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Barry M

Barry M

AI visibility and ranking for Beauty: United Kingdom

Independent value high-street colour cosmetics brand.

Barry M
appears in
0.8
% of measured AI answers in this industry and market.

Found score

Track Barry M’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

1.1

November 8, 2026

Overall visibility

0.8

21 August 2026 – 8 November 2026 (scans 1–13)

Industry rank

22

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Barry M's single-scan score moved from 0.4% to 1.1%, up 0.7 percentage points. Latest recorded scan 1.1% on 8 November 2026; combined-window score 0.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.8% over 21 August 2026 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.4%
24 August 20260.9%
30 August 20260.7%
6 September 20261.1%
13 September 20260.9%
20 September 20260.7%
27 September 20261.1%
4 October 20260.9%
11 October 20261.1%
18 October 20260.7%
25 October 20260.7%
1 November 20260.4%
8 November 20261.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.8%

Perplexity Logo

Perplexity

1.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.5%

21 August 2026 – 8 November 2026 (scans 1–13)

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Perplexity names Barry M most often.

It appears in 1.2% of collected Perplexity answers and 0.5% of Google AI Overviews answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 7 of 150 questions.

Barry M appears in at least one collected answer to 4.7% of the tracked questions. That is question coverage; the 0.8% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.4% to 1.1%. The latest scan was 1.1% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British beauty brands
  • Best British beauty brands on sale
  • Best British makeup brands
  • Best affordable makeup in Britain
  • Best clean makeup brands in the UK
  • Best online beauty stores in Britain

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British skincare brands 2026 (Medik8, ELEMIS, The INKEY List)
  • Best British beauty brands to gift (Charlotte Tilbury, ELEMIS, Molton Brown)
  • Best skincare brands founded in the UK (Medik8, ELEMIS, Liz Earle)
  • Best British skincare brands (Medik8, ELEMIS, Pai Skincare)
  • Where to buy British skincare online (ELEMIS, Medik8, Neal's Yard Remedies)
  • Which British skincare brands are worth the money (The INKEY List, Medik8, Beauty Pie)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British beauty brands

From the recorded answer

Barry M: A long-standing British budget-friendly makeup favorite known for vibrant color pigments and trend-led cosmetics (like its coconut infusion nail paints).
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

!The Best British Beauty Brands To Know - The Handbook The UK is home to world-renowned beauty, skincare, and makeup labels spanning luxury heritage houses, ethical indies, and high-performance cosmetics.

### Top British Beauty & Skincare Brands

- Charlotte Tilbury: Famous for its Hollywood glamour aesthetic, iconic Pillow Talk lip and cheek range, Magic Cream, and Beauty Light Wands. - Lush: A high-street staple renowned for fresh, handmade, ethical, and unpackaged bath and body cosmetics. - Molton Brown: Famed for luxury bath, body, and fragrance collections (such as its signature Black Pepper line) with royal warrant heritage. - Lisa Eldridge: Praised by makeup artists and beauty communities for high-performance complexion items like the seamless skin tint, highlighters, and velvet lipsticks. Users on Reddit generally agree that the brand stands out for exceptional product performance. - Jo Malone London & Jo Loves: Iconic British fragrance and candle houses celebrated for crisp, layered colognes and scent layering. - OSKIA & Aurelia London: Leading British bio-nutritional and probiotic skincare brands famous for radiance-boosting treatments like the OSKIA Renaissance Mask and Aurelia Miracle Cleanser. - Barry M: A long-standing British budget-friendly makeup favorite known for vibrant color pigments and trend-led cosmetics (like its coconut infusion nail paints). - Tropic Skincare: A fast-growing, natural and vegan-certified British skincare and body care company. - NEOM Wellbeing: Loved for aromatherapy-based bath, body, and home fragrance products designed to promote sleep and stress relief.

If you'd like to narrow down these options, let me know:

- Are you looking for skincare, makeup, or fragrance? - Do you have a specific skin type or concern (e.g., dry, sensitive, anti-aging)? - What is your budget range?

ChatGPT

The question asked

Best British makeup brands

From the recorded answer

!Barry M celebrates 40 years with colourful new products …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Britain has some fantastic makeup brands, ranging from affordable high-street favourites to luxury, professional-quality cosmetics. Here are my picks of the best British makeup brands, including established icons and newer names.

## 🇬🇧 Best British makeup brands

!Makeup Brands Pictures at Linda Platt blog

1\. Charlotte Tilbury

(Best overall luxury)

Glamorous, flattering makeup with beautiful packaging.

Best known for Pillow Talk, Hollywood Flawless Filter and Airbrush Flawless Finish.

Shop Charlotte Tilbury

---

!Rimmel London (@rimmellondonUS) on X

2\. Rimmel London

(Best affordable)

Classic British high-street makeup at accessible prices.

Best known for Stay Matte Powder, lipsticks and mascaras.

Shop Rimmel

---

!Barry M celebrates 40 years with colourful new products

3\. Barry M

(Best budget-friendly)

Fun, colourful and affordable makeup.

Best known for nail polish, eyeshadows, lip products and colourful cosmetics.

Shop Barry M

---

!Can Trinny Woodall's Personalized Makeup Minis Disrupt The $532 Billion Cosmetics Market?

4\. Trinny London

(Best cream makeup)

Chic, practical makeup designed for easy everyday application.

Best known for stackable cream blushes, eyeshadows and foundations.

Shop Trinny London

---

!Buy Illamasqua Makeup Online | Cruelty-Free Make Up | Face The Future

5\. Illamasqua

(Best for bold looks)

Artistic, expressive makeup with strong pigments.

Best known for foundations, dramatic eyeshadows and statement lip colours.

Shop Illamasqua

---

!Makeup Revolution is coming to Boots

6\. Makeup Revolution

(Best value for money)

Trend-led makeup without luxury prices.

Best known for eyeshadow palettes, concealers and highlighters.

Shop Revolution

---

!Naomi Campbell and Pat McGrath on Foundation, Colorful Makeup, and the Divine Rose Collection - Interview | Allure

7\. Pat McGrath Labs

(Best high-end artistry)

World-class pigments, luxurious textures and editorial-inspired makeup.

Best known for Mothership eyeshadow palettes and lip products.

Shop Pat McGrath Labs

---

![VICTORIA BECKHAM BEAUTY - Caroline Hirons](

8\. Victoria Beckham Beauty

(Best understated luxury)

Sophisticated, minimalist makeup with an editorial aesthetic.

Best known for Satin Kajal liners, eyeshadows and lip products.

Shop Victoria Beckham Beauty

awomansconfidence.comwww.londonhut.comwww.thehandbook.comwww.countryandtownhouse.com

## My top picks by category

| What you're looking for | My pick | |--------|--------| | Luxury everyday makeup | Charlotte Tilbury | | Affordable everyday makeup | Rimmel | | Cheap, fun makeup | Barry M | | Cream-based makeup | Trinny London | | Professional makeup | Illamasqua | | Luxury editorial makeup | Pat McGrath Labs | | Minimalist, sophisticated makeup | Victoria Beckham Beauty |

## A few more British brands worth knowing

- REFY - excellent brow products and modern minimal makeup. - Collection Cosmetics - affordable everyday essentials. - Sleek MakeUP - known for pigmentation and complexion products. - P.Louise - creative eye makeup and highly pigmented products.

---

My question\: Are you looking for British brands to buy and use, or are you researching British makeup brands with a view to starting your own makeup brand?

I can also put together a list of lesser-known British independent makeup brands rather than the big household names.

Perplexity

The question asked

Best clean makeup brands in the UK

From the recorded answer

The best clean makeup brands available in the UK depend on whether you prioritise certified organic ingredients, sensitive-skin formulas, sustainability, or affordability. Strong all-round choices include RMS Beauty, ILIA, Ere Perez, Lily Lolo, INIKA Organic, Kjaer Weis, Kosas, and Barry M.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

The best clean makeup brands available in the UK depend on whether you prioritise certified organic ingredients, sensitive-skin formulas, sustainability, or affordability. Strong all-round choices include RMS Beauty, ILIA, Ere Perez, Lily Lolo, INIKA Organic, Kjaer Weis, Kosas, and Barry M.

- RMS Beauty - Best for skin-like, cream makeup and minimalist routines. Its products are known for multi-use formulas and organic-leaning ingredients. - ILIA Beauty - Best for complexion products, especially serum foundation and skin tints. It offers a broad shade range and is widely stocked by UK retailers. - Ere Perez - Best for natural-looking everyday makeup at a relatively accessible price, including foundation, concealer and eye products. - Lily Lolo - Best for sensitive skin and mineral makeup. Its British range includes simple, fragrance-free and paraben-free formulas, although some shades may contain carmine. - INIKA Organic - Best for shoppers who want independent certifications. The brand is certified organic, vegan and cruelty-free, with mineral foundations and colour cosmetics. - Kjaer Weis - Best for refillable luxury makeup and sustainable packaging. Its metal compacts can be refilled, helping reduce packaging waste. - Kosas - Best for modern, high-performance makeup, particularly concealer and complexion products. It is widely available through UK beauty retailers. - Barry M - Best affordable UK high-street option. It offers a large vegan and cruelty-free range at budget-friendly prices. - e.l.f. Cosmetics - Best for low-cost vegan makeup and primers. It is a practical choice if you want to build a complete kit without spending much. - Westman Atelier - Best premium option for polished, skin-focused makeup, though it is considerably more expensive than the other recommendations.

Best by need:

| Need | Best picks | |---|---| | Sensitive skin | Lily Lolo, INIKA Organic | | Natural, dewy finish | RMS Beauty, ILIA, Ere Perez | | Vegan and cruelty-free | INIKA Organic, Barry M, e.l.f. | | Refillable packaging | Kjaer Weis | | Affordable | Barry M, e.l.f., Lily Lolo | | Luxury | Westman Atelier, Kjaer Weis |

“Clean beauty” is not a legally standardised term, so check each product's current ingredient list and certification rather than relying only on the label.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Barry M

Beauty

21 August 2026 – 8 November 2026 (scans 1–13)

0.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

48

Answers naming the brand

5838

Answers collected

0.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Barry M ranks #22 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 8 November 2026). Its visibility is 0.8%. It was named in 48 of 5,838 AI answers across 7 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.8% AI visibility for Barry M in Beauty · United Kingdom, measured over 21 August 2026 – 8 November 2026. It ranks #22 among 34 tracked brands.

How often does AI mention this brand?

Barry M was named in 48 of 5,838 collected AI answers, across 7 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Barry M by all 5,838 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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