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UpCircle Beauty

UpCircle Beauty

AI visibility and ranking for Beauty: United Kingdom

Independent B Corp skincare brand built on upcycled ingredients.

UpCircle Beauty
appears in
8.9
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

8.7

October 4, 2026

Overall visibility

8.9

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

6

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, UpCircle Beauty's single-scan score moved from 8.9% to 8.7%, down 0.2 percentage points. Latest recorded scan 8.7% on 4 October 2026; combined-window score 8.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 8.9% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20268.9%
24 August 20269.1%
30 August 20269.3%
6 September 20268.4%
13 September 20269.1%
20 September 20268.2%
27 September 20269.3%
4 October 20268.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

8.5%

Perplexity Logo

Perplexity

5.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

12.3%

21 August 2026 – 4 October 2026 (scans 1–8)

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Google AI Overviews names UpCircle Beauty most often.

It appears in 12.3% of collected Google AI Overviews answers and 5.8% of Perplexity answers: a difference of 6.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 40 of 150 questions.

UpCircle Beauty appears in at least one collected answer to 26.7% of the tracked questions. That is question coverage; the 8.9% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 8.2% to 9.3%. The latest scan was 8.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp beauty brands in Britain
  • Best British beauty brands
  • Best British beauty brands to gift
  • Best British made skincare
  • Best British owned skincare
  • Best British skincare brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British skincare brands (Medik8, ELEMIS, REN Clean Skincare)
  • Which British skincare brands ship internationally (Sarah Chapman, Neal's Yard Remedies, ELEMIS)
  • Best British beauty brands to gift (Charlotte Tilbury, Molton Brown, ELEMIS)
  • Where to buy British skincare online (Medik8, Pai Skincare, REN Clean Skincare)
  • What British skincare brands do people actually recommend (ELEMIS, The INKEY List, Liz Earle)
  • Best female founded beauty brands in the UK (Charlotte Tilbury, ELEMIS, REN Clean Skincare)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British owned skincare

From the recorded answer

UpCircle Beauty: A pioneering circular-beauty brand that repurposes everyday natural byproducts-like used coffee grounds and discarded fruit stones-into high-performance exfoliants and serums.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best British-owned skincare brands range from science-backed clinical treatments to sustainable, botanical-focused lines.

### Top British-Owned Skincare Brands

- Medik8: Founded by Elliot Isaacs, this science-led brand focuses on anti-aging and its core CSA philosophy (Vitamin C and Sunscreen by day, Vitamin A by night). Reviewers praise it for high-performance, clinical-grade results on fine lines and texture. - Pai Skincare: Created for sensitive and easily irritated skin, this certified organic brand avoids harsh chemicals and synthetic fragrances. Users on expert beauty panels frequently recommend it for reactive skin conditions like eczema and rosacea. - OSKIA: A luxury bio-nutritional brand that utilizes cellular nutrients, minerals, and proteins to boost skin health. Beauty editors praise its targeted serums and cleansing gels for imparting an immediate glow. - UpCircle Beauty: A pioneering circular-beauty brand that repurposes everyday natural byproducts-like used coffee grounds and discarded fruit stones-into high-performance exfoliants and serums. - Neal's Yard Remedies: A classic high-street and online apothecary established in Covent Garden in 1981, famous for certified organic ingredients and iconic blue glass bottles (especially the Frankincense Intense range).

To help narrow down the ideal British skincare choice for you, please let me know:

- What is your primary skin concern (e.g., aging, acne, dryness, sensitivity)? - Do you prefer a natural/organic formula or a clinical/science-backed active approach? - What is your budget range?

ChatGPT

The question asked

Best British beauty brands

From the recorded answer

| UpCircle | Skincare | Interesting sustainable/upcycled ingredients | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're looking for the best British beauty brands, I'd shortlist these - balancing reputation, product quality, and what's particularly good in 2026:

### 🇬🇧 Best British beauty brands

| Brand | Best for | My take | |---|---|---| | Charlotte Tilbury | Makeup | ⭐ Iconic, especially complexion, lips & glow | | Medik8 | Skincare | ⭐ Excellent evidence-led skincare; especially retinal | | ELEMIS | Skincare | ⭐ Luxury cleansing and anti-ageing | | REN Clean Skincare | Skincare | Great for sophisticated, gentle formulations | | Liz Earle | Skincare | British classic; particularly cleansing | | REFY | Makeup | Excellent brows, lips and minimalist makeup | | Jo Malone London | Fragrance | One of Britain's most iconic fragrance houses | | 111SKIN | Luxury skincare | High-end, clinical-inspired skincare | | Neal's Yard Remedies | Natural skincare | Herbal/botanical approach and British heritage | | Trinny London | Makeup | Easy, sophisticated everyday makeup | | Evolve Organic Beauty | Natural skincare | Organic/natural formulas and sustainable positioning | | UpCircle | Skincare | Interesting sustainable/upcycled ingredients | | Tangle Teezer | Hair | One of the best-known British hair-tool brands | | ghd | Hair styling | Excellent straighteners, dryers and styling tools | | Molton Brown | Body & fragrance | Great for luxurious bath/body products |

Recent British beauty roundups particularly highlight Charlotte Tilbury, ELEMIS, Medik8, Neal's Yard, Liz Earle, REFY and Jo Malone, while the 2026 CEW UK awards named Charlotte Tilbury and Medik8 among its British-brand winners. www.sephora.co.uk

### My top 5 overall

1. Medik8 - probably my pick if you care most about results-driven skincare. Its Crystal Retinal range is particularly well regarded. www.sephora.co.uk

2. Charlotte Tilbury - best all-round British makeup brand, particularly if you like polished, glamorous makeup.

3. ELEMIS - fantastic if you enjoy luxurious skincare textures and facial cleansers. The Pro-Collagen Cleansing Balm remains a standout.

4. Jo Malone London - my pick for a quintessentially British luxury fragrance/gifting experience.

5. Liz Earle - one of the best choices if you want classic, uncomplicated British skincare; the brand dates back to 1995. www.vogue.co.uk

### [ELEMIS Pro-Collagen Cleansing Balm]() £40.10

### [Charlotte Tilbury Airbrush Flawless Lip Blur]() £29.50

### [Evolve Beauty Bio Retinol Gold Mask 60ml]() £51.79

### [UpCircle Bestseller Bundle]() £60.00

If you tell me your budget (£20 / £50 / £100+) and whether you want skincare, makeup, haircare or fragrance, I can narrow this to the 10 best British products actually worth buying.

Perplexity

The question asked

Best clean beauty brands in the UK

From the recorded answer

UpCircle Beauty - Affordable, sustainable skincare using upcycled ingredients, with recyclable or refillable packaging options.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best clean beauty brands in the UK depend on whether you prioritise natural formulas, sensitive-skin suitability, sustainability, or makeup. Strong all-round choices include:

- Pai Skincare - Excellent for sensitive and reactive skin; known for gentle, organic-leaning formulas and transparent ingredient choices. - UpCircle Beauty - Affordable, sustainable skincare using upcycled ingredients, with recyclable or refillable packaging options. - Liz Earle - A British classic for straightforward skincare; its Cleanse & Polish cleanser is particularly well regarded. - REN Clean Skincare - Focuses on clean formulations and more sustainable packaging, with a broad range for different skin types. - BYBI - Vegan, cruelty-free skincare with a focus on lower-impact ingredients and packaging. - Evolve Organic Beauty - Small-batch, natural and organic skincare, including products certified to recognised organic standards. - Neal's Yard Remedies - A long-established natural brand offering skincare, body care and aromatherapy products. - The Inkey List - Best for affordable, ingredient-focused skincare; particularly useful if you want targeted products such as retinol, hyaluronic acid or salicylic acid. - The Ordinary - Best budget option for simple, active-led skincare, although its products are less focused on an entirely “natural” approach. - Nursem - Particularly good for dry, compromised or frequently washed hands, with a minimalist, barrier-supportive approach. - Faith in Nature - A good choice for accessible vegan haircare and body care, including refill formats. - KanKan - Worth considering for refillable personal-care products; its range is plant-based, vegan, cruelty-free and designed to be biodegradable.

### Best by category

| Need | Best picks | |---|---| | Sensitive skin | Pai, Nursem, Liz Earle | | Sustainable skincare | UpCircle, BYBI, REN | | Natural/organic products | Evolve, Neal's Yard Remedies, Pai | | Affordable skincare | The Ordinary, The Inkey List | | Refills and low-waste products | UpCircle, KanKan, Faith in Nature | | British heritage brands | Liz Earle, Neal's Yard Remedies, Pai |

“Clean beauty” has no single legally fixed definition, so check the full ingredient list and look for meaningful certifications such as COSMOS Organic, Soil Association Organic, Vegan Society and Leaping Bunny rather than relying only on the word “clean.”

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

UpCircle Beauty

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

8.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

320

Answers naming the brand

3600

Answers collected

8.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, UpCircle Beauty ranks #6 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 8.9%. It was named in 320 of 3,600 AI answers across 40 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 8.9% AI visibility for UpCircle Beauty in Beauty · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #6 among 34 tracked brands.

How often does AI mention this brand?

UpCircle Beauty was named in 320 of 3,600 collected AI answers, across 40 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming UpCircle Beauty by all 3,600 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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