Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Beauty
/

Pai Skincare

Pai Skincare

AI visibility and ranking for Beauty: United Kingdom

Independent B Corp sensitive-skin skincare specialist.

Pai Skincare
appears in
10.7
% of measured AI answers in this industry and market.

Found score

Track Pai Skincare’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

11.6

October 4, 2026

Overall visibility

10.7

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

4

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Pai Skincare's single-scan score moved from 10.9% to 11.6%, up 0.7 percentage points. Latest recorded scan 11.6% on 4 October 2026; combined-window score 10.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 10.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202610.9%
24 August 202611.6%
30 August 202610.0%
6 September 202610.9%
13 September 202612.0%
20 September 20268.4%
27 September 202610.4%
4 October 202611.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

10.8%

Perplexity Logo

Perplexity

8.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

13.2%

21 August 2026 – 4 October 2026 (scans 1–8)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Google AI Overviews names Pai Skincare most often.

It appears in 13.2% of collected Google AI Overviews answers and 8.2% of Perplexity answers: a difference of 5.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 40 of 150 questions.

Pai Skincare appears in at least one collected answer to 26.7% of the tracked questions. That is question coverage; the 10.7% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 8.4% to 12.0%. The latest scan was 11.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp beauty brands in Britain
  • Best British beauty brands
  • Best British beauty brands on sale
  • Best British beauty brands to gift
  • Best British made skincare
  • Best British owned skincare

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British beauty brands on sale (ELEMIS, Charlotte Tilbury, Neal's Yard Remedies)
  • Best new British skincare brands (ELEMIS, Medik8, BYOMA)
  • Best British makeup brands (Charlotte Tilbury, Barry M, Illamasqua)
  • Best luxury skincare in Britain (Sarah Chapman, 111SKIN, Charlotte Tilbury)
  • What British skincare is worth buying on Black Friday (ELEMIS, Medik8, Charlotte Tilbury)
  • Best skincare advent calendar in the UK (Medik8, ELEMIS, BYOMA)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British skincare brands

From the recorded answer

Pai Skincare: London-based and certified organic, specializing in ultra-gentle, soothing formulas designed specifically for sensitive and reactive skin types.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Some of the best British skincare brands range from globally loved luxury names to science-led and independent natural favorites:

### Top British Skincare Brands

- Elemis: A leading luxury British brand famous for combining natural marine and plant extracts with advanced science. Their Pro-Collagen Marine Cream is an international award-winner. - The INKEY List: A transparent, science-driven budget-friendly brand that focuses on single-ingredient powerhouse products like Hyaluronic Acid and Retinol. - Pai Skincare: London-based and certified organic, specializing in ultra-gentle, soothing formulas designed specifically for sensitive and reactive skin types. - Votary: Founded by a professional makeup artist, this natural line utilizes cold-pressed plant oils blended in the UK to deeply nourish and strengthen the skin barrier. - Medik8: A professional-grade, science-backed skincare line known for pioneering results-driven Vitamin A (retinal and retinol) and anti-aging regimens. - Haeckels: A Margate-based, sustainable brand harvesting local seaweed and natural ingredients from the Kent coastline to create distinct natural treatments.

To help narrow down the ideal recommendation for your routine, let me know:

- What is your skin type (e.g., dry, oily, sensitive, combination)? - What specific skin concerns are you looking to target (e.g., aging, hydration, blemishes)? - Do you prefer natural/organic ingredients or clinical/science-led formulas?

ChatGPT

The question asked

Best British owned skincare

From the recorded answer

2. Pai Skincare - ⭐ Best for sensitive skin …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “British owned” you mean brands that are genuinely UK-owned/independent-not simply skincare that is manufactured in Britain-there are some excellent choices.

### My top British-owned skincare picks

1. Medik8 - ⭐ Best for science-led anti-ageing Excellent vitamin C, retinoids and barrier-focused products. It's one of the strongest British clinical-skincare brands. www.stylist.co.ukwww.countryandtownhouse.com

2. Pai Skincare - ⭐ Best for sensitive skin London-founded and particularly good if your skin is reactive or easily irritated. It has a strong reputation for gentle formulations. www.stylist.co.uk

3. UpCircle - ⭐ Best sustainable option British-founded, with a strong upcycling ethos and good-value serums, moisturisers and cleansers. Its night cream is particularly popular.

### [UpCircle Night Cream with Hyaluronic Acid Niacinamide]() £9.99

4. Nourish London - ⭐ Best natural/luxury balance Independent British brand with antioxidant-rich, plant-based formulations. Good if you want something more luxurious without going into ultra-luxury pricing.

5. Neal's Yard Remedies - ⭐ Best heritage brand One of the classic British natural-skincare names, with a broad range of facial and body products. www.countryandtownhouse.com

6. Votary - ⭐ Best luxury botanical skincare London-founded, plant-oil-focused skincare with beautifully formulated cleansing oils and moisturisers.

### [Votary Super Smooth Set]() £37.00

7. Liz Earle - ⭐ Best classic British skincare Particularly famous for its cleansing products and straightforward routines.

### [Liz Earle Skincare Routine]() £42.00

8. Evolve Organic Beauty - ⭐ Best organic/natural UK brand with organic and natural formulations and a good range for hydration and sensitive skin. buybritain.com

### One important distinction

British-owned ≠ British-made. There are quite a few brands marketed as “British skincare” that are now owned by large international corporations. If your aim is specifically to support British-owned businesses, I'd narrow the list to genuinely independent/founder-led companies rather than simply UK-manufactured brands.

If you tell me your skin type (dry/oily/combination/sensitive), age range and budget, I can give you a British-owned 3-5 product routine and exclude brands that are foreign-owned.

Perplexity

The question asked

Best British beauty brands

From the recorded answer

Pai Skincare - Excellent for sensitive, reactive and allergy-prone skin.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Here are some of the best British beauty brands, grouped by what they do best:

- Charlotte Tilbury - Glamorous makeup, especially complexion products, lipsticks and eyeshadow palettes. - By Terry - Luxury Paris-meets-London makeup known for its cult Baume de Rose and innovative complexion products. - Trinny London - Streamlined, cream-based makeup designed for easy everyday application. - RÉÉF - Modern, minimalist makeup with strong brow, lip and complexion products. - Elemis - Premium skincare and spa treatments, particularly cleansing balms and anti-ageing formulas; its products are formulated and manufactured in the UK. - Sarah Chapman - High-performance facial skincare inspired by professional treatments. - Aurelia London - Probiotic skincare focused on supporting the skin barrier and microbiome; it is also a certified B Corp. - Pai Skincare - Excellent for sensitive, reactive and allergy-prone skin. - REN Clean Skincare - Clean-leaning skincare with a strong emphasis on recyclable packaging. - The Inkey List - Affordable, ingredient-focused skincare with straightforward formulas. - Lush - Fresh, colorful bath, body and hair products; the company was founded in Poole, Dorset, in 1995. - Neal's Yard Remedies - Organic and botanical skincare, aromatherapy and wellness products. - Molton Brown - Fragrance-led bath, body and hand-care products with a luxury feel. - Jo Malone London - Elegant fragrances, candles and bath products, particularly good for gifting. - Dizziak - Nourishing, inclusive haircare designed for textured and dry hair. - Vanderohe - Small-batch, natural facial oils and skincare created with sensitive skin in mind.

Best overall shortlist: Charlotte Tilbury for makeup, Elemis for luxury skincare, Pai for sensitive skin, The Inkey List for value, Lush for bath products, and Jo Malone London for fragrance.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Pai Skincare

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

10.7

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

386

Answers naming the brand

3600

Answers collected

10.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Pai Skincare ranks #4 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 10.7%. It was named in 386 of 3,600 AI answers across 40 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 10.7% AI visibility for Pai Skincare in Beauty · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #4 among 34 tracked brands.

How often does AI mention this brand?

Pai Skincare was named in 386 of 3,600 collected AI answers, across 40 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Pai Skincare by all 3,600 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.