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Beauty
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Trinny London

Trinny London

AI visibility and ranking for Beauty: United Kingdom

Independent direct-to-consumer makeup brand founded by Trinny Woodall.

Trinny London
appears in
1.6
% of measured AI answers in this industry and market.

Found score

Track Trinny London’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.2

October 25, 2026

Overall visibility

1.6

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

15

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Trinny London's single-scan score moved from 1.1% to 2.2%, up 1.1 percentage points. Latest recorded scan 2.2% on 25 October 2026; combined-window score 1.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.1%
24 August 20261.3%
30 August 20262.0%
6 September 20260.9%
13 September 20261.8%
20 September 20260.9%
27 September 20261.8%
4 October 20261.6%
11 October 20261.8%
18 October 20262.2%
25 October 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.9%

Perplexity Logo

Perplexity

1.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.5%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Trinny London most often.

It appears in 1.9% of collected ChatGPT answers and 1.4% of Perplexity answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 21 of 150 questions.

Trinny London appears in at least one collected answer to 14.0% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.9% to 2.2%. The latest scan was 2.2% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best AHA exfoliant in the UK
  • Best British beauty brands
  • Best British beauty brands on sale
  • Best British beauty brands to gift
  • Best British makeup brands
  • Best British owned skincare

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British skincare brands (Medik8, ELEMIS, The INKEY List)
  • Best British skincare brands 2026 (Medik8, ELEMIS, OSKIA London)
  • Best skincare brands founded in the UK (Medik8, ELEMIS, 111SKIN)
  • What British skincare brands do people actually recommend (Medik8, The INKEY List, ELEMIS)
  • Which British skincare brands are worth the money (The INKEY List, Medik8, ELEMIS)
  • Best British made skincare (Medik8, Liz Earle, Pai Skincare)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British beauty brands

From the recorded answer

Trinny London - Founded by Trinny Woodall, famous for innovative, stackable cream makeup pots and active-led skincare.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Britain is home to some of the world's most innovative, sustainable, and high-performing beauty labels, ranging from luxury skincare to affordable drugstore favorites.

### Top British Skincare & Spa Brands

- Elemis - A pioneer in spa biotechnology and marine-plant formulas known for luxury anti-aging and facial oils. - Neal's Yard Remedies - A heritage organic apothecary famous for ethical herb-based skincare and blue-glass packaging. - Liz Earle - The Isle of Wight botanical brand renowned worldwide for its iconic **[Cleanse & Polish Hot Cloth Cleanser ]( - Byoma - A budget-friendly, barrier-boosting line packed with ceramides and targeted active ingredients. - Pai Skincare - A clean beauty specialist dedicated strictly to ultra-sensitive and reactive skin types.

### Top British Makeup Brands

- Charlotte Tilbury - A globally dominant glamour and red-carpet cosmetics powerhouse known for the Pillow Talk collection. - Trinny London - Founded by Trinny Woodall, famous for innovative, stackable cream makeup pots and active-led skincare. - No7 - A staple of British high-street pharmacy Boots, loved for anti-aging serums and viral gloss balms. - Victoria Beckham Beauty - A luxury beauty line celebrated for sleek design and high-performance items like the **[Satin Kajal Liner ](

### Top British Haircare & Body Brands

- Tangle Teezer - The creator of the revolutionary detangling hairbrush used globally. - Molton Brown - A Royal Warrant holder famous for opulent bath, body, and fine fragrance collections. - Ameliorate - A dermatologist-approved body care brand specializing in rough, dry, and bumpy skin (such as keratosis pilaris). - Bouclème - A sustainable, plant-powered haircare line specifically formulated for curls and coils.

If you tell me what specific product category you are looking for (e.g., affordable cleanser, luxury perfume, or curly hair products), I can give you more tailored recommendations.

ChatGPT

The question asked

Best British makeup brands

From the recorded answer

4\. Trinny London* …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

The UK has some fantastic makeup brands, from affordable high-street favourites to luxury, makeup-artist-founded labels. If you're looking for the best British makeup brands, these are the ones I'd put on your radar, based on their reputation, signature products and the types of looks they do best. awomansconfidence.comwww.countryandtownhouse.comwww.whowhatwear.com

## Best British makeup brands to know

!Charlotte's Magical Guide To Galentine's Day | Charlotte Tilbury

1\. Charlotte Tilbury

(Best overall luxury)

Famous for glamorous, polished makeup, flattering nude lipsticks and radiant skin. A great choice for everyday glam or special occasions.

Try: Pillow Talk Lipstick, Hollywood Flawless Filter, Airbrush Flawless Finish Powder.

Shop Charlotte Tilbury

---

!Rimmel Kind & Free makeup multi-funzione per occhi, labbra e viso | notino.it

2\. Rimmel London

(Best budget brand)

A classic British high-street favourite for affordable everyday makeup, dependable staples and trendy looks without a luxury price tag.

Try: Stay Matte Pressed Powder, lip liners and mascara.

Shop Rimmel London

---

!True Velvet Matte Lipstick in Velvet Cinnabar | Lisa Eldridge

3\. Lisa Eldridge

(Best for lipstick)

A sophisticated, artist-led brand known for beautiful lip colours, refined textures and carefully developed shades. Ideal if you love timeless, elegant makeup.

Try: True Velvet Lipsticks and Luxuriously Lucent Lip Colours.

Shop Lisa Eldridge

---

!instagram

4\. Trinny London

(Best for everyday makeup)

Known for compact, stackable cream products that are easy to apply and ideal for a quick, natural-looking routine.

Try: Lip2Cheek, Flush Blush and BFF Cream Skin Perfector.

Shop Trinny London

---

!Made By Mitchell Plane & Simple Six Piece Blursh Set at BEAUTY BAY

5\. Made By Mitchell

(Best for bold colour)

A creative, trend-led brand with vibrant shades and versatile complexion products. Particularly appealing for statement blush, colourful looks and social-media-inspired makeup.

Try: Blursh Liquid Blusher and Curve Case palettes.

Shop Made By Mitchell

---

!Makeup & Cosmetics Products Online - Boots

6\. No7

(Best for complexion)

A well-established British beauty brand with accessible foundations, concealers and complexion products, including options for different skin types and ages.

Try: Lift & Luminate foundation and Stay Perfect foundation.

Shop No7

---

![VICTORIA BECKHAM BEAUTY - Caroline Hirons](

7\. Victoria Beckham Beauty

(Best understated luxury)

Minimalist, sophisticated makeup with an emphasis on elevated neutrals, creamy textures and elegant eye looks.

Try: Satin Kajal Liners and Lid Lustre eyeshadows.

Shop Victoria Beckham Beauty

---

!Sculpt Collection

8\. REFY

(Best for brows)

A modern British brand focused on clean, sculpted makeup looks, especially fluffy brows, subtle definition and fresh-looking skin.

Try: Brow Sculpt and Lip Sculpt.

Shop REFY

## More British brands worth exploring

- Barry M - affordable, playful makeup and nail polish. - W7 - budget-friendly palettes, bronzers and everyday makeup. mrsmakeup.co.ukwww.w7makeup.co.uk - Sleek MakeUP - worth exploring for bold colour and complexion products. - Beauty Pie - makeup and beauty products through a membership model. www.thehandbook.comwww.no7company.com

## Which should you choose?

| If you want… | My pick | |--------|--------| | Luxury, glamorous makeup | Charlotte Tilbury | | Affordable everyday essentials | Rimmel London | | Beautiful lipsticks | Lisa Eldridge | | Quick, natural makeup | Trinny London | | Trendy blush and creative looks | Made By Mitchell | | Minimalist, premium makeup | Victoria Beckham Beauty | | Defined, fluffy brows | REFY |

For a first purchase, I'd start with Charlotte Tilbury for glamour, Lisa Eldridge for lipstick, or Rimmel for value\.

Are you mainly looking for luxury brands, affordable brands, or British brands that are genuinely good quality for the price? I can narrow the list down to the best options for you.

Perplexity

The question asked

Best British beauty brands to gift

From the recorded answer

Trinny London - Compact, versatile makeup products suited to someone who values quick, simple routines.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British beauty brands to gift depend on the recipient, but these are reliable choices across makeup, skincare, haircare, fragrance, and bath products:

- Charlotte Tilbury - Glamorous, easy-to-use makeup; gift a lipstick, Hollywood glow kit, or bestselling makeup set. - Jo Malone London - Elegant fragrances, candles, and bath products; ideal for a sophisticated, universally appealing gift. - Elemis - Luxury British skincare, especially the Pro-Collagen cleansing balm and curated skincare sets. - Molton Brown - Premium hand washes, shower gels, and fragrances with polished packaging; excellent for host gifts or low-risk presents. - No7 - Affordable, science-led skincare with good-value gift boxes, making it a strong choice under £50. - Philip Kingsley - Specialist haircare, particularly gift sets featuring the famous Elasticizer treatment. - Bamford - Natural bath, body, and wellness products made with English botanicals; good for someone who prefers understated, eco-conscious luxury. - Victoria Beckham Beauty - Refined eye makeup, especially satin kajal liners and buildable eyeshadow palettes. - Sarah Chapman - High-end facial skincare for a serious skincare enthusiast. - Trinny London - Compact, versatile makeup products suited to someone who values quick, simple routines. - Liz Earle - Gentle, approachable skincare and giftable cleansing sets. - Neom Organics - Candles, essential-oil blends, and wellness gifts for relaxation and self-care.

Best picks by budget:

- Under £30: No7, Molton Brown travel sets, Liz Earle, Neom candles - £30-£70: Charlotte Tilbury, Elemis discovery sets, Philip Kingsley, Jo Malone minis - Luxury: Jo Malone London, Sarah Chapman, Bamford, Victoria Beckham Beauty

For the safest overall choice, select a gift set rather than a single skincare product: sets offer variety and avoid guessing someone's exact skin type or shade. British retailers currently feature gift sets from Charlotte Tilbury, Elemis, No7, Philip Kingsley, and other established brands.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Trinny London

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

1.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

79

Answers naming the brand

4944

Answers collected

1.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Trinny London ranks #15 among 34 tracked brands for Beauty · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.6%. It was named in 79 of 4,944 AI answers across 21 of 150 tracked questions, averaging position 3.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.6% AI visibility for Trinny London in Beauty · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #15 among 34 tracked brands.

How often does AI mention this brand?

Trinny London was named in 79 of 4,944 collected AI answers, across 21 of 150 tracked questions, for Beauty · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Trinny London by all 4,944 answers in the published Beauty · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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