Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Your brandBook a Call
Found
/
The List
/
Beauty
/

REFY

REFY

AI visibility and ranking for Beauty: United Kingdom

Independent brow and lip specialist founded by Jess Hunt.

REFY
appears in
1.8
% of measured AI answers in this industry and market.

Found score

Track REFY’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.4

October 25, 2026

Overall visibility

1.8

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

14

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, REFY's single-scan score moved from 2.7% to 2.4%, down 0.3 percentage points. Latest recorded scan 2.4% on 25 October 2026; combined-window score 1.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.8% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.7%
24 August 20261.8%
30 August 20261.1%
6 September 20261.3%
13 September 20261.8%
20 September 20261.8%
27 September 20261.8%
4 October 20262.0%
11 October 20261.6%
18 October 20261.8%
25 October 20262.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.1%

Perplexity Logo

Perplexity

1.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.5%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names REFY most often.

It appears in 2.1% of collected ChatGPT answers and 1.5% of Google AI Overviews answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 10 of 150 questions.

REFY appears in at least one collected answer to 6.7% of the tracked questions. That is question coverage; the 1.8% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.1% to 2.7%. The latest scan was 2.4% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British beauty brands
  • Best British beauty brands on sale
  • Best British beauty brands to gift
  • Best British makeup brands
  • Best beauty gifts in Britain
  • Best brow products in Britain

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British skincare brands (Medik8, ELEMIS, The INKEY List)
  • Best British skincare brands 2026 (Medik8, ELEMIS, OSKIA London)
  • Best skincare brands founded in the UK (Medik8, ELEMIS, 111SKIN)
  • What British skincare brands do people actually recommend (Medik8, The INKEY List, ELEMIS)
  • Which British skincare brands are worth the money (The INKEY List, Medik8, ELEMIS)
  • Best British beauty brands to gift (Charlotte Tilbury, ELEMIS, Liz Earle)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British makeup brands

From the recorded answer

REFY: Known for minimalist, brow-sculpting and complexion-enhancing modern staples.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top makeup brands popular and available in the UK span British-founded luxury, cult favorites, and everyday staples.

### British-Founded & Luxury Brands

- Charlotte Tilbury: Famous for cult products like the Hollywood Flawless Filter and Luxury Palette quads. - Lisa Eldridge: Celebrated by beauty editors for high-pigment lipsticks, skin tints, and luxury foundation ranges. - REFY: Known for minimalist, brow-sculpting and complexion-enhancing modern staples. - Victoria Beckham Beauty: Delivers luxury, clean-conscious cosmetics with a chic editorial focus. - VIEVE: Founded by Jamie Genevieve, offering high-performance, rich-pigment formulas.

### Global & Editor-Approved Favorites (Available at UK Retailers like Sephora UK and Space NK)

- Fenty Beauty: Celebrated for inclusive shade ranges and radiant highlighters. - NARS: Trusted widely for staple base products like the Radiant Creamy Concealer. - Hourglass: Renowned for high-end complexion powders and the Vanish concealer. - Rare Beauty: Popular for lightweight, high-pigment liquid blushes and dewy finishes. - MAC Cosmetics: A longtime high-street and backstage favorite, particularly for its Macximal matte lipsticks.

### Natural & Ethical UK Brands

- Odylique: Hand-crafted organic, palm-oil-free botanical makeup made in the Suffolk countryside. - PHB Ethical Beauty: Family-run Brighton business offering 100% natural, vegan, and cruelty-free cosmetics.

If you share your budget or what type of product you need (like a foundation, blush, or everyday mascara), I can recommend the best specific brand for you.

ChatGPT

The question asked

Best brow products in Britain

From the recorded answer

!REFY BROW SCULPT 8.5ML Clear | SEPHORA UK …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best brow products to buy in Britain (2026)

If you want great eyebrows, whether that's fluffy, laminated, naturally defined or fuller-looking brows, these are the products I'd shortlist. I've looked at recent UK beauty-editor recommendations, including British Vogue and The Independent, and included options across high-street and premium budgets. www.vogue.co.ukwww.independent.co.ukwww.glamourmagazine.co.uk

## The best brow products at a glance

!e.l.f. Instant Lift Brow Pencil | Ivy Aura Beauty

### 1\. e.l.f. Instant Lift Brow Pencil

Best budget pencil · around £4

An excellent starting point for filling in gaps and shaping your brows without spending much. Ideal for everyday definition and quick touch-ups.

Buy from e.l.f. UK\. Recommended by The Independent's 2026 brow-pencil guide. www.vogue.co.ukwww.independent.co.ukwww.glamourmagazine.co.uk

---

!Benefit 24 Hour Brow Setter Clear Setting Gel 7ml | FRASERS

### 2\. Benefit 24-Hour Brow Setter

Best clear brow gel · around £19-£26

For brushed-up brows that stay in place. Its fine brush is particularly useful for separating individual hairs and creating a neat, lifted finish without adding colour.

Buy from Benefit UK\. www.vogue.co.ukwww.independent.co.ukwww.glamourmagazine.co.ukwww.independent.co.uk

---

!REFY BROW SCULPT 8.5ML Clear | SEPHORA UK

### 3\. Refy Brow Sculpt

Best for fluffy, laminated brows · around £18

A popular choice for lifting and sculpting brow hairs into that brushed-up, salon-style look. Best if you want structure rather than simply adding colour.

Buy from REFY\. www.vogue.co.ukwww.independent.co.ukwww.glamourmagazine.co.ukwww.independent.co.uk

---

!Natural Brown: Brow Cheat: Precision Brow Pencil | Charlotte Tilbury

### 4\. Charlotte Tilbury Brow Cheat

Best premium pencil · around £27

Great for defining the arch and creating fine, hair-like strokes. The refillable design is a bonus if you use a brow pencil regularly.

Buy from Charlotte Tilbury UK\. www.vogue.co.ukwww.independent.co.ukwww.glamourmagazine.co.uk

---

!Schwarzkopf Got2b Glued 4 Edges & Brows - 16ml (Strong Hold) - McCabes Pharmacy

### 5\. got2b Glued 4 Brows & Edges 2-in-1 Gel

Best affordable strong hold · around £5-£6

A wallet-friendly option for keeping unruly hairs firmly in place. Choose this if hold matters more to you than a soft, flexible finish.

Look at Superdrug\. www.vogue.co.ukwww.independent.co.ukwww.glamourmagazine.co.ukwww.independent.co.uk

---

!Eye Makeup | Jarrolds Norwich Norfolk UK

### 6\. Benefit Gimme Brow+

Best for sparse brows and added volume · around £20-£25

A tinted fibre gel that helps make brows look fuller while keeping the finish relatively natural. Especially useful if your brows have gaps but you don't want to draw in every hair.

Buy from Benefit UK\. www.independent.co.ukwww.glamourmagazine.co.uk

## Which should you choose?

| If you want… | My pick | |--------|--------| | Best value for money | e.l.f. Instant Lift Brow Pencil | | Fluffy, lifted brows | REFY Brow Sculpt | | Strong hold all day | Benefit 24-Hour Brow Setter | | Fuller-looking, sparse brows | Benefit Gimme Brow+ | | Precise, polished arches | Charlotte Tilbury Brow Cheat | | Affordable, stubborn-hair control | got2b Glued |

Prices are approximate UK prices and can vary with promotions, shades and retailer.

## Let me narrow it down for you

The best product depends a lot on the look you want. Which sounds most like you?

1\. What brow look do you want?

Natural, fluffy brows

Laminated, brushed-up brows

Defined, sculpted brows

Fuller-looking brows with gaps filled in

---

2\. What's your budget?

Under £5

£5-£15

£15-£30

Any budget - I want the best

---

3\. What type of product do you prefer?

Pencil

Gel or wax

A pencil and gel combination

[Find my best brow products]

Perplexity

The question asked

Best British beauty brands

From the recorded answer

REFY - Contemporary makeup and brow products, especially brow gels and sculpting essentials.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Here are some of the best British beauty brands, organized by category:

- Charlotte Tilbury - Luxury makeup, especially foundation, lipstick, and complexion products; its Pillow Talk range is an international bestseller. - Elemis - Premium skincare and spa products, particularly the Pro-Collagen cleansing balm and marine-based formulas. - Medik8 - Science-led skincare known for vitamin C, retinoids, and anti-ageing routines. - Liz Earle - Gentle, botanical skincare with a strong heritage; the Cleanse & Polish cleanser is its signature product. - No7 - Accessible, research-focused skincare and makeup with a history dating back to 1935. - REN Clean Skincare - Clean-minded skincare emphasizing sensitive-skin-friendly formulas and recyclable packaging. - Oskia - Nutrient-rich, high-performance skincare manufactured in Wales. - 111SKIN - Luxury, clinic-inspired skincare developed from plastic-surgery research. - Jo Malone London - Elegant fragrances, candles, and bath products with distinctive scent combinations. - Penhaligon's - Heritage British perfumery with a particularly strong selection of sophisticated fragrances. - Barry M - Affordable, colorful makeup and one of the UK's most popular nail brands. - VIEVE - Modern makeup created by makeup artist Jamie Genevieve, noted for pigmentation and staying power. - REFY - Contemporary makeup and brow products, especially brow gels and sculpting essentials. - Aromatherapy Associates - Luxury aromatherapy, bath, and body products with a spa-oriented focus. - Bramley - Sustainably sourced bath and body care using biodegradable ingredients and Fair Trade essential oils. - Soapsmith - Fragranced bath and body products made in East London.

Best overall shortlist: Charlotte Tilbury for makeup, Elemis for luxury skincare, Medik8 for actives, Jo Malone London for fragrance, and Barry M for affordable color cosmetics.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

REFY

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

1.8

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

90

Answers naming the brand

4944

Answers collected

1.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, REFY ranks #14 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.8%. It was named in 90 of 4,944 AI answers across 10 of 150 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.8% AI visibility for REFY in Beauty · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #14 among 34 tracked brands.

How often does AI mention this brand?

REFY was named in 90 of 4,944 collected AI answers, across 10 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming REFY by all 4,944 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.