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The INKEY List

The INKEY List

AI visibility and ranking for Beauty: United Kingdom

Independent affordable skincare brand built on ingredient education.

The INKEY List
appears in
14.4
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

14.0

October 4, 2026

Overall visibility

14.4

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

2

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, The INKEY List's single-scan score moved from 15.8% to 14.0%, down 1.8 percentage points. Latest recorded scan 14.0% on 4 October 2026; combined-window score 14.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 14.4% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202615.8%
24 August 202613.3%
30 August 202615.6%
6 September 202615.8%
13 September 202614.0%
20 September 202614.9%
27 September 202612.2%
4 October 202614.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

13.4%

Perplexity Logo

Perplexity

17.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

12.3%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names The INKEY List most often.

It appears in 17.6% of collected Perplexity answers and 12.3% of Google AI Overviews answers: a difference of 5.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 81 of 150 questions.

The INKEY List appears in at least one collected answer to 54.0% of the tracked questions. That is question coverage; the 14.4% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 12.2% to 15.8%. The latest scan was 14.0% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp beauty brands in Britain
  • Best BHA exfoliant in Britain
  • Best British beauty brands
  • Best British beauty brands on sale
  • Best British beauty brands to gift
  • Best British made skincare

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British beauty brands to gift (Charlotte Tilbury, Molton Brown, ELEMIS)
  • Best B Corp beauty brands in Britain (UpCircle Beauty, ELEMIS, Liz Earle)
  • Best female founded beauty brands in the UK (Charlotte Tilbury, ELEMIS, REN Clean Skincare)
  • Best British beauty brands on sale (ELEMIS, Charlotte Tilbury, Neal's Yard Remedies)
  • Best new British skincare brands (ELEMIS, Medik8, BYOMA)
  • Best British makeup brands (Charlotte Tilbury, Barry M, Illamasqua)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best sunscreen to wear under makeup in the UK

From the recorded answer

Best Dewy/Glow Base: The INKEY List Polyglutamic Acid Dewy Sunscreen SPF30 functions as a hydrating primer, locking in moisture with an 8% hydration trio for a plump, radiant finish that grips foundation.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best sunscreen to wear under makeup in the UK is the [La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+](, praised by UK dermatologists and beauty editors alike for its ultra-lightweight, non-greasy texture that sets invisibly without pilling under foundation.

### Top Sunscreens for Under Makeup in the UK

- Best Overall: [La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+]( offers very high UVA/UVB protection, absorbs instantly, leaves no white cast, and creates a smooth, weightless canvas for daily glam. - Best for Oily & Shine-Prone Skin: [Heliocare 360 Gel Oil-Free SPF50]( dries down to a matte finish, controls excess oil without clogging pores, and sets quickly so your makeup won't slide. - Best Dewy/Glow Base: The INKEY List Polyglutamic Acid Dewy Sunscreen SPF30 functions as a hydrating primer, locking in moisture with an 8% hydration trio for a plump, radiant finish that grips foundation. - Best High Street/Budget Pick: [CeraVe Facial Moisturising Lotion SPF50]( nourishes with ceramides and niacinamide while disappearing into the skin within minutes without a greasy residue. - Best for Reapplication Over Makeup: [Garnier Ambre Solaire Super UV Over Makeup Mist SPF50+]( provides an ultra-fine spray infused with hyaluronic acid to refresh and reapply protection over finished makeup on the go.

### Application Tips

- Apply about half a teaspoon (two finger-lengths) of fluid or cream SPF as the final step of your skincare routine. - Allow the sunscreen to set and dry down for 3 to 5 minutes before applying your primer or foundation to prevent pilling or patchiness.

### Further Exploration

- Explore expert testing notes from The Independent. - Browse top-rated options reviewed by Marie Claire UK.

To help me narrow down the best choice for you, please let me know:

- Your skin type (oily, dry, combination, or sensitive) - Your preferred finish (matte, natural, or dewy/glowy) - Whether you prefer a chemical or mineral formula

ChatGPT

The question asked

Best British skincare brands

From the recorded answer

| The Inkey List | Affordable actives & targeted treatments | $ | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're looking specifically for British skincare brands, these are among the strongest names to know in 2026. A recent UK roundup lists 22 notable British labels, while Boots' 2026 reporting highlights a continued shift toward evidence-led, barrier-supporting skincare. www.countryandtownhouse.com

### 🇬🇧 Best British skincare brands

| Brand | Best for | Price | |---|---|---| | Medik8 | Retinoids, vitamin C, anti-ageing | $$$ | | ELEMIS | Luxury, hydration, cleansing balms | $$$ | | The Inkey List | Affordable actives & targeted treatments | $ | | Pai Skincare | Sensitive/reactive skin | $$ | | Skin Rocks | Mature skin, pigmentation & actives | $$$ | | No7 | Anti-ageing at accessible prices | $$ | | Liz Earle | Gentle, botanical-leaning skincare | $$ | | Neal's Yard Remedies | Natural/botanical skincare | $$ | | 111SKIN | Luxury, post-procedure-inspired skincare | $$$$ | | REN Clean Skincare | Sensitive skin & barrier care | $$ | | Temple Spa | Spa-style luxury skincare | $$$ | | Dr. Sam's | Dermatologist-led, straightforward routines | $$$ |

My top five overall: 1. Medik8 - best if you want clinically focused anti-ageing. 2. The Inkey List - best value and excellent for building a targeted routine. 3. Pai - my pick for sensitive or easily irritated skin. 4. ELEMIS - best luxury experience, particularly its cleansing balm. 5. Skin Rocks - particularly interesting for mature skin and pigmentation.

### [ELEMIS Pro-Collagen Marine Cream Travel]() £39.00

### [ELEMIS Dynamic Resurfacing Facial Pads]() £50.00

### [Skin Rocks The Hyperpigmentation Serum]() £90.00

### [Skin Rocks The Gentle Acid]() £53.00

For example, ELEMIS Pro-Collagen Marine Cream currently has very strong customer ratings, while Skin Rocks' Hyperpigmentation Serum and Gentle Acid are particularly interesting if pigmentation or uneven texture is your concern. www.countryandtownhouse.com

If you tell me your age, skin type (dry/oily/combination/sensitive), and main concern-e.g. wrinkles, pigmentation, acne, redness or dehydration-I can narrow this down to the 5 best British brands/products for you, including current UK prices.

Perplexity

The question asked

Best British sunscreen brands

From the recorded answer

The INKEY List - UK skincare brand offering affordable facial SPF products, including lightweight and hydrating options.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Some of the best British sunscreen brands are:

- Ultrasun - Premium Swiss-developed formulas widely available in the UK; known for long-lasting, non-greasy protection and sensitive-skin options. Note: it is not technically a British brand. - Hello Sunday - British SPF-focused skincare brand with lightweight daily face sunscreens and makeup-friendly formulas. - The INKEY List - UK skincare brand offering affordable facial SPF products, including lightweight and hydrating options. - Boots Soltan - Reliable, widely available UK range with good-value SPF 30 and SPF 50 products for body and face. - Superdrug Solait - Budget-friendly British high-street range with lotions, sprays and facial sunscreens. - Nivea Sun - Not British, but a strong, accessible option in the UK; its SPF 50+ products are among the most commonly listed choices. - Altruist - UK-founded, dermatologist-developed brand offering affordable SPF 30 and SPF 50 products, particularly useful for daily body protection. - P20 - Danish rather than British, but popular in the UK for highly water-resistant, long-lasting protection.

### Best picks by use

| Need | Recommended brand | |---|---| | Best daily face SPF | Hello Sunday or The INKEY List | | Best affordable body sunscreen | Altruist or Boots Soltan | | Best for sensitive skin | Ultrasun or Altruist | | Best water resistance | P20 or Ultrasun | | Best budget option | Boots Soltan or Superdrug Solait |

Choose at least SPF 30, preferably SPF 50, with strong UVA protection; reapply after swimming, sweating or towel-drying. Independent testing has also found Aldi and Lidl sunscreens to be effective budget alternatives, although they are not British brands.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

The INKEY List

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

14.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

520

Answers naming the brand

3600

Answers collected

14.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, The INKEY List ranks #2 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 14.4%. It was named in 520 of 3,600 AI answers across 81 of 150 tracked questions, averaging position 1.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 14.4% AI visibility for The INKEY List in Beauty · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #2 among 34 tracked brands.

How often does AI mention this brand?

The INKEY List was named in 520 of 3,600 collected AI answers, across 81 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming The INKEY List by all 3,600 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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