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Beauty
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Liz Earle

Liz Earle

AI visibility and ranking for Beauty: United Kingdom

UK skincare brand.

Liz Earle
appears in
5.6
% of measured AI answers in this industry and market.

Found score

Track Liz Earle’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

7.6

October 25, 2026

Overall visibility

5.6

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

9

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Liz Earle's single-scan score moved from 5.8% to 7.6%, up 1.8 percentage points. Latest recorded scan 7.6% on 25 October 2026; combined-window score 5.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.6% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20265.8%
24 August 20266.9%
30 August 20263.1%
6 September 20265.8%
13 September 20264.4%
20 September 20266.0%
27 September 20265.8%
4 October 20264.9%
11 October 20265.4%
18 October 20266.3%
25 October 20267.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.8%

Perplexity Logo

Perplexity

4.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.2%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Liz Earle most often.

It appears in 6.8% of collected ChatGPT answers and 4.8% of Perplexity answers: a difference of 2.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 42 of 150 questions.

Liz Earle appears in at least one collected answer to 28.0% of the tracked questions. That is question coverage; the 5.6% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 3.1% to 7.6%. The latest scan was 7.6% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp beauty brands in Britain
  • Best British beauty brands
  • Best British beauty brands on sale
  • Best British beauty brands to gift
  • Best British made skincare
  • Best British owned skincare

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best female founded beauty brands in the UK (Charlotte Tilbury, REFY, Trinny London)
  • Best British makeup brands (Charlotte Tilbury, REFY, Trinny London)
  • Best luxury skincare in Britain (ELEMIS, 111SKIN, Sarah Chapman)
  • Best skincare Made in Britain not overseas (Medik8, ELEMIS, UpCircle Beauty)
  • Which British skincare brands ship internationally (Sarah Chapman, Neal's Yard Remedies, Pai Skincare)
  • Best cruelty free skincare in Britain (BYOMA, Neal's Yard Remedies, Pai Skincare)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British skincare brands

From the recorded answer

Top British skincare brands include Elemis for spa-grade anti-aging, The Ordinary for targeted active ingredients, and Liz Earle for iconic botanical cleansers.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The UK is home to some of the world's most renowned skincare labels, ranging from clinical science and luxury spa favorites to sustainable, organic formulations. Top British skincare brands include Elemis for spa-grade anti-aging, The Ordinary for targeted active ingredients, and Liz Earle for iconic botanical cleansers.

### Luxury & Spa Skincare

- Elemis: Famous for marine biotechnology and the iconic Pro-Collagen Marine Cream and Cleansing Balm. - Charlotte Tilbury: A cult-favorite global beauty powerhouse known for the deeply hydrating Magic Cream. - 111SKIN: Clinical-grade luxury featuring the proprietary NAC Y2 healing complex developed by a Harley Street cosmetic surgeon. - ESPA: A staple in five-star hotel spas focusing on holistic, aromatic wellness and essential oils.

### Science-Led & Affordable

- The Ordinary (DECIEM): A global pioneer in transparent, single-ingredient and multi-active clinical formulations at low prices. - Medik8: Known for its Vitamin C and Vitamin A (retinol) CSA philosophy for visible anti-aging. - Beauty Pie: A luxury buyer's club offering direct-access, high-potency lab-formulated skincare.

### Natural, Organic & Sustainable

- Neal's Yard Remedies: Britain's first certified-organic health and beauty brand, famous for its blue glass bottles and frankincense range. - Liz Earle: Celebrated for the classic, plant-powered Cleanse & Polish Hot Cloth Cleanser. - UpCircle: An innovative B-Corp brand that repurposes natural byproducts-like used coffee grounds and-fruit extracts-into effective formulas. - Pai Skincare: Specially formulated for ultra-sensitive, reactive, and eczema-prone skin using clean plant actives.

To help you narrow this down, tell me:

- What is your skin type or main concern (e.g., dry, acne, anti-aging)? - What is your budget?

ChatGPT

The question asked

Best British beauty brands

From the recorded answer

!Cleanse & Polish™ Hot Cloth Cleanser | Liz Earle Beauty Co.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best British beauty brands to know

Britain has some brilliant homegrown beauty brands, from luxury makeup and science-led skincare to heritage perfumes and affordable high-street favourites. The best choice depends on what you're shopping for, but these are the names I'd put on your radar, drawing on British beauty roundups from 2026. www.countryandtownhouse.comwww.countryandtownhouse.comwww.sephora.co.uk

## 1\. Makeup

!Discover Magical New Additions To The Nude-pink Makeup Collection | Charlotte Tilbury

Charlotte Tilbury

Glamorous, polished makeup, with iconic lipsticks, blushes, complexion products and the famous Pillow Talk range. Best for luxury everyday makeup and special occasions.

Price level: Premium

Shop Charlotte Tilbury

---

!Can Trinny Woodall's Personalized Makeup Minis Disrupt The $532 Billion Cosmetics Market?

Trinny London

Clever, compact cream makeup designed to be layered and carried in your handbag. A good option for quick routines and mature-skin-friendly makeup.

Price level: Premium

Shop Trinny London

---

!Rimmel Spice Makeup Kit: Eyeshadow, Mascara, Lipstick & Lip Liner | Buy Now with Express International Delivery | GoSupps.com

Rimmel London

An accessible high-street classic for mascara, eyeliner, foundation and lip products without luxury prices.

Price level: Affordable

Shop Rimmel London

## 2\. Skincare

!Medik8 Crystal Retinal 1 30ml Ночной крем с Ретиналь купить в Украине - цена 2 800,00 грн

Medik8

A science-focused brand known for vitamin A products, vitamin C serums and targeted skincare routines. Worth exploring if you want active ingredients and a structured routine.

Price level: Premium

Shop Medik8

---

!Elemis Pro-Collagen Cleansing Balm Skincare | Heathrow Reserve & Collect

ELEMIS

Spa-inspired skincare with indulgent textures, particularly cleansing balms and the Pro-Collagen range. Ideal if you enjoy a luxurious skincare ritual.

Price level: Premium to luxury

Shop ELEMIS

---

!The INKEY List Hyaluronic Acid and Niacinamide Bundle | LOOKFANTASTIC

The INKEY List

Straightforward, ingredient-led skincare with cleansers, serums and moisturisers at accessible prices. Great for building a routine without spending a fortune.

Price level: Affordable

Shop The INKEY List

---

!Cleanse & Polish™ Hot Cloth Cleanser | Liz Earle Beauty Co.

Liz Earle

A British skincare staple, particularly known for its Cleanse & Polish hot cloth cleanser and botanically inspired formulas.

Price level: Mid-range

Shop Liz Earle

## 3\. Fragrance and luxury body care

![Jo Malone English Pear Freesia 100ml for Women

- Born Fragrance](

Jo Malone London

Elegant perfumes, colognes, candles and gift sets. Known for fresh, sophisticated scents and fragrances that can be layered together.

Price level: Luxury

Shop Jo Malone London

---

!Penhaligon's The Tragedy of Lord George Perfume 75ml Men | Shop Online UAE

Penhaligon's

A heritage perfumer known for distinctive, characterful fragrances and beautifully presented bottles. Particularly good for luxury gifts and unusual scents.

Price level: Luxury

Shop Penhaligon's

---

!카카오톡 선물하기

Molton Brown

Fragrant shower gels, hand washes, body lotions and perfumes. A lovely choice for premium everyday essentials and gift sets.

Price level: Premium

Shop Molton Brown

These three are among the established British names featured in beauty and heritage-brand roundups. www.countryandtownhouse.comsheerluxe.commakeitbritish.co.ukwww.whowhatwear.com

## 4\. Haircare

!Boucleme Curl Cream 300ml | Planet Organic

Bouclème

Specialised products for curls, coils and waves, including curl creams and cleansing products.

Shop Bouclème

---

!Mason Pearson Handy Bristle & Nylon Hairbrush, BN3 | Costco

Mason Pearson

A heritage name for premium hairbrushes, ideal if you're investing in long-lasting hair tools.

Shop Mason Pearson

---

!Denman Brushes D3 Medium Styling Brush 7 Rows - Black/Red | Oz Hair & Beauty

Denman

A well-known professional hair-tool brand, particularly popular for styling, detangling and defining curls.

Shop Denman

www.countryandtownhouse.comsheerluxe.commakeitbritish.co.ukwww.whowhatwear.com

## 5\. Natural beauty and affordable favourites

!公式ニールズヤード レメディーズ | NEAL'S YARD REMEDIES

Neal's Yard Remedies

Organic-focused skincare, essential oils and aromatherapy products. Best for botanical beauty and wellness-inspired gifts.

Shop Neal's Yard Remedies

---

!Hydrating PhytoMucin Glow Serum | KIMLUD

BYOMA

Colourful, accessible skincare centred on supporting the skin barrier. A good starting point for simple cleansing, hydration and moisturising routines.

Shop BYOMA

---

!Lush Cosmetics: Affordable, Cruelty-Free Luxury! - Project Animal Freedom

Lush

Famous for bath bombs, soaps, shower products and playful fragrances. Great for self-care treats and colourful gifts.

Shop Lush

www.sephora.co.ukwww.countryandtownhouse.commakeitbritish.co.uk

## My shortlist by budget and purpose

| If you're looking for… | Brands to explore | |--------|--------| | Affordable skincare | BYOMA, The INKEY List | | Luxury makeup | Charlotte Tilbury | | Science-led skincare | Medik8 | | Botanical skincare | Liz Earle, Neal's Yard Remedies | | Luxury fragrance | Jo Malone London, Penhaligon's | | Premium gifts | Molton Brown, ELEMIS | | Curly haircare | Bouclème | | Bath and body treats | Lush |

One distinction worth noting: a British-founded brand isn't necessarily manufactured entirely in Britain, so check individual product labels if buying British-made is important to you.

What kind of British beauty brands are you most interested in? Makeup, skincare, fragrance, haircare, or independent and lesser-known brands? I can narrow the list to the most interesting options in that category.

Perplexity

The question asked

Best skincare brands founded in the UK

From the recorded answer

Liz Earle - Known for botanical formulas and its iconic Cleanse & Polish cleanser; founded on the Isle of Wight in 1995.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Some of the best UK-founded skincare brands-covering clinical, natural, luxury, and sensitive-skin options-are:

- Medik8 - A strong choice for evidence-led anti-ageing skincare, especially vitamin C, retinoids, and exfoliating acids. Founded in 2009 by Elliot Isaacs. - Elemis - Best for spa-style products, cleansing balms, moisturisers, and facial oils. The brand was co-founded in the UK in 1991. - 111SKIN - A luxury, clinic-inspired range focused on skin repair and resilience; founded by London plastic surgeon Dr Yannis Alexandrides. - Liz Earle - Known for botanical formulas and its iconic Cleanse & Polish cleanser; founded on the Isle of Wight in 1995. - Neal's Yard Remedies - A good option for organic, botanical, and aromatherapy-led skincare, established in Covent Garden in 1981. - OSKIA London - Suited to people seeking luxurious, nutrient-focused formulas featuring ingredients such as MSM; founded in 2009. - REN Clean Skincare - Offers straightforward products for dryness, dullness, sensitivity, and blemish-prone skin; launched in the UK in 2000. - Pai Skincare - Particularly worth considering for sensitive or reactive skin; it is widely recognised among British skincare specialists. - Evolve Organic Beauty - Best for handmade, certified-organic, vegan-friendly skincare produced in Hertfordshire. - UpCircle - A sustainability-focused brand using upcycled ingredients and refillable or recycled packaging. - Lush - Known for fresh, handmade products, including cleansers, masks, body care, and bath products; founded in Poole, Dorset, in 1995. - Votary - A premium choice for plant-oil-based cleansing and facial oils, founded by Arabella Preston and Charlotte Semler.

### Quick recommendations

- Best overall clinical range: Medik8 - Best for sensitive skin: Pai - Best natural heritage brand: Neal's Yard Remedies - Best luxury skincare: 111SKIN or OSKIA - Best sustainable option: UpCircle - Best classic British cleanser: Liz Earle - Best organic choice: Evolve Organic Beauty

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Liz Earle

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

5.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

278

Answers naming the brand

4944

Answers collected

5.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Liz Earle ranks #9 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 5.6%. It was named in 278 of 4,944 AI answers across 42 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.6% AI visibility for Liz Earle in Beauty · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #9 among 34 tracked brands.

How often does AI mention this brand?

Liz Earle was named in 278 of 4,944 collected AI answers, across 42 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Liz Earle by all 4,944 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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