Illamasqua

AI visibility and ranking for Beauty: United Kingdom

Beauty [UK]

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Independent makeup brand with theatrical and editorial positioning.

Illamasqua

appears in

0.3

% of measured AI answers in this industry and market.

Found score

Track Illamasqua’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.4

October 18, 2026

Overall visibility

0.3

21 August 2026 – 18 October 2026 (scans 1–10)

Industry rank

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Illamasqua's single-scan score moved from 0.2% to 0.4%, up 0.2 percentage points. Latest recorded scan 0.4% on 18 October 2026; combined-window score 0.3%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.3% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	0.2%
24 August 2026	0.2%
30 August 2026	0.2%
6 September 2026	0.2%
13 September 2026	0.2%
20 September 2026	0.2%
27 September 2026	0.2%
4 October 2026	0.4%
11 October 2026	0.4%
18 October 2026	0.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

0.7%

Perplexity

0.2%

AI Overviews

0.0%

21 August 2026 – 18 October 2026 (scans 1–10)

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ChatGPT names Illamasqua most often.

It appears in 0.7% of collected ChatGPT answers and 0.0% of Google AI Overviews answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 1 of 150 questions.

Illamasqua appears in at least one collected answer to 0.7% of the tracked questions. That is question coverage; the 0.3% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.2% to 0.4%. The latest scan was 0.4% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 18 October 2026 (scans 1–10)

Medik8

15.4

The INKEY List

14.5

ELEMIS

11.2

Pai Skincare

11.0

Charlotte Tilbury

9.3

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best British makeup brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best British beauty brands (ELEMIS, Charlotte Tilbury, Wildsmith Skin)
Best British skincare brands 2026 (Medik8, ELEMIS, BYOMA)
Best British beauty brands to gift (Charlotte Tilbury, Molton Brown, Liz Earle)
Best British skincare brands (Medik8, Pai Skincare, ELEMIS)
Best skincare brands founded in the UK (ELEMIS, Liz Earle, Medik8)
Best British owned skincare (Medik8, 111SKIN, Pai Skincare)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

ChatGPT

18 October 2026

The question asked

Best British makeup brands

From the recorded answer

!Buy Illamasqua Makeup Online | Cruelty-Free Make Up | Face The Future …

Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best British makeup brands to know 🇬🇧

British makeup brands cover everything from luxury, red-carpet glamour to affordable high-street favourites and professional artistry. Here are my top picks, depending on your budget and the look you love. awomansconfidence.comwww.whowhatwear.comwww.londonhut.com

## Luxury and premium brands

!Makeup Look - The Pillow Talk | Charlotte Tilbury

1\. Charlotte Tilbury

(Best overall luxury)

Famous for glamorous, radiant makeup, flattering lip colours and polished, soft-focus skin.

Try: Pillow Talk lipstick, Hollywood Flawless Filter and Airbrush Flawless Setting Spray.

Shop Charlotte Tilbury

---

!True Velvet Matte Lipstick in Velvet Jazz | Lisa Eldridge Makeup

2\. Lisa Eldridge

Best for\: Refined, professional-quality makeup.

Particularly worth exploring for beautiful lipsticks, sophisticated shades and elegant everyday makeup.

Try: True Velvet Lip Colour and the Seamless Skin Foundation.

Shop Lisa Eldridge

---

!Satin Kajal Jewel Liner Set | Victoria Beckham Beauty

3\. Victoria Beckham Beauty

Best for\: Chic, understated luxury.

Sleek packaging, smoky eyes, wearable neutrals and a modern, editorial aesthetic.

Try: Satin Kajal Liner and lid lustre eyeshadow.

Shop Victoria Beckham Beauty

## Best affordable British makeup brands

!Rimmel The Ultimate Kit Gift Set with Compact Mirror (Stay Matte Powder Transparent and Liquid Lipstick Moca, Extra Super Lash Mascara Black, Magnif'eyes 12 Pan Eyeshadow Palette Blushed Edition) - BigaMart

4\. Rimmel London

Best for\: Everyday essentials on a budget.

A classic British high-street name, especially good for powders, mascaras, lip liners and easy-to-wear makeup. www.rimmellondon.jpwww.rimmellondon.com

Shop Rimmel London

---

!Makeup & Cosmetics Products Online - Boots

5\. No7

Best for\: Everyday complexion makeup.

Established in 1935, No7 combines accessible makeup with skincare expertise. A great starting point for foundation, concealer and natural-looking finishes. www.no7beauty.co.ukwww.no7company.com

Shop No7

---

!Superdrug | Beauty, Health, Skincare & Perfume

6\. Barry M

Best for\: Colourful, affordable beauty.

A homegrown brand known for playful shades, colourful eye makeup and nail products without luxury prices. us.barrym.commrsmakeup.co.uk

Shop Barry M

---

![Shop Makeup Revolution Infinite Fixing Spray online at hokmakeup - HOK Makeup](

7\. Makeup Revolution

Best for\: Trend-led makeup and experimentation.

Offers a broad range of palettes, concealers, blushers and highlighters at accessible prices. Particularly good if you like trying new looks. www.revolutionbeauty.comrevolutionbeautyplc.com

Shop Makeup Revolution

## More British brands worth exploring

!VIEVE Sunset Blush Balm - BeautyVelle | Makeup News

VIEVE

Modern, polished makeup with wearable neutrals and a professional feel.

Shop VIEVE

!Buy Illamasqua Makeup Online | Cruelty-Free Make Up | Face The Future

Illamasqua

Best for bold pigments, creative looks and expressive makeup.

Shop Illamasqua

## Which British brand should you choose?

| If you want… | My pick | |--------|--------| | Luxury, glowing skin and glamour | Charlotte Tilbury | | Beautiful, sophisticated lipsticks | Lisa Eldridge | | Chic, minimalist makeup | Victoria Beckham Beauty | | Best everyday budget buys | Rimmel London | | Complexion makeup with skincare expertise | No7 | | Affordable colour and fun | Barry M | | Trendy makeup at low prices | Makeup Revolution |

My overall recommendation\: Start with Charlotte Tilbury for luxury, Lisa Eldridge for artistry, and Rimmel London for affordable everyday makeup.

Are you mainly looking for makeup for mature skin, luxury makeup, affordable brands, or the best British foundations and lipsticks? I can narrow the list down to the strongest options for you.

Perplexity

18 October 2026

The question asked

Best British makeup brands

From the recorded answer

Illamasqua - Bold, high-impact makeup with dramatic pigments and editorial-inspired colors.

Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Some of the best British makeup brands are:

- Charlotte Tilbury - Luxury, glamorous makeup; especially strong for complexion products, lipstick, and iconic “glowy” looks. - NARS? - Not British, so exclude if you want strictly UK-founded brands. - Lisa Eldridge - Refined, artist-led makeup with excellent foundations, lip products, and natural-looking finishes. - Victoria Beckham Beauty - Premium minimalist makeup, particularly eye products and lip liners. - Rimmel London - Affordable everyday makeup with strong mascaras, eyeliners, and lip products. - Barry M - Budget-friendly, colorful, cruelty-free-focused makeup suited to experimentation. - Sleek MakeUP - Affordable, highly pigmented palettes and products designed for a broad range of skin tones. - Made By Mitchell - Trend-driven, playful products with versatile liquid blushes and vivid color options. - REFY - Modern, streamlined makeup best known for brow products, lip products, and understated looks. - Trinny London - Convenient cream-based makeup in stackable packaging, aimed at quick, easy application. - Illamasqua - Bold, high-impact makeup with dramatic pigments and editorial-inspired colors. - Glossier? - American, not British; exclude for a strictly British list.

### Best by category

| Need | Best picks | |---|---| | Luxury glamour | Charlotte Tilbury | | Natural, polished makeup | Lisa Eldridge | | Affordable basics | Rimmel London | | Bright colors and experimentation | Barry M | | Pigmented products | Sleek MakeUP, Illamasqua | | Brows and understated makeup | REFY | | Playful, social-media-led makeup | Made By Mitchell |

For a single starting point, choose Charlotte Tilbury for luxury makeup, Lisa Eldridge for an elegant everyday look, or Rimmel London for affordable staples. British beauty roundups consistently highlight Charlotte Tilbury, Made By Mitchell, and REFY among notable UK-founded brands.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Illamasqua

Beauty

21 August 2026 – 18 October 2026 (scans 1–10)

0.3

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

Answers naming the brand

4494

Answers collected

0.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Illamasqua ranks #29 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 18 October 2026). Its visibility is 0.3%. It was named in 13 of 4,494 AI answers across 1 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.3% AI visibility for Illamasqua in Beauty · United Kingdom, measured over 21 August 2026 – 18 October 2026. It ranks #29 among 34 tracked brands.

How often does AI mention this brand?

Illamasqua was named in 13 of 4,494 collected AI answers, across 1 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Illamasqua by all 4,494 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Illamasqua

AI visibility and ranking for Beauty: United Kingdom

Independent makeup brand with theatrical and editorial positioning.

AI visibility scores and ranking