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Vitabiotics

Vitabiotics

AI visibility and ranking for Supplements: United Kingdom

Supplements [UK]
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The UK's largest vitamin company.

Vitabiotics
appears in
17.0
% of measured AI answers in this industry and market.

Found score

Track Vitabiotics’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

18.7

October 25, 2026

Overall visibility

17.0

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

3

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Vitabiotics's single-scan score moved from 15.6% to 18.7%, up 3.1 percentage points. Latest recorded scan 18.7% on 25 October 2026; combined-window score 17.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 17.0% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202615.6%
24 August 202616.5%
30 August 202616.2%
6 September 202616.9%
13 September 202617.6%
20 September 202618.0%
27 September 202615.6%
4 October 202617.3%
11 October 202619.3%
18 October 202615.2%
25 October 202618.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

15.0%

Perplexity Logo

Perplexity

13.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

22.1%

21 August 2026 – 25 October 2026 (scans 1–11)

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Google AI Overviews names Vitabiotics most often.

It appears in 22.1% of collected Google AI Overviews answers and 13.8% of Perplexity answers: a difference of 8.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 70 of 150 questions.

Vitabiotics appears in at least one collected answer to 46.7% of the tracked questions. That is question coverage; the 17.0% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 15.2% to 19.3%. The latest scan was 18.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are British supplements tested independently
  • Best British made supplements
  • Best British owned supplement companies
  • Best British supplement brands
  • Best British supplements not made in China
  • Best British vitamin brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best sports nutrition brands Britain (Myprotein, Bulk, Applied Nutrition)
  • Best British protein powder brands (Myprotein, Bulk, The Protein Works)
  • Best gym supplement brands the UK (Myprotein, Bulk, Applied Nutrition)
  • Best natural supplement brands the UK (Higher Nature, Wild Nutrition, BioCare)
  • Optimum Nutrition alternatives the UK (Bulk, Myprotein, Applied Nutrition)
  • Best female founded supplement brands the UK (Wild Nutrition, Bare Biology, LYMA)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British supplement brands

From the recorded answer

Vitabiotics: Widely recognised as the UK's number-one vitamin company, offering science-backed ranges tailored to specific life stages and demographics (such as Wellwoman, Wellman, and Pregnacare).
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top supplement brands in the UK are categorised by their primary strengths, quality standards, and customer focus:

### Everyday & Life-Stage Multivitamins

- Vitabiotics: Widely recognised as the UK's number-one vitamin company, offering science-backed ranges tailored to specific life stages and demographics (such as Wellwoman, Wellman, and Pregnacare). - Healthspan: A major direct-to-consumer supplier known for high-value single and multi-nutrient formulas backed by high Feefo service ratings.

### Practitioner-Grade & Clinical Formulas

- Lamberts: Trusted by healthcare practitioners for over 40 years, focusing on high-strength, accurately labelled, and pharmaceutical-grade single nutrients and complexes. - BioCare: Specialises in practitioner-grade, bioavailable, and additive-free formulas, particularly well-regarded for targeted probiotics and mineral complexes. - Metagenics: Focuses heavily on targeted clinical nutrition, gut health support, and omega formulations.

### Clean, Whole Food & Natural Brands

- Together Health: Popular for plant-based, whole-food, and vegan-friendly supplements free from unnecessary artificial additives. - Higher Nature: Focuses on food-based, whole-food, and additive-free vitamin and mineral combinations. - Nature's Best: Established in 1981, manufacturing under strict GMP (Good Manufacturing Practice) standards with an emphasis on purity and dedicated customer nutrition advice.

### Sports & Fitness Nutrition

- Myprotein: A market leader in accessible sports nutrition, protein powders, and everyday fitness supplements. - Nutrition Geeks: A popular, budget-friendly online brand praised on community forums like Reddit for specific single-ingredient items like Lion's Mane, iron, and magnesium.

### High-Street & One-Stop Retailers

- Holland & Barrett: The primary high-street destination for a vast range of house-brand and third-party vitamins, minerals, and organic products. - Solgar UK: Known for its "gold standard" science-backed formulations packaged in iconic 100% recyclable amber glass bottles.

To help narrow down the best option, tell me:

- What specific health goal or symptom are you trying to address? - Do you have any dietary requirements (e.g., vegan, gluten-free, halal)?

ChatGPT

The question asked

Best supplement brands the UK

From the recorded answer

1\. Vitabiotics - best for everyday vitamins* …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best supplement brands in the UK

The best supplement brand depends on what you want to achieve - general health, gym performance, energy, sleep, or correcting a nutritional deficiency. I'd prioritise product quality, transparent ingredients, independent testing and value for money over marketing or influencer popularity.

Here are the UK brands I'd shortlist, based on their product focus and the types of supplements they offer.

## My top UK supplement brands

!Couple's Wellness Pack | Wellman + Wellwoman

1\. Vitabiotics - best for everyday vitamins

A well-established UK brand with multivitamins, vitamin D, pregnancy supplements and age-specific formulas.

Best for: general nutritional support and targeted multivitamins.

Shop Vitabiotics

---

!Optimum Nutrition Gold Standard 100% Whey Protein Philippines | Ubuy

2\. Bulk - best value for money

Offers protein powders, creatine, amino acids and basic vitamins, with frequent discounts.

Best for: gym-goers and people buying supplements in larger quantities.

Shop Bulk

---

!Buy Viridian Vit. K2 50ug 30 Vegan Capsules + Vit. D3 Vegan 2000 IU 60 Capsules | Atida

3\. Viridian Nutrition - best premium option

Known for vitamins, minerals and specialist formulations, with an emphasis on ethical sourcing.

Best for: people looking for a more premium supplement range.

Shop Viridian

---

!High Strength Omega 3 1000mg - Supports Brain, Eye & Heart

4\. Healthspan - best all-rounder

A broad selection of vitamins, minerals, omega-3 and specialist supplements for different age groups.

Best for: everyday health and buying several supplement types from one supplier.

Shop Healthspan

---

!Life & Soul Omega-3 Liquid - Hanover Healthfoods

5\. Bare Biology - best specialist omega-3 option

Focuses on fish-oil and omega-3 products. Compare the actual EPA and DHA content rather than just the headline fish-oil amount.

Best for: people specifically looking for omega-3 supplements.

Shop Bare Biology

---

!MYPROTIEN - Impact Whey Protein - Chocolate Smooth - 1kg | eBay

6\. Myprotein - best for sports nutrition

A popular option for whey and plant protein powders, creatine and other workout supplements.

Best for: protein intake, training and recovery nutrition.

Shop Myprotein

---

!Solgar® UK | Gold Standard Vitamins & Supplements

7\. Solgar - best established premium brand

Offers a wide range of single-nutrient supplements and specialist formulas, often at a higher price.

Best for: people who prefer established international supplement brands.

Explore Solgar

These are practical shortlists, not a definitive laboratory-tested ranking of entire brands. Quality can differ between individual products.

## How to choose a good supplement brand

- Check independent testing. For competitive athletes, look up the exact product and batch in the Informed Sport database\. Certification applies to listed products, not automatically to everything a brand sells. sport.wetestyoutrust.comsport.wetestyoutrust.com - Read the full label. Look for clearly stated ingredient amounts and daily doses. - Compare value per serving. A larger bottle is not necessarily better value if the active ingredient dose is low. - Be sceptical of extravagant claims. More expensive supplements are not necessarily more effective. www.ethicalconsumer.orgghost-fitness.co.uk

## Which brands are best for you?

The best shortlist changes depending on your goal. What type of supplements are you looking for?

1\. Main goal

General health, vitamins and minerals

Energy and feeling less tired

Gym, muscle growth and recovery

Sleep, stress and relaxation

Skin, hair and nails

Healthy ageing and long-term health

---

2\. Monthly budget

Under £20

£20-£50

£50+

---

3\. What matters most?

Quality and testing

Best value for money

Premium, specialist formulations

[Find my best brands]

Perplexity

The question asked

Best British owned supplement companies

From the recorded answer

Vitabiotics - Best overall for mainstream vitamins and condition- or life-stage-specific products. It is an independent, family-run British company founded in 1971.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Good British-owned supplement companies to consider include:

- Vitabiotics - Best overall for mainstream vitamins and condition- or life-stage-specific products. It is an independent, family-run British company founded in 1971. - Nature's Best - Strong choice for everyday vitamins and UK-made products; the company manufactures supplements in its own British facilities. - G&G Vitamins - Family-owned British manufacturer with a long history, offering vitamins, minerals, herbs and superfoods, including many clean-label options. - Viridian Nutrition - Good for organic, vegetarian and specialist formulas; it is commonly recommended among UK-made supplement brands. - Optibac - A leading UK-focused choice for probiotics and gut-health products. - Lamberts - Best for higher-strength and practitioner-oriented formulations; check the ownership of the specific company behind the product before buying. - British Supplements / Real Health Supplements - Northern Ireland-based, owner-operated brand with its own manufacturing operation and a focus on minimal-ingredient products. - Natures Aid - Suitable for affordable herbal, vitamin and family supplements, with products manufactured in the UK.

Best short list: - Best all-rounder: Vitabiotics - Best for UK manufacturing: Nature's Best - Best family-owned clean-label option: G&G Vitamins - Best for probiotics: Optibac - Best for organic/specialist products: Viridian

“British-owned” and “made in Britain” are different claims, so check the company's ownership and the manufacturing location separately. Also look for transparent ingredient amounts, batch testing, GMP/quality certifications and independent testing where available.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Vitabiotics

Supplements

21 August 2026 – 25 October 2026 (scans 1–11)

17.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

840

Answers naming the brand

4946

Answers collected

17.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Vitabiotics ranks #3 among 43 tracked brands for Supplements · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 17.0%. It was named in 840 of 4,946 AI answers across 70 of 150 tracked questions, averaging position 1.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 17.0% AI visibility for Vitabiotics in Supplements · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #3 among 43 tracked brands.

How often does AI mention this brand?

Vitabiotics was named in 840 of 4,946 collected AI answers, across 70 of 150 tracked questions, for Supplements · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Vitabiotics by all 4,946 answers in the published Supplements · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Found by Flux
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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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