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Blundstone

Blundstone

AI visibility and ranking for Footwear: Australia

Footwear [AU]
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Hobart bootmaker behind the elastic-sided work boot that became an Australian wardrobe staple.

Blundstone
appears in
18.1
% of measured AI answers in this industry and market.

Found score

Track Blundstone’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

19.3

October 11, 2026

Overall visibility

18.1

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

2

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Blundstone's single-scan score moved from 18.9% to 19.3%, up 0.4 percentage points. Latest recorded scan 19.3% on 11 October 2026; combined-window score 18.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 18.1% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 202618.9%
19 August 202618.0%
22 August 202617.8%
25 August 202617.1%
30 August 202619.8%
6 September 202618.4%
13 September 202616.2%
20 September 202616.2%
27 September 202616.2%
4 October 202618.7%
11 October 202619.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

22.2%

Perplexity Logo

Perplexity

21.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

10.4%

27 September – 11 October 2026 (scan 3 of 4)

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ChatGPT names Blundstone most often.

It appears in 22.2% of collected ChatGPT answers and 10.4% of Google AI Overviews answers: a difference of 11.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 62 of 150 questions.

Blundstone appears in at least one collected answer to 41.3% of the tracked questions. That is question coverage; the 18.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 16.2% to 19.8%. The latest scan was 19.3% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are Australian made shoes worth it
  • Best Australian designer shoes
  • Best Australian footwear brands
  • Best Australian made vs imported shoes
  • Best Australian owned shoe brands
  • Best Australian shoe brand for gifts

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent shoe brands Australia (Habbot, Bared Footwear, EOS Footwear)
  • Best Australian shoe designers (R.M. Williams, A.EMERY, Nelson Made)
  • Best boutique shoe labels Australia (Habbot, A.EMERY, Nelson Made)
  • Best new Australian shoe brands (A.EMERY, Bared Footwear, Nelson Made)
  • Best going out heels Australia (Tony Bianco, Wittner, Bared Footwear)
  • Best sandals Australia (FRANKiE4, Bared Footwear, Archies Footwear)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian shoe brands

From the recorded answer

Blundstone: Tasmania's legendary elastic-sided work and casual boots, known for durability and all-weather resilience.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia features a diverse footwear landscape ranging from iconic heritage bootmakers to contemporary fashion labels and podiatrist-designed comfort brands.

- R.M.Williams: Famous worldwide for its classic, handcrafted one-piece leather Chelsea boots (like the Comfort Craftsman ) built to last a lifetime. - Blundstone: Tasmania's legendary elastic-sided work and casual boots, known for durability and all-weather resilience. - Redback Boots: 100% Australian-made and owned heavy-duty boots featuring thick full-grain leather and oil- and heat-resistant outsoles. - Rossi Boots: Adelaide-founded heritage bootmaker operating since 1910, famous for ripple-sole desert boots and work boots.

### Comfort & Podiatrist-Designed Brands

- Bared Footwear: Created by an Australian podiatrist, these shoes integrate clever biomechanical footbeds, arch support, and wide toe boxes into stylish daily wear. - Rollie: Melbourne-based label known for ultra-lightweight, travel-friendly casual shoes and sneakers. - Mia Vita & Revere: Popular local wellness and comfort brands focused on orthopedic-friendly support, cushioning, and customizable fits.

### Fashion & Contemporary Women's/Men's Brands

- Tony Bianco: Australia's leading fashion-forward footwear label for heels, boots, and statement evening wear (such as the Tony Bianco Anja). - Wittner: A long-standing heritage name offering modern leather heels, flats, and seasonal boots. - Jo Mercer: A go-to Australian staple for versatile work-to-weekend heels, boots, and leather flats. - Christian Kimber & Feit: Contemporary and bespoke menswear labels focusing on refined materials, small-batch production, and elevated sneakers or loafers.

### Sustainable & Ethical Local Labels

- Nelson Made: Melbourne-made sandals and shoes crafted using solar energy, recycled materials, and chrome-free leathers. - A.Emery: Minimalist, high-quality leather sandals with a strong focus on clean design and conscious production. - Wootten: Handcrafted bespoke leather shoes and boots made in Ballarat, Victoria, designed explicitly for resoling and long-term repair.

ChatGPT

The question asked

Best Australian footwear brands

From the recorded answer

!Stout Brown Premium Leather Chelsea Boots, Men's Originals 500 - Blundstone …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best Australian footwear brands

Australia has some excellent footwear labels, from heritage leather bootmakers to contemporary designers specialising in comfortable everyday shoes, minimalist sandals and fashion-forward heels. Based on current Australian fashion coverage and each brand's speciality, these are the labels I'd put on your shortlist. concreteplayground.comgraziamagazine.comwww.pedestrian.tv

## 10 Australian footwear brands worth knowing

!Craftsman, the original. | R.M.Williams®️

### 1\. R.M. Williams

(Best premium boots)

Iconic leather Chelsea boots with a timeless, polished look. A strong choice for work, smart-casual outfits and long-term wardrobe staples. www.rmwilliams.com.aumanofmany.comconcreteplayground.com

Style: Heritage · Premium · Classic

Shop R.M. Williams

---

!Stout Brown Premium Leather Chelsea Boots, Men's Originals 500 - Blundstone

### 2\. Blundstone

(Best everyday boots)

Hard-wearing, easy-to-wear pull-on boots that work with jeans, casual clothing and outdoor outfits. A versatile option for everyday use. concreteplayground.comgraziamagazine.comwww.pedestrian.tvwww.blundstone.com.auwww.bared-shoes.comwww.elle.com.aumanofmany.com

Style: Practical · Casual · Durable

Shop Blundstone

---

!Whooper Black Leather & Hardware Loafers - Bared Footwear

### 3\. Bared Footwear

(Best for supportive footwear)

Founded by a podiatrist, Bared combines contemporary designs with biomechanical footbeds. Worth considering for loafers, flats, boots and work shoes when support matters. concreteplayground.comgraziamagazine.comwww.pedestrian.tvwww.blundstone.com.auwww.bared-shoes.comwww.elle.com.aumanofmany.com

Style: Supportive · Smart casual · Everyday

Shop Bared

---

!FRANKIE4 | Official FRANKIE4 Site

### 4\. FRANKIE4

Comfort-focused footwear with sneakers, sandals, flats and work-appropriate styles. A good brand to explore if you want a more supportive shoe without sacrificing appearance. concreteplayground.comgraziamagazine.comwww.pedestrian.tvwww.blundstone.com.auwww.bared-shoes.comwww.elle.com.aumanofmany.com

Style: Comfort · Walking · Workwear

Shop FRANKIE4

---

!Nelson Made | Juliette Midi in Pear | The UNDONE

### 5\. Nelson Made

An independent label known for considered design, sculptural sandals and local craftsmanship. Particularly appealing if you prefer distinctive, understated footwear over mass-market styles. graziamagazine.comconcreteplayground.com

Style: Contemporary · Artisanal · Premium

Shop Nelson Made

---

!Nodi leather sandals in black - A Emery | Mytheresa

### 6\. A.Emery

Sleek, minimalist sandals with refined shapes and neutral colours. An excellent option for summer wardrobes, holidays and understated everyday dressing. concreteplayground.comgraziamagazine.comwww.pedestrian.tvwww.blundstone.com.auwww.bared-shoes.comwww.elle.com.aumanofmany.com

Style: Minimalist · Modern · Summer

Shop A.Emery

---

!Tony Bianco Women's Baz Shoe | David Jones

### 7\. Tony Bianco

A go-to for statement heels, boots, slingbacks and going-out shoes. Best suited to shoppers who prioritise fashion and current silhouettes. concreteplayground.comgraziamagazine.comwww.pedestrian.tvwww.blundstone.com.auwww.bared-shoes.comwww.elle.com.aumanofmany.com

Style: Fashion-forward · Occasion · Trend-led

Shop Tony Bianco

---

!Saint Germain: Modern Loafer in Black

### 8\. Radical Yes

Melbourne-designed flats, loafers, boots and sandals with a creative, distinctive aesthetic. Particularly worth a look if you prefer flat shoes to high heels. concreteplayground.comgraziamagazine.comwww.pedestrian.tvconcreteplayground.comradicalyes.com.aufashionjournal.com.au

Style: Flats · Creative · Everyday

Shop Radical Yes

---

!607 Booma Boot Brown- Rossi Boots

### 9\. Rossi Boots

A heritage bootmaker to consider for practical work boots and classic leather styles. Especially relevant if durability and utility matter more than fashion trends. concreteplayground.comgraziamagazine.comwww.pedestrian.tvwww.blundstone.com.auwww.bared-shoes.comwww.elle.com.aumanofmany.com

Style: Workwear · Rugged · Heritage

Shop Rossi Boots

---

!ST. AGNI for Women | REVERSIBLE

### 10\. St. Agni

Minimalist sandals and contemporary footwear with a sophisticated, understated aesthetic. A good pick for shoppers who like modern design and elevated basics. graziamagazine.comfashionjournal.com.au

Style: Designer · Minimalist · Contemporary

Shop St. Agni

## Which brands are best for what?

| If you want… | My top picks | |--------|--------| | Premium boots that last | R.M. Williams | | Casual, rugged boots | Blundstone | | Supportive shoes for daily wear | Bared Footwear, FRANKIE4 | | Minimalist leather sandals | A.Emery, St. Agni | | Designer heels and fashion shoes | Tony Bianco | | Unique, independent design | Nelson Made, Radical Yes | | Practical work boots | Rossi Boots |

One important distinction\: Australian brand doesn't necessarily mean Australian-made. If local manufacturing is important to you, check the specific shoe's country of manufacture; Nelson Made is particularly notable for its Melbourne-based production. graziamagazine.comconcreteplayground.com

My overall shortlist\: R.M. Williams for premium boots, Bared for support, Blundstone for everyday practicality, and Nelson Made for independent design.

Are you mainly looking for men's shoes, women's shoes, or unisex footwear? I can narrow this down to the best brands for your style and budget.

Perplexity

The question asked

Best shoes made in Australia

From the recorded answer

Blundstone - an iconic Tasmanian brand, though many current models are made overseas, so check the individual pair's country of manufacture.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

The best shoes actually made in Australia depend on the style, but these brands are strong starting points:

- R.M.Williams - premium leather Chelsea boots, handmade in Adelaide; best overall for iconic Australian boots. - Rossi Boots - durable work and outdoor boots, with Australian-made lines; a practical alternative to R.M.Williams. - Wootten - high-end, handcrafted leather shoes and boots made in Melbourne; best for bespoke or artisanal footwear. - Mongrel Boots - Australian-made work boots designed for demanding conditions. - Nelson Made - Melbourne-made sandals, with roughly 80% of its sandals produced in its solar-powered studio; best for ethical sandals. - Kuwaii - selected women's footwear made in Australia, with production based in Melbourne. - Pieds - made-to-order sandals produced with a local Melbourne maker. - Blundstone - an iconic Tasmanian brand, though many current models are made overseas, so check the individual pair's country of manufacture.

Best picks by use:

| Need | Recommendation | |---|---| | Everyday dress boots | R.M.Williams | | Work boots | Rossi or Mongrel | | Luxury handmade shoes | Wootten | | Sandals | Nelson Made or Pieds | | Women's fashion shoes | Kuwaii | | Best-known Australian footwear brand | R.M.Williams |

Check the product page or box before buying: Australian-owned or Australian-designed does not necessarily mean Australian-made, and brands often produce different models in different countries.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Blundstone

Footwear

27 September – 11 October 2026 (scan 3 of 4)

18.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

244

Answers naming the brand

1350

Answers collected

18.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Blundstone ranks #2 among 36 tracked brands for Footwear · Australia (27 September – 11 October 2026). Its visibility is 18.1%. It was named in 244 of 1,350 AI answers across 62 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 18.1% AI visibility for Blundstone in Footwear · Australia, measured over 27 September – 11 October 2026. It ranks #2 among 36 tracked brands.

How often does AI mention this brand?

Blundstone was named in 244 of 1,350 collected AI answers, across 62 of 150 tracked questions, for Footwear · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Blundstone by all 1,350 answers in the published Footwear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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