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Vitabiotics

Vitabiotics

AI visibility and ranking for Supplements: United Kingdom

Supplements [UK]
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The UK's largest vitamin company.

Vitabiotics
appears in
16.7
% of measured AI answers in this industry and market.

Found score

Track Vitabiotics’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

17.3

October 4, 2026

Overall visibility

16.7

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

3

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Vitabiotics's single-scan score moved from 15.6% to 17.3%, up 1.7 percentage points. Latest recorded scan 17.3% on 4 October 2026; combined-window score 16.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 16.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202615.6%
24 August 202616.5%
30 August 202616.2%
6 September 202616.9%
13 September 202617.6%
20 September 202618.0%
27 September 202615.6%
4 October 202617.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

14.5%

Perplexity Logo

Perplexity

14.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

21.6%

21 August 2026 – 4 October 2026 (scans 1–8)

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Google AI Overviews names Vitabiotics most often.

It appears in 21.6% of collected Google AI Overviews answers and 14.0% of Perplexity answers: a difference of 7.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 69 of 150 questions.

Vitabiotics appears in at least one collected answer to 46.0% of the tracked questions. That is question coverage; the 16.7% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 15.6% to 18.0%. The latest scan was 17.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are British supplements tested independently
  • Best British made supplements
  • Best British owned supplement companies
  • Best British supplement brands
  • Best British supplements not made in China
  • Best British vitamin brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • What supplement brands do British gym goers use (Myprotein, Applied Nutrition, The Protein Works)
  • Best British protein powder brands (Myprotein, Bulk, The Protein Works)
  • Best female founded supplement brands the UK (Wild Nutrition, Heights, Nourished)
  • Best sports nutrition brands Britain (Myprotein, Science in Sport, Bulk)
  • MyProtein alternatives Britain (Myprotein, The Protein Works, Bulk)
  • Optimum Nutrition alternatives the UK (Bulk, Myprotein, The Protein Works)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British supplement brands

From the recorded answer

… he top supplement brands in the UK include Vitabiotics for life-stage formulas, Solgar UK for premium science-backed needs, and Healthspan for direct-value health solutions. ### Top UK Supple …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The top supplement brands in the UK include Vitabiotics for life-stage formulas, Solgar UK for premium science-backed needs, and Healthspan for direct-value health solutions.

### Top UK Supplement Brands

- Vitabiotics: The UK's biggest vitamin company. They specialize in tailored formulas for different life stages and needs, such as Pregnacare, Wellman, and Wellwoman. - Solgar UK: A gold-standard, premium brand. They are famous for science-backed ingredients and distinct recyclable amber glass packaging. - Healthspan: A leading direct supplier. They offer high-value, well-reviewed daily essentials like magnesium glycinate and joint support. - Nature's Best: A long-standing British direct-to-consumer brand. They focus on GMP-standard pure formulas, high-strength vitamins, and specialized options like glucosamine. - Lamberts Healthcare: A professional-grade brand trusted by practitioners for over 40 years. They emphasize correct potency, absorption, and targeted health ranges. - Nutrition Geeks: An affordable, highly rated online brand. Most users on Reddit agree that their budget-friendly single-ingredient options (like magnesium and lion's mane) offer great quality and effectiveness.

If you'd like, let me know:

- Your specific health goal (e.g., sleep, joint support, energy, immunity) - Any dietary preferences (e.g., vegan, gluten-free) - Your budget preference (budget-friendly vs. premium/practitioner-grade)

I can recommend the ideal brand and product for your routine.

ChatGPT

The question asked

Best supplement brands the UK

From the recorded answer

| Vitabiotics | Everyday multivitamins | ⭐ Good value | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean reputable supplement brands available in the UK, I'd prioritise brands with strong quality control, transparent testing, and sensible formulations-not just brands with flashy marketing.

### My UK shortlist

| Brand | Best for | My take | |---|---|---| | Healthspan | Vitamins, minerals, omega-3 | ⭐ Excellent all-rounder | | Viridian | Vitamins/minerals, more “clean-label” formulas | ⭐ Excellent | | Vitabiotics | Everyday multivitamins | ⭐ Good value | | Myprotein | Protein, creatine, sports nutrition | ⭐ Excellent value | | Applied Nutrition | Sports supplements/protein | ⭐ Particularly strong for tested sports products | | Optimum Nutrition | Protein powders | ⭐ Very reliable mainstream choice | | Pure Encapsulations | Higher-end vitamins/minerals | ⭐ Premium | | The Protein Works | Protein & sports nutrition | ⭐ Good UK option |

For example, Healthspan MultiVitality Gold is currently around £11.99, while Viridian High Five is around £11.15 in the shopping results I found.

### [Healthspan MultiVitality Gold]() £11.99

### [Viridian High Five Multivitamin Mineral Formula]() £11.15

### [Myvitamins Daily Vitamins]() £4.24

### [Optimum Nutrition Gold Standard 100% Isolate]() £58.00

### [Protein Works Magnesium Glycinate X3 Gold]() £10.99

### What I'd look for

1. Independent testing - particularly important for sports supplements. Informed Sport certification is useful because it tests certified products for banned substances, and importantly, certification applies to individual products rather than automatically covering the whole brand. sport.wetestyoutrust.com

2. Batch/COA transparency - ideally the company can identify the laboratory, batch tested, and contaminants/analytes tested. ghost-fitness.co.uk

3. Don't assume expensive = better. A recent Which? investigation, for example, found expensive menopause supplements that offered less nutritional value than much cheaper alternatives. www.theguardian.com

My overall picks: - 🥇 Best general vitamins: Healthspan / Viridian - 🥇 Best budget sports nutrition: Myprotein - 🥇 Best for athletes concerned about banned substances: Applied Nutrition products with Informed Sport certification - 🥇 Best mainstream protein: Optimum Nutrition - 🥇 Premium supplements: Pure Encapsulations

If you tell me what supplement you're actually looking for (e.g. magnesium, vitamin D, omega-3, multivitamin, creatine, protein, collagen), I can narrow it down to the 3 best UK products and check their current prices/testing.

Perplexity

The question asked

Best British owned supplement companies

From the recorded answer

Vitabiotics - independent, family-run British company founded in 1971; brands include Wellwoman, Wellman, Pregnacare and Perfectil.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Strong British-owned supplement companies to consider include:

- Vitabiotics - independent, family-run British company founded in 1971; brands include Wellwoman, Wellman, Pregnacare and Perfectil. - Nature's Best - UK-based company known for vitamins, minerals and nutritional supplements, with manufacturing in the UK. - Bio-Health - British-owned manufacturer specialising in herbal and nutritional supplements. - Wild Nutrition - UK-founded brand focused on women's health, including hormonal, fertility and menopause products. - Viridian Nutrition - British supplement company with an emphasis on ethical sourcing, vegetarian products and formulations free from unnecessary additives. - Higher Nature - long-established UK brand offering vitamins, minerals, probiotics and specialist health supplements. - Healthspan - British online supplement retailer and brand selling vitamins, minerals, omega-3, probiotics and sports nutrition. - Pukka Herbs - UK-founded organic herbal-tea and wellness brand; now part of Unilever, so it is British-founded but not British-owned. - Myprotein - British-founded sports-nutrition brand, but owned by THG, a UK-listed group; suitable if “British-owned” includes UK corporate ownership. - Bulk - UK sports-nutrition company offering protein, creatine, vitamins and performance products; ownership should be checked if strict independent ownership is required.

### Best picks by purpose

| Purpose | Recommended companies | |---|---| | General vitamins | Vitabiotics, Nature's Best, Healthspan | | Herbal supplements | Bio-Health, Viridian, Higher Nature | | Women's health | Wild Nutrition, Vitabiotics | | Sports nutrition | Bulk, Myprotein | | Ethical and additive-conscious products | Viridian, Bio-Health, Higher Nature |

“British-owned” can mean independent UK ownership, UK headquarters, or simply a British-founded brand. For the strictest interpretation, Vitabiotics, Bio-Health, Nature's Best, Viridian and Higher Nature are the strongest starting points; always check the current parent company before buying, since supplement-brand ownership changes.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Vitabiotics

Supplements

21 August 2026 – 4 October 2026 (scans 1–8)

16.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

601

Answers naming the brand

3599

Answers collected

16.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Vitabiotics ranks #3 among 43 tracked brands for Supplements · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 16.7%. It was named in 601 of 3,599 AI answers across 69 of 150 tracked questions, averaging position 1.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 16.7% AI visibility for Vitabiotics in Supplements · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #3 among 43 tracked brands.

How often does AI mention this brand?

Vitabiotics was named in 601 of 3,599 collected AI answers, across 69 of 150 tracked questions, for Supplements · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Vitabiotics by all 3,599 answers in the published Supplements · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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