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Beauty
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ESPA

ESPA

AI visibility and ranking for Beauty: United Kingdom

UK-owned spa skincare brand with a strong hotel-spa channel.

ESPA
appears in
0.8
% of measured AI answers in this industry and market.

Found score

Track ESPA’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

0.7

October 25, 2026

Overall visibility

0.8

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

23

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, ESPA's single-scan score moved from 1.6% to 0.7%, down 0.9 percentage points. Latest recorded scan 0.7% on 25 October 2026; combined-window score 0.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.8% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.6%
24 August 20260.7%
30 August 20260.0%
6 September 20260.9%
13 September 20260.4%
20 September 20260.2%
27 September 20260.9%
4 October 20260.9%
11 October 20260.9%
18 October 20261.6%
25 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.8%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.9%

21 August 2026 – 25 October 2026 (scans 1–11)

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Google AI Overviews names ESPA most often.

It appears in 0.9% of collected Google AI Overviews answers and 0.7% of Perplexity answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 15 of 150 questions.

ESPA appears in at least one collected answer to 10.0% of the tracked questions. That is question coverage; the 0.8% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.0% to 1.6%. The latest scan was 0.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British beauty brands
  • Best British beauty brands on sale
  • Best British beauty brands to gift
  • Best British made skincare
  • Best British skincare brands
  • Best British sunscreen brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British beauty brands (Charlotte Tilbury, ELEMIS, Wildsmith Skin)
  • Best British skincare brands 2026 (Medik8, ELEMIS, OSKIA London)
  • Best skincare brands founded in the UK (Medik8, ELEMIS, 111SKIN)
  • What British skincare brands do people actually recommend (Medik8, The INKEY List, ELEMIS)
  • Which British skincare brands are worth the money (The INKEY List, Medik8, ELEMIS)
  • Best British beauty brands to gift (Charlotte Tilbury, ELEMIS, Liz Earle)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British skincare brands

From the recorded answer

ESPA: A staple in five-star hotel spas focusing on holistic, aromatic wellness and essential oils.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The UK is home to some of the world's most renowned skincare labels, ranging from clinical science and luxury spa favorites to sustainable, organic formulations. Top British skincare brands include Elemis for spa-grade anti-aging, The Ordinary for targeted active ingredients, and Liz Earle for iconic botanical cleansers.

### Luxury & Spa Skincare

- Elemis: Famous for marine biotechnology and the iconic Pro-Collagen Marine Cream and Cleansing Balm. - Charlotte Tilbury: A cult-favorite global beauty powerhouse known for the deeply hydrating Magic Cream. - 111SKIN: Clinical-grade luxury featuring the proprietary NAC Y2 healing complex developed by a Harley Street cosmetic surgeon. - ESPA: A staple in five-star hotel spas focusing on holistic, aromatic wellness and essential oils.

### Science-Led & Affordable

- The Ordinary (DECIEM): A global pioneer in transparent, single-ingredient and multi-active clinical formulations at low prices. - Medik8: Known for its Vitamin C and Vitamin A (retinol) CSA philosophy for visible anti-aging. - Beauty Pie: A luxury buyer's club offering direct-access, high-potency lab-formulated skincare.

### Natural, Organic & Sustainable

- Neal's Yard Remedies: Britain's first certified-organic health and beauty brand, famous for its blue glass bottles and frankincense range. - Liz Earle: Celebrated for the classic, plant-powered Cleanse & Polish Hot Cloth Cleanser. - UpCircle: An innovative B-Corp brand that repurposes natural byproducts-like used coffee grounds and-fruit extracts-into effective formulas. - Pai Skincare: Specially formulated for ultra-sensitive, reactive, and eczema-prone skin using clean plant actives.

To help you narrow this down, tell me:

- What is your skin type or main concern (e.g., dry, acne, anti-aging)? - What is your budget?

ChatGPT

The question asked

Best British made skincare

From the recorded answer

!Balancing Foam Cleanser | ESPA …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

If you're looking for the best British-made skincare, I'd start with brands that combine effective formulations, good ingredients and genuine UK manufacturing - rather than brands that are simply British-founded.

Here are some of the standout names worth considering, from traditional botanical skincare to modern, science-led products.

## My top British skincare brands

!Medik8 Crystal Retinal 10: Skin Management Club

1\. Medik8

(Best for results)

A great starting point for science-led skincare, particularly if you want to address fine lines, uneven skin tone and dullness. Look at its vitamin C serums and Crystal Retinal range. www.countryandtownhouse.comwww.stylist.co.uk

Shop Medik8

---

!Discover our NEW Wild Rosehip Glow Cleansing Oil and Glow Cream. Antioxidant-rich skincare for glowing results.

2\. Neal's Yard Remedies

Best for natural and botanical skincare. Known for herbal ingredients, organic formulations and distinctive blue glass packaging. A good choice if you enjoy a traditional, luxurious skincare ritual. www.countryandtownhouse.commadeingreatbritain.uk

Shop Neal's Yard Remedies

---

!Evolve Hyaluronic Serum 200 - Jordklok.se

3\. Evolve Organic Beauty

Best for organic, everyday skincare. Offers facial cleansers, hydrating serums and moisturisers, with a focus on natural and organic ingredients. Worth exploring if you want a gentler, plant-focused routine.

Shop Evolve

---

![Rosehip Skincare Routine | Evening Reset Bundle | Pai

- Pai Skincare UK](

4\. Pai Skincare

Best for sensitive skin. Specialises in products for easily irritated skin, including facial oils and moisturisers. Particularly worth considering if fragranced skincare tends to disagree with you.

Shop Pai

---

!Renaissance Cleansing Gel - Brightening Enzyme Cleanser| OSKIA

5\. OSKIA London

Best for premium skincare. Combines a luxury feel with active ingredients and a focus on skin nourishment, radiance and visible signs of ageing. www.countryandtownhouse.comwww.stylist.co.ukmadeingreatbritain.uk

Shop OSKIA

---

!Balancing Foam Cleanser | ESPA

6\. ESPA

Best for spa-quality skincare. A strong option for luxurious cleansers, facial oils, moisturisers and aromatic treatments. The brand has a manufacturing presence in Somerset. madeingreatbritain.uk

Shop ESPA

## Which would I choose?

- For visible anti-ageing results\: Medik8. - For organic ingredients\: Evolve Organic Beauty. - For sensitive skin\: Pai Skincare. - For a luxurious natural skincare routine\: Neal's Yard Remedies. - For a premium, indulgent range\: OSKIA or ESPA.

One important distinction: a British brand is not necessarily made in Britain. Manufacturing can vary by product, so check the individual product's country of manufacture if buying British-made is essential. www.fiercenature.co.ukbuybritain.com

## Let me narrow it down for you

What matters most to you in your skincare?

1\. Your main skin concern

Fine lines, wrinkles and firmness

Dryness and dehydration

Sensitive, reactive or redness-prone skin

Age spots, pigmentation and uneven tone

Dullness and lack of radiance

A good all-round skincare routine

---

2\. Your preferred skincare style

Natural and organic

Science-led, active ingredients

Luxury and indulgent

Small, independent British makers

No preference - just what works best

---

3\. Budget per product

Under £20

£20-£50

£50-£100

Over £100

[Find my best British skincare]

Perplexity

The question asked

Best British sunscreen brands

From the recorded answer

ESPA - British spa-skincare brand offering premium facial SPF, including SPF50 daily protection.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British sunscreen brands are:

- Ultrasun - Premium Swiss-developed brand widely available in Britain; excellent for sensitive skin, sports, and long-lasting facial protection. Its Family range is recommended for allergy-prone skin. - Green People - UK brand specialising in mineral and environmentally conscious sunscreens; a strong choice for sensitive skin, children, and fragrance-free formulas. - Boots Soltan - Best for affordable everyday body sunscreen. Soltan Protect & Moisturise SPF50+ was rated a top-value option by Expert Reviews. - Hello Sunday - UK skincare brand focused on modern daily facial SPF, with lightweight formulas suited to urban and makeup-wearing routines. - ESPA - British spa-skincare brand offering premium facial SPF, including SPF50 daily protection. - Tropic Skincare - UK natural-beauty brand with mineral sunscreen options and relatively strong environmental credentials. - Neal's Yard Remedies - British natural skincare brand with mineral sunscreen products; worth considering if you prefer naturally oriented formulations.

Best picks by need

| Need | Brand to try | |---|---| | Best overall premium option | Ultrasun | | Best budget option | Boots Soltan | | Sensitive skin or children | Green People | | Lightweight daily face SPF | Hello Sunday | | Natural/mineral sunscreen | Green People or Tropic | | Luxury skincare feel | ESPA |

Choose at least SPF30, preferably SPF50, with strong UVA protection; reapply generously and frequently, especially after swimming, sweating, or towel-drying. Note that some brands commonly sold in Britain-such as Avène, La Roche-Posay, Nivea, Garnier and Bondi Sands-are not British brands, even though they may be excellent products.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

ESPA

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

0.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

39

Answers naming the brand

4944

Answers collected

0.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, ESPA ranks #23 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 0.8%. It was named in 39 of 4,944 AI answers across 15 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.8% AI visibility for ESPA in Beauty · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #23 among 34 tracked brands.

How often does AI mention this brand?

ESPA was named in 39 of 4,944 collected AI answers, across 15 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming ESPA by all 4,944 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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