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Windsor Smith

Windsor Smith

AI visibility and ranking for Footwear: Australia

Footwear [AU]
Visit website ↗

Long-running Sydney footwear brand known for chasing trend cycles in boots, heels and sneakers.

Windsor Smith
appears in
3.3
% of measured AI answers in this industry and market.

Found score

Track Windsor Smith’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

3.8

November 1, 2026

Overall visibility

3.3

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

19

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Windsor Smith's single-scan score moved from 4.2% to 3.8%, down 0.4 percentage points. Latest recorded scan 3.8% on 1 November 2026; combined-window score 3.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.3% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20264.2%
19 August 20263.6%
22 August 20264.4%
25 August 20264.0%
30 August 20263.6%
6 September 20263.1%
13 September 20262.0%
20 September 20262.9%
27 September 20262.0%
4 October 20263.3%
11 October 20263.1%
18 October 20262.0%
25 October 20262.9%
1 November 20263.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.7%

Perplexity Logo

Perplexity

3.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.3%

25 October – 1 November 2026 (scan 2 of 4)

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Google AI Overviews names Windsor Smith most often.

It appears in 4.3% of collected Google AI Overviews answers and 2.7% of ChatGPT answers: a difference of 1.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 13 of 150 questions.

Windsor Smith appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 3.3% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 2.0% to 4.4%. The latest scan was 3.8% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian footwear brands
  • Best Australian made vs imported shoes
  • Best Australian shoe brands for going out
  • Best Australian sneaker brands
  • Best black boots Australia
  • Best boutique shoe labels Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian owned shoe brands (R.M. Williams, Blundstone, Redback Boots)
  • Best Australian shoe brands (R.M. Williams, Blundstone, Bared Footwear)
  • Best award winning Australian footwear brands (R.M. Williams, FRANKiE4, Bared Footwear)
  • Best Australian designer shoes (A.EMERY, Nelson Made, Alias Mae)
  • Best shoe brands Australia (R.M. Williams, Bared Footwear, Rollie Nation)
  • Best premium Australian shoe brands (R.M. Williams, Bared Footwear, Rossi Boots)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which Australian shoe brands are actually good

From the recorded answer

Fashion-Forward Markup Labels: Brands like Windsor Smith, Alias Mae, Aquila, and Wild Rhino often charge premium retail prices for glued/cemented construction or trend-driven styling that does not match the longevity of Goodyear-welted or hand-stitched alternatives.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Several Australian shoe brands genuinely deliver on quality, comfort, and craftsmanship, while others rely heavily on marketing markups or moved production offshore.

### Top Australian Shoe Brands Worth Buying

- R.M.Williams: Handcrafted in Adelaide from a single piece of leather, their iconic Chelsea boots are built for longevity and can be fully repaired or resoled down to the elastic and pull-tabs. - Bared Footwear: Founded by an Australian podiatrist, this B Corp-certified brand designs stylish women's and men's shoes, heels, and sneakers featuring biomechanical footbeds, hidden arch support, and wide toe-box options. - Redback Boots: 100% Australian-made and hand-stitched in Sydney, these heavy-duty work and casual boots feature thick full-grain leather and durable, shock-absorbing outsoles that offer exceptional value. - FRANKiE4: Created by podiatrists, this brand specializes in ultra-comfortable, travel-friendly everyday shoes, flats, and sneakers designed to accommodate orthotics. - Wootten: Handcrafted in Ballarat, Victoria, using 100% Australian leathers with traditional Blake and rapid-welting construction, these made-to-order shoes are explicitly designed to be resoled for decades of wear. - Wittner: A long-standing family-owned Australian staple offering a reliable mid-market balance of leather construction, trendy seasonal designs, and built-in comfort padding at an accessible price point. - Tony Bianco: Known for delivering on-trend seasonal heels, boots, and flats with decent quality and a lower price tag than high-end designer labels.

### Brands to Approach with Caution (Overpriced or Quality Shifts)

- Classic Work Boots with Shifted Production: Brands like Blundstone and Rossi Boots have rich Australian heritage, though much of their core production has moved offshore and some users report changes in long-term sole resilience. - Fashion-Forward Markup Labels: Brands like Windsor Smith, Alias Mae, Aquila, and Wild Rhino often charge premium retail prices for glued/cemented construction or trend-driven styling that does not match the longevity of Goodyear-welted or hand-stitched alternatives.

If you share what style of shoe you are looking for (such as work boots, daily sneakers, office heels, or casual sandals) and your budget, I can give you a more tailored recommendation.

ChatGPT

The question asked

Best boutique shoe labels Australia

From the recorded answer

!Buy Women's and Men's Shoes Online | Windsor Smith …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for independent, boutique-feeling Australian shoe labels rather than mainstream brands, there are some fantastic designers worth exploring.

I've shortlisted labels with a strong design identity, beautiful materials and interesting silhouettes.

## 15 Australian shoe labels worth knowing

### Contemporary, minimalist and understated

!Jalen leather sandals in black - A Emery | Mytheresa

1\. A.EMERY

Minimalist leather sandals, refined flats and understated boots. Very elevated, effortless aesthetic.

Shop A.EMERY

!ESSĒN | The Essence Of Less

2\. ESSĒN

Architectural, timeless silhouettes and small, considered collections.

Shop ESSĒN

!St. Agni | Official Website & Online Store

3\. St. Agni

Sculptural, sophisticated and pared-back. Great for modern wardrobe staples.

Shop St. Agni

!Buy Women's and Men's Shoes Online | Windsor Smith

4\. JAMES SMITH

Modern European-inspired footwear, sleek flats, heels and boots.

Shop JAMES SMITH

!Nexus 90 Heel | White

5\. Studio Amelia

Beautifully sculptural heels, sandals and minimalist occasion shoes.

Shop Studio Amelia

### More directional, fashion-forward labels

!Nelson Made | Juliette Sandal in Black | The UNDONE

6\. Nelson Made

Handmade Melbourne footwear, interesting shapes and thoughtful materials.

Shop Nelson Made

!Beat Mule Black High Shine

7\. Post Sole Studio

Contemporary flats, mules and chunky sandals. Particularly interesting for design lovers.

Shop Post Sole

!Lms Women's the Grace Pink Heel Shoe | David Jones

8\. LMS

Statement heels, playful colours and fashion-person footwear.

Shop LMS

!Sabrina Heeled Sandal - Lilac Leather & Suede - DOF Studios

9\. DOF Studios

Colourful, playful and design-led shoes with Italian production.

Shop DOF

!This is Radical Yes | Durable Flat Shoes for Modern Women

10\. Radical Yes

Interesting flats, sculptural silhouettes and comfortable everyday shoes.

Shop Radical Yes

### Boutique labels with a more luxurious or feminine feel

![Caverley Coco Heel - Black

- Styleartist](

11\. Caverley

Feminine-meets-masculine styling, beautiful leather and contemporary shapes.

Shop Caverley

!Senso Odessy I Heeled Mules in Blue | MYER

12\. SENSO

Fashion-forward leather shoes, statement boots and interesting heels.

Shop SENSO

![Abel - Alias Mae Australia](

13\. Alias Mae

Trend-led but wearable footwear, boots, sandals and heels.

Shop Alias Mae

![Maria Farro Aelia sandal in natural leather

- Soleil Blue](

14\. Maria Farro

Relaxed Mediterranean-inspired leather sandals and refined everyday footwear.

Shop Maria Farro

![Vegan leather Heels, The Stella Multi-Strap, Black - edie collective](

15\. edie collective

Contemporary ballet flats, loafers and boots using vegan alternatives.

Shop edie collective

These selections draw on recent Australian footwear round-ups from Concrete Playground, Broadsheet and Fashion Journal. concreteplayground.comwww.broadsheet.com.aufashionjournal.com.au

## My top five to investigate first

For genuinely interesting boutique footwear, I'd start with\:

1. ESSĒN 2. Nelson Made 3. A.EMERY 4. Post Sole Studio 5. Studio Amelia

## Let's narrow down the aesthetic

I'm curious which direction you're most interested in, because there are quite different types of boutique shoe labels.

1\. Which aesthetic?

Minimalist luxury - The Row, Toteme, Lemaire

Fashion-forward - Loewe, Jil Sander, Proenza Schouler

Feminine and elegant - Aeyde, Dear Frances

Artistic and directional - sculptural, unusual designs

Relaxed European - Mediterranean, understated

---

2\. What shoes?

Flats, sandals and everyday shoes

Boots and loafers

Heels and occasion shoes

Sneakers and casual footwear

All categories

---

3\. Ideal price range?

Under \$200

\$200-\$500

\$500-\$1,000

Luxury - \$1,000+

[Find my labels]

Perplexity

The question asked

Best Australian footwear brands

From the recorded answer

Windsor Smith - Trend-led boots, heels, flats, and grunge-influenced styles.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Australia has excellent footwear brands across boots, comfort shoes, minimalist sandals, sneakers, and fashion footwear. The best choices are:

- R.M.Williams - Iconic leather Chelsea boots, handcrafted in Adelaide; best for durable, timeless boots. - Blundstone - Practical, comfortable Australian-origin elastic-sided boots for everyday wear. - Redback - Hard-wearing Australian-made work and everyday boots. - Bared Footwear - Stylish women's shoes with built-in biomechanical support; a strong choice for comfort. - St Agni - Minimalist, contemporary shoes, sandals, flats, and boots in refined neutral designs. - A.Emery - Elegant, understated leather sandals and increasingly winter footwear. - Rollie - Lightweight, colorful sneakers and derby shoes with functional, comfort-oriented soles. - Twoobs - Comfortable, lightweight Velcro sandals in bright colors. - Jo Mercer - Versatile leather and suede footwear with a polished everyday aesthetic. - Aquila - Men's leather dress shoes, loafers, sneakers, and casual footwear. - Windsor Smith - Trend-led boots, heels, flats, and grunge-influenced styles. - Tony Bianco - Fashion-forward women's footwear, especially heels, boots, and occasion styles. - Nelson Made - Small-batch, minimalist footwear with an emphasis on transparency and sustainability. - LMS - Statement shoes combining classic silhouettes with unusual colors and materials. - Christian Kimber - Premium men's shoes blending Australian design with European manufacturing.

### Quick picks

- Best overall boots: R.M.Williams - Best comfort: Bared - Best minimalist sandals: A.Emery or St Agni - Best casual sneakers: Rollie - Best men's dress shoes: Aquila or Christian Kimber - Best fashion footwear: Tony Bianco or LMS - Best work boots: Redback, Rossi, or Steel Blue

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Windsor Smith

Footwear

25 October – 1 November 2026 (scan 2 of 4)

3.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

30

Answers naming the brand

900

Answers collected

3.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Windsor Smith ranks #19 among 36 tracked brands for Footwear · Australia (25 October – 1 November 2026). Its visibility is 3.3%. It was named in 30 of 900 AI answers across 13 of 150 tracked questions, averaging position 3.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.3% AI visibility for Windsor Smith in Footwear · Australia, measured over 25 October – 1 November 2026. It ranks #19 among 36 tracked brands.

How often does AI mention this brand?

Windsor Smith was named in 30 of 900 collected AI answers, across 13 of 150 tracked questions, for Footwear · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Windsor Smith by all 900 answers in the published Footwear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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