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ESPA

ESPA

AI visibility and ranking for Beauty: United Kingdom

UK-owned spa skincare brand with a strong hotel-spa channel.

ESPA
appears in
0.7
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.9

October 4, 2026

Overall visibility

0.7

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

23

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, ESPA's single-scan score moved from 1.6% to 0.9%, down 0.7 percentage points. Latest recorded scan 0.9% on 4 October 2026; combined-window score 0.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.6%
24 August 20260.7%
30 August 20260.0%
6 September 20260.9%
13 September 20260.4%
20 September 20260.2%
27 September 20260.9%
4 October 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.8%

Perplexity Logo

Perplexity

0.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names ESPA most often.

It appears in 0.8% of collected ChatGPT answers and 0.4% of Perplexity answers: a difference of 0.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 11 of 150 questions.

ESPA appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 0.7% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.0% to 1.6%. The latest scan was 0.9% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British beauty brands
  • Best British beauty brands on sale
  • Best British beauty brands to gift
  • Best Mother's Day beauty gifts in Britain
  • Best skincare Made in Britain not overseas
  • Best skincare advent calendar in the UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British beauty brands (Charlotte Tilbury, Liz Earle, ELEMIS)
  • Best British owned skincare (Medik8, Pai Skincare, Neal's Yard Remedies)
  • Best British skincare brands (Medik8, ELEMIS, REN Clean Skincare)
  • Best skincare brands founded in the UK (ELEMIS, Medik8, Pai Skincare)
  • Best British beauty brands to gift (Charlotte Tilbury, Molton Brown, ELEMIS)
  • Best British skincare brands 2026 (Medik8, ELEMIS, OSKIA London)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best skincare bundles in Britain

From the recorded answer

*[Next Morning Routine Skincare Beauty Box](: Available directly from Next, this morning-focused kit contains one full-size item (This Works My Wrinkles Eye Repair* ) alongside four travel-ready trial treats from brands like Elemis, ESPA, Pixi, and Emma Hardie to firm and plump skin. - OK Beauty Box Reset and Renew Edit: Available via [OK Beauty Box]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best skincare bundles available in Britain feature a mix of targeted value kits and customizable routines from top British retailers and brands.

### Top Skincare Bundles in the UK

- The INKEY List Build Your Own Skincare Bundle: This customizable option on the The INKEY List UK Bundle Builder lets you select your own cleansers, treatments, and moisturisers with savings up to 20% and a free washbag for Insiders. It accommodates individual skin goals from breakout treatments to deep hydration. - **[Nip + Fab Vitamin C Fix Brightening Complete Regime Kit](: Available via retailers like Very, this five-piece full-size set includes the Vitamin C Scrub Fix, Tonic, Sheet Mask, Gel Cleanser, and Concentrate Extreme 3% packed in a blue PVC jelly bag. It is designed to illuminate and energize dull skin. - *[Next Morning Routine Skincare Beauty Box](: Available directly from Next, this morning-focused kit contains one full-size item (This Works My Wrinkles Eye Repair* ) alongside four travel-ready trial treats from brands like Elemis, ESPA, Pixi, and Emma Hardie to firm and plump skin. - OK Beauty Box Reset and Renew Edit: Available via OK Beauty Box, this multi-brand edit features 11 products (including 7 full-size items) spanning skincare, hair, and makeup aimed at boosting hydration and overall glow.

### Major British Retailers for Skincare Bundles

- Boots: Stocks a massive range of value packs and curated Boots Beauty and Skincare Bundles from brands like No7, Liz Earle, and The Ordinary. - Superdrug: Offers extensive options via Superdrug Skincare Gift Sets featuring affordable ranges like Me+, Garnier, and Revolution Skincare. - Sephora UK: Features diverse curated Sephora UK Skincare Sets from high-end and trending international lines like Elemis, Laneige, and Caudalie.

If you tell me your skin type (oily, dry, combination, sensitive) and your primary skin goal (anti-aging, hydration, brightening, acne control), I can recommend the exact bundle that fits your routine.

ChatGPT

The question asked

Best British beauty brands

From the recorded answer

REN / ESPA - worth considering if you prefer premium spa-style skincare.
Read recorded answer

Recorded answer text · ChatGPT · 27 September 2026

If you mean British-founded beauty brands, these are some of the standout names, across makeup, skincare and fragrance:

- Charlotte Tilbury - luxury makeup; especially complexion, lipstick and glow products. It was the UK's most-purchased beauty brand in 2025 in Cosmetify's survey, and it retained the No. 1 UK prestige-makeup position according to Puig's 2025 results. Cosmetify NN Tech - No7 - classic British skincare and makeup, with a strong focus on anti-ageing and skincare science. It had 81% aided brand awareness among UK consumers in 2025. Statista - The Ordinary - excellent for straightforward, ingredient-focused skincare at relatively accessible prices. - Medik8 - premium, science-led skincare, particularly strong for retinoids, vitamin C and anti-ageing. - REN Clean Skincare - skincare built around sensitive-skin-friendly formulations and sustainability. - Elemis - premium skincare and spa-style products; particularly known for cleansers and moisturisers. - Liz Earle - British skincare classic, especially its Cleanse & Polish cleanser. - Trinny London - makeup designed around easy, coordinated routines and cream formulas. - VIEVE - modern makeup founded by Jamie Genevieve, with a particularly strong complexion and eye range. - Refy - brow, lip and minimalist makeup; very popular for a polished, natural look. - Lush - British bath, body and skincare brand known for handmade products and strong ethical positioning. - REN / ESPA - worth considering if you prefer premium spa-style skincare.

For a British beauty starter collection, I'd look at Charlotte Tilbury for makeup, Medik8 or The Ordinary for skincare, and Lush or Elemis for body/spa products. These aren't an overall ranking-just different strengths across categories. theguardian.com mordorintelligence.com

If you tell me your budget (£30 / £100 / luxury) and whether you're after makeup, skincare, haircare or fragrance, I can narrow it down to specific products.

Perplexity

The question asked

Where to buy British skincare online

From the recorded answer

Official brand websites - Best for full ranges and authenticity. Popular British brands include Medik8, Pai Skincare, REN, Neal's Yard Remedies, The INKEY List, Facetheory, ESPA, Elemis, and Green People.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

You can buy British skincare online from these reputable options:

- Official brand websites - Best for full ranges and authenticity. Popular British brands include Medik8, Pai Skincare, REN, Neal's Yard Remedies, The INKEY List, Facetheory, ESPA, Elemis, and Green People. - Boots - A broad selection of British pharmacy and premium skincare, often with loyalty-point offers. - Lookfantastic - Large range of UK and international brands, with frequent discounts. - Cult Beauty - Good for higher-end and newer British skincare brands. - Space NK - Premium and luxury British beauty brands. - Superdrug - Affordable British pharmacy skincare and budget-friendly brands. - Landsy Chemist - Premium skincare from an independent UK retailer, with free delivery on orders over £15. - Buy Britain - Useful for discovering smaller UK-made and natural skincare businesses, including vegan and handmade products. - Notino UK - Online retailer offering skincare, beauty, and fragrance products.

For the safest purchase, use the brand's official site or an established retailer, check that the seller ships to your country, and avoid marketplace listings with unusually low prices.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

ESPA

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

0.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

25

Answers naming the brand

3600

Answers collected

0.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, ESPA ranks #23 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 0.7%. It was named in 25 of 3,600 AI answers across 11 of 150 tracked questions, averaging position 3.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.7% AI visibility for ESPA in Beauty · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #23 among 34 tracked brands.

How often does AI mention this brand?

ESPA was named in 25 of 3,600 collected AI answers, across 11 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming ESPA by all 3,600 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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