Beauty AI Visibility Index: UK
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions British beauty shoppers actually ask. That is 2,700 answers analysed.
2700
answers34
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
3 of 34 tracked brands were never named once across the 2,700 answers analysed: Nails.INC, Ciate London and Lottie London.
The ladder so far.
Medik8 leads with a Visibility Score of 15.4 (417 of 2,700 answers, 69 of 150 questions), followed by The INKEY List at 14.9 and ELEMIS at 11.2.
Instagram size doesn't predict AI visibility.
Charlotte Tilbury has the largest Instagram following in the tracked population (7,549,310 followers) but ranks #6 on AI visibility (9.0/100), behind Medik8, which leads the index at 15.4/100.
Common questions
Which Beauty brand does AI recommend most?
Medik8 ranks first in the UK Beauty AI Visibility Index with a Visibility Score of 15.4.
How many Beauty brands does Found measure?
Found measures 34 British Beauty brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Beauty Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions British Beauty shoppers actually ask, scanned 21 August – 20 September 2026, with 2,700 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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