Charlotte Tilbury

AI visibility and ranking for Beauty: United Kingdom

Beauty [UK]

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UK-founded makeup and skincare brand, owned by Puig.

Charlotte Tilbury

appears in

9.0

% of measured AI answers in this industry and market.

Found score

Track Charlotte Tilbury’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

8.4

October 4, 2026

Overall visibility

9.0

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Charlotte Tilbury's single-scan score moved from 8.7% to 8.4%, down 0.3 percentage points. Latest recorded scan 8.4% on 4 October 2026; combined-window score 9.0%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 9.0% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	8.7%
24 August 2026	9.6%
30 August 2026	8.7%
6 September 2026	8.7%
13 September 2026	9.3%
20 September 2026	8.9%
27 September 2026	10.0%
4 October 2026	8.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

9.2%

Perplexity

8.8%

AI Overviews

9.0%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Charlotte Tilbury most often.

It appears in 9.2% of collected ChatGPT answers and 8.8% of Perplexity answers: a difference of 0.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 35 of 150 questions.

Charlotte Tilbury appears in at least one collected answer to 23.3% of the tracked questions. That is question coverage; the 9.0% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 8.4% to 10.0%. The latest scan was 8.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Medik8

15.2

The INKEY List

14.4

ELEMIS

11.2

Pai Skincare

10.7

Charlotte Tilbury

9.0

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best British beauty brands
Best British beauty brands on sale
Best British beauty brands to gift
Best British makeup brands
Best British owned skincare
Best Mother's Day beauty gifts in Britain

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best British owned skincare (Medik8, Pai Skincare, Neal's Yard Remedies)
Best British skincare brands (Medik8, ELEMIS, REN Clean Skincare)
Best skincare brands founded in the UK (ELEMIS, Medik8, Pai Skincare)
Best British skincare brands 2026 (Medik8, ELEMIS, OSKIA London)
Where to buy British skincare online (Medik8, Pai Skincare, REN Clean Skincare)
Best British made skincare (Medik8, Pai Skincare, ELEMIS)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Best British beauty brands

From the recorded answer

The best British beauty brands include heritage skincare icons like Liz Earle and Elemis, alongside modern favorites like Charlotte Tilbury and The Inkey List.[]( …

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

!These are the 23 best British beauty brands to know The best British beauty brands include heritage skincare icons like Liz Earle and Elemis, alongside modern favorites like Charlotte Tilbury and The Inkey List.

### Top Skincare Brands

- Liz Earle: Famous for its award-winning Cleanse & Polish Hot Cloth Cleanser, known for gentle, plant-based cleansing. - Elemis: Combines science with natural plant extracts, famous for the Pro-Collagen Marine Cream and luxury spa treatments. - The Inkey List: Offers science-backed, affordable single-ingredient skincare targeted at specific concerns like hydration or blemish control.

### Top Makeup Brands

- Charlotte Tilbury: Globally renowned for glamorous cosmetics, including the Pillow Talk lipstick range and Airbrush Flawless Foundation. - Makeup Revolution: Known for budget-friendly, trend-led makeup alternatives widely stocked on the high street.

### Fragrance and Body

- Jo Malone London: Celebrated for sophisticated, elegant colognes and home fragrances like Lime Basil & Mandarin. - Penhaligon's: A historic British perfumer crafting distinct, luxury luxury scents since the Victorian era.

If you tell me your skin type (dry, oily, combination) or what kind of product you want (makeup, skincare, fragrance), I can give you a more personalized recommendation.

ChatGPT

4 October 2026

The question asked

Best British beauty brands to gift

From the recorded answer

1. Charlotte Tilbury - best for luxury/glamour* …

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're looking for British beauty brands that make especially good gifts, these are my top picks:

### 🇬🇧 Best British beauty brands to gift

1. Charlotte Tilbury - best for luxury/glamour The safest choice if you want something that feels properly special. Their Pillow Talk products and mini gift sets are particularly giftable.

### [Charlotte Tilbury Pillow Talk Icons On The Go]() £44.00

Current UK gift sets include the £21 Mini Pillow Talk Lip Kit, £48 Mini Skin Set and £66 Iconic Magic Skin + Lip Secrets set. www.charlottetilbury.com

2. Liz Earle - best for skincare A lovely choice for someone who prefers understated, quality skincare. The Cleanse & Tone Duo (£28) or Radiant Glow Routine (£52) are particularly good gifts. www.lizearle.com

Liz Earle gifting collection

3. The Body Shop - best affordable option Great for a bigger-looking present without spending a fortune. Their Satsuma Essentials (£25), Nutty Body Care Collection (£29) and Almond Milk Treats (£9) are current options. www.thebodyshop.com

The Body Shop gifts

4. Molton Brown - best for fragrance/body care Ideal if the recipient likes beautifully packaged shower gels, hand washes, candles and fragrances. It has a distinctly British luxury-hotel feel.

5. NEOM Organics - best for relaxation Excellent for someone who loves candles, bath products and home fragrance. Think spa-at-home rather than makeup.

6. No7 - best classic British choice A good option for skincare, particularly if you're buying for mum, an older relative or someone who prefers practical beauty gifts. No7 remains a prominent British beauty name in current UK gift selections. www.womanandhome.com

### My shortlist by budget

| Budget | I'd choose | |---|---| | Under £20 | The Body Shop | | £20-£40 | Liz Earle or The Body Shop | | £40-£70 | Charlotte Tilbury or Liz Earle | | £70-£120 | Charlotte Tilbury | | £120+ | Charlotte Tilbury or Molton Brown |

If you tell me the recipient (mum, girlfriend, sister, friend, etc.) and your budget - e.g. £30, £50 or £100 - I can narrow it down to the 5 best actual gifts available in the UK right now.

Perplexity

4 October 2026

The question asked

Best body moisturiser in the UK

From the recorded answer

Best luxury option: Charlotte Tilbury Magic Body Cream-named best overall by The Independent, though it is considerably more expensive.

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For most people in the UK, Cetaphil Moisturising Cream is the best all-round body moisturiser: it is rich, fragrance-free and particularly effective for dry or sensitive skin. It was rated “best overall” in a recent test of dermatologist-approved body creams.

Good alternatives:

- Best budget option: Aveeno Daily Moisturising Body Lotion-light, soothing and suitable for everyday use. - Best for very dry or eczema-prone skin: La Roche-Posay Lipikar Body Lotion-designed for sensitive, dry skin. - Best for keratosis pilaris (“chicken skin”): Ameliorate Transforming Body Cream-contains exfoliating acids to smooth rough bumps. - Best luxury option: Charlotte Tilbury Magic Body Cream-named best overall by The Independent, though it is considerably more expensive.

Apply moisturiser immediately after bathing while skin is still slightly damp, and choose fragrance-free products if your skin is sensitive.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Charlotte Tilbury

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

9.0

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

325

Answers naming the brand

3600

Answers collected

9.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Charlotte Tilbury ranks #5 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 9.0%. It was named in 325 of 3,600 AI answers across 35 of 150 tracked questions, averaging position 1.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 9.0% AI visibility for Charlotte Tilbury in Beauty · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #5 among 34 tracked brands.

How often does AI mention this brand?

Charlotte Tilbury was named in 325 of 3,600 collected AI answers, across 35 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Charlotte Tilbury by all 3,600 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Submitted for review.

Charlotte Tilbury

AI visibility and ranking for Beauty: United Kingdom

UK-founded makeup and skincare brand, owned by Puig.

AI visibility scores and ranking