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R.M. Williams

R.M. Williams

AI Visibility Score and Ranking for

Footwear: Australia

Footwear [AU]
Prospect, SA
Ranked
Visit website ↗

Adelaide-founded bootmaker whose one-piece-leather chelsea boot became a national wardrobe fixture.

R.M. Williams ranks #1 in the AU Footwear AI Visibility Index with a Visibility Score of 24.4/100. It was named in 220 of 900 AI answers across 67 of 150 tracked questions, averaging position 1.6 when mentioned.

24.4

Visibility score

1

Found Rank

0

Movement vs last window

1.6

Avg. position when mentioned

67

Prompts hit, of 150

R.M. Williams vs Footwear

Running at 5.4x the Footwear category average — a wide lead over the field.

R.M. Williams (you) — 24.9
Footwear category average — 4.6

25

5

Coffee

What's working
Working
1. Ranks near the top when mentioned
When AI names R.M. Williams, it tends to place it early, averaging position 1.6 among the brands mentioned.
2. Shows up across a spread of questions
Named in 67 of 150 tracked questions (45%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on ChatGPT
ChatGPT gives R.M. Williams its highest appearance rate, naming it in 27.7% of that platform's answers.
What could improve
Improve
1. Thin on Google AI Overviews
Appears in just 19.7% of Google AI Overviews answers, the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 67 of 150 questions, so there is room to extend beyond its current question coverage.
3. Defending the top spot
Leads the vertical at 24.4/100. The gap to #2 is the number to watch each scan window.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 27.7% · Perplexity 26.0% · AI Overviews 19.7%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is R.M. Williams’ AI Visibility Score?

R.M. Williams has an AI Visibility Score of 24.4 in the AU Footwear AI Visibility Index, ranked #1.

How often does AI recommend R.M. Williams?

R.M. Williams was named in 220 of 900 AI answers analysed, across 67 tracked questions, averaging position 1.6 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian footwear shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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