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Liz Earle

Liz Earle

AI visibility and ranking for Beauty: United Kingdom

UK skincare brand.

Liz Earle
appears in
5.3
% of measured AI answers in this industry and market.

Found score

Track Liz Earle’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

4.9

October 4, 2026

Overall visibility

5.3

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

9

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Liz Earle's single-scan score moved from 5.8% to 4.9%, down 0.9 percentage points. Latest recorded scan 4.9% on 4 October 2026; combined-window score 5.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20265.8%
24 August 20266.9%
30 August 20263.1%
6 September 20265.8%
13 September 20264.4%
20 September 20266.0%
27 September 20265.8%
4 October 20264.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.5%

Perplexity Logo

Perplexity

4.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Liz Earle most often.

It appears in 6.5% of collected ChatGPT answers and 4.8% of Google AI Overviews answers: a difference of 1.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 39 of 150 questions.

Liz Earle appears in at least one collected answer to 26.0% of the tracked questions. That is question coverage; the 5.3% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 3.1% to 6.9%. The latest scan was 4.9% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp beauty brands in Britain
  • Best British beauty brands
  • Best British beauty brands on sale
  • Best British beauty brands to gift
  • Best British made skincare
  • Best British owned skincare

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British skincare brands ship internationally (Sarah Chapman, Neal's Yard Remedies, ELEMIS)
  • Best British skincare brands 2026 (Medik8, ELEMIS, OSKIA London)
  • Best British made skincare (Medik8, Pai Skincare, ELEMIS)
  • Best skincare Made in Britain not overseas (Pai Skincare, UpCircle Beauty, Medik8)
  • Best female founded beauty brands in the UK (Charlotte Tilbury, ELEMIS, REN Clean Skincare)
  • Best new British skincare brands (ELEMIS, Medik8, BYOMA)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British beauty brands

From the recorded answer

The best British beauty brands include heritage skincare icons like Liz Earle and Elemis, alongside modern favorites like Charlotte Tilbury and The Inkey List.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

!These are the 23 best British beauty brands to know The best British beauty brands include heritage skincare icons like Liz Earle and Elemis, alongside modern favorites like Charlotte Tilbury and The Inkey List.

### Top Skincare Brands

- Liz Earle: Famous for its award-winning Cleanse & Polish Hot Cloth Cleanser, known for gentle, plant-based cleansing. - Elemis: Combines science with natural plant extracts, famous for the Pro-Collagen Marine Cream and luxury spa treatments. - The Inkey List: Offers science-backed, affordable single-ingredient skincare targeted at specific concerns like hydration or blemish control.

### Top Makeup Brands

- Charlotte Tilbury: Globally renowned for glamorous cosmetics, including the Pillow Talk lipstick range and Airbrush Flawless Foundation. - Makeup Revolution: Known for budget-friendly, trend-led makeup alternatives widely stocked on the high street.

### Fragrance and Body

- Jo Malone London: Celebrated for sophisticated, elegant colognes and home fragrances like Lime Basil & Mandarin. - Penhaligon's: A historic British perfumer crafting distinct, luxury luxury scents since the Victorian era.

If you tell me your skin type (dry, oily, combination) or what kind of product you want (makeup, skincare, fragrance), I can give you a more personalized recommendation.

ChatGPT

The question asked

Best British skincare brands

From the recorded answer

| Liz Earle | Gentle, botanical-leaning skincare | $$ | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're looking specifically for British skincare brands, these are among the strongest names to know in 2026. A recent UK roundup lists 22 notable British labels, while Boots' 2026 reporting highlights a continued shift toward evidence-led, barrier-supporting skincare. www.countryandtownhouse.com

### 🇬🇧 Best British skincare brands

| Brand | Best for | Price | |---|---|---| | Medik8 | Retinoids, vitamin C, anti-ageing | $$$ | | ELEMIS | Luxury, hydration, cleansing balms | $$$ | | The Inkey List | Affordable actives & targeted treatments | $ | | Pai Skincare | Sensitive/reactive skin | $$ | | Skin Rocks | Mature skin, pigmentation & actives | $$$ | | No7 | Anti-ageing at accessible prices | $$ | | Liz Earle | Gentle, botanical-leaning skincare | $$ | | Neal's Yard Remedies | Natural/botanical skincare | $$ | | 111SKIN | Luxury, post-procedure-inspired skincare | $$$$ | | REN Clean Skincare | Sensitive skin & barrier care | $$ | | Temple Spa | Spa-style luxury skincare | $$$ | | Dr. Sam's | Dermatologist-led, straightforward routines | $$$ |

My top five overall: 1. Medik8 - best if you want clinically focused anti-ageing. 2. The Inkey List - best value and excellent for building a targeted routine. 3. Pai - my pick for sensitive or easily irritated skin. 4. ELEMIS - best luxury experience, particularly its cleansing balm. 5. Skin Rocks - particularly interesting for mature skin and pigmentation.

### [ELEMIS Pro-Collagen Marine Cream Travel]() £39.00

### [ELEMIS Dynamic Resurfacing Facial Pads]() £50.00

### [Skin Rocks The Hyperpigmentation Serum]() £90.00

### [Skin Rocks The Gentle Acid]() £53.00

For example, ELEMIS Pro-Collagen Marine Cream currently has very strong customer ratings, while Skin Rocks' Hyperpigmentation Serum and Gentle Acid are particularly interesting if pigmentation or uneven texture is your concern. www.countryandtownhouse.com

If you tell me your age, skin type (dry/oily/combination/sensitive), and main concern-e.g. wrinkles, pigmentation, acne, redness or dehydration-I can narrow this down to the 5 best British brands/products for you, including current UK prices.

Perplexity

The question asked

Best clean beauty brands in the UK

From the recorded answer

Liz Earle - A British classic for straightforward skincare; its Cleanse & Polish cleanser is particularly well regarded.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best clean beauty brands in the UK depend on whether you prioritise natural formulas, sensitive-skin suitability, sustainability, or makeup. Strong all-round choices include:

- Pai Skincare - Excellent for sensitive and reactive skin; known for gentle, organic-leaning formulas and transparent ingredient choices. - UpCircle Beauty - Affordable, sustainable skincare using upcycled ingredients, with recyclable or refillable packaging options. - Liz Earle - A British classic for straightforward skincare; its Cleanse & Polish cleanser is particularly well regarded. - REN Clean Skincare - Focuses on clean formulations and more sustainable packaging, with a broad range for different skin types. - BYBI - Vegan, cruelty-free skincare with a focus on lower-impact ingredients and packaging. - Evolve Organic Beauty - Small-batch, natural and organic skincare, including products certified to recognised organic standards. - Neal's Yard Remedies - A long-established natural brand offering skincare, body care and aromatherapy products. - The Inkey List - Best for affordable, ingredient-focused skincare; particularly useful if you want targeted products such as retinol, hyaluronic acid or salicylic acid. - The Ordinary - Best budget option for simple, active-led skincare, although its products are less focused on an entirely “natural” approach. - Nursem - Particularly good for dry, compromised or frequently washed hands, with a minimalist, barrier-supportive approach. - Faith in Nature - A good choice for accessible vegan haircare and body care, including refill formats. - KanKan - Worth considering for refillable personal-care products; its range is plant-based, vegan, cruelty-free and designed to be biodegradable.

### Best by category

| Need | Best picks | |---|---| | Sensitive skin | Pai, Nursem, Liz Earle | | Sustainable skincare | UpCircle, BYBI, REN | | Natural/organic products | Evolve, Neal's Yard Remedies, Pai | | Affordable skincare | The Ordinary, The Inkey List | | Refills and low-waste products | UpCircle, KanKan, Faith in Nature | | British heritage brands | Liz Earle, Neal's Yard Remedies, Pai |

“Clean beauty” has no single legally fixed definition, so check the full ingredient list and look for meaningful certifications such as COSMOS Organic, Soil Association Organic, Vegan Society and Leaping Bunny rather than relying only on the word “clean.”

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Liz Earle

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

5.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

192

Answers naming the brand

3600

Answers collected

5.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Liz Earle ranks #9 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 5.3%. It was named in 192 of 3,600 AI answers across 39 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.3% AI visibility for Liz Earle in Beauty · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #9 among 34 tracked brands.

How often does AI mention this brand?

Liz Earle was named in 192 of 3,600 collected AI answers, across 39 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Liz Earle by all 3,600 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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