chunkier style that works well with casual outfits.

Shop: Nordstrom

These picks are based on their construction, versatility, and published product information, rather than a single standardized head-to-head test. Prices may vary by size and retailer. www.whowhatwear.comwww.fashionbeans.comwww.fashionbeans.com

## Let me narrow it down to the best pair for you

Are you looking for women's or men's black boots, and what style do you prefer?

1\. For whom?

Women's

Men's

Unisex

---

2\. What kind of black boots?

Stylish, fashionable everyday boots

Ankle or Chelsea boots

Knee-high or tall leather boots

Combat or biker boots

Tough, American-made work boots

---

3\. Your budget

Under \$150

\$150-\$300

\$300-\$600

\$600+ - luxury

[Find my best black boots]

Perplexity

The question asked

Best American shoe brands for going out

From the recorded answer

Frye - Strong choice for distinctive leather boots with a rugged, fashion-forward appearance.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For going out, the best American shoe brands depend on your style:

- Allen Edmonds - Best for polished dress shoes, loafers, and derbies. Ideal with suits, trousers, or smart-casual outfits. - Grant Stone - Excellent premium boots and loafers with a refined, versatile look; especially good for dinners and date nights. - Thursday Boot Co. - Best value for stylish Chelsea, chukka, and lace-up boots that transition from the bar to a restaurant. - Frye - Strong choice for distinctive leather boots with a rugged, fashion-forward appearance. - Red Wing - Best for heritage boots that look intentional with jeans, chinos, or casual tailoring; its chukkas and Chelsea boots are more going-out friendly than its work styles. - New Balance - Best for upscale casual or streetwear outfits, particularly clean lifestyle models rather than performance runners. - Nike - Good for contemporary nightlife and sneaker-focused outfits; choose simple leather or retro silhouettes. - Converse - A reliable low-key option for casual bars, concerts, and everyday city wear. - Vans - Best for skate-inspired casual style, especially Old Skool or Authentic models. - Timberland - Good for rugged streetwear, particularly the classic boot with dark denim or relaxed trousers.

Best overall picks: - Dressy: Allen Edmonds - Smart-casual: Grant Stone - Affordable boots: Thursday Boot Co. - Casual sneakers: New Balance or Vans - Rugged nightlife style: Red Wing or Timberland

For maximum versatility, choose a dark-brown leather Chelsea or chukka boot; it works with jeans, chinos, and many tailored outfits.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Frye

Footwear

21 August 2026 – 25 October 2026 (scans 1–11)

0.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

18

Answers naming the brand

4940

Answers collected

0.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Frye ranks #32 among 44 tracked brands for Footwear · United States (21 August 2026 – 25 October 2026). Its visibility is 0.4%. It was named in 18 of 4,940 AI answers across 8 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.4% AI visibility for Frye in Footwear · United States, measured over 21 August 2026 – 25 October 2026. It ranks #32 among 44 tracked brands.

How often does AI mention this brand?

Frye was named in 18 of 4,940 collected AI answers, across 8 of 150 tracked questions, for Footwear · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Frye by all 4,940 answers in the published Footwear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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