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ZOE

ZOE

AI visibility and ranking for Supplements: United Kingdom

Supplements [UK]
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UK personalised-nutrition and gut-health brand founded by Tim Spector.

ZOE
appears in
0.2
% of measured AI answers in this industry and market.

Found score

Track ZOE’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.2

November 8, 2026

Overall visibility

0.2

21 August 2026 – 8 November 2026 (scans 1–13)

Industry rank

34

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, ZOE's single-scan score moved from 0.4% to 0.2%, down 0.2 percentage points. Latest recorded scan 0.2% on 8 November 2026; combined-window score 0.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 21 August 2026 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.4%
24 August 20260.2%
30 August 20260.4%
6 September 20260.4%
13 September 20260.2%
20 September 20260.2%
27 September 20260.0%
4 October 20260.0%
11 October 20260.0%
18 October 20260.2%
25 October 20260.4%
1 November 20260.0%
8 November 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.1%

Perplexity Logo

Perplexity

0.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.4%

21 August 2026 – 8 November 2026 (scans 1–13)

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Google AI Overviews names ZOE most often.

It appears in 0.4% of collected Google AI Overviews answers and 0.1% of ChatGPT answers: a difference of 0.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 4 of 150 questions.

ZOE appears in at least one collected answer to 2.7% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best female founded supplement brands the UK
  • Best protein bars the UK
  • Best protein snacks Britain
  • Best wellness brands Britain

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best supplement brands 2026 Britain (Vitabiotics, Healthspan, Nutravita)
  • What British supplement brands do people actually recommend (Lamberts Healthcare, Bulk, Myprotein)
  • Which British supplement brands are worth the money (Natures Aid, Nutravita, Healthspan)
  • Which supplement brands can you trust in Britain (Lamberts Healthcare, Vitabiotics, Healthspan)
  • Best British supplement brands (Vitabiotics, Lamberts Healthcare, Healthspan)
  • Best British vitamin brands (Vitabiotics, Viridian Nutrition, Healthspan)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best protein bars the UK

From the recorded answer

Best for Gut Health: ZOE Gut Health Bar - Packed with fibre and microbiome-supporting ingredients (£28 f …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best protein bars in the UK, as tested and rated by nutrition and fitness experts, are categorized by their specific use case:

### Top UK Protein Bars by Category

- Best for Gut Health: ZOE Gut Health Bar - Packed with fibre and microbiome-supporting ingredients (£28 for 12). - Best-Tasting Bar: **[Grenade Soft Core Double Chocolate Protein Bar ]( - High protein with a soft, indulgent texture (£22 for 12). - Best Low-Sugar / Low-Calorie: **[Warrior Crunch Choc Chip Cookie Dough Protein Bar ]( - Great crunch with minimal sugar (£19.99 for 12). - Best No-Added-Sugar: **[Barebells White Salty Peanut Protein Bar ]( - Popular bar known for candy-bar taste without added sugar (£23.99 for 12). - Best Supermarket Bar: **[M&S Raspberry and Vanilla Chocolate Protein Bar ]( - Easily found on the high street (£2.25 each). - Best Post-Workout / Flapjack Style: **[Bulk Protein Flapjack (Triple Chocolate) ]( - Built around oats for steady energy and recovery (£19.49 for 12). - Best Natural Option: Holland & Barrett TriActive Almond and Dark Chocolate Bar - Minimally processed ingredients (£1.87 per portion).

If you want to narrow down your choice, tell me:

- What is your main goal (e.g., muscle gain, weight loss, quick breakfast, or gut health)? - Do you have dietary preferences (e.g., vegan, gluten-free, or low-sugar)?

ChatGPT

The question asked

Best female founded supplement brands the UK

From the recorded answer

Aegle's - founded by Zoe Williams; specialises in supplements aimed at skin health, including its Clear Skin Complex. We Can Be …
Read recorded answer

Recorded answer text · ChatGPT · 20 September 2026

If by “best” you mean well-regarded UK supplement brands that were founded by women, rather than a subjective ranking, these are some worth looking at:

- Wild Nutrition - founded by Henrietta Norton; focuses heavily on women's health, including cycle, fertility, pregnancy and menopause support. Holland & Barrett - Ancient + Brave - founded by Kate Prince; particularly known for collagen, functional nutrition and botanical supplements. We Can Be Wikipedia - Nourished - founded by Melissa Snover in Birmingham; specialises in personalised 3D-printed vitamin gummies. Alantra - Health & Her - co-founded by Kate Bache; specifically focused on women's hormonal health, including perimenopause and menopause. Holland & Barrett - Aegle's - founded by Zoe Williams; specialises in supplements aimed at skin health, including its Clear Skin Complex. We Can Be - OVA - co-founded by Danielle Fox-Thomas and Kat Lestage; focuses on fertility, egg and sperm health and prenatal nutrition. TechRound

For example, Wild Nutrition's Perimenopause Complex is currently listed at £37, while Ancient + Brave has products such as its True MCT available in the UK.

- Wild Nutrition Perimenopause Complex - £37.00 (Healf + others) - Ancient + Brave True MCT - £29.00 (Planet Organic)

If you tell me what you're looking for - women's hormones/menopause, gut health, skin/hair, fertility, general vitamins, or fitness/protein - I can narrow this to 5-10 particularly relevant female-founded UK brands and compare their ingredients, evidence, price and manufacturing standards.

Perplexity

The question asked

Best wellness brands Britain

From the recorded answer

ZOE - personalised nutrition, blood-sugar insights, and microbiome-focused testing.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Britain's strongest wellness brands span supplements, gut health, sleep, skincare, aromatherapy, and lifestyle:

- Ancient + Brave - collagen, hydration, MCT oil, and functional supplements; founded in Lewes, England. - Wild Nutrition - food-state vitamins and targeted supplements, including magnesium. - ZOE - personalised nutrition, blood-sugar insights, and microbiome-focused testing. - Neal's Yard Remedies - established British natural skincare and aromatherapy brand with more than 45 years of history. - NEOM Wellbeing - essential-oil blends, diffusers, and sleep-focused home fragrance. - This Works - best known for sleep products such as Deep Sleep Pillow Spray. - Aromatherapy Associates - premium essential-oil blends and luxury spa products. - Rheal - British organic superfood and greens blends. - Artah - premium, targeted supplements including magnesium and multinutrient formulas. - Symprove - a well-known British gut-health brand offering liquid probiotics. - Elemis - science-led British skincare and “skin wellness,” with B Corp certification. - The White Company - luxury bedding, bath, fragrance, and lifestyle products; named a leading wellness brand for bedding in 2026.

Best overall shortlist: Ancient + Brave for functional nutrition, Wild Nutrition for supplements, ZOE for personalised health, NEOM for sleep and relaxation, Neal's Yard Remedies for natural skincare, and Aromatherapy Associates for luxury self-care.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Which protein powders contain no dairy?

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Is this brand worth the premium?

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Found / Brand snapshot

ZOE

Supplements

21 August 2026 – 8 November 2026 (scans 1–13)

0.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

13

Answers naming the brand

5841

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, ZOE ranks #34 among 43 tracked brands for Supplements · United Kingdom (21 August 2026 – 8 November 2026). Its visibility is 0.2%. It was named in 13 of 5,841 AI answers across 4 of 150 tracked questions, averaging position 1.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for ZOE in Supplements · United Kingdom, measured over 21 August 2026 – 8 November 2026. It ranks #34 among 43 tracked brands.

How often does AI mention this brand?

ZOE was named in 13 of 5,841 collected AI answers, across 4 of 150 tracked questions, for Supplements · United Kingdom (21 August 2026 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming ZOE by all 5,841 answers in the published Supplements · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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