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One Planet

One Planet

AI visibility and ranking for Outdoor & Adventure: Australia

Outdoor & Adventure [AU]
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Melbourne outdoor equipment brand that still manufactures packs, sleeping bags, and tents in Australia.

One Planet
appears in
11.3
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

12.0

November 1, 2026

Overall visibility

11.3

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

4

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, One Planet's single-scan score moved from 13.3% to 12.0%, down 1.3 percentage points. Latest recorded scan 12.0% on 1 November 2026; combined-window score 11.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 11.3% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 202613.3%
19 August 202613.6%
22 August 202615.8%
25 August 202613.8%
30 August 202614.4%
6 September 202616.4%
13 September 202615.1%
20 September 202612.9%
27 September 202611.3%
4 October 202611.8%
11 October 202612.9%
18 October 202612.0%
25 October 202610.7%
1 November 202612.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

15.3%

Perplexity Logo

Perplexity

9.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

9.7%

25 October – 1 November 2026 (scan 2 of 4)

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ChatGPT names One Planet most often.

It appears in 15.3% of collected ChatGPT answers and 9.0% of Perplexity answers: a difference of 6.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 42 of 150 questions.

One Planet appears in at least one collected answer to 28.0% of the tracked questions. That is question coverage; the 11.3% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 10.7% to 16.4%. The latest scan was 12.0% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian camping brands
  • Best Australian hiking brands
  • Best Australian made outdoor gear
  • Best Australian made vs imported camping gear
  • Best Australian outdoor brand that ships internationally
  • Best Australian outdoor brand vs imported outdoor brand

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best 4WD accessories Australia (GME, TJM 4x4 Equipped, Ironman 4x4)
  • Best 4WD touring gear Australia (ARB 4x4 Accessories, Adventure Kings, GME)
  • Which outdoor brands have Black Friday sales Australia (OZtrail, Mont Adventure Equipment, Darche)
  • Best camping equipment Australia (Darche, Sea to Summit, OZtrail)
  • Best camping gear for families Australia (Zempire, OZtrail, Darche)
  • Best gear for beach camping Australia (Darche, Sea to Summit, OZtrail)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian outdoor brands

From the recorded answer

One Planet: Known for heavy-duty, locally designed rucksacks, sleeping bags, and tents built for rugged Australian wilderness treks.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia has a strong lineup of homegrown outdoor brands built to handle harsh bushland, alpine weather, and coastal conditions.

### Top Australian Outdoor & Adventure Brands

- Mont Adventure Equipment: Operating since 1981, Mont is a staple for technical hiking, mountaineering, skiing, and paddling gear-including iconic equipment like the Mont Moondance tent. - One Planet: Known for heavy-duty, locally designed rucksacks, sleeping bags, and tents built for rugged Australian wilderness treks. - Wilderness Equipment: A family-owned business based in Fremantle since the 1970s, celebrated for durable tents, gaiters, and alpine gear crafted for extreme conditions. - Wilderness Wear: A 100% Australian-owned and made apparel brand accredited by Ethical Clothing Australia, specializing in superfine merino wool thermals and socks. - Sea to Summit: A globally recognized brand originating from Perth that designs lightweight, innovative camping, sleeping, and survival accessories. - Akubra & Blundstone: Classic heritage Australian names trusted for outback sun protection and durable footwear.

### What Outdoor Enthusiasts Say Outdoor communities and local hikers frequently highlight the value of traditional Australian craftsmanship over mass-produced alternatives:Local hikers and outdoor enthusiasts recommend specialized Australian-made or homegrown equipment for reliability in harsh local environments.“Local brands are a big draw for Aussie campers who want gear built for harsh conditions.” ![ Facebook]( You can find a wide range of these local and technical items through specialized stockists like Paddy Pallin or direct via Mont Adventure Equipment.If you'd like, let me know:

- What specific activity you are gearing up for (e.g., multi-day bushwalking, 4WD touring, day hiking, or camping) - Whether you are looking for clothing, sleep systems, or hardware (like tents and packs)

I can give you more tailored recommendations.

ChatGPT

The question asked

Best Australian hiking brands

From the recorded answer

!One Planet Extrovert 55L Pack …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Australia has some genuinely excellent hiking and outdoor gear brands, particularly for bushwalking, multi-day trekking, lightweight backpacking and harsh alpine conditions.

Here are the Australian brands I'd put on your shortlist, prioritising quality, reputation and performance rather than just popularity.

## Best Australian hiking brands

!Sea to Summit Australia | Lightweight camping and hiking gear

1\. Sea to Summit

(Best overall)

- Founded in Perth, WA. - Sleeping mats, sleeping bags, dry bags, cookware and accessories. - Excellent design and lightweight equipment. - Particularly good for multi-day hiking.

Website: Sea to Summit

---

!Mont Adventure Equipment | Premium Outdoor Gear Since 1981

2\. Mont Adventure Equipment

(Best technical gear)

- Australian outdoor specialist. - High-performance jackets, sleeping bags, tents and backpacks. - Particularly good for alpine conditions and serious expeditions.

Website: Mont

---

!One Planet Extrovert 55L Pack

3\. One Planet

- Melbourne-based Australian manufacturer. - Excellent hiking and expedition backpacks. - Strong reputation for durability and repairability. - Worth considering for serious multi-day bushwalking.

Website: One Planet

---

!Our Gear - Wilderness Equipment

4\. Wilderness Equipment

- Specialist outdoor equipment brand. - Tents, backpacks and expedition equipment. - Particularly interesting for extended trekking and remote adventures.

Website: Wilderness Equipment

---

!Aarn Expedition Balance Pockets - Light Hiking Gear - Light Hiking Gear Pivoting Balance Pockets Aarn | Light Hiking Gear 15L

5\. Aarn Packs

- Known for innovative balance-pocket backpack designs. - Designed to distribute loads differently. - Worth investigating for long-distance hiking.

Website: Aarn Packs

---

!OrangeBrown Backpack OB 55 - Australian Made

6\. Orange Brown

- Australian-made ultralight backpacks. - Particularly appealing to experienced lightweight hikers. - Specialist cottage-industry gear.

Website: Orange Brown

---

!Australian Hiker | Wilderness Wear MerinoFusion Light 160 Long Sleeve Tee Top

7\. Wilderness Wear

- Specialist outdoor clothing. - Merino wool thermals, socks and base layers. - A good option for natural-fibre hiking apparel.

Website: Wilderness Wear

---

!Whippa

8\. Whippa

- Australian backpack brand. - Lightweight and technical pack designs. - Worth exploring for longer-distance hiking.

Website: Whippa

www.sherpa.com.augearjunkie.comoutdoorsqueensland.com.auwww.lqcompany.comwww.brittslist.com.au

## My picks by category

| Category | My pick | |--------|--------| | Overall outdoor gear | Sea to Summit | | Technical alpine equipment | Mont | | Hiking backpacks | One Planet | | Expedition tents | Wilderness Equipment | | Ultralight backpacks | Orange Brown | | Merino clothing | Wilderness Wear | | Innovative pack design | Aarn |

## Australian brands vs international brands

There are also international brands worth considering when shopping in Australia\:

- Patagonia - technical clothing. - Arc'teryx - premium alpine clothing. - Osprey - backpacks. - Salomon - hiking footwear. - Icebreaker - merino clothing.

## What sort of hiking gear are you interested in?

I can narrow this down considerably depending on what you're looking for.

1\. What type of hiking?

Day hikes

Multi-day hiking / backpacking

Ultralight thru-hiking

Alpine and challenging terrain

All-round outdoor adventures

---

2\. What matters most?

Premium quality

Best value for money

Lightweight and technical

Australian-made products

---

3\. Brand preference

Australian-owned brands

Actually manufactured in Australia

Any brand available in Australia

[Find the best brands for me]

One important distinction: Australian-owned, Australian-designed and Australian-made are three different things. Many local brands design their products here but manufacture overseas.

Perplexity

The question asked

Which Australian outdoor brands are actually good

From the recorded answer

The Australian outdoor brands most worth buying are Sea to Summit, Mont, One Planet, Wilderness Wear, Darche, and Rossi Boots-but each excels in a different category. “Australian brand” doesn't necessarily mean Australian-made, so check the individual product's origin.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The Australian outdoor brands most worth buying are Sea to Summit, Mont, One Planet, Wilderness Wear, Darche, and Rossi Boots-but each excels in a different category. “Australian brand” doesn't necessarily mean Australian-made, so check the individual product's origin.

- Sea to Summit - Best all-rounder for hiking and camping: dry bags, sleeping mats, cookware, packs, and travel gear. Generally well-designed and internationally respected. - Mont - Best for serious technical equipment and clothing, including down jackets, rainwear, sleeping bags, tents, and packs. Strong performance-focused choice. - One Planet - Best for durable, repairable backpacks and expedition equipment. Choose it over ultralight brands if longevity matters most. - Wilderness Wear - Best for merino and natural-fibre hiking clothing, especially base layers for variable Australian conditions. - Darche - Best for camping, swags, 4WD touring, awnings, and vehicle-based setups. Usually robust and convenient, though not lightweight. - Rossi Boots - A solid choice for Australian-made-style work and outdoor boots, particularly when durability and resoling matter. - Neve Gear - Worth considering for lightweight sleeping bags, quilts, and high-fill-power down clothing. - Whippa - Premium ultralight hiking packs using advanced fabrics; expensive, but appealing for experienced lightweight hikers. - Tarkine - A notable Australian trail-running shoe brand, with models using Vibram Megagrip outsoles for technical terrain. - Supex - Good for hard-wearing camping and caravan hardware, with Australian manufacturing dating back to 1973.

Simple shortlist: - Hiking/camping gear: Sea to Summit - Technical clothing: Mont - Serious backpack: One Planet - Merino clothing: Wilderness Wear - 4WD and car camping: Darche - Lightweight specialist gear: Neve Gear or Whippa - Durable boots: Rossi

Brands such as Adventure Kings can offer useful budget 4WD and camping gear, but product durability and refinement are more variable than with premium alternatives.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

One Planet

Outdoor & Adventure

25 October – 1 November 2026 (scan 2 of 4)

11.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

102

Answers naming the brand

900

Answers collected

11.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, One Planet ranks #4 among 41 tracked brands for Outdoor & Adventure · Australia (25 October – 1 November 2026). Its visibility is 11.3%. It was named in 102 of 900 AI answers across 42 of 150 tracked questions, averaging position 2.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 11.3% AI visibility for One Planet in Outdoor & Adventure · Australia, measured over 25 October – 1 November 2026. It ranks #4 among 41 tracked brands.

How often does AI mention this brand?

One Planet was named in 102 of 900 collected AI answers, across 42 of 150 tracked questions, for Outdoor & Adventure · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming One Planet by all 900 answers in the published Outdoor & Adventure · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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