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Frye

Frye

AI visibility and ranking for Footwear: United States

Footwear [US]
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Heritage American boot brand.

Frye
appears in
0.3
% of measured AI answers in this industry and market.

Found score

Track Frye’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.2

October 4, 2026

Overall visibility

0.3

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

32

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Frye's single-scan score moved from 0.2% to 0.2%, unchanged (0.0 percentage points). Latest recorded scan 0.2% on 4 October 2026; combined-window score 0.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.4%
30 August 20260.2%
6 September 20260.4%
13 September 20260.2%
20 September 20260.2%
27 September 20260.2%
4 October 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.4%

Perplexity Logo

Perplexity

0.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.2%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Frye most often.

It appears in 0.4% of collected ChatGPT answers and 0.2% of Google AI Overviews answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 6 of 150 questions.

Frye appears in at least one collected answer to 4.0% of the tracked questions. That is question coverage; the 0.3% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.2% to 0.4%. The latest scan was 0.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American footwear brands
  • Best American made leather goods
  • Best American owned shoe brands
  • Best American shoe brands for going out
  • Best black boots America
  • Best investment shoes America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best award winning American footwear brands (Thorogood, Red Wing Shoes, Alden)
  • Best boots for tradesmen America (Thorogood, Red Wing Shoes, Timberland)
  • Best female founded shoe brands America (Birdies, Saysh, Rothy's)
  • Best American shoe brands for going out (Alden, Thursday Boot Co., Cole Haan)
  • Best alternative to Red Wing (Red Wing Shoes, Thorogood, Thursday Boot Co.)
  • Best leather boots Made in USA (Red Wing Shoes, Thorogood, Wolverine)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best investment shoes America

From the recorded answer

Frye Boots & Blundstones: American and heritage-style everyday boots known for rugged longevity, sturdy leather, and practical walkability.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 30 August 2026

The best investment shoes in America balance timeless style, durable craftsmanship, and long-term resale or wear value, led by iconic luxury loafers and heritage boots.[]( Top Investment Footwear Brands & Styles

- Gucci Horsebit Loafers: A durable, versatile classic that transcends changing fashion cycles and maintains high wear-value.[]( - Chanel Slingbacks & Ballerinas: Highly dependable luxury staples that are continuously reissued and hold strong demand.[]( - Frye Boots & Blundstones: American and heritage-style everyday boots known for rugged longevity, sturdy leather, and practical walkability.[]( - New Balance Made in USA: Exceptional American-manufactured athletic sneakers (produced in New England) that offer unique domestic craftsmanship and strong casual utility. - Hermès Oran Sandals: Minimalist leather slides featuring consistent scarcity that helps drive long-term demand.[](

If you want to narrow this down, let me know:

- Are you looking for luxury dress shoes or everyday casual/boots? - What is your budget range?

ChatGPT

The question asked

Best black boots America

From the recorded answer

Frye Harness-style black boots - classic moto/western-inspired look. Who What Wear …
Read recorded answer

Recorded answer text · ChatGPT · 27 September 2026

If you mean the best black boots available in America, the right choice depends on whether you want fashion, work, or all-purpose wear. Here are strong picks across categories: Boots Review GQ

## Best all-around black boots

- Red Wing Heritage black leather boots - excellent leather, repairable construction, and a good balance of rugged and everyday style. Stridewise - Blundstone Classic Chelsea boots in black - easy slip-on style, comfortable for travel and daily wear. FashionBeans

## Best American-made / heritage options

- White's Boots - extremely durable handmade boots, especially for heavy use. Noble Buffalo - Wesco Boots - rugged Pacific Northwest work boots with a long heritage. Stridewise - Red Wing Heritage - one of the easier premium options to try in person. Stridewise

## Best black boots for style

- Dr. Martens black leather boots - iconic, casual, and durable for streetwear looks. Vogue - Frye Harness-style black boots - classic moto/western-inspired look. Who What Wear - Sleek black Chelsea boots - best for office, dinners, and smart casual outfits. FashionBeans

## Best black work boots

- Thorogood - popular for job-site durability and comfort. Boots Review - Timberland PRO - good if you need safety features and all-day support. FashionBeans

Quick picks:

- One pair for everything: Red Wing Heritage black leather - Most comfortable everyday: Blundstone black Chelsea - Toughest: White's Boots - Best style: Dr. Martens or Frye - Worksite: Thorogood or Timberland PRO

If you mean men's, women's, cowboy boots, work boots, or luxury black boots, I can narrow it down.

Perplexity

The question asked

Best American footwear brands

From the recorded answer

Frye - Classic leather boots with a long American heritage, although country of manufacture varies by product.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best American footwear brands depend on whether you mean American-owned, American-designed, or made in the USA. Strong overall choices include:

- New Balance - Excellent running and lifestyle shoes; select models are made in Massachusetts and Maine, though much of the range is produced overseas. - Red Wing Heritage - Durable leather work and heritage boots, with many models made in Minnesota. - Danner - Premium hiking, work, and outdoor boots; several lines are made in Oregon. - Allen Edmonds - Classic men's dress shoes and boots, with select styles made in Wisconsin. - Thorogood - Well-regarded American-made work boots, particularly moc-toe models made in Wisconsin. - Quoddy - Handsewn Maine moccasins, boat shoes, and casual leather footwear. - SAS Shoes - Comfort-focused walking and orthopedic-style shoes manufactured in Texas. - Wolverine - Work boots and heritage footwear; check individual product labels because manufacturing varies. - Vans - Iconic skate shoes with strong American roots, though most current production is overseas. - Nike - One of the most influential American athletic brands, especially for running, basketball, and training, but primarily manufactured abroad. - Skechers - Broad, affordable comfort and walking-shoe selection; primarily produced overseas. - Frye - Classic leather boots with a long American heritage, although country of manufacture varies by product.

Best by category:

| Category | Recommended brand | |---|---| | Running | New Balance | | Work boots | Thorogood or Red Wing | | Hiking/outdoor | Danner | | Dress shoes | Allen Edmonds | | Casual moccasins | Quoddy | | Comfort walking shoes | SAS | | Skate shoes | Vans | | Fashion sneakers | New Balance or Nike |

For genuinely made-in-USA footwear, prioritize New Balance, Red Wing Heritage, Danner, Allen Edmonds, Thorogood, SAS, Quoddy, Softstar, and select smaller makers such as Esquivel and COMMUNITYmade-but verify the label for each specific model.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Frye

Footwear

21 August 2026 – 4 October 2026 (scans 1–8)

0.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

10

Answers naming the brand

3598

Answers collected

0.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Frye ranks #32 among 44 tracked brands for Footwear · United States (21 August 2026 – 4 October 2026). Its visibility is 0.3%. It was named in 10 of 3,598 AI answers across 6 of 150 tracked questions, averaging position 3.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.3% AI visibility for Frye in Footwear · United States, measured over 21 August 2026 – 4 October 2026. It ranks #32 among 44 tracked brands.

How often does AI mention this brand?

Frye was named in 10 of 3,598 collected AI answers, across 6 of 150 tracked questions, for Footwear · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Frye by all 3,598 answers in the published Footwear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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