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One Planet

One Planet

AI visibility and ranking for Outdoor & Adventure: Australia

Outdoor & Adventure [AU]
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Melbourne outdoor equipment brand that still manufactures packs, sleeping bags, and tents in Australia.

One Planet
appears in
12.0
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

12.9

October 11, 2026

Overall visibility

12.0

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

2

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, One Planet's single-scan score moved from 13.3% to 12.9%, down 0.4 percentage points. Latest recorded scan 12.9% on 11 October 2026; combined-window score 12.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 12.0% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 202613.3%
19 August 202613.6%
22 August 202615.8%
25 August 202613.8%
30 August 202614.4%
6 September 202616.4%
13 September 202615.1%
20 September 202612.9%
27 September 202611.3%
4 October 202611.8%
11 October 202612.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

12.9%

Perplexity Logo

Perplexity

10.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

12.2%

27 September – 11 October 2026 (scan 3 of 4)

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ChatGPT names One Planet most often.

It appears in 12.9% of collected ChatGPT answers and 10.9% of Perplexity answers: a difference of 2.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 40 of 150 questions.

One Planet appears in at least one collected answer to 26.7% of the tracked questions. That is question coverage; the 12.0% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 11.3% to 16.4%. The latest scan was 12.9% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian hiking brands
  • Best Australian made outdoor gear
  • Best Australian made vs imported camping gear
  • Best Australian outdoor brand that ships internationally
  • Best Australian outdoor brand vs imported outdoor brand
  • Best Australian outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best camping equipment Australia (BlackWolf, Darche, Sea to Summit)
  • Best Australian camping brands (Darche, OZtrail, BlackWolf)
  • Best gear for summer camping Australia (Darche, OZtrail, Mountain Designs)
  • Best brand for tents that last Australia (BlackWolf, Zempire, Darche)
  • Best brand with the best warranty on camping gear Australia (BlackWolf, Sea to Summit, Darche)
  • Best outdoor brand for a first time camper Australia (Sea to Summit, OZtrail, BlackWolf)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian outdoor brands

From the recorded answer

One Planet - Known for heavy-duty, locally made canvas hiking backpacks and sleeping bags designed specifically to survive rugged Australian terrain.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia is home to several world-class outdoor, bushwalking, and camping brands known for handling harsh local conditions.

- Sea to Summit - Globally famous for lightweight camping accessories, dry bags, sleeping mats, and cookware. Originally founded in Perth, their gear is a staple for ultralight backpackers. - Mont Adventure Equipment - Based in Canberra, Mont manufactures technical apparel, down sleeping bags, and expedition tents designed for alpine and heavy bushwalking use. - One Planet - Known for heavy-duty, locally made canvas hiking backpacks and sleeping bags designed specifically to survive rugged Australian terrain. - Wilderness Wear - An ethical, Australian-made apparel brand specializing in merino wool base layers, technical socks, and thermal wear accredited by Ethical Clothing Australia. - Wilderness Equipment - A long-standing iconic maker of high-integrity tents, backpacks, and technical outdoor gear engineered for tough Australian weather. - Summit Gear - Based in New South Wales, they handcraft high-end ultralight gear and packs (like the Whipper AP series). - Neve Gear - A newer local brand praised in the Australian hiking community for lightweight quilts and down sleeping systems. - Macpac - Originally a New Zealand brand now deeply rooted in the Australian outdoor market (owned by Super Retail Group), offering durable down jackets, packs, and technical clothing.

Are you looking for gear for a specific activity (such as multi-day hiking, day walks, or camping), or do you need recommendations for a particular type of item (like a tent, backpack, or jacket)?

ChatGPT

The question asked

Best Australian hiking brands

From the recorded answer

!One Planet Extrovert 55L Pack …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

Australia has some excellent homegrown hiking and outdoor brands, from technical gear for multi-day bushwalks to lightweight packs, durable rain jackets and everyday trail clothing.

The best choice depends on whether you want premium technical performance, Australian-made gear, or good value for weekend hikes\. Here are the brands I'd start with.

## Best Australian hiking brands

!Mont Adventure Equipment | Premium Outdoor Gear Since 1981

## 1\. Mont Adventure Equipment

(Best overall for technical gear)

Premium gear for serious bushwalking, alpine hiking and multi-day trips. Particularly worth considering for sleeping bags, down jackets, tents and weatherproof outerwear. Founded in Canberra in 1981. www.mont.com.auwww.mont.com.au

Price: Premium

Shop Mont

---

!Build Your Sea to Summit Sleep System

## 2\. Sea to Summit

(Best for lightweight equipment)

An excellent choice for ultralight and compact hiking essentials, including sleeping mats, dry bags, travel towels, cookware and other camping accessories. Founded in Australia in 1991. seatosummit.com.au

Price: Mid-range to premium

Shop Sea to Summit

---

!One Planet Extrovert 55L Pack

## 3\. One Planet

(Best for bushwalking packs)

A strong Australian option to investigate for trekking backpacks and rugged equipment designed for demanding outdoor use. It's also listed among recommended gear brands in an Australian outdoor education equipment guide. mrss.vic.edu.auwww.paddypallin.com.au

Price: Mid-range to premium

Explore One Planet

---

!Our Gear - Wilderness Equipment

## 4\. Wilderness Equipment

Best for remote and demanding trips

Worth checking out for expedition-oriented equipment, especially tents and backpacking gear. A brand to consider for extended bushwalks where reliability and weather protection matter. mrss.vic.edu.auwww.paddypallin.com.au

Price: Mid-range to premium

Explore Wilderness Equipment

---

![Womens Trail Fleece Yosemite - Zorali](

## 5\. Zorali

Best for outdoor clothing and casual adventures

An option to explore for hiking apparel and outdoor-inspired clothing if you want versatile pieces for trails, camping and everyday wear, rather than exclusively expedition-focused kit.

Price: Mid-range

Explore Zorali

## What about Paddy Pallin?

Paddy Pallin deserves an honourable mention. Founded in Sydney in 1930, it has a long history in Australian bushwalking. Today, it's primarily a specialist outdoor retailer stocking both Australian and international brands, rather than a manufacturer of its own gear. It's particularly useful for comparing equipment in person. www.paddypallin.com.auwww.paddypallin.com.au

Browse Paddy Pallin's hiking gear

## My shortlist by hiking style

| If you're looking for… | Start with | |--------|--------| | Best all-round technical equipment | Mont | | Lightweight camping accessories | Sea to Summit | | A serious Australian hiking pack | One Planet | | Remote wilderness and expedition gear | Wilderness Equipment | | Hiking clothes and casual outdoor wear | Zorali |

One important distinction\: Australian-owned doesn't necessarily mean Australian-made. For example, Mont says most of its products are manufactured in specialist factories in China and Vietnam, although its gear is designed and tested in Australia. www.mont.com.auwww.mont.com.au

---

What sort of hiking gear are you shopping for? I can narrow this down to the best Australian brands for your needs, including which ones are genuinely worth the money.

Perplexity

The question asked

Best camping gear Australia

From the recorded answer

| Sleeping bag | Sea to Summit, Macpac, One Planet | Comfort rating around 5-10°C below the coldest expected temperature | …
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For most Australian campers, prioritise a weatherproof tent or swag, insulated sleeping system, reliable stove, lighting, water storage, and sun/insect protection. Choose gear based on whether you're car camping, hiking, or touring remotely.

## Best camping gear by category

| Category | Strong options | What to look for | |---|---|---| | Tent | BlackWolf, Darche, Oztent, Sea to Summit | Full-coverage fly, strong ventilation, waterproof rating, easy setup | | Swag | Darche, Oztent, BlackWolf | Waterproof canvas, sturdy poles, enough room for your sleeping bag | | Sleeping bag | Sea to Summit, Macpac, One Planet | Comfort rating around 5-10°C below the coldest expected temperature | | Mattress | Exped, Sea to Summit, Nemo, Darche | Insulation, packed size, and puncture resistance | | Hiking backpack | Osprey, Deuter, One Planet, Macpac | Adjustable harness, comfortable hip belt, rain cover | | Camp stove | Jetboil, Gasmate, Coleman, Companion | Stable pot supports, wind resistance, fuel availability | | Cooler | Engel, Dometic, Yeti, Evakool, Kodiak | Insulation, seal quality, drainage and vehicle compatibility; some rugged coolers offer up to five days of cold retention | | Camp chair/table | Helinox, Oztrail, Coleman, Darche | Weight capacity, packed size and stability | | Lighting | Black Diamond, Goal Zero, Ledlenser, Coleman | Rechargeable battery, red-light mode and weather resistance | | Water storage | Sea to Summit, Platypus, Willow, Reliance | Food-safe construction, leakproof tap and sufficient capacity | | Safety | PLB, first-aid kit, headlamp, satellite communicator | Carry a PLB or satellite communicator for remote trips |

## Practical starter kit

- 3-4-person tent or one-person swag - Sleeping bag matched to the coldest conditions - Insulated sleeping mat - Headlamp plus backup lantern - Two-burner stove or compact hiking stove - Gas canister or fuel, lighter and wind shield - 10-20 L of water per person for remote trips - 40-60 L cooler for car camping - Folding chair and compact table - First-aid kit, sunscreen, insect repellent and toilet paper - Power bank, offline maps and emergency beacon

For Australian summers, select tents with multiple doors, large vents and reflective fly material to reduce heat buildup. For remote or off-road trips, add recovery equipment, extra water, a compressor and a satellite emergency device. Buy Australian stock where possible so electrical products have appropriate local certification and warranty support. Snowys, BCF and Outback Equipment are major Australian camping retailers with broad ranges of tents, sleeping gear, lighting, cooking equipment and safety supplies.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

One Planet

Outdoor & Adventure

27 September – 11 October 2026 (scan 3 of 4)

12.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

162

Answers naming the brand

1350

Answers collected

12.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, One Planet ranks #2 among 41 tracked brands for Outdoor & Adventure · Australia (27 September – 11 October 2026). Its visibility is 12.0%. It was named in 162 of 1,350 AI answers across 40 of 150 tracked questions, averaging position 1.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 12.0% AI visibility for One Planet in Outdoor & Adventure · Australia, measured over 27 September – 11 October 2026. It ranks #2 among 41 tracked brands.

How often does AI mention this brand?

One Planet was named in 162 of 1,350 collected AI answers, across 40 of 150 tracked questions, for Outdoor & Adventure · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming One Planet by all 1,350 answers in the published Outdoor & Adventure · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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