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Sea to Summit

Sea to Summit

AI Visibility Score and Ranking for

Outdoor & Adventure: Australia

Outdoor & Adventure [AU]
Perth
Ranked
Visit website ↗

Australian outdoor brand known for lightweight, packable camping and hiking equipment.

Sea to Summit ranks #1 in the AU Outdoor & Adventure AI Visibility Index with a Visibility Score of 24.1/100. It was named in 217 of 900 AI answers across 72 of 150 tracked questions, averaging position 1.4 when mentioned.

24.1

Visibility score

1

Found Rank

0

Movement vs last window

1.4

Avg. position when mentioned

72

Prompts hit, of 150

Sea to Summit vs Outdoor & Adventure

Running at 9.1x the Outdoor & Adventure category average — a wide lead over the field.

Sea to Summit (you) — 23.6
Outdoor & Adventure category average — 2.6

24

3

Coffee

What's working
Working
1. Ranks near the top when mentioned
When AI names Sea to Summit, it tends to place it early, averaging position 1.4 among the brands mentioned.
2. Shows up across a spread of questions
Named in 72 of 150 tracked questions (48%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on ChatGPT
ChatGPT gives Sea to Summit its highest appearance rate, naming it in 28.3% of that platform's answers.
What could improve
Improve
1. Thin on Perplexity
Appears in just 21.0% of Perplexity answers, the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 72 of 150 questions, so there is room to extend beyond its current question coverage.
3. Defending the top spot
Leads the vertical at 24.1/100. The gap to #2 is the number to watch each scan window.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 28.3% · Perplexity 21.0% · AI Overviews 23.0%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Sea to Summit’s AI Visibility Score?

Sea to Summit has an AI Visibility Score of 24.1 in the AU Outdoor & Adventure AI Visibility Index, ranked #1.

How often does AI recommend Sea to Summit?

Sea to Summit was named in 217 of 900 AI answers analysed, across 72 tracked questions, averaging position 1.4 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian hikers and campers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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