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Beauty Pie

Beauty Pie

AI visibility and ranking for Beauty: United Kingdom

Membership-based beauty brand founded by Marcia Kilgore.

Beauty Pie
appears in
2.8
% of measured AI answers in this industry and market.

Found score

Track Beauty Pie’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.4

October 25, 2026

Overall visibility

2.8

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

12

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Beauty Pie's single-scan score moved from 4.0% to 2.4%, down 1.6 percentage points. Latest recorded scan 2.4% on 25 October 2026; combined-window score 2.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.8% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.0%
24 August 20262.7%
30 August 20263.1%
6 September 20262.4%
13 September 20263.8%
20 September 20263.1%
27 September 20262.4%
4 October 20262.0%
11 October 20262.5%
18 October 20262.0%
25 October 20262.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.7%

Perplexity Logo

Perplexity

4.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.9%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Beauty Pie most often.

It appears in 4.7% of collected Perplexity answers and 1.7% of ChatGPT answers: a difference of 3.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 35 of 150 questions.

Beauty Pie appears in at least one collected answer to 23.3% of the tracked questions. That is question coverage; the 2.8% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.0% to 4.0%. The latest scan was 2.4% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British beauty brands
  • Best British makeup brands
  • Best British owned skincare
  • Best British skincare brands
  • Best British skincare brands 2026
  • Best British skincare for beginners

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British beauty brands (Charlotte Tilbury, ELEMIS, Wildsmith Skin)
  • Best skincare brands founded in the UK (Medik8, ELEMIS, 111SKIN)
  • Best British beauty brands to gift (Charlotte Tilbury, ELEMIS, Liz Earle)
  • Best British made skincare (Medik8, Liz Earle, Pai Skincare)
  • Best British owned skincare (Pai Skincare, ELEMIS, Neal's Yard Remedies)
  • Best B Corp beauty brands in Britain (UpCircle Beauty, Pai Skincare, OSKIA London)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British skincare brands

From the recorded answer

Beauty Pie: A luxury buyer's club offering direct-access, high-potency lab-formulated skincare.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The UK is home to some of the world's most renowned skincare labels, ranging from clinical science and luxury spa favorites to sustainable, organic formulations. Top British skincare brands include Elemis for spa-grade anti-aging, The Ordinary for targeted active ingredients, and Liz Earle for iconic botanical cleansers.

### Luxury & Spa Skincare

- Elemis: Famous for marine biotechnology and the iconic Pro-Collagen Marine Cream and Cleansing Balm. - Charlotte Tilbury: A cult-favorite global beauty powerhouse known for the deeply hydrating Magic Cream. - 111SKIN: Clinical-grade luxury featuring the proprietary NAC Y2 healing complex developed by a Harley Street cosmetic surgeon. - ESPA: A staple in five-star hotel spas focusing on holistic, aromatic wellness and essential oils.

### Science-Led & Affordable

- The Ordinary (DECIEM): A global pioneer in transparent, single-ingredient and multi-active clinical formulations at low prices. - Medik8: Known for its Vitamin C and Vitamin A (retinol) CSA philosophy for visible anti-aging. - Beauty Pie: A luxury buyer's club offering direct-access, high-potency lab-formulated skincare.

### Natural, Organic & Sustainable

- Neal's Yard Remedies: Britain's first certified-organic health and beauty brand, famous for its blue glass bottles and frankincense range. - Liz Earle: Celebrated for the classic, plant-powered Cleanse & Polish Hot Cloth Cleanser. - UpCircle: An innovative B-Corp brand that repurposes natural byproducts-like used coffee grounds and-fruit extracts-into effective formulas. - Pai Skincare: Specially formulated for ultra-sensitive, reactive, and eczema-prone skin using clean plant actives.

To help you narrow this down, tell me:

- What is your skin type or main concern (e.g., dry, acne, anti-aging)? - What is your budget?

ChatGPT

The question asked

Best British skincare brands 2026

From the recorded answer

!Skincare Products | BEAUTY PIE …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best British skincare brands in 2026 🇬🇧

British skincare has something for every budget, from science-led serums and dermatologist-founded ranges to luxurious spa treatments and natural, sustainable skincare. For 2026, my shortlist focuses on brands with a strong reputation, distinctive formulations and products worth considering for your routine. Recent British beauty roundups highlight names including Medik8, ELEMIS, OSKIA, Liz Earle and Pai Skincare. www.countryandtownhouse.comwww.countryandtownhouse.comwww.sephora.co.uk

## The 10 British skincare brands I'd put on your shortlist

!Retinal Guide - Medik8-EU

## 1\. Medik8

(Best for results-driven skincare)

Known for vitamin A treatments, antioxidant serums and a science-led approach to visible skin ageing. A strong choice if you want to target fine lines, uneven texture and dullness.

Hero product: Crystal Retinal. Introduce retinal gradually and use daily sunscreen.

Website: medik8.com

---

!Elemis Pro-Collagen Cleansing Balm 105g-Elemis Skin Care 20% Off

## 2\. ELEMIS

Best for luxury and mature skin

A spa-inspired brand combining sensorial textures with targeted skincare. Particularly appealing if you enjoy rich cleansing balms, nourishing moisturisers and a pampering routine.

Hero product: Pro-Collagen Cleansing Balm.

Website: elemis.com

---

![View All Pai™ Skincare Products for Sensitive Skin | Pai Skincare

- Pai Skincare UK](

## 3\. Pai Skincare

Best for sensitive skin

Founded in response to the challenge of finding effective skincare for reactive skin. Worth exploring if you prefer thoughtfully formulated products for dryness, sensitivity or a compromised-feeling skin barrier.

Hero product: Rosehip BioRegenerate Oil.

Website: paiskincare.com

---

!Cleanse & Polish™ Hot Cloth Cleanser | Liz Earle Beauty Co.

## 4\. Liz Earle

Best for a classic everyday routine

An established British name known for botanical ingredients and accessible, easy-to-use skincare. Ideal if you enjoy a traditional cleansing ritual rather than a complicated multi-step routine.

Hero product: Cleanse & Polish Hot Cloth Cleanser.

Website: lizearle.com

---

!Renaissance Cleansing Gel - Brightening Enzyme Cleanser| OSKIA

## 5\. OSKIA

Best for premium skin nourishment

Combines bioactive ingredients and a luxury skincare experience. A good option if you want sophisticated formulations focused on radiance, hydration and smoother-looking skin.

Hero product: Renaissance Cleansing Gel.

Website: oskia.com

---

!Buy The INKEY List Hyaluronic Acid Serum 30ml from the Next UK online shop

## 6\. The INKEY List

Best affordable, ingredient-led skincare

Straightforward products organised around familiar skincare ingredients, making it easier to build a routine without spending a fortune.

Worth exploring: Hyaluronic Acid Serum and targeted treatments selected for your skin's needs.

Website: theinkeylist.com

---

!BYOMA Moisturizing Gel Cream 50ml | Cult Beauty

## 7\. BYOMA

Best for skin-barrier support on a budget

Focuses on ceramides, hydration and uncomplicated daily care. Especially appealing for people who want affordable cleansers, serums and moisturisers without an elaborate routine.

Worth exploring: Hydrating Serum and Moisturising Gel Cream.

Website: byoma.com

---

![New & Improved Formula | Frankincense Intense™ Lift Cream 50ml - Neal's Yard Remedies Singapore](

## 8\. Neal's Yard Remedies

Best for botanical and organic skincare

A long-standing British apothecary brand with an emphasis on botanicals, essential oils and ethically sourced ingredients.

Worth exploring: Frankincense skincare and its organic facial-care range.

Website: nealsyardremedies.com

---

!Skincare Products | BEAUTY PIE

## 9\. Beauty Pie

Best for luxury-style skincare value

A membership-based beauty business offering skincare at member prices. Worth comparing if you like premium textures and formulations but want to manage costs.

Worth exploring: Its moisturisers, serums and targeted anti-ageing products.

Website: beautypie.com

---

!Elasticity Boosting Duo: Moisturiser & Peptide Serum Set - UpCircle Beauty

## 10\. UpCircle

Best for sustainability-conscious shoppers

Known for upcycled ingredients and a focus on reducing beauty-industry waste. A good match if sustainability is as important to you as your skincare routine.

Worth exploring: Face moisturisers, cleansers and facial oils.

Website: upcirclebeauty.com

## Which British brand is best for your skin?

| Your priority | My pick | |--------|--------| | Fine lines and visible ageing | Medik8 | | Luxury skincare and cleansing | ELEMIS | | Sensitive or reactive skin | Pai Skincare | | Affordable daily skincare | The INKEY List | | Hydration and barrier care | BYOMA | | Botanical and organic products | Neal's Yard Remedies | | Premium skincare for less | Beauty Pie | | Sustainable beauty | UpCircle |

These are recommendations based on each brand's positioning and signature products, rather than a definitive clinical ranking. The 2026 British beauty roundups from Country & Town House and Sephora UK provide further options and product inspiration. www.countryandtownhouse.comwww.countryandtownhouse.comwww.sephora.co.uk

My overall advice\: Don't choose a brand just because it's British or expensive. A gentle cleanser, moisturiser suited to your skin and daily broad-spectrum SPF are a better starting point than a cupboard full of active serums.

If you tell me your main skin concern, I can narrow this down to the three best British brands for you\.

Perplexity

The question asked

Best SPF 50 sunscreen in the UK

From the recorded answer

| Best under makeup | Beauty Pie Super Healthy Skin Featherlight SPF50 | Lightweight formula designed to work as a primer beneath makeup. | …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best all-round SPF 50 sunscreen in the UK is La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+. It is lightweight, non-greasy, fragrance-free, suitable for sensitive skin, and offers strong UVA and UVB protection; UK reviews commonly recommend it as an everyday facial SPF.

| Best for | Recommendation | Why | |---|---|---| | Best overall face SPF | La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+ | Excellent UVA protection, invisible finish, sensitive-skin friendly, and widely available. | | Oily or combination skin | Heliocare 360 Gel Oil-Free SPF50 | Lightweight gel texture with an oil-free finish; rated a leading facial SPF in testing. | | Dry or dehydrated skin | Beauty of Joseon Relief Sun SPF50 | Comfortable, moisturising texture and typically good under makeup. | | Best value body sunscreen | Soltan Sensitive SPF50+ | Affordable, suitable for sensitive skin, and available from Boots. | | Beach or outdoor use | Hawaiian Tropic Hydrating Protection SPF50 | Hydrating and water-resistant, though it may be fragranced and can mark white clothing. | | Best under makeup | Beauty Pie Super Healthy Skin Featherlight SPF50 | Lightweight formula designed to work as a primer beneath makeup. |

Choose a product labelled broad-spectrum/UVA, apply generously, and reapply at least every two hours-and after swimming, sweating, or towel drying. SPF 50 primarily protects against UVB, so strong UVA protection is equally important for preventing long-term skin damage.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Beauty Pie

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

2.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

137

Answers naming the brand

4944

Answers collected

2.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Beauty Pie ranks #12 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 2.8%. It was named in 137 of 4,944 AI answers across 35 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.8% AI visibility for Beauty Pie in Beauty · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #12 among 34 tracked brands.

How often does AI mention this brand?

Beauty Pie was named in 137 of 4,944 collected AI answers, across 35 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Beauty Pie by all 4,944 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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