Windmill Toys
AI Visibility Score and Ranking for
Toys & Games: Australia
Silverwater-based maker of Australiana plush toys.
Windmill Toys ranks #16 in the AU Toys & Games AI Visibility Index with a Visibility Score of 0.6/100. It was named in 20 of 3,150 AI answers across 4 of 150 tracked questions, averaging position 1.8 when mentioned.
Over the last 7 weekly scans, Windmill Toys's scan score moved from 0.4 on 21 August 2026 to 0.4 on 27 September 2026, unchanged.
0.6
Visibility score
16
Found Rank
0
Movement vs last window
1.8
Avg. position when mentioned
4
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Windmill Toys vs Toys & Games
Running at 0.2x the Toys & Games category average — well behind the field.
0
2
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Windmill Toys
- Best Australian made soft toys
- Best Australian made toys
- Which Australian toy brands are actually good
- Best Australian owned toy companies
Questions where AI names other brands instead
- Best Australian toy brands (Moose Toys, Make Me Iconic, Tiger Tribe)
- Best Australian toy brands for kids (Make Me Iconic, Tiger Tribe, Moose Toys)
- Best family owned toy brands Australia (QToys, Tiger Tribe, Moose Toys)
- Best small business toy brands Australia (The Freckled Frog, Tiger Tribe, Make Me Iconic)
- Best Australian toy brands compared to overseas brands (QToys, Make Me Iconic, Moose Toys)
- Best Australian toy brands for babies and toddlers (Jellystone Designs, Tiger Tribe, QToys)
What AI says about Windmill Toys
Windmill Toys — established Australian-made range with 100+ designs, including koalas, wombats, kangaroos, platypuses and echidnas.
ChatGPT, 27 September 2026
Windmill Toys — listed through the Australian Made licensing site for plush toys, making it a verified Australian-made brand in the results.
Perplexity, 27 September 2026
Windmill Toys: Operating in Australia, they manufacture over 100 designs including traditional cuddly koalas, kangaroos, and echidnas under strict local quality control standards.
Google AI Overviews, 20 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Windmill Toys's AI Visibility Score?
Windmill Toys has an AI Visibility Score of 0.6 in the AU Toys & Games AI Visibility Index, ranked #16.
How often does AI recommend Windmill Toys?
Windmill Toys was named in 20 of 3,150 AI answers analysed, across 4 tracked questions, averaging position 1.8 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian toys and games shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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