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Blundstone

Blundstone

AI visibility and ranking for Footwear: Australia

Footwear [AU]
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Hobart bootmaker behind the elastic-sided work boot that became an Australian wardrobe staple.

Blundstone
appears in
16.6
% of measured AI answers in this industry and market.

Found score

Track Blundstone’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

16.9

November 1, 2026

Overall visibility

16.6

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

4

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Blundstone's single-scan score moved from 18.9% to 16.9%, down 2.0 percentage points. Latest recorded scan 16.9% on 1 November 2026; combined-window score 16.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 16.6% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 202618.9%
19 August 202618.0%
22 August 202617.8%
25 August 202617.1%
30 August 202619.8%
6 September 202618.4%
13 September 202616.2%
20 September 202616.2%
27 September 202616.2%
4 October 202618.7%
11 October 202619.3%
18 October 202617.3%
25 October 202616.2%
1 November 202616.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

17.7%

Perplexity Logo

Perplexity

17.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

15.0%

25 October – 1 November 2026 (scan 2 of 4)

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ChatGPT names Blundstone most often.

It appears in 17.7% of collected ChatGPT answers and 15.0% of Google AI Overviews answers: a difference of 2.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 50 of 150 questions.

Blundstone appears in at least one collected answer to 33.3% of the tracked questions. That is question coverage; the 16.6% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 16.2% to 19.8%. The latest scan was 16.9% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are Australian made shoes worth it
  • Best Australian alternative to UGG
  • Best Australian footwear brands
  • Best Australian made vs imported shoes
  • Best Australian owned shoe brands
  • Best Australian shoe brand for gifts

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian designer shoes (A.EMERY, Nelson Made, Alias Mae)
  • Best Australian shoe brands for going out (Tony Bianco, Alias Mae, A.EMERY)
  • Best premium Australian shoe brands (R.M. Williams, Bared Footwear, Rossi Boots)
  • Best shoes for a capsule wardrobe Australia (Mollini, Rollie Nation, Bared Footwear)
  • Best Australian sneaker brands (Rollie Nation, Windsor Smith, Siren Shoes)
  • Best fashion shoes Australia (Tony Bianco, A.EMERY, FRANKiE4)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian shoe brands

From the recorded answer

Blundstone: A global favorite originating from Tasmania, famous for heavy-duty, durable leather work and Chelsea boots.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia is home to several iconic and well-loved footwear brands, ranging from rugged heritage boots to podiatrist-designed comfort shoes.

### Top Australian Shoe Brands

- R.M.Williams: Famous for its iconic, handcrafted yearling leather Chelsea boots (like the classic Comfort Craftsman, priced around $595-$699 AUD), made in South Australia since 1966. - Bared Footwear: Founded by an Australian podiatrist, this Melbourne-based brand is known for stylish, everyday shoes with a hidden biomechanical footbed for support. - Blundstone: A global favorite originating from Tasmania, famous for heavy-duty, durable leather work and Chelsea boots. - Jo Mercer: A prominent name in women's fashion footwear, offering chic leather heels, loafers, and seasonal sandals. - Tony Bianco: A leading Australian contemporary fashion brand known for stylish heels, boots, and casual flats like the popular Gatsby loafers (~$220 AUD). - Aquila: Established in Melbourne in the 1950s, a staple for men's dress shoes, boots, and smart-casual leather footwear. - Rollie Nation: A Melbourne label recognized for ultra-lightweight, playful derby shoes and orthotic-friendly comfort sneakers. - Redback Boots: 100% Australian-made and owned work boots crafted in Sydney, known for heavy-duty full-grain leather and durability.

You can browse a wide selection of local and international labels through major Australian stockists like Styletread or explore curated edits on Vogue Australia.To help narrow down the best pair for you, tell me:

- Who is the footwear for (men, women, or kids)? - What style or occasion are you shopping for (e.g., work boots, formal dress, everyday sneakers, or sandals)? - What is your budget range?

ChatGPT

The question asked

Best Australian footwear brands

From the recorded answer

![Blundstone 585 Classic Series …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Australia has some excellent homegrown footwear brands, ranging from premium leather shoes and handcrafted boots to contemporary sneakers, sandals and everyday comfort footwear.

Here are some of the best Australian footwear brands worth knowing, based on design, craftsmanship, reputation and style.

## Best Australian footwear brands

!R. M. Williams Dynamic Flex Comfort Craftsman Men's Boots in Chestnut Leather with Leather and Rubber Sole, G width (B543Y.41FGCF)

1\. R.M.Williams

(Best overall heritage)

Premium leather boots, particularly the iconic Craftsman. Excellent for longevity, repairability and timeless style.

Premium · Men's and women's

Official website

---

!Whooper Black Leather & Hardware Loafers - Bared Footwear

2\. Bared Footwear

(Best for comfort)

Podiatrist-founded brand with biomechanical footbeds, arch support and stylish everyday shoes.

Premium · Workwear and everyday

Official website

---

![Blundstone 585 Classic Series - Lincoln Rural](

3\. Blundstone

(Best everyday boots)

Famous Tasmanian-founded Chelsea boots. Practical, versatile and hard-wearing.

Mid-premium · Casual and workwear

Official website

---

![The Remly Sandal - A.EMERY](

4\. A.Emery

(Best minimalist design)

Beautiful understated leather sandals, flats and boots. Clean silhouettes and neutral colours.

Premium · Contemporary fashion

Official website

---

!Brand New Authentic Rollie Nation Derby Punch White/Splash size 41 | eBay Australia

5\. Rollie Nation

(Best lightweight shoes)

Melbourne-designed footwear known for lightweight construction, colourful designs and everyday comfort.

Mid-range · Casual and travel

Official website

---

!St. Agni | Footwear

6\. St. Agni Refined, understated luxury. Particularly good for leather sandals, woven flats and contemporary footwear.

Premium · Minimalist luxury

Official website

---

![Boots

- Tony Bianco USA](

7\. Tony Bianco Great for fashionable heels, boots, evening shoes and trend-led designs.

Mid-range · Fashion and occasionwear

Official website

---

!Merry People Women's Bobbi Waterproof Ankle Rain Boot

8\. Merry People Stylish waterproof boots, with comfortable neoprene linings. Great for rainy days and outdoor use.

Mid-range · Practical footwear

Official website

---

!All The Best Low To High End Sandals To Buy This Summer - Marisa Remond

9\. Nelson Made Small-scale Melbourne shoemaking, distinctive designs and a focus on responsible materials.

Premium · Artisanal footwear

Official website

---

!FRANKIE4 | Official FRANKIE4 Site

10\. FRANKIE4 Australian-designed shoes with a strong emphasis on foot support and comfort, including sneakers, flats and sandals.

Premium · Everyday comfort

Official website

These brands are Australian-founded or Australian-designed; that doesn't necessarily mean every shoe is manufactured in Australia. For genuinely local production, look particularly at R.M.Williams, Post Sole Studio and Nelson Made, checking individual product origins. concreteplayground.comwww.broadsheet.com.augraziamagazine.com

## Other Australian brands worth exploring

- Wootten - bespoke and handcrafted footwear. - Senso - fashion-forward leather shoes. - Alias Mae - stylish boots, sandals and heels. - Twoobs - vegan sandals and casual footwear. - Aquila - men's dress shoes and smart-casual footwear. - Redback Boots - Australian-made work boots.

## My shortlist

| What you're looking for | My pick | |--------|--------| | Best quality investment | R.M.Williams | | Best comfort | Bared / FRANKIE4 | | Best stylish sandals | A.Emery | | Best sneakers and casual shoes | Rollie | | Best minimalist luxury | St. Agni | | Best fashion heels | Tony Bianco | | Best Australian-made craftsmanship | Wootten / Nelson Made |

One important distinction\: Australian-owned, Australian-designed and Australian-made are three different things. If supporting Australian manufacturing is important, check the country-of-origin label.

Are you primarily interested in women's footwear, men's footwear, or both? I can narrow this down to the 10 strongest brands for quality, design and value.

Perplexity

The question asked

Best boots Australia

From the recorded answer

Best everyday casual boot: Blundstone Chelsea boots - easy pull-on design, versatile styling and strong everyday durability.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best boots in Australia depend on how you'll use them:

- Best all-round premium boot: R.M. Williams Comfort Craftsman - durable, dressy Chelsea styling, and still made in Adelaide; ideal for work, travel and smart-casual wear. - Best everyday casual boot: Blundstone Chelsea boots - easy pull-on design, versatile styling and strong everyday durability. - Best work boot: Redback UBOK/USBOK - Australian-made, comfortable air-cushioned sole, slip resistance and excellent all-day support. - Best safety work boot: Rossi 700 Trojan Safety or Blundstone 992 - designed for demanding work environments with protective toes and durable construction. - Best hiking/outdoor option: Redback Everest Puma Aquapel - a rugged Australian-made hiking boot with weather-resistant construction. - Best fashion winter boot: Dr. Martens 1460 - distinctive lace-up styling and long-term durability, though they require a break-in period. - Best wet-weather boot: Merry People Tully - practical gumboot design with a more polished everyday look. - Best affordable option: Therapy Stable ankle boots for fashion, or Blundstone on sale for a more durable long-term purchase.

Best single choice: choose the Blundstone Chelsea for versatile everyday wear; choose the R.M. Williams Comfort Craftsman if you want a premium, dressier boot that can last for years.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Blundstone

Footwear

25 October – 1 November 2026 (scan 2 of 4)

16.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

149

Answers naming the brand

900

Answers collected

16.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Blundstone ranks #4 among 36 tracked brands for Footwear · Australia (25 October – 1 November 2026). Its visibility is 16.6%. It was named in 149 of 900 AI answers across 50 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 16.6% AI visibility for Blundstone in Footwear · Australia, measured over 25 October – 1 November 2026. It ranks #4 among 36 tracked brands.

How often does AI mention this brand?

Blundstone was named in 149 of 900 collected AI answers, across 50 of 150 tracked questions, for Footwear · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Blundstone by all 900 answers in the published Footwear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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