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BYOMA

BYOMA

AI visibility and ranking for Beauty: United Kingdom

Independent barrier-repair skincare brand with strong Boots and Superdrug distribution.

BYOMA
appears in
8.7
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

7.3

October 4, 2026

Overall visibility

8.7

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

7

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, BYOMA's single-scan score moved from 9.6% to 7.3%, down 2.3 percentage points. Latest recorded scan 7.3% on 4 October 2026; combined-window score 8.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 8.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20269.6%
24 August 20268.9%
30 August 20266.9%
6 September 20268.7%
13 September 202610.9%
20 September 20269.1%
27 September 20268.2%
4 October 20267.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

7.8%

Perplexity Logo

Perplexity

8.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

9.9%

21 August 2026 – 4 October 2026 (scans 1–8)

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Google AI Overviews names BYOMA most often.

It appears in 9.9% of collected Google AI Overviews answers and 7.8% of ChatGPT answers: a difference of 2.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 63 of 150 questions.

BYOMA appears in at least one collected answer to 42.0% of the tracked questions. That is question coverage; the 8.7% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 6.9% to 10.9%. The latest scan was 7.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British beauty brands
  • Best British beauty brands to gift
  • Best British makeup brands
  • Best British owned skincare
  • Best British skincare brands
  • Best British skincare brands 2026

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British beauty brands (Charlotte Tilbury, Liz Earle, ELEMIS)
  • Best British owned skincare (Medik8, Pai Skincare, Neal's Yard Remedies)
  • Best British skincare brands (Medik8, ELEMIS, REN Clean Skincare)
  • Which British skincare brands ship internationally (Sarah Chapman, Neal's Yard Remedies, ELEMIS)
  • Best British beauty brands to gift (Charlotte Tilbury, Molton Brown, ELEMIS)
  • Where to buy British skincare online (Medik8, Pai Skincare, REN Clean Skincare)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Is that new high street sunscreen everyone's talking about actually good

From the recorded answer

| **[[Byoma Ultralight Face Fluid SPF 50]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Because several high street sunscreens are trending right now, how good they actually are depends entirely on which specific viral formula you mean and your particular skin type. Instead of a one-size-fits-all miracle, high street brands have launched highly specialized products that beauty editors and dermatologists are backing.The top viral high street contenders dominating the conversation split cleanly across different skin goals:| Trending High Street Sunscreen | Best For | The Verdict | |---|---|---| | [Garnier Ambre Solaire Invisible Protect]( | Overall Value & Protection | Excellent.** It recently topped Which? consumer testing, flying through strict UVA and UVB tests. It has an completely invisible feel with no sticky or greasy residue. | | [Byoma Ultralight Face Fluid SPF 50]( | Budget-Friendly Weightlessness | Highly Rated.** It is heavily praised by beauty editors as the best budget lightweight option. It has a water-like texture that targets standard high street grease. | | [COSRX Ultra-Light Invisible Sunscreen]( | Under-Makeup & No White Cast | Great for All Skin Tones.** Since hitting high street shelves like Boots, it has gone viral for being 100% transparent and acting as a smoothing primer. | | [CeraVe Invisible Hydrating Sunscreen SPF 50]( | Sensitive & Barrier-Damaged Skin | Solid but Rich.** It is packed with three essential ceramides. While it is fantastic for dry or sensitive skin, some find it a bit heavy compared to the super-fluids. |

### How to Tell if it's Right for You

- Look at the texture: The newer high street formulas favor fluids and gels over traditional thick creams. If the one you are looking at is a fluid, it will likely sit beautifully under makeup without pilling. - Check the testing: Stick to reputable high street staple brands. Independent watchdog tests occasionally find that certain novelty or internet-only brands fail to hit their labeled SPF claims, but stalwarts like Garnier consistently pass rigorous safety benchmarks.

To tell you if the exact one you are looking at is worth your money, could you share the brand name or describe the packaging? If you tell me your skin type (oily, dry, or sensitive), I can let you know exactly how it will perform.

ChatGPT

The question asked

Best affordable skincare brands in the UK

From the recorded answer

| BYOMA | Barrier repair & hydration | £10-£15 | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're looking for affordable skincare in the UK, these are the brands I'd put at the top of the list. Current UK pricing and recent reviews support them as good-value options. www.which.co.uk

| Brand | Best for | Typical budget | |---|---|---:| | The Ordinary | Actives, acne, pigmentation, anti-ageing | £5-£16 | | The INKEY List | Beginner-friendly serums & treatments | £7-£15 | | CeraVe | Dry/sensitive skin & barrier repair | £5-£20 | | Simple | Very affordable sensitive-skin basics | £2-£10 | | BYOMA | Barrier repair & hydration | £10-£15 | | Revolution Skincare | Very low-cost targeted products | £4-£15 | | Q+A | Affordable, gentle ingredient-led skincare | £5-£12 | | Boots own-brand | Absolute lowest-cost basics | £1.45-£10 |

### 🏆 My top 5

1. The Ordinary - best overall value Excellent if you know which ingredients you need. For example, its Natural Moisturising Factors + HA is currently around £6.10, while its Salicylic Acid 2% is around £6.10. prod-mw.independent.co.uk

### [The Ordinary Natural Moisturizing Factors + HA]() £6.10

### [The Ordinary Salicylic Acid 2% Solution]() £6.10

### [The Ordinary Retinol in Squalane]() £9.00

2. CeraVe - best for dry or sensitive skin A particularly good choice if you want a simple cleanser + moisturiser routine. CeraVe's ceramide-based formulas are widely recommended for supporting the skin barrier. www.realsimple.com

### [CeraVe Hydrating Cleanser]() £5.20

### [CeraVe Foaming Cleanser]() £5.20

### [CeraVe Moisturising Lotion & Hydrating Cleanser]() £8.67

3. The INKEY List - best for beginners Similar price territory to The Ordinary, but its product names and explanations tend to make it easier to understand what you're buying. www.needskincare.com

4. Simple - best ultra-budget option Great for uncomplicated cleansing and moisturising, particularly if your skin is sensitive. Its products are often among the cheapest mainstream options.

5. BYOMA - best for barrier-focused skincare A good pick if your priority is hydration, ceramides and repairing a stressed skin barrier. It's a little pricier than Simple/The Ordinary but still relatively inexpensive. www.which.co.ukwww.whowhatwear.com

### 💷 If I had only £30

I'd build a basic routine rather than buying lots of serums:

- Cleanser: CeraVe Hydrating Cleanser - Moisturiser: The Ordinary Natural Moisturising Factors + HA - Treatment: The Ordinary Salicylic Acid 2% if you have blemishes/oily skin - SPF: Spend a little more on a good SPF 30-50 rather than trying to make every product ultra-cheap.

Also, compare Boots, Superdrug, Amazon and supermarkets before buying-Which?'s analysis found meaningful differences between UK retailers, especially when promotions are included. www.which.co.uk

If you tell me your skin type (oily/dry/combination/sensitive) and main concern (acne, dark spots, pores, ageing, glow, etc.), I can make you a complete UK skincare routine under £30, £50 or £100.

Perplexity

The question asked

Best affordable sunscreen in Britain

From the recorded answer

Best budget face sunscreen: Byoma Ultralight Face Fluid SPF - recommended as a budget facial option.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best affordable sunscreen in Britain is likely a supermarket own-label SPF 50, especially for body use: independent testing found some top-performing options cost under £3. For a specific budget pick, Lidl Cien Sun Invisible Sun Spray SPF 50 costs about £3.99 for 200 ml.

- Best overall value: Lidl Cien Sun Invisible Sun Spray SPF 50 - inexpensive, high protection, and suitable for everyday body use. - Best Boots option: Soltan Protect & Moisturise SPF 30 spray - around £5.75; choose SPF 50 for prolonged sun exposure. - Best budget face sunscreen: Byoma Ultralight Face Fluid SPF - recommended as a budget facial option. - Best higher-end face option: La Roche-Posay Anthelios UVMune 400 SPF 50+ - effective but around £20, so less affordable.

Choose broad-spectrum SPF 30 or higher, apply generously, and reapply every two hours or after swimming or sweating. Prices and availability vary by retailer.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

BYOMA

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

8.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

313

Answers naming the brand

3600

Answers collected

8.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, BYOMA ranks #7 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 8.7%. It was named in 313 of 3,600 AI answers across 63 of 150 tracked questions, averaging position 2.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 8.7% AI visibility for BYOMA in Beauty · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #7 among 34 tracked brands.

How often does AI mention this brand?

BYOMA was named in 313 of 3,600 collected AI answers, across 63 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming BYOMA by all 3,600 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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