What is 's AI visibility score?

's AI Visibility Score is out of 100 in the Australian AI Visibility Index by Flux, measured by asking ChatGPT, Perplexity and Google AI Overviews the same fixed questions every day across a full scan window.

Does ChatGPT recommend ?

Across the latest scan window, appeared in of the AI answers measured across ChatGPT, Perplexity and Google AI Overviews, hitting of the 10 tracked questions, for a Visibility Score of out of 100.

How often does AI recommend in Australia?

AI assistants named in answers on days of the scan window, giving it a Visibility Score of out of 100 among Australian brands.

THE AI VISIBILITY INDEX / AUSTRALIA

OZtrail

Rank

Australia (Adventure Operations)

8.4

VISIBILITY SCORE

Appearances

Prompts hit, of 10

Days seen

1.2

Average position

WHERE THE SCORE COMES FROM

Perplexity 6.7% · ChatGPT 13.3% · AI Overviews 5.3%

OZtrail has an AI Visibility Score of 8.4 in the AU Outdoor & Adventure AI Visibility Index. This is scan 1 of 4 — we put 148 questions Australian hikers and campers actually ask to ChatGPT, Perplexity and Google's AI Overviews on 16 August 2026. OZtrail was named in 38 of 450 answers, across 38 of the 148 questions, at an average position of 1.2 among the Australian brands mentioned. Scores will update automatically as scans 2–4 land.

What moves this

THE LADDER

Where this sits

Sea to Summit

25.1

One Planet

13.3

Mont Adventure Equipment

8.4

OZtrail

8.4

Wilderness Wear

8.2

BlackWolf

6.9

Darche

6.7

Mountain Designs

4.7

Wilderness Equipment

4.4

ARB 4x4 Accessories

4.2

See the full index

YOUR NUMBER EXISTS

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