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REFY

REFY

AI visibility and ranking for Beauty: United Kingdom

Independent brow and lip specialist founded by Jess Hunt.

REFY
appears in
1.8
% of measured AI answers in this industry and market.

Found score

Track REFY’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.0

October 4, 2026

Overall visibility

1.8

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

14

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, REFY's single-scan score moved from 2.7% to 2.0%, down 0.7 percentage points. Latest recorded scan 2.0% on 4 October 2026; combined-window score 1.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.8% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.7%
24 August 20261.8%
30 August 20261.1%
6 September 20261.3%
13 September 20261.8%
20 September 20261.8%
27 September 20261.8%
4 October 20262.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.2%

Perplexity Logo

Perplexity

1.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.3%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names REFY most often.

It appears in 2.2% of collected ChatGPT answers and 1.3% of Google AI Overviews answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 10 of 150 questions.

REFY appears in at least one collected answer to 6.7% of the tracked questions. That is question coverage; the 1.8% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.1% to 2.7%. The latest scan was 2.0% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British beauty brands
  • Best British beauty brands on sale
  • Best British beauty brands to gift
  • Best British makeup brands
  • Best beauty gifts in Britain
  • Best brow products in Britain

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned skincare (Medik8, Pai Skincare, Neal's Yard Remedies)
  • Best British skincare brands (Medik8, ELEMIS, REN Clean Skincare)
  • Best skincare brands founded in the UK (ELEMIS, Medik8, Pai Skincare)
  • Which British skincare brands ship internationally (Sarah Chapman, Neal's Yard Remedies, ELEMIS)
  • Best British skincare brands 2026 (Medik8, ELEMIS, OSKIA London)
  • Where to buy British skincare online (Medik8, Pai Skincare, REN Clean Skincare)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best cream blush in the UK

From the recorded answer

Best Dewy / Radiant Look: **[[REFY Cream Blush]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Top cream blushes available in the UK feature standout formulas for every skin type, budget, and finish:

- Best Overall / Natural Finish: **[Rhode Pocket Blush]( (£25) via Sephora UK. A lightweight, buildable cream formula that melts smoothly, hydrates the skin, and leaves a dewy, non-greasy glow. - Best Dewy / Radiant Look: **[REFY Cream Blush]( (£18) available at Space NK and Selfridges. A highly pigmented yet blendable cream blusher that provides a fresh, luminous, and soft finish without feeling heavy or sticky. - Best Splurge / Mature Skin: Westman Atelier Baby Cheeks Blush Stick (rated 4.7/5 on GlamGeek ). A skin-like, hydrating luxury stick blush that blends seamlessly without settling into fine lines. - Best Multi-Use / Budget Pick: Max Factor Miracle Pure Cream Blush (from approx. £4.19) via popular UK online suppliers, infused with hyaluronic acid and squalene for a moisturising, dewy look. - Community Favorites: For more user-tested community picks and affordable daily staples, check out the discussions on r/MakeUpAddictionUK or browse best-selling options on Amazon UK Beauty.

To help narrow down the best option for you, could you let me know:

- What is your skin type (dry, oily, combination, or sensitive)? - Do you prefer a subtle sheer look or a bold, high-pigment pop of color? - What is your approximate budget?

ChatGPT

The question asked

Best British beauty brands

From the recorded answer

| REFY | Makeup | Excellent brows, lips and minimalist makeup | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're looking for the best British beauty brands, I'd shortlist these - balancing reputation, product quality, and what's particularly good in 2026:

### 🇬🇧 Best British beauty brands

| Brand | Best for | My take | |---|---|---| | Charlotte Tilbury | Makeup | ⭐ Iconic, especially complexion, lips & glow | | Medik8 | Skincare | ⭐ Excellent evidence-led skincare; especially retinal | | ELEMIS | Skincare | ⭐ Luxury cleansing and anti-ageing | | REN Clean Skincare | Skincare | Great for sophisticated, gentle formulations | | Liz Earle | Skincare | British classic; particularly cleansing | | REFY | Makeup | Excellent brows, lips and minimalist makeup | | Jo Malone London | Fragrance | One of Britain's most iconic fragrance houses | | 111SKIN | Luxury skincare | High-end, clinical-inspired skincare | | Neal's Yard Remedies | Natural skincare | Herbal/botanical approach and British heritage | | Trinny London | Makeup | Easy, sophisticated everyday makeup | | Evolve Organic Beauty | Natural skincare | Organic/natural formulas and sustainable positioning | | UpCircle | Skincare | Interesting sustainable/upcycled ingredients | | Tangle Teezer | Hair | One of the best-known British hair-tool brands | | ghd | Hair styling | Excellent straighteners, dryers and styling tools | | Molton Brown | Body & fragrance | Great for luxurious bath/body products |

Recent British beauty roundups particularly highlight Charlotte Tilbury, ELEMIS, Medik8, Neal's Yard, Liz Earle, REFY and Jo Malone, while the 2026 CEW UK awards named Charlotte Tilbury and Medik8 among its British-brand winners. www.sephora.co.uk

### My top 5 overall

1. Medik8 - probably my pick if you care most about results-driven skincare. Its Crystal Retinal range is particularly well regarded. www.sephora.co.uk

2. Charlotte Tilbury - best all-round British makeup brand, particularly if you like polished, glamorous makeup.

3. ELEMIS - fantastic if you enjoy luxurious skincare textures and facial cleansers. The Pro-Collagen Cleansing Balm remains a standout.

4. Jo Malone London - my pick for a quintessentially British luxury fragrance/gifting experience.

5. Liz Earle - one of the best choices if you want classic, uncomplicated British skincare; the brand dates back to 1995. www.vogue.co.uk

### [ELEMIS Pro-Collagen Cleansing Balm]() £40.10

### [Charlotte Tilbury Airbrush Flawless Lip Blur]() £29.50

### [Evolve Beauty Bio Retinol Gold Mask 60ml]() £51.79

### [UpCircle Bestseller Bundle]() £60.00

If you tell me your budget (£20 / £50 / £100+) and whether you want skincare, makeup, haircare or fragrance, I can narrow this to the 10 best British products actually worth buying.

Perplexity

The question asked

Best British beauty brands to gift

From the recorded answer

Refy - A fashionable choice for makeup lovers, particularly brow, lip and complexion products; it is frequently included among leading British beauty labels.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For stylish, giftable British beauty, these brands are excellent choices:

- Jo Malone London - A classic for candles, colognes and bath products; ideal for elegant, universally appealing gifts. - Molton Brown - Luxurious hand washes, body lotions and fragrance discovery sets, often presented beautifully. - The White Company - Best for understated bath, body and home-fragrance gifts with a clean, sophisticated feel. - Neom Organics - Aromatherapy candles, bath products and sleep-focused sets; a strong choice for relaxation gifts. - Rituals - Giftable body-care collections with coordinated scents and attractive packaging. - Elemis - Premium skincare gift sets, especially cleansing balms and moisturisers; its popular Frankincense Intense range is known for smoothing and plumping benefits. - Liz Earle - A dependable skincare option, particularly the iconic Cleanse & Polish cleanser and boxed routines. - Aesop - Minimalist hand-care and body-care sets that work well for hosts, colleagues and design-conscious recipients. - Bamford - Refined hand-and-body duos featuring relaxing geranium and lavender notes. - Cowshed - Cheerful, spa-inspired bath and body products; its range grew from the brand's original spa concept. - Haeckels - A distinctive sustainable choice using local seaweed and marine botanicals from the Kent coast. - Aurelia London - Probiotic skincare from a certified B Corp, suited to someone who enjoys more sophisticated skincare. - Refy - A fashionable choice for makeup lovers, particularly brow, lip and complexion products; it is frequently included among leading British beauty labels. - Dizziak - Great for haircare gifts, especially for textured, dry or curly hair. - Soapsmith - Fun, colourful soaps and bath products that make affordable stocking fillers.

### Safest picks by recipient

- Luxury: Jo Malone London, Molton Brown or Elemis - Relaxation: Neom Organics or Cowshed - Skincare enthusiast: Liz Earle, Aurelia London or Elemis - Makeup lover: Refy - Sustainable shopper: Haeckels or Bamford - Host gift: Aesop, Bamford or Molton Brown - Budget-friendly: Soapsmith or Cowshed minis

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

REFY

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

1.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

64

Answers naming the brand

3600

Answers collected

1.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, REFY ranks #14 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.8%. It was named in 64 of 3,600 AI answers across 10 of 150 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.8% AI visibility for REFY in Beauty · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #14 among 34 tracked brands.

How often does AI mention this brand?

REFY was named in 64 of 3,600 collected AI answers, across 10 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming REFY by all 3,600 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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