One Planet
AI Visibility Score and Ranking for
Outdoor & Adventure: Australia
Melbourne outdoor equipment brand that still manufactures packs, sleeping bags, and tents in Australia.
One Planet ranks #2 in the AU Outdoor & Adventure AI Visibility Index with a Visibility Score of 15.4/100. It was named in 139 of 900 AI answers across 47 of 150 tracked questions, averaging position 1.7 when mentioned.
15.4
Visibility score
2
Found Rank
0
Movement vs last window
1.7
Avg. position when mentioned
47
Prompts hit, of 150
One Planet vs Outdoor & Adventure
Running at 5.5x the Outdoor & Adventure category average — a wide lead over the field.
14
3
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is One Planet’s AI Visibility Score?
One Planet has an AI Visibility Score of 15.4 in the AU Outdoor & Adventure AI Visibility Index, ranked #2.
How often does AI recommend One Planet?
One Planet was named in 139 of 900 AI answers analysed, across 47 tracked questions, averaging position 1.7 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian hikers and campers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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