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Myprotein

Myprotein

AI visibility and ranking for Supplements: United Kingdom

Supplements [UK]
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Manchester-founded sports-nutrition brand and the UK category leader.

Myprotein
appears in
33.0
% of measured AI answers in this industry and market.

Found score

Track Myprotein’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

31.3

October 11, 2026

Overall visibility

33.0

21 August 2026 – 11 October 2026 (scans 1–9)

Industry rank

1

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Myprotein's single-scan score moved from 36.9% to 31.3%, down 5.6 percentage points. Latest recorded scan 31.3% on 11 October 2026; combined-window score 33.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 33.0% over 21 August 2026 – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202636.9%
24 August 202635.4%
30 August 202633.6%
6 September 202633.6%
13 September 202634.2%
20 September 202628.7%
27 September 202632.2%
4 October 202631.3%
11 October 202631.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

38.6%

Perplexity Logo

Perplexity

31.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

29.4%

21 August 2026 – 11 October 2026 (scans 1–9)

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ChatGPT names Myprotein most often.

It appears in 38.6% of collected ChatGPT answers and 29.4% of Google AI Overviews answers: a difference of 9.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 117 of 150 questions.

Myprotein appears in at least one collected answer to 78.0% of the tracked questions. That is question coverage; the 33.0% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 28.7% to 36.9%. The latest scan was 31.3% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are British supplements tested independently
  • Are cheap protein powders any good
  • Best BCAA the UK
  • Best British made protein powder
  • Best British made supplements
  • Best British owned supplement companies

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best natural supplement brands the UK (Wild Nutrition, BioCare, Nutravita)
  • Best supplement brands for women the UK (Vitabiotics, BetterYou, Wild Nutrition)
  • Best British vitamin brands (Vitabiotics, BetterYou, Wild Nutrition)
  • Best ethical supplement brands Britain (Vitabiotics, Lamberts Healthcare, BioCare)
  • Best supplement subscription Britain (Nourished, Vitl, Healthspan)
  • Best supplements for gut health Britain (Symprove, OptiBac Probiotics, Bio-Kult)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best protein powder the UK

From the recorded answer

Best All-Rounder / Value (Whey): Myprotein Impact Whey or Bulk Pure Whey - The most popular and budget-friendly UK staples, offering around 20-23g of protein per serving with extensive flavor options.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Hermosa Grass-Fed Whey Protein is rated the best overall protein powder in the UK by leading nutrition and lifestyle reviewers due to its clean ingredient quality, superior taste, and everyday versatility.

---

### Top Protein Powders in the UK by Category

- Best Overall: Hermosa Grass-Fed Whey Protein - Made from grass-fed cows with an 85% protein concentrate and high ethical sourcing standards. - Best All-Rounder / Value (Whey): Myprotein Impact Whey or Bulk Pure Whey - The most popular and budget-friendly UK staples, offering around 20-23g of protein per serving with extensive flavor options. - Best Tasting / Gourmet: Optimum Nutrition Gold Standard 100% Whey (French Vanilla Crème or Milk Chocolate) - Widely praised for smooth mixability, high BCAA content, and availability across major UK health stores like Holland & Barrett. - Best Vegan / Plant-Based: Vivo Life Perform or Free Soul Vegan Blend - Standout plant-based options providing complete amino acid profiles, added plant-based BCAAs, and digestive enzymes for sensitive stomachs. - Highest Protein per Serving: Innermost The Strong Protein - Delivers up to 34g of protein per serving for heavy training and muscle-building goals. - Best Unprocessed / Clean Option: The Organic Protein Co. Organic Whey Protein - Made with organic milk and natural flavoring without artificial sweeteners.

---

### Quick Comparison of Popular Brands | Brand | Primary Type | Best For | |---|---|---| | Hermosa | Grass-Fed Whey | Clean ingredients & overall quality | | Myprotein / Bulk | Whey Concentrate / Isolate | Everyday budget and flavor variety | | Optimum Nutrition | Whey Blend | Consistency, mixability & taste | | Vivo Life | Plant-Based | Clean vegan performance | | The Protein Works | Whey & Vegan Blends | Low calorie & specialized recipes |

If you tell me your primary goal (e.g., muscle gain, weight loss, vegan diet, or budget) and flavor preference, I can recommend the exact product and best place to buy it.

ChatGPT

The question asked

Best whey protein Britain

From the recorded answer

If you want a good whey protein powder in the UK for building muscle, recovery or simply increasing your daily protein, my shortlist would start with Bulk Pure Whey, MyProtein Impact Whey and Optimum Nutrition Gold Standard\. If you want a higher-protein, lower-lactose option, look at whey isolate instead.
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best whey protein in Britain (2026)

If you want a good whey protein powder in the UK for building muscle, recovery or simply increasing your daily protein, my shortlist would start with Bulk Pure Whey, MyProtein Impact Whey and Optimum Nutrition Gold Standard\. If you want a higher-protein, lower-lactose option, look at whey isolate instead.

UK prices and value vary considerably, so compare the cost per 25g of actual protein rather than just the size of the bag or the advertised discount. www.which.co.ukwww.wheywise.co.ukproteindeals.co.uk

## My top picks

!Buy Bulk Pure Whey Protein 1kg Wholesale | UK Sports Nutrition Distributor Tropicana Wholesale

### 1\. Bulk Basic Whey Protein

(Best value)

Best for everyday use and building muscle on a budget. A straightforward whey concentrate with around 72g protein per 100g, according to the 2026 UK comparison. www.which.co.ukwww.wheywise.co.ukproteindeals.co.uk

Shop: Bulk UK

---

!MyProtein Impact Whey Protein - Vanilla

### 2\. MyProtein Impact Whey

(Best for flavour choice)

A popular all-rounder with a wide range of flavours. Worth comparing against Bulk when discount offers are available. www.which.co.ukwww.wheywise.co.uk

Shop: MyProtein UK

---

!GOLD STANDARD 100% WHEY™ | Optimum Nutrition

### 3\. Optimum Nutrition Gold Standard 100% Whey

(Premium all-rounder)

A well-established option for gym training. A good choice if you like the taste and mixability, though it can cost more than budget alternatives. www.which.co.ukwww.wheywise.co.uk

Shop: Optimum Nutrition UK

---

![ISO-XP Whey Protein Isolate - Applied Nutrition plc](

### 4\. Applied Nutrition ISO-XP

(Best isolate option)

A whey isolate with a high protein concentration and generally less lactose than concentrate. Consider it if you want to limit carbohydrates, fats or lactose. proteindeals.co.ukwww.which.co.uk

Shop: Applied Nutrition UK

## Which type should you buy?

| Your priority | My recommendation | |--------|--------| | Cheapest everyday protein | Bulk Basic Whey | | Muscle gain | Whey concentrate or isolate | | Lower lactose | Whey isolate | | Weight loss | Whey isolate or concentrate that fits your calorie target | | Best flavour selection | MyProtein Impact Whey |

You don't need to buy an expensive isolate to build muscle. Total daily protein intake matters more than the brand, and whey can complement a balanced diet rather than replace it. proteindeals.co.ukwww.which.co.uk

## Let me narrow it down for you

1\. What's your main goal?

Build muscle and strength

Lose fat while keeping muscle

Increase daily protein

Build muscle and gain weight

---

2\. What's your budget for a bag or tub?

Under £20

£20-£35

£35-£50

Over £50

---

3\. Which type do you prefer?

Normal whey - usually cheaper

Whey isolate - less lactose, usually leaner

Not sure - recommend the best one

---

4\. Preferred flavour?

Chocolate

Vanilla

Strawberry

Unflavoured

Whatever tastes best

[Find my best whey protein]

Perplexity

The question asked

Best British protein powder brands

From the recorded answer

MyProtein - Best all-rounder: extensive whey, isolate, clear whey, vegan and specialist ranges, often at competitive sale prices. It is consistently recommended by UK fitness publications.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For UK-made or UK-founded options, these are the strongest British protein-powder brands to consider:

- MyProtein - Best all-rounder: extensive whey, isolate, clear whey, vegan and specialist ranges, often at competitive sale prices. It is consistently recommended by UK fitness publications. - Bulk - Best for value and variety: strong whey, isolate, vegan and clear-protein selections. Pure Whey Isolate is particularly suitable if you want a higher-protein, lower-lactose option. - Protein Works - Best for flavours and specialised blends: offers whey, vegan powders, clear protein and meal-replacement products. Its Whey Protein 360 was rated highly in a 2026 UK comparison. - Grenade - Best for indulgent flavours and convenient products, though it is generally less focused on low-cost basic whey. - Innermost - Best premium option: appealing if you value polished formulations and branding over the lowest price. - Free Soul - Best for products marketed specifically toward women, including protein powders and blends designed around general wellness and fitness.

Quick picks:

| Need | Recommended brand | |---|---| | Best overall | MyProtein | | Best value | Bulk | | Best flavours | Protein Works | | Best clear whey | Protein Works or MyProtein | | Best premium formula | Innermost | | Best women-focused range | Free Soul |

When comparing products, prioritise roughly 20-25 g protein per serving, low added sugar, a short ingredient list, and independent quality testing. For lactose sensitivity, choose whey isolate or a plant-based blend; for muscle gain, a conventional whey concentrate is usually the most economical choice.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Myprotein

Supplements

21 August 2026 – 11 October 2026 (scans 1–9)

33.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

1337

Answers naming the brand

4049

Answers collected

33.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Myprotein ranks #1 among 43 tracked brands for Supplements · United Kingdom (21 August 2026 – 11 October 2026). Its visibility is 33.0%. It was named in 1,337 of 4,049 AI answers across 117 of 150 tracked questions, averaging position 1.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 33.0% AI visibility for Myprotein in Supplements · United Kingdom, measured over 21 August 2026 – 11 October 2026. It ranks #1 among 43 tracked brands.

How often does AI mention this brand?

Myprotein was named in 1,337 of 4,049 collected AI answers, across 117 of 150 tracked questions, for Supplements · United Kingdom (21 August 2026 – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Myprotein by all 4,049 answers in the published Supplements · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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