Briick

Most conversational AI in ecommerce is a glorified FAQ bot. It answers simple questions, deflects the rest, and sits in the corner of the screen hoping someone clicks it.

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Briick is different. It's built for real commerce interactions - product discovery, guided selling, post-purchase support, and voice-driven experiences that work across channels. The platform handles the AI, voice systems, and real-time interaction design. Flux handles the Shopify Plus integration, ecommerce UX, and conversion logic.

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This is an exclusive partnership. We chose Briick because their approach to conversational commerce matches how we think about ecommerce: intentional, on-brand, and integrated into the actual shopping experience. Not bolted on as an afterthought.

Built for commerce, not support tickets

Briick's platform is designed around buying behaviour, not deflection metrics. It understands product catalogues, inventory, pricing rules, and purchase intent. The conversations it creates actually move customers toward a purchase.

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Voice-first architecture

Most ecommerce AI is text-only. Briick builds voice systems that work in real time - think product consultations, guided selling, and hands-free shopping experiences. This opens up interaction models that text chatbots can't touch.

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On-brand, not generic

Every implementation is designed to match the brand's tone, personality, and customer expectations. The AI doesn't sound like a robot reading a script. It sounds like someone who actually knows the products and cares about getting the right answer.

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Deep Shopify Plus integration

Flux builds the integration layer between Briick and Shopify Plus. Product data, customer accounts, order history, inventory levels - the conversational experience has access to everything it needs to be useful, not just surface-level responses.

Briick handles the AI engine, voice infrastructure, and interaction design. Flux handles the Shopify Plus architecture, frontend integration, ecommerce UX, and conversion optimisation. The result is conversational commerce that's built into the store experience from day one - not a third-party widget dropped on top.

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We scope every project together. Briick's team works directly with ours during discovery, build, and launch. There's no handoff gap where the AI team builds something the ecommerce team doesn't understand, or vice versa.

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Is this just a chatbot?

No. Briick builds conversational AI systems that include voice, guided selling, and real-time product interaction. It's closer to having a knowledgeable sales associate available 24/7 than a support chatbot.

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Do I need to be on Shopify Plus?

For the Flux + Briick partnership, yes. Our integration work is built on Shopify Plus APIs. If you're on a different platform, Briick can still help - but the Flux integration layer is Shopify-specific.

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How long does implementation take?

It depends on the scope. A focused conversational commerce experience (product discovery + guided selling) typically takes 6-8 weeks. More complex implementations with voice, multi-channel, and deep catalogue integration take longer. We scope it properly upfront so there are no surprises.

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Can I see it in action before committing?

Yes. We'll run a discovery session with Briick's team to map out what the experience could look like for your brand, your products, and your customers. No generic demo - we'll show you what's actually possible for your store.