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Beauty
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The INKEY List

The INKEY List

AI visibility and ranking for Beauty: United Kingdom

Independent affordable skincare brand built on ingredient education.

The INKEY List
appears in
14.6
% of measured AI answers in this industry and market.

Found score

Track The INKEY List’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

16.2

October 25, 2026

Overall visibility

14.6

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

2

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, The INKEY List's single-scan score moved from 15.8% to 16.2%, up 0.4 percentage points. Latest recorded scan 16.2% on 25 October 2026; combined-window score 14.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 14.6% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202615.8%
24 August 202613.3%
30 August 202615.6%
6 September 202615.8%
13 September 202614.0%
20 September 202614.9%
27 September 202612.2%
4 October 202614.0%
11 October 202614.8%
18 October 202614.5%
25 October 202616.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

14.9%

Perplexity Logo

Perplexity

15.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

13.3%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

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Perplexity names The INKEY List most often.

It appears in 15.8% of collected Perplexity answers and 13.3% of Google AI Overviews answers: a difference of 2.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 88 of 150 questions.

The INKEY List appears in at least one collected answer to 58.7% of the tracked questions. That is question coverage; the 14.6% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 12.2% to 16.2%. The latest scan was 16.2% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best AHA exfoliant in the UK
  • Best B Corp beauty brands in Britain
  • Best BHA exfoliant in Britain
  • Best British beauty brands
  • Best British beauty brands on sale
  • Best British beauty brands to gift

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best B Corp beauty brands in Britain (UpCircle Beauty, Pai Skincare, OSKIA London)
  • Best British makeup brands (Charlotte Tilbury, REFY, Trinny London)
  • Best luxury skincare in Britain (ELEMIS, 111SKIN, Sarah Chapman)
  • Best skincare Made in Britain not overseas (Medik8, ELEMIS, UpCircle Beauty)
  • Which British skincare brands ship internationally (Sarah Chapman, Neal's Yard Remedies, Pai Skincare)
  • Best British beauty brands on sale (Liz Earle, Charlotte Tilbury, ELEMIS)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best sunscreen to wear under makeup in the UK

From the recorded answer

![The INKEY List Polyglutamic Acid Dewy Sunscreen SPF 30 …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best sunscreen to wear under makeup in the UK combines high-protection broad-spectrum filters with a lightweight, non-pilling finish that grips foundation.

### Top Sunscreens for Under Makeup ![La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+ La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+ | Stylevana UK& more | 4.7(24.6k)](

- Finish: Ultra-lightweight, fluid, and non-greasy with zero white cast. - Why it works under makeup: It absorbs quickly and melts into the skin like a lightweight lotion, making it a cult-favorite dermatological staple for daily layering.

![CeraVe Facial Moisturising Lotion SPF 50 CeraVe Facial Moisturising Lotion SPF 50 | Notino.co.uk& more | 4.7(9.3k)](

- Finish: Hydrating with a natural-looking glow. - Why it works under makeup: Infused with three essential ceramides, it doubles as a nourishing moisturiser that absorbs cleanly without feeling sticky or causing foundation to separate.

![The INKEY List Polyglutamic Acid Dewy Sunscreen SPF 30 The INKEY List Polyglutamic Acid Dewy Sunscreen SPF 30 | Amazon.co.uk - Amazon.co.uk-Seller& more | 4.4(1.6k)](

- Finish: Silky, dewy finish. - Why it works under makeup: Formulated with an 8% hydration trio (polyglutamic acid, glycerin, and squalane), it acts as a gripping primer that smooths skin and prevents pilling.

![Ultra Violette Queen Screen SPF 50+ Luminising Serum Ultra Violette Queen Screen SPF 50+ Luminising Serum | Space NK& more | 4.4(2.6k)](

- Finish: Luminous, velvety-soft radiance. - Why it works under makeup: A serum-style sunscreen infused with hyaluronic acid that gives a plumped-up, glowing base for daily glam.

![Garnier Ambre Solaire Super UV Over Makeup Mist SPF 50+ Garnier Ambre Solaire Super UV Over Makeup Mist SPF 50+ | Boots.com& more | 4.4(962)](

- Finish: Invisible and lightweight. - Why it works under makeup: Ideal as a companion spray for midday touch-ups or reapplication directly over finished makeup without ruining your look.

Show more

---

### Tips for Layering SPF Under Makeup

- Wait to settle: Apply your sunscreen as the final step of your skincare routine, then wait about 60 seconds for the filters to bind and set before applying foundation. - Check your formulas: If your sunscreen pills or separates under foundation, match your base (water-based vs. silicone-based) to your makeup products. - Explore local stock: You can browse and compare options across high street and online retailers like SEPHORA UK or local pharmacies.

To narrow down the best pick, let me know:

- What is your skin type (oily, dry, combination, or acne-prone)? - Do you prefer a matte, natural, or dewy finish?

ChatGPT

The question asked

Best British skincare brands

From the recorded answer

!THE INKEY LIST Hyaluronic Acid Serum (60ml) | Harrods UK …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best British skincare brands 🇬🇧

The UK has some excellent skincare brands, from affordable pharmacy staples to premium, science-led formulas and luxury botanical skincare. The best choice depends on your skin type, budget and what you want to improve.

Here are the British brands I'd put on your shortlist.

!Choosing The Right Retinol Strength and Retinoid Strength Charts - Medik8

## 1\. Medik8

(Best for active ingredients)

A strong choice for targeted skincare, especially vitamin C, retinal and products aimed at fine lines, uneven tone and skin texture.

Price: Mid-range to premium

Hero product: Crystal Retinal serum

Shop Medik8

---

!THE INKEY LIST Hyaluronic Acid Serum (60ml) | Harrods UK

## 2\. The INKEY List

(Best budget option)

Straightforward, ingredient-focused products for hydration, blemishes, pores and early signs of ageing. Great for building a routine without spending a fortune.

Price: Budget-friendly

Hero products: Hyaluronic Acid Serum, Oat Cleansing Balm

Shop The INKEY List

---

![Rosehip Skincare Routine | Evening Reset Bundle | Pai

- Pai Skincare UK](

## 3\. Pai Skincare

(Best for sensitive skin)

Particularly worth exploring if your skin is reactive, dry or prone to redness. The brand focuses on skincare designed for sensitive complexions.

Price: Mid-range

Hero product: Rosehip Bioregenerate Oil

Shop Pai Skincare

---

!Pro-Collagen Cleansing Balm 20g | Elemis BE

## 4\. Elemis

Best luxury all-rounder

A well-known British spa skincare brand with rich moisturisers, cleansing balms and products designed to leave skin feeling smooth, comfortable and hydrated.

Price: Premium

Hero product: Pro-Collagen Cleansing Balm

Shop Elemis

---

!Liz Earle Cleanse & Polish™ Hot Cloth Cleanser, 200ml with 2 Cotton Cloths

## 5\. Liz Earle

Best for a classic cleansing routine

A heritage British brand known for botanical skincare and its popular hot-cloth cleansing system. A good option if you enjoy a comforting, sensorial routine.

Price: Mid-range

Hero product: Cleanse & Polish

Shop Liz Earle

---

!BYOMA Moisturizing Gel Cream 50ml | Cult Beauty

## 6\. BYOMA

Best for skin barrier support

A modern, accessible brand focused on hydration and supporting the skin barrier with ceramides. Worth considering if your skin feels tight, dehydrated or easily irritated.

Price: Affordable

Hero products: Moisturisers and hydrating serums

Shop BYOMA

---

!111SKIN Repair Serum NAC Y2 | Space NK

## 7\. 111SKIN

Best for high-end skincare

A luxury, clinic-inspired brand founded by a London-based plastic surgeon. Ideal to explore if you enjoy sophisticated formulations and premium skincare rituals.

Price: Luxury

Shop 111SKIN

---

!公式ニールズヤード レメディーズ | NEAL'S YARD REMEDIES

## 8\. Neal's Yard Remedies

Best for botanical skincare

A long-established British brand specialising in plant-based formulations, essential oils and natural skincare. Particularly appealing if botanical ingredients are a priority.

Price: Mid-range to premium

Shop Neal's Yard Remedies

These selections reflect current British beauty roundups and the brands' distinctive approaches; they aren't a clinical ranking of product effectiveness. www.countryandtownhouse.comoysterskin.comwww.thehandbook.com

## Which is best for you?

My starting recommendations would be\:

| Your main goal | Brand to try first | |--------|--------| | Fine lines and skin texture | Medik8 | | Affordable, targeted skincare | The INKEY List | | Sensitive or redness-prone skin | Pai Skincare | | Luxury skincare and cleansing | Elemis | | Dehydration and skin barrier support | BYOMA | | Natural and botanical skincare | Neal's Yard Remedies |

One question\: What are you mainly looking to improve with your skincare?

1\. Your main skin concern

Anti-ageing, wrinkles and firmness

Pigmentation, dark spots and uneven tone

Acne, breakouts and blocked pores

Dryness, dehydration and dullness

Sensitivity, redness and irritation

Overall healthy, glowing skin

---

2\. Budget per product

Budget - under £20

Mid-range - £20-£60

Premium - £60-£120

Luxury - £120+

---

3\. Your skin type

Dry

Oily

Combination

Sensitive

Normal

Not sure

[Find my best British skincare brands]

Perplexity

The question asked

Best British made skincare

From the recorded answer

The INKEY List - Best affordable option for straightforward actives such as retinol, niacinamide and hyaluronic acid.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British-made skincare brand depends on your skin type and priorities, but these are strong choices:

- Medik8 - Best overall for science-led skincare, especially retinoids, vitamin C and anti-ageing products. - Pai Skincare - Best for sensitive, reactive or allergy-prone skin; its formulas are designed to be gentle. - The INKEY List - Best affordable option for straightforward actives such as retinol, niacinamide and hyaluronic acid. - Elemis - Best luxury choice, particularly for cleansing balms, moisturisers and spa-style anti-ageing products; its products are formulated and manufactured in the UK. - Evolve Organic Beauty - Best for natural, organic and small-batch skincare made in Hertfordshire. - UpCircle - Best for sustainable skincare, with vegan, cruelty-free products, refill options and upcycled ingredients. - OSKIA London - Best premium option for bioactive, vitamin-rich and peptide-based formulas made in the UK. - Dr Sam's - Best for sensitive skin and barrier support; its moisturiser is recommended for rescuing sensitive complexions.

Simple starting routine: Pai cleanser and moisturiser for sensitive skin; Medik8 vitamin C in the morning and a gradual retinoid at night for anti-ageing; or The INKEY List for a lower-cost active routine. Introduce one active at a time and wear sunscreen daily.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

The INKEY List

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

14.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

724

Answers naming the brand

4944

Answers collected

14.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, The INKEY List ranks #2 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 14.6%. It was named in 724 of 4,944 AI answers across 88 of 150 tracked questions, averaging position 1.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 14.6% AI visibility for The INKEY List in Beauty · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #2 among 34 tracked brands.

How often does AI mention this brand?

The INKEY List was named in 724 of 4,944 collected AI answers, across 88 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming The INKEY List by all 4,944 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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