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Outdoor & Adventureoutdoor-adventure
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Zempire

Zempire

AI Visibility Score and Ranking for

Outdoor & Adventure: Australia

Outdoor & Adventure [AU]
Melbourne, VIC
Ranked
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Camping equipment brand recognised for inflatable, pole-free tent technology designed for family and group camping.

Zempire ranks #11 in the AU Outdoor & Adventure AI Visibility Index with a Visibility Score of 2.6/100. It was named in 23 of 900 AI answers across 11 of 150 tracked questions, averaging position 1.8 when mentioned.

2.6

Visibility score

11

Found Rank

+3

Movement vs last window

1.8

Avg. position when mentioned

11

Prompts hit, of 150

Zempire vs Outdoor & Adventure

Running at 0.7x the Outdoor & Adventure category average — a little behind the field.

Zempire (you) — 1.8
Outdoor & Adventure category average — 2.6

2

3

Coffee

What's working
Working
1. Ranks near the top when mentioned
When AI names Zempire, it tends to place it early, averaging position 1.8 among the brands mentioned.
2. Shows up across a spread of questions
Named in 11 of 150 tracked questions (7%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on ChatGPT
ChatGPT gives Zempire its highest appearance rate, naming it in 4.3% of that platform's answers.
What could improve
Improve
1. Thin on Google AI Overviews
Appears in just 1.0% of Google AI Overviews answers, the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 11 of 150 questions, so there is room to extend beyond its current question coverage.
3. Visibility score has room to climb
A visibility score of 2.6/100 places it at rank #11 of 41 tracked brands in this vertical.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 4.3% · Perplexity 2.3% · AI Overviews 1.0%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Zempire’s AI Visibility Score?

Zempire has an AI Visibility Score of 2.6 in the AU Outdoor & Adventure AI Visibility Index, ranked #11.

How often does AI recommend Zempire?

Zempire was named in 23 of 900 AI answers analysed, across 11 tracked questions, averaging position 1.8 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian hikers and campers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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